The Los Angeles Times from Los Angeles, California • 56

D2 MONDAY, APRIL 19, 1993 LOS ANGELES TIMES BRIEFLY TRANSPORTATION Northwest Airlines Announces Fare Cuts: The -based airline began a new round of fare cuts with discounts of up to for domestic and some transatlantic flights. By advertising the discount fares Sunday it in newspapers nationwide, Northwest got a one- jump on other airlines that were unable to match the prices until today. But Northwest is forcing travelers to decide quickly because the fares are available only through Friday. ENTERTAINMENT Miramax Reportedly for Sale: Miramax, the New Yorkindependent movie company whose films include the recent hit "The Crying Game," is for sale, according to Newsweek magazine. Citing unnamed Hollywood sources, it said potential buyers include Paramount Communications and Walt Disney Co.

Such rumors have surfaced in the last two years, but owners Harvey and Bob Weinstein have said they planned to stay independent. A company spokeswoman denied the Newsweek report Sunday. APPAREL Shoe Company to Leave California: Sam Libby the San Carlos-based designer and distributor of women's and children's shoes, will move its offices to New York City within three months. It expects to post a first- -quarter loss of $750,000 because of the move. The 5-year-old firm, known for its bow -adorned ballet flats for women, said it is leaving the San Francisco Bay area to build closer relations with the New York City fashion community.

OTHER NEWS Children's Baseball Device Recalled: Two companies are recalling a children's practice baseball batting stand after a report that a child was partially blinded by a metal washer that detached from the game. The companies, General Sportcraft Ltd. and Foremost Sports both of Bergenfield, N.J., agreed to recall the Batting Tee in cooperation with the Consumer Product Safety Commission. About 153,000 sets have been sold nationwide since January, 1991, in department and sports stores under the Sportcraft and Wilson labels. The games have the name "Sportcraft" or "Wilson" embossed on the top of the base.

Trump Proposal for New Jersey Amusement Park: The New Jersey Sports and Exposition Authority has received a proposal from New -based developer Donald Trump to build a $50-million amusement park at the Meadowlands sports complex, officials said. Authority president and CEO Robert E. Mulcahy III said Trump's bid is one of several outlines submitted for the planned amusement park and includes an $18-million monorail linking the park with the complex's sports facilities: Giants Stadium, Brendan Byrne Arena and the Meadowlands racetrack. Authority officials said the park will be constructed on a 20-acre parcel just south of the arena and bordering the New Jersey Turnpike. Isuzu, Mazda Reportedly Will provide Madza Motor Corp.

annually for its car and truck newspaper Yomiuri Shimbun reached a basic agreement that paper said. Team Up: Isuzu Motors Ltd. will with some 50,000 diesel engines manufacturing, the Japanese reported. The two companies will take effect next spring, the From Times Staff and Wire Reports Women Own a Larger Slice of American Corporations Trends: The group employs 6.5 million people, more than the Fortune 500 companies combined. From Associated Press NEW -The number of American companies owned or controlled by women has grown to the point where they now employ "more people than do all the Fortune 500 companies, according to a report on women in business.

In its May issue, Working Woman magazine released its second annual list of leading women business owners, which profiles 50 women who have started, taken over or inherited companies. Their companies are ranked by annual revenue. The magazine said, in the issue on sale at newsstands Tuesday, that the number of womenowned businesses has grown at least in the past year to more than 6.5 million. Working Woman cited figures from the National for Women Business Owners, which cooperated in compiling the list. The foundation estimates that payrolls at women-owned businesses grew to more than 12 million people in 1992, according to the magazine.

By contrast, companies included in Fortune magazine's ranking of the nation's 500 largest industrial companies employed about 11.7 million last year, according to the foundation. Three of the women on the list run companies with revenue exceeding $1 billion. Heading the list is Pat Moran, president of JM Family Enterprises, whose auto dealership empire, based in Deerfield Beach, includes the largest distributor of Toyota cars, trucks and forklifts. Moran last year took charge of the company her father founded in 1968. Its 1992 sales came to $2.4 billion.

The No. 2 spot is occupied by Marian Ilitch, secretary-tre -treasurer of Little Caesar Enterprises, which runs a pizza carryout chain. The Detroit -based company, which Ilitch founded with her husband in 1959, had 1992 sales of $2.16 billion. The third woman on the list is heiress Joyce Raley Teel, who is co-chair with her husband of the Raley's supermarket chain that her late father headed. The West Coast food retailer, based in Sacramento, had sales last year of $1.9 billion.

Various fields are represented in Working Woman's ranking. Cosmetics, diet, fashion and retailing, which historically have attracted women, are well represented. Internationally known clothing designer Donna Karan, who is chief executive of her company, ranks 17th, and Jenny Craig, vice chair of the weight -loss company that bears her name, ranks ninth. The biggest single category after fashion and retailing is heavy industry. Among those who made the list are women overseeing industrial companies engaged in navigational guidance systems, pork packaging, steel manufacturing, lumberyards and tire distribution.

The businesswoman in the sixth position is credited by the magazine as being the first woman ever to capture a company in a hostile takeover and take it public. Linda Wachner is president, chair and CEO of Warnaco Group, the intimate-apparel maker that markets the Warner's and Olga bra lines, among others. GUIDE TO STOCK FUND QUOTES BY PHONE Dial 1-900-448-8228, 24 hours, every day for quotes on New York, American, OTC stocks and mutual funds. Cost: 75 cents per minute. Quotes delayed 15 minutes during trading.

To select a quote you will need the official ticker symbols used by exchanges and brokerage houses. Symbols for stocks and mutual funds are published each Sunday in The Times' Business Section. You operate the system using your telephone's PRESS 1 for quotations or PRESS 2 for instructions. To select a stock or fund enter the ticker symbols by pressing the corresponding letters on your phone. PRESS each letter followed by a 1, 2 or 3 to indicate the position of letter on the telephone key.

Then PRESS the star key (most phones) or wait a few seconds and receive your quote. Los Angeles Times, Times Mirror Appears Eager to Call Up a New Image Marketing: New ad campaign will seek to reach the MTV generation, with Cliff Robertson nowhere to be seen. By BRUCE HOROVITZ TIMES STAFF WRITER Has hung up on longtime spokesman Cliff Robertson? The company says no, but its recent actions say otherwise. An corporate campaign to begin airing April 26 features the voice of actor Tom Selleck offcamera. Dick Cavett and Rodney Dangerfield are also in some radio spots, but these days Robertson, 67, is nowhere to be heard.

His voice hasn't been in any ads this year. And his face hasn't been spotted in an commer- New Electric Bus Enters the Fast Lane Transit: Prototype's use of both electric and gasoline power doubles its driving range and, designers hope, its appeal. By MICHAEL PARRISH TIMES STAFF WRITER Calstart, a public-private consortium trying to develop an alternative-fuel vehicle industry in California, today will unveil a prototype bus powered primarily by electricity. The bus represents the Burbank- -based group's second major project in its effort to spur masstransit equipment manufacturing in California. The first project, an electric car used to showcase components that could be produced by California companies, is making the rounds of international auto shows.

Calstart's members include more than 40 aerospace firms, research institutions, major utilities and public agencies. Southern California Edison a leading member of the consortium, has taken primary responsibility for the bus project. Calstart will use the first bus to test various parts and systems, and plans to incorporate the most promising of them into a larger prototype bus to be built later. The 22-foot model displayed in Burbank today is smaller than conventional city buses and was built by Calstart member Bus Manufacturing U.S.A., a specialty bus builder in Santa Barbara. Under a separate contract from the U.S.

Department of Energy, Bus Manufacturing is building three buses to be powered by fuel cial in at least three years. Behind move to reevaluate its celebrities is a new desire to reach the MTV generation. Many of today's younger consumers know Pat Robertson better than Cliff Robertson. While rival Sprint was quick to latch on to "Murphy Brown" star Candice Bergen as its spokeswoman, has Cliff Robertson been slow to Cliff Robertson directions. It now appears to make a move.

think Cliff Robertson is a guy. But this is a new and we're moving right with the future," said Linda corporate ad manager at which next week is to begin airing ads that try to reposition as an ultra-high-tech company. The ads will show contemporary images, like a guy who receives a fax at the beach. Robertson, however, remains under contract to said Bill Higgins, advertising manager for consumer communications business unit in Basking Ridge, N.J. In fact, Robertson is the only celebrity ever to appear on camera as an corporate spokesman, he said.

"He's viewed as Mr. Higgins said. "Many people think and Cliff Robertson are synonymous." But many people also associate Robertson with the past, said Gerri Shaftel, vice president at Woodland Hills- Celebrity Endorsement Network. "Cliff Robertson is not perceived as current," Shaftel said, "and is clearly trying to do something about Robertson was not available; his spokesman at International Creative Management declined to comment. brought in Robertson as its spokesman nearly eight years ago-shortly after the phone companies were deregulated in 1984.

was a little- brand name at the time, and it wanted someone who would give it instant credibility. What better choice than the actor who had played John F. Kennedy in the 1963 film In an interview with the Times in 1992, Robertson said he was shocked that had selected him. "To this day," he said, "I don't know why they chose change ready "I great campaign along Urben, Santo Barbara 101 00 A 22-foot-long prototype version of an electric-powered bus will provide transit service in Santa Barbara. cells, an advanced system that converts various fuels to electric energy without pollution-forming combustion.

The small firm also designed the eight electric trolley buses that now carry tourists between downtown Santa Barbara and the city's zoo and waterfront. The first Calstart bus is a modified version of those. "This is essentially the same vehicle except that it has the transit bus skin instead of the trolley bus exterior," said Chuck McQuary, director of transit development for the Santa Barbara Metropolitan Transit District, which will operate the bus. Trolley buses typically have wide side entrances and bench seating, while transit buses offer -facing seats and less room for standing. Electric trolley Beach, buses also Atlanta oper- and a few other U.S.

cities. Santa Barbara operates a 30-foot, fullsize transit bus, recently converted from diesel power to run on batteries. A less visible modification on the Calstart bus is the addition of a gasoline- engine. The engine will partially recharge the batteries and increase its range and auxiliary power -to operate air conditioning, door- -opening devices and the like. Prototype electric cars have also had the problem of limited driving range, causing engineers to develop hybrid vehicles that can switch power sources from electric batteries to other fuels.

The electric trolleys have a range of 60 miles over an eighthour day. With the addition of the gasoline engine, Calstart's transit vehicle could travel 120 miles over 16 hours without recharging its batteries, according to Al Christ, program manager at Bus Manufacturing. Deepak Nanda, Edison's manager of electric transportation projects and of the Calstart bus program, says Calstart members will attempt to develop less-polluting auxiliary motors that could use natural gas and other -burn ing fuels. MTD ed ther on items the first expected to prototype be test- include improved motor control systems and a potentially more efficient main motor that would use alternating current, or AC, instead of DC, or direct current, which is used by most electrio buses. More efficient motors to open doors and vents, as well as air- -conditioning systems, will also be sought.

Finally, Nanda hopes to test various batteries, including new sodium-sulfur batteries now made in Europe. The most promising of these improvements will be included in the larger, 30-foot prototypewhat Nanda terms "a really true transit bus" -to be built by early, 1994. RELIEF: After Verdicts, Business Leaders Are Hopeful Continued from D1 Ventura) just because of the ri-independent of declines due to the overall recession. But now attitudes may change and values turn. At Rebuild L.A., specifically, the announcement of a significant investment in Los Angeles' riot -torn neighborhoods has been held up pending the trial's outcome, Kinsey said.

It could be released this week. It was a weekend for taking stock of assets and liabilities, and the most hopeful development following the verdict was that business people were once again acknowledging the region's assets. One corporate executive recalled Sunday that less than 10 years ago, during the 1984 Olympics, Time magazine and other national media had called Los Angeles "the city that works." But Time's latest issue, published as the jury was deliberating, asked the rhetorical question "Is the City of Angels Going to Hell?" The answer is neither heaven nor hell, but a city and a region struggling with profound shifts in its economy. In 1989 the Berlin Wall came down and Southern California has since lost 126,000 defense- jobs, and the expectations are that 28,000 more will be lost this year. Unemployment exceeds Yet aerospace firms see opportunity in the presence of hundreds of highly capable small companies in the area and the availability of highly trained workers.

"You can't get the same level of suppliers or skills in other places," a manufacturing executive said Sunday. "I don't care what you say." Other corporate executives in finance and entertainment echoed that feeling. Given the great flows Rebuild L.A.'s Bernard Kinsey: "In L.A., of trade and investment moving through Southern California from Asia and Latin America, the region has enormous promise as a center of finance, business experts say. But if business people were relieved this weekend, nobody forgot that the area had dodged a bullet. If there had been new unrest, even if beefed- police patrols had suppressed it, the city this morning could be looking forward to serious decline.

"Most businesses own real estate, and it could have really plummeted in value if something had happened," said one executive. The travel business, which ranks as the region's second- employer, has been stagnant for two years as a result of economic weakness here and in key foreign markets, such as Japan. Last year's riots only added to the industry's problems, and another round of violence would have buried hopes for recovery. DOUGLAS R. BURROWS For The Times At the half- -empty Hyatt Regency Los Angeles, manager Donald Henderson said many guests canceled their reservations Friday.

But on Saturday morning, Henderson told anxious employees to report to work. "I told them, 'It's normal he said. "I think all of our business is coming back." However, there were mixed emotions among some business people in the area's renowned mix of populations. At Bak-Tu-Jua, an African arts and crafts store in Leimert Park Village, business was fairly strong Saturday but saw a drop-off on Sunday. "I think many people had mixed emotions about the verdicts," manager Shaka Camara said.

"Some people may have decided to stay home and sort out their feelings." Many hope to see an end to stereotypes. Brenda Sunoo, editor of the Ko- psychology is everything." rean American Times, appeared on a television discussion show to remind viewers that Korean business people, often seen by others as uniformly successful, are mostly, poor immigrants thrown into their own businesses because their lack of language skills prevented them, getting other jobs. Paul Williams, shopping at Crenshaw Mall, said Sunday that "people in this community suffered from the disturbances of last year, and, collectively, they decided that it would not happen again." "A small minority- people swept up by events -did the damage," he said. "But the overwhelming majority i in the neighborhoods are people of integrity." Finally, determination. it was a weekend of At the New Seoul Pastries bakery in Koreatown on Saturday; owner Young Lee sat surrounded by glistening mounds of pink, white and green dok, Korean rice cakes.

She said she wasn't worried! "I didn't think would happen again. This is Americahow could it happen twice?" At Broadway Federal Savings Loan, one of the city's blackowned thrifts, President Paul Hudson personally unlocked the doors at 9 a.m. Saturday at the temporary facility at 45th and Broadway- -the same place its permanent headquarters stood before it was burned down in the riots. "I have confidence in the community, in L.A.'s future," Hudson said. "We're normally open on Saturday and I just wanted to show that it is business as usual." Times staff writers Nancy Rivera Brooks, Amy Harmon, Jesus Sanchez, George White and David M.

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