Newsday from New York, New York • 48

A48 AT TOP' 4 NYC Company Profiles To be eligible for thia ranking by revenue of the 40 largest private companiee in New York City a company must have ite headquartera in one of the five borougha Employment fig urea are companywide if a local figure ie given it representa the employment in the city NEW YORK LIFE INSURANCE COMPANY 51 Madison Ave New York 10010 212-576-7000 wwwnewyorklifecom Revenue: $256 billion Industry: Insurance CEO: Sy Sternberg Employees: 7400 ing practice into Deloitte Consulting in February going to take a hard look at our internal policies and procedures and going to push for improve- ment in every way we Frreda said in an interview The firm has picked up about 224 clients as a result of the demise of Arthur Andersen It also has ac- quired a number of former Andersen practices in' other countries including the United Kingdom Canada the Netherlands and Spain 13 KPM8 INTERNATIONAL 345 Park Ave New York 10154 212-909-5000 wwwuskpmgcom Revenue: $117 billion Industry: Accounting and consulting CEO: Eugene Employees: 103000 local 2079 Though many financial firms suffered in the past year New York Life had double-digit sales increases in its life insurance and asset management divisions Life insurance sales in the United States grew by 41 percent The jump preceded the Sept 11 attacks after which many people bought or added to their life insurance policies the market shifted down people shifted from asset accumulation to asset said spokeswoman Karen Finks ton Payes Aided by the purchase ofMcMorgan Co last year the asset management business increased by 20 percent in 2001 New York life offers annuities mutual funds including its own family of MainStay funds In the coming year New York Life plans to expand into China and Vietnam adding to its current Asian operations in Hong Kong Indonesia South Korea Taiwan and Thailand Domestically it plans to unveil its latest round of television and print advertising that focuses on the 157-year-old stability and global expansion I I I But there were some bumps along the way PwC had planned to spin off its consulting unit in an initial public offering Instead it recently reached an agreement to sell the 30000-employee unit to IBM Corp for $35 billion in cash and stock That deal is expected to close Sept 30 The sale comes amid heightened concern about the ethics: Some critics see a conflict of interest if the same firm that audits a books is generating millions in fees by providing business consulting to firms In speeches and a recently published book titled "Building Public Trust: Hie Future of Corporate PwCTs chief executive Samuel A DiPiazza Jr called on public companies to provide more relevant and reliable information to help restore the confidence in accounting DELOITTE TOUCHE T0H MATSU 2 World Financial Center New York 10281 212-436-2000 wwwdeloittecom Rsvmhk $124 billion Industry: Accounting and consulting CEO: James Copeland Jr Euiploysus: 95000 3150 local Global revenues for the accounting firm increased 107 percent for its fiscal year that ended May 31 2001 In the United States the revenues totaled $613 billion last year Deloitte Touche as the UJS firm is commonly known has made a commitment to have its headquarters in lower Manhattan as part of various incentives that New York has been offering to businesses Hie firm began moving in to its offices in 2 World Financial Center on "tax April 15 and completed its relocation on Sept 9 In addition the firm has been trying to institute its own set of reforms as part of the public debate about the direction of the accounting profession said Bill Frieda vice chairman of the US firm The firm is considering appointing a chief ethics officer reevaluating its pay arrangements and has even suggested that the federal government appoint an accounting board to dissect foiled companies The firm separated its consult CM TIAA-CREF 730 Third Ave New York 10017 212-490-9000 wwwtiaa-crefcom RevuauK $242 billion Indestry: Financial services CEO: John II Biggs Emplsyues: 6500 Accounting and tax firm KPMG saw its worldwide revenues increase 9 percent for its fiscal year that ended Sept 30 2001 its American unit posted reve-' nues last year of $34 billion In previous years KPMG had included revenues from its consulting division but that unit became a public company in February 2001 In the United States KPMG has added many of Arthur former partners and employees after the rival firm collapsed KPMG said this summer that 27 former partners and 174 staff members that Andersen had based in New York City Melville Short Hills NJ and Stamford Conn had signed on In what is probably one of its more closely watched assignments KPMG was hired to re-evaluate the books for troubled WorldCom Inc which announced this summer that it had misstated more than $7 billion in profits in previous years ERNST A YOUNQ 5 Times Square New York 10036 212-773-3000 wwwqycom Ravenna: $99 billion Industry: Accounting and consulting CEO: Richard Bobrow Employees: 84000 local 5000 In one of the biggest changes to the theater triefs landscape Ernst Young moved into its new 37-story 1 1-million-square-foot headquarters The 1 Times Square building is now home for 4000 employ- ees of the firm Ernst Young has been one of the leading bene- ficiaries of the fallout from the problems that Arthur Andersen has faced in its role with scandal-ridden 1 Enron Corp Ernst Young has picked up more than 200 former Andersen clients and has taken on 53 of 85 overseas practices of Andersen That could help bolster results at the firm which -1 saw worldwide revenues grow 72 percent for its fiscal year ended June 30 2001 In the United States the revenues totaled $4485 billion ft In a year filled with corporate scandals activist pension firm TIAA-CREF stepped up its efforts to spur better corporate governance at companies in which it invests These include a mqjor push to secure the right of shareholders to approve stock option plans as well as efforts to encourage auditor independence is clear that dilution from stock option plans is a major concern for institutional and small investors" said senior vice president Peter Clapman TIAA-CREF which stands for Teachers Insurance and Annuity Association-College Retirement Equities Fund is one of the largest private pension systems It also offers mutual funds life insurance and other financial services It has more than $260 billion in assets under management The firm was hit hard by the stock market slide with its revenue dropping to $241 billion from $381 billion last year To combat the slowdown in business TIAA-CREF launched its first-ever branding campaign last fell in national magazines such as Fortune and Money and in local publications and broadcast stations in Boston and Detroit It is expanding the program this spring to Pittsburgh Rale igh-Durham NC and Seattle Using the tagline "Managing money for people with other things to think it hopes to extend its reach to state governments and K-12 schools 1 i-i rI (vrift TRUMP ORGANIZATION 725 Fifth Ave New York 10022 212-832-2000 wwwtrumponlinecom Revenue: $85 billion Industry: Real estate hotels gaming CEO: Donald Trump Emplayiis: 22000 2000 local vi PRICEWATERHOUSECOOPERE LLP 1301 Avenue of the Americas New York 10019 646-471-4000 wwwpwcglobalcom Rikme $223 billion Industry: Accounting and consulting CEO: Samuel A DiPiazza Jr Emplsyuss: 160000 local 6700 By the numbers PricewaterhouseCoopers or PwC for short had a decent year It had a 76 percent rise in global revenues for its fiscal year that ended June 30 2001 In the United States the accounting firm had revenues of $93 billion Real estate developer Donald Trump is spreading his wings at home in Manhattan and further afield His Hump Organization established in 1980 as the umbrella company for many of his real estate affiliates has begun converting the former Delmnnico Hotel cm East 57th Street acquired earlier this year into luxury condos His skyscraper condo prqject near the United Nations Trump World Tower is selling welL Out of town Trump has lent his name and invest- ed his money in a venture with Florida developers Michael and Gil Dezer to build high-rise condos and AP Photo James Copeland Jr Is the chief executive of the accounting firm Deloitte A Touche which had more than $12 billion In revenues last year.