The Allentown Leader from Allentown, Pennsylvania • Page 5

THE ALLENTOWN LEADER THURSDAY. JULY 20 1915 I Hess Brothers Hamilton, Ninth and Court Streets Allentown, Pa OF THE BUILDING OF A BIG LQML BUSINESS Announcement Retirement of Mr. He'frich Recafr i Friday and! SataMayth Last Tw Days off the Md-Smnnrar History of Popular Firm's Great Success. I lfflouMfaold Ltoeims, Blamikts9 Sheets, Pillow Cases and M. Alexander Helfrich's retirement from the old house of Hel-frick Bonner will take from the active business circles one of Allen- Other White (Goods-Buny Now Sheets No Centre This store following a custom in vogue for many years announce the opening of our Annual August Furniture Sale This year's stocks are large and varied in price, etvle and finish and with the addition of some special purchases, we will show the finest line of modern designed and period reproductions ever displayed in AJlentown.

The furniture offered is of the usual "IMDRXEY" standard of QUALITY. Perfect in design. Faultless in construction, and oorreot in detail and finish. And above all prices will be from 10 to 35 per cent, lower than usually asked for the same articles. May we welcome you on the opening day of this sale; C.

A. DORNEY Furniture Co. Torn From Pisco I 1.25 White and Grey Cotton Blankets, pink and blue bordors, doable bed size. A pair 89c 1.80 Canoe or Indian Blankets in the gayest Indian colors, ribbon bound; size 64x72 inches. Yard Tab! Limens Bleached Mercerized Table Damask, floral patterns, 88 inches wide.

A yard 26c EOc Bleached Mercerized Table Daraaak, 64 inches wide. A yard 37c SOc German Homespun Table Linen, dice, check and stripe patterns, 53 inches wide. it 91.29 Each Value Cat CsJbp! 70c Bleached Sheets 72xCO C3t 76c Bleached Sheets 81x60 67t SOc Bleached Sheets OQxCO C3e 65c Unbleached Sheets 72x00 46t 70c Unbleached Sheets 81x00 84c 75c Unbleached Sheets 90x00 87 85c MamoHtched Shssis SlsSO o5e 90c Hemstitched Sheets 90x90 3 98c Utica Sheets 81xOO 74c 1.00 Utica Sheets 90x90 81 HARVEY E. BOHN'ER, Who Will Become Sole Proprietor of the Helfrich and Bohner Furniture Business. 39c A yard 2.26 White and Grey Wool Finished Blankets, pink and blue borders, single bed size.

town's oldest, and ptminehext businessmen, a man whose experience was gained by steady steps and one whose course may well be emulated by the younger businessman. The I REAL ESTATE 1 9L68 A pair I elements that won him success wore i first that, he knew his business and TliUUlUUilUUUilUiUiU LliUlUlillliiUiUUUUl iuuuumuum 63c Cream Irish Table Linen, floral patterns, 84 inches wide. A yard SOc 69c Silver Bleached German Table Linen, die and flwral patterns, 68 in. wide. A yard 69c 75c Silver Bleached Geraaa Table linen, assorted patterns, 64 inches wide.

A yard 68c 2.80 White and Grey Waol Finished Blankets, pink and blue borders, double bed size. Pillow Cases and Bolsters second, that he was a hard and steady worker, npver afraid to do a little more than Ii is share and above all that he conducted his business on honorable and straight forward lines. Ke has earned the rest he now seeks for the years that will yet lie his and that he will enjoy them is evident that though past seventy, he 91.78 A pair has not allowed himself to grow old but has kept In touch with the great activities of the world and this with i enjoyment of all his faculties promise the years to be happy ones. His interest will, at his own sug 89c Bleached Irish Satin Damask Table Linen, 17c Pillow Cases 48x36 12 1-fic 23c Hemstitched Pillow Cases 48x36 16 28c Utica PIBow Cases 48x36 18c 46c Bolsters 48x72 29e 88c Hemstitched Bolsters 48x72 37t 88c Utica Bolsters 48x72 39c 8.00 Plaid Blankets, pink and white, tan and white and black and white, double bed size. A pair 92.28 A yard 78c 70 inches wideJ 21x21 inch Napkins to match, a Real Estate and Fire Insurance 92.78 gestion, be taken over by his young nartner, Harvey E.

Bohner, after their August clearances are disposed of and the public may rest assured that, the broad business principles which characterized the firm will be con tinued and enlarged as the demands will present hemselves. Women's White New Location Women's Tailored Skirts 111 FaU stTl0S at 93.60 BeaotifmBy tailored garments-new Fall models oi serge and whipcords. Styles that will appeal te women el taste and discern ment. Friday 93.80 Canvas "Ceciie' St. I No.

920 Hamilton iwr. rieirncn's Long Career, Mr. Heifrich can look back over a business career of forty-three years, longer possibly than any other man in active uusiness in the city to-day. His early experiences are interesting and as he recounted some of "them to a newspaper reporter who called on hf.m at his office yesterday, one realized how varied an exk such a man has had 8nd how he- has seen the city grow from the borough to its present dimensions and how Hamilton street has developed so wonderfully with its fine line of stores. A Farmer's Boy.

He was a son of Michael Helfrich A Manufacturer's Sample Line of Women's and Misses' White Dresses (Some Slightly Soiled) Lehigh Phone 4417 Another Purchase and Sale of Panama Hats at 0c We are wondering whether or not they will last all day, tor they are simply tine. The shapes are of them to choose from. These Hats are made of "Ademso" fibre-tho soft pliable kind that will not break. coming from the old line of Helfrich's wno have figured so prominently in the county's history. His father's Hade to Sell at H0.00 to $30.00 Friday, your choice In spite of the scarcity of White Footwear we have se-ewred a new let- jnst anpecked for Friday's seffing.

Rest, attractive, styBsh footwear, medtam weight soles A mighty welcome sale coming right at the height oi tha white dress season. August is one of the most important months for white dresses, and here they are at a price heretofore unheard of er dresses of such high character. Beautiful garments possessing style and refinement; sheer, filmy voiles and nets, embellished with laces, embroideries and other effective trimmings; some hand em. broidered. Choice 95.00 farm was the famous "Spring House" farm of Col.

Trexler in South AVhite-hall Township. Here the hoy gained his early education and worked on the farm. He apprenticed as a carpenter and after finishing his trade worked -in the Kagle Planing Mill, where St Michael's Lutheran Church )s now located. When that burned dewn ht jumped out of the second story window to pave himself on the day oi the Are in, 1872. His birthday was next day but the excitement of the lire made him forget all ahout that.

He then learned the cabinet maker's trade and thus unconsciously prepared for his future business career. Rang the Bell for a Clerk. When the firm was started in 1S59 by Benjamin Heimhach and Solomon Helfrich, a brother of his, their hus-ness house then at No. 734 Hamilton street was a re.sid.ence, the parlor of SPECIAL House Bargains Greenienf near Seventh, Imps $1850 Fourth near Washington, 9 rooms, hardwood finish, papered. Imps 2500 Creen near tenth, living room, electric and gas, hot water heat 3150 Fifteenth near Turner, 10 rooms, all imps.

papered, special uargaln $3250 Thirteenth nnri Union, 10 rooms, hot water heal, electric and gas, bay window, extra bargain $3500 Franklin, near Turner, 9 rooms, all Imps, splendid location, cheap at $M600 Franklin. nei "imilton, in SttftiO Thirteenth, near Chew, corner 350 MadlHon. near Linden, all imps S41UC Turner, near Park, 20x120, with all imps. and covered heels. Reduced to 92.80 98c Friday For Sale Building lots in the nicest sectSon of the 12th Ward, $35 per foot up.

(iO feet fine building ground, a corner. South. St. Cloud-Street. 11-room brick house, lot 30x180 fee't along car line, col.se to city $2700 9- room new brick cottage, heat and electric lights, lot 90x100 feet, close to car, in 5 cent fare limit $3400 10- room modern house, elegant home, hardwood finish.

North 9th St. $3000 Bargain in North 7th St. house, worth $1500, -will sell for $3700 Bargain in North Fourth Street house, worth $3500, will sell for $3100 10 room brick, all close Hamilton West Kend $45'0 D5-acre farm along little Lehigh, fine farm in the best Lehigh County farming section $10,000 10 voom Tilghman Street, nfU- 9ih Si met $400 E. E. DESH, big bargain S4Hto fhew, near lfith modern home west St.

at Pirn, iu room, nne SiKsuu Unden, near Sixteenth, great for b40U turner, fronting Park, S7500 value, up- to-date. only SttfoO wnjen was used as a room to display poods and it was the custom then that when 11 customer arrived to in spect goods he would ring a bell and thus call the storekeeper or clerk. The workshop was at the rear. Linden, near 17.tlJj.Bnif 1 house, hardwood finish, garace 7000 Turner, twin, fronting Park, ureat $9omi Sixteenth, near Hamilton. Siu.500 HENRY WENTZ Keal Ettate Fire Insurance, Room SOI.

Allentown National Bank 11 Id 2., Centre Square. Allencowu la When Mr. Helfrich entered the firm he took the interest of his brother Lewis. Then he and his brother SnSc-mon were the cabinet makers. Solo Real Estate and Firs Insurance, 728 Hamilton Street.

Calvin Anthony offers hie home at private sale. Mr. and Mrs. Thomas Foelleer, Mary IFoelker, and friends autoed fmtn South Bethlehem on Sunday and called on Mrs. 8.

Gorr Marts. Willoughby Moser of Unionville- and Stella Merkel visited on Sunday Henry Moser. Milton Moser made a trip Slatlng- ton 9i) Sunday. Elsie Hauser returned home' on Suti-, day after a few weeks' stay with her grandparents. Catharine Martz returned home aftr a week's stay with her aunt.

Mrs. M. H. Lares of Allentown. Mrs.

Robert Frantz and daughter at Philadelphia jspent a week with Mr. and Mrs. Ferdinand Fisher. I Mr. and Mrs.

Harry Shittler and son Mervin of Allentown visiter Mr. I and Mrs. Alfred Reinert Sun mon paying special attention to upholstering, B. K. Weaver was in.

charge of the furnishing department and H. b. Weaver was the bookkeeper. At first they made all the furniture they sold. Butz Frederick Co.

did W. A. Ruchl their mill work and they had about of the firm which besides funuslyns many homes and offices with their furniture has lately had the contracts to furnish all the chairs for thr, Allentown Fair Ground stand, many of the contracts at the Homeopathic State Hospital, providing the chairs for many of the moving picture houses in this city and those for the Bethlehem "family theatre. Here are the various men who have composed the firm since it started. The firm started in 1859 as Heim-bach Helfrich, composed of Benjamin Heimbach and Solomon Helfrich.

1S6G to 1874, George Heimbach. 1874 to 1S81, S. J. Helfrich, composed of Solomon Lewis' J. Helfrich.

1881 to 1884, Helfrich, Goranflo composed of Solomon Helfrich, Wm. Goranflo, M. It. Helfrich, B. K.

Weaver. 1884 to 1896. Helfrich Weaver composed of Solomon Helfrich, M. A. Helfrich, B.

K. Weaver, and Samuel Fritch. 1886 to 1896, Helfrich, Weaver with these members: Solomon Helfrich. M. A.

Helfrich, B. K. Weaver and S. Weaver. 1896 to 1900, Helfrich composed of Solomon Helfrich, M.

A. Hel frich. 1900 to 1904, Helfrich Co, composed of M. A. Helfrich, H.

F. Bohner. 1904 to 1911, Helfrich, Bohner composed of M. A. Helfrich, H.

Et Bohner, F. E. Lelhenguth. 1911 to 1915, Helfrich Bohner, M. A.

Helfrich and H. E. Bohner. men, cabinet makers and upholsterers, decided to hitch themselves io the wagon and unload the lumber. All went very well until they got.

to the Hamilton street hill. There they got. stuck. A span of oxen was then secur en and they helped to j)uU the up the hill. No Deliveries Then.

In those years the purcfiaser did not expect to have his goods delivered. In fact the firm had only one horse in Service for all their work. Then it was customary for people to come tn with hay wagons and the like and haul their- goods home. Now the double team and the auto must be provided. Styles Coming Back.

Mr. recalls how forty-three years ago he made hundreds of post beds. These have again lately been given preference 'in th sSyles. After he became a member of the firm he coon became the buyer and through the various changes always, continued that important positon of the store's work until in late year3 when he gave that over to Mr. Bohner.

He was an exceptionally fine He never studied the drawing end but could reproduce any design from pictures and was noted improve on the pictured designed in that he could assemble into one the designs of several selecting the best of each and this faculty helped him in aatherine the tasty styles the firm has been noted to carry. He has in fact been such a master of his business that he understood it in its entirety. It is well known that when- help Is wanted In almost any department in the store' the first call for Mr. Helfrich. He has gotten so ised to being called for that he call-d himself the "trouble man." And iTose about the store are wor.dering ho can "break in" to tackle the many sided jobs Mr.

Helfrich can. handle. His business career has been ar honorable one. What he has acenmu-ated he deserves and with no children to look after or to provide for he told his partner some time ago that he should arrange to take over the business and at such a time as Mr. Bohner was ready to do so, he would retire.

Since he and Mr. Bohner have conducted the partnership it was a firm almost as father and son, the young man appreciating the splendid business experience of the senior partner and the eenVor recognizing the quantitations of the young man in the up to date business methods. Harvey E. Bohner, who will be tho sole proprietor after Sept. 1 is a son of former Presiding Elder B.

F. Bohner. He is a graduate of the Bethlehem High School and a graduato of Prof. O. C.

Dorney's Business College where he studied expert accounting. He was assistant bookkeeper for the Hersh Hardware Co. for four years, bookkeeper for the C. A. Dorncy Furniture Co.

for eight years after which he entered in partnership with Mr. Helfrich. He is a prominent member of the Chamber of Commerce, a director of the Allentown Free Library and treasurer for the Associated Chari ties. He is public spirited and always ready to enlist in a movement where his city is the gainer. He expects to continue the policies LOWER MACUNGIE John Huber's summer house is completion.

J. C. Wasser wajs the first to cut oats this season. Mrs. John Reinhard, who had been in the Allentown Hospital for four weeks returned home on Thursday afternoon.

Supervisor Hilbert transacted business at East Macungie on Thursday evening. The farmers are threshing their wheat, averaging 6 bushels per 100 sheaves. Williard Wlckert has commenced to work at the Bethlehem Steel Works. Mrs. William Kerschner of Breinigs-ville visited her son, William Kerschner on Wednesday.

Mr. and Mrs. Alex Dunsmore of Allentown visited, on Sunday, Sir. and Mrs. John Dunsmore.

Mr. and Mrs. C. A. Jarrett visited Mr.

and Mrs. Oliver Jarrett of Emaus on Sunday. Carrie and Florence Zimmerman of Allentown visited on Sunday their Uncles and Aunt, James, Oswin and Mary Wleder. Mrs. Kate Dunstan of Emaus visited her sister, Mrs.

James J. Hauser, on Thursday. W. H. Hauser and son Albert of iKutztown visited his parents on Sunday.

Charles Dankel of South Bethlehem was under the parental roof on Saturday. Walter Shankwedler of Emaus mingled among friends at East Macungie on Thursday. Real. Estate and Tire Insurance Robert Fran-u of Philadelphia Mr. and Mrs.

F. J. Fisher on Tuesday. REAL ESTATE AND FIRE INSURANCE $1000 Brush Street. f500 Liberty Street.

$1600 Liberty Street. $1750 Chestnut Street. $2100 North Thirteenth Street. $2500 Gordon Street. $2400 North Poplar Street.

$3850 South St. Cloud Street. Hamilton Street business property. East of Tenth 20 front, Cheap. FOR RENT.

No. 122 South Church Street. 8-room Brick, rent $15.00 TO LOAN. $20,000 in sums $1000 and upwards. Houses Rented Rents Collected.

JOHN S. HflRTZELL Rooms 317 tk 318 Commonwealth. twenty men in their employ. The firm was known to be one to keep its employees long and many learned their trades there and worked there for years and then went into business for themselves. Among their employees were Reuben Campbell, 'Daddy" Haines, Michael Lynn, Alfred Horn, Jacob Daubenspeck, David iM.ertz, John Helmbnrh, Victor Lay-ton, Win.

Wertman. Evan Wlftemey-er, Charles Bruce, Frank, George and Will Mertz, Charles Stanley, George Helm'bach's three sons and many other. Mr. Helfrich recalled an Interesting Incident of how their men once unloaded a carload of lumber witnout the aid of horses. Tt was in 1875 or '73 when the epizooty was prevalent Allentown Trust Bltfa 5 THE MONEY YOU SAVE ON PUH-NITURE IS CONSIDERABLE BY BUYING FROM DUN-SAN FRY.

Our August furn'ture offering's Include many odd pieces that yeu etuld not buy ordinarily for such low pfieee. Outfit your home new and aave money. DIWOAN FRT, 8 Hamilton St. WANTED NOW. Right now, when hay fever 1b attacking its victims and when asthma is causing so muoh distress, there Is a demand tvir Foley''' Honey and Tar 'y that brought relief to Shonsands In previous years.

Don't continue to suffer. It will help About every horse in the town waj sick and farmers would not bring in their horses. The lumber had given TURKISH BATHS. Modern Barber Shop and Manicnr 3 Parlor at the Hotel Lenex, .74 CONVENIENCE AND COMFORT. Two important requisites of the vacationist's trip provided by the Mermaid, through express to Jemey Coast resorts.

Leaves Allentown (Iff. J. 1J.M p. m. nt, Al you.

Contains no opiates. American I out but there waa mi hnn. ih. ttv 7.50 MEN'S AND YOUNG MEN'S SUIT8, $4.95. KUHNS A KERSCHNER.

Eighth Street. 1 7-tf 1 Mediome 643 Hamilton Street. The twenty tf with which to haul it..