Santa Cruz Sentinel from Santa Cruz, California on August 23, 1992 · Page 29
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Santa Cruz Sentinel from Santa Cruz, California · Page 29

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Santa Cruz, California
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Sunday, August 23, 1992
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Page 29
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B-n Santa Cruz Sentinel Sunday, Aug. 23, 1992 Worth Americans fin lino People in business customers in iviexico llj 1 E ' : Elston Richter Year in 1987. Enrico moved to Idaho in 1966. He is married to the former Linda Karo of Santa Cruz and has two children and one grandchild. Real estate agent JANET POWELL has been named president of the 1992 VIP society board for Century 21 Real Estate of Northern California Inc. The organization helps facilitate broker-to-broker referrals. Powell, of Century 21 Award Real Estate in Scotts Valley, is also president of the Scotts Valley Lions Club. Ottaway Newspapers Inc., owner of the Santa Cruz Sentinel, has appointed JOSEPH RICHTER an operating vice president. Richter, 45, previously was publisher of the Mankato, Minn. Free Press. He joined Ottaway in 1974 as a copy editor with the Danbury, Conn. News-Times. Among his responsibilities are the Sentinel and the Medford, Ore. Mail-Tribune. Mendez said. Mexican businesses tend to buy based on price. Mendez can't compete that way. Engineering work is typically charged by the hour. Mexican engineers charge 25 percent of what U.S. engineers do. So Mendez sells one-price package deals to the Mexicans: designs for plants and buildings and the materials needed to build them including "the nuts and bolts, but not the cement," he said. The strategy works, he says, because Mexican firms lack three things: Local vendors or reliable vendors for building materials. Specialized knowledge of designs for processing techniques! that involve water. Equipment for computer-aided engineering work, which is more efficient and cheaper than manual work on drafting tables. "We had to go into high-tech areas where they aren't qualified," Mendez said. "With our computer, efficiencies and vendors, we can compete." , nually since 1987. And last year, the U.S. ran the first trade surplus in 10 years with Mexico. "The surplus indicates that American Droducts are in demand particularly services like engineering and products like computers," said Richard Corson, an international trade specialist in the U.S. Department of Development. Mendez takes that demand for granted. "There's no way Mexico will ever catch up (to the United States) in technology and resources," he said. Last year, business in Mexico accounted for 13 percent of AMG's sales of $2.9 million. AMG is a full-service engineering firm, but has particular expertise in pipe, pump and tank designs for food processing companies. About 45 percent of its business comes from Cargill Inc., one of the world's largest grain-processing companies. Designing pipe is one key to Mendez's strategy for penetrating the Mexican market. Mexican engineers don't have the computers or software to generate the complicated work. But that's not a plus on its own, By JUNE R. HEROLD Cox News Service DAYTON, Ohio When visitors walk into Alberto Mendez's office, they see a framed photograph of the model for the Marriott Hotel that his company is designing and shipping to Merida, Mexico. Crammed in the frame's corners are snapshots showing the construction of the largest soybean processing plant in Mexico. Its structure was also designed and shipped piece by piece to Mexico by Mendez's engineering firm, AMG Inc., which is based in Dayton, Ohio. The two projects are examples of Mendez's efforts to build a business base in Mexico. He's preparing for further opportunities once the North American Free Trade Agreement is in place. Indeed, he's also become a surrogate business ambassador for his domestic clients who want to set up facilities in Mexico. "My clients know I'm doing business in Mexico," Mendez said. "They know I'm Mexican. They want some advice. There is a risk doing business with underdeveloped countries. You risk not getting paid." U.S. exports to Mexico have increased on average 23 percent an- Howley with Telko Systems, Atari Inc. and Revlon Inc. Lenowitz holds a bachelor of science degree from the University of New York and an MBA from St. John's University. Network has real estate, mortgage banking, insurance brokerage and property care and management divisions. DAN NICHOLAS of The Prudential in Santa Cruz has been elected president of the Santa Cruz Association of Life Underwriters for the 1992-93 term. Other officers are PAM MYATT, vice president for programs; PETE MANVILLE, vice president for membership; DICK JONES, secretary; BOB LEITH, treasurer; TOM NEWTON, public relations; GENE BURKETT, national committeeman and JAY JONES, education. Members elected to board positions are BRIAN CECY, JOHN ALLANSON, DICK JONES, TOM NEWTON, JIM COLIP, DON MCNEAL, RONDA DEEL and TI-MA ANDREATTA. The SCALU is one of 42 chapters in the California Association of Life Underwriters. Former Santa Cruzan ANDY ENRICO is the the president of the Idaho Association of Realtors for 1992. Enrico, who has his own brokerage in Boise, was president of the Boise Board of Realtors in 1986 and was named a Realtor of the JIM HOWLEY has been appointed director of personnel for Goodwill Industries of Santa Cruz, Monterey and San Luis Obsi-po counties. He is responsible for all aspects of the company's policies and practices, covering nearly 200 employees. Howley was human resources manager for First National Bank of Central California. He worked for San Jose Medical Center for eight years. He holds bachelor and master of arts degrees from Loyola Marymount University in Los Angeles. He is an 11-year Santa Cruz County resident, and currently resides in Scotts Valley. KATHY ELSTON has joined Redwood Coast Mortgage Corp. in Aptos as a loan officer. Her background includes experience as a loan representative and underwriter at several savings and loans, including World Savings in Santa Cruz. She is a Santa Cruz resident. ERWIN N. LENOWITZ has been named president and chief financial officer of Network Financial Service's Inc. in Soquel. Len-owitz, 42, comes from Sun Microsystems Inc. where he was vice president of planning and development. He began at Sun as controller five years ago. He has also worked in financial positions People in business publishes notices of career moves, awards and accomplishments. Send items to the Business Editor, Santa Cruz Sentinel, P.O. Box 638, Santa Cruz, Calif. 95061. Fax, 429-9620. Photographs returned in a self-addressed stamped envelope. iWililiHilWitiHM HE) SMALL BUSINESS O WINER ATTENTION! IF YOU BOUGHT A COMPUTER AND COMPUTERIZED ACCOUNTING, PAYROLL, OR OTHER PROGRAMS AM) THE RESULTS ARE NOT WHAT YOU HOPED TOR I CAN HELP INSTALL AND SET DP YOUR SYSTEM GET IT RUNNING RIGHT. TRAIN YOUR STAFF WRITE UNDERSTANDABLE INSTRUCTIONS AND PROCEDURES AND PROVIDE ON GOING SUPPORT DOM'T WASTE YOUR INVESTMENT CALL ME FOR A CONSULTATION Richard Standridge Certified Public Accountant Master of Science in Taxation 783 Rio Del Mar Blvd., Suite 11C in the Deer Park Center. Aptos 688-8504 Purchase or Red APR subject to change Buy-Downs on 525, 723 & 3030 Programs A.R.M.Lowas3.25 Zero Points or Casing Cost Loans Appraisals In 7 Days! Extended Hours, Evenings & Weekend Appts. Real Estate Broker, CA Dept. of Real Estate Free trade pact slices both ways for tomatoes SECURITY TRUST Mortgage SCOTTS VALLEY SANTA CRUZ 438-6969 479-7333 0 POINTS! Tip of the Week! We proudly welcome Kathy Elston as loan officer. Kathy's 10 years experience gives borrowers and realtors broad insight and sound guidance. Refinance your home to: Reduce monthly payments Take cash out Consolidate debt for tax advantages RON LYONS "II"X ALL TYPES OF REAL ESTATE FINANCING BEST BANK RATES & PRIVATE LOANS AAA OR PROBLEM CREDIT Open 8:30 am - 6:00 pm EvesWeekends by Appointment INVESTMENT MORTGAGE CENTER 4450 Capitola Rd. 105, Capltola trying to cut back," Zollinger said in a telephone interview. He explained that California's processing tomato growers' re-, duced production 25 percent this season because of a "burdensome supply of inventory" that built up over three straight big crops. Production may be cut further next year. But the free trade agreement, aimed at eliminating most tariffs among Canada, the U.S. and Mexico, appears to be good for California's fresh tomato growers who look on Mexico as a ripe market for their crop. "The amount of California tomatoes going into Mexico has grown from virtually zero to 8,000 tons in about two years," says Ed Beck-man, manager of the California Tomato Board. "We are looking in about 3-4 years to Mexico becoming our number one export market. We look at the opening of Mexico with great anticipation because its population is growing, its economy is changing, and they are demanding good vegetables." These projected demand shifts probably won't mean individual producers can simply and quickly switch from processing to fresh varieties because different farmers generally grow the two crops, Beckman says. The Associated Press FRESNO California tomatoes appear to be both winners and losers in the proposed free trade agreement with Mexico. Plump red tomatoes sold fresh to be sliced onto hamburgers or diced into salads will benefit from eased tariffs between the United States and Mexico, observers say. But processed tomatoes, the stuff of ketchup, may be hurt. That's because the North American Free Trade Agreement announced last week would offer Mexico a "jump start" so its rapidly developing tomato paste plants could increase exports to the United States, says Dave Zollinger, manager of the California Tomato Growers Association. The pact would offer Mexico an immediate 2.1 percent duty decrease on processed tomatoes plus a 1.2 percent drop as part of a 10-year phase out of duties on many crops, Zollinger adds. The U.S. tariff on Mexican tomato paste thus would be reduced to 10.3 percent in the first year of the agreement, 1994, from the current favored-nation level of 13.6 percent. That, Zollinger feels, will encourage increased production in Mexico, where three tomato processing plants opened last year in anticipation of this agreement. "We're talking serious competition at a time when our industry is overburdened with supplies and KEVIN MAGUIRE GERARDO CORTES KATHY ELSTON oooooooooooooooo Coast Commercial Celebrates 10 Years Of Making Local Commerce Our First Order Of o nrrnn IHMi o o v W 30525 (6.47 A.P.R.) Business. c i a Ki a n Best Rates in 20 Years REFINANCE OR PURCHASE WITH OUR LOWEST RATES AVAILABLE (We'll try to BEAT any quote you have!!) FIXED ARM 305 307 $ 1992. "Would you believe, Coast Commercial processed our Small Business Administration Loan Application for our new building in just 8 days!" TERM POINTS NOTE RATE APR 15YR 2 7.000 7.357 15 NO COST 7.625 7.625 30 2 7.500 7.727 30 NO COST 8.125 8.125 b IN HOME APPOINTMENTS ANYTIME! MONEY BACK GUARANTEE!!! SPECIAL PROGRAMS FOR BAD CREDIT Since we first opened our doors on February 17, 1982, Coast Commercial Bank has taken an active interest in making Santa Cruz County businesses successful. Can any other bank say that? 1992. A 10th Anniversary worth celebrating. For Coast Commercial Bank. And Santa Cruz County: 11 A First Deed of Trust Owner Occupied, Single Family Homes $202,300 Maximum Loan Amount APR as of August 21,1992 Rates and Terms subject to change without notice Jumbo Real Estate Loans, Adjustable Loan & Non-Owner Occupied 462-3248 PERS LOANS MCC FIRST TIME BUYER PROGRAM CALL US 8 A.M. TO 10 P.M. SEVEN DAYS A WEEK FOR INFORMATION AND FREE PRE-QUALIFICATION 475-2600 688-0197 Real Estate Broker Cal. Dept. of Real Estate COAST COMMERCIAL BANK tocat Petpfe, Cocat Mowy, CooJBdKif 7775 Soquel Drive Aptos, CA 95003 1055 So. Green Valley Rd. Watsonvillc, CA 95076 720 Front Street Santa Cruz, (A 95060 1975 Soquel Drive Santa Cruz, a 95065 FREMONT BANK MORTGAGE 502 Pierce St., Monterey, CA 93940 Equal Opportunity Lender 235 AMt.HermonRd. 408458-4500 Scotts Valley, CA 95066

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