The Index-Journal from Greenwood, South Carolina • Page 56

Thm fciUMMl, aillimi, t-C tun-D ,0, mTTV lnl I VB20 DEN Tuning in to rock Ethlie Ann Vare Fill in the missing letters in the "TV words" below. Billboard picks best videos i im i ici i rafflEl I Ml IHI I1I-1SJ I IT' -I I mm tan Ife'Z otfiOcHABLe." "We keep the play list very open and try for a lot of rotation," he says. "We try to premiere at least one new clip per show, two on Fridays." "Tween" taste (as Madison Avenue labels the preteen audience) differs from bona-fide teen preferences; preteens like upbeat, dance-oriented songs, and shy away from ballads. They generally don't get into metal until they reach 14 or 15. "Another thing that's unique about the younger viewers is their preference in contests," adds Bamberger.

"They're not looking to win cars and trips and VCRs. They want to participate. They want to win a chance to host the show, or interview a rock star." letters you filled in to spell the name of A M0W ACffcfc: Dream It's Over," Crowded House In the technical area, Peter Gabriel's "Big Time" was the big winner, pulling in trophies for Best Direction, Best Editing and Best Art Direction. Recently Video Beat chatted about mail from viewers about Andy Bamberger producer of Nickelodeon's "Nick Rocks," the kid-cable musk-video show programmed by requests from its youthful audience. "Every letter counts," says Bamberger, a youthful 37-year-old and father of two.

"If we don't read it on the air, it at least goes toward the weekly top-19 countdown. "With the kids, the main thing is that they feel they have a choice. Kids are seldom in control of their own lives; this is something they have some control over' In the 3 years Bamberger has been programming "Nick Rocks," be has been amazed by the broadmindedness of its young viewers. Atovr The array of annual awards for Best Videos of the Year has pared down to three: The American Video Awards (probably on the way out themselves, now that the Grammy and the American Music Awards both have video categories), the MTV Music Video Awards and the Billboard Video Music Awards. The Billboard awards, while least known to consumers, are in their ninth year.

They are perhaps the most treasured by recipients, as winners are chosen by their peers in the video field. The 1967 awards were presented during the BillboardAmerican Film Institute's American Video Conference, on Nov. 21 in Hollywood. They are: Best Video: "Land of Confusion," Genesis Best Male Video: "You Can Call Me Al," Paul Simon Best Female Video: "Open Your Heart," Madonna Best Group Video: "Where the Streets Have No Name," U2 Best Concept Video: "Dear God," XTC Best Stage Performance: "Livin' on a Prayer," Bon Jovi Best Overall Performance: "Livin on a Prayer," Bon Jovi Best New Artist Video: "Dont iadisoo NMaa -smcn uivfe aivT'3iji)Vi3 'mho Ai- effo BaUooa Boaqvete for all occasions BAUOutl-THOKS 6. mi untcuDT somas KMtrtPtaffl 2234500 229-6673 jnOMINICK9S 1 1 Jr HARDWARE HOUSE7 Plumbing Electrical Paint Hardware Spartan SQ Feeds GiftsBicycles All Non-Electrical Hand Tools Guaranteed For Life (Excludlna Handles) GREENWOOD By-Pass 72 IK-MartFluat BUY ONE PIZZA, OCT ONI FREE! QnDOvy man- WMowTtatUstAHoaKtiM.

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