Newsday from New York, New York • 148

D4 NEW YORK NEWSOAY FRIDAY APRIL 14 1986 NYC Real Estate Now You Can House-Hunt on the Internet Real estate ny ONLINE from Page D1 NETCOM NetCruIserl Edit View Internet' WWW Sr1tiiMS MlpMntw amx cMnelttMt Mm Window Help IwMit kU i tii a miifrlmMasmmfi CONTEMPORARY COLONIAL" the which is growing by one million users per month you beat the Higgins said on the can be To get the most bang for their advertising buck some brokers have decided to set up listings on two sites Brokers also promote their online services by including the Internet address in their print advertisements The Corcoran Group in Manhattan has set up a page on both HomeNet and Manhattan-based Real Estate On-line said Anita Perrone director of advertising not sure Internet is at the stage where we will pick up some Perrone said it will take exclusives and expose them to another So far the brokerage has received 25 responses to the 70 exclusive listings it runs a month she said The Internet can also be useful to prospective buyers who need a mortgage Many lenders and brokers are beginning to list interest rates there and they are also providing prospective buyers with a qualification sheet to figure out how much they can afford to spend Skyscraper Mortgages in Manhattan has rites on the Internet and on America Online Homes the only properties being marketed on the Internet Several commercial brokers in Manhattan have started advertising offices for lease Rockefeller Center Management Group has gone on the Web with a site touting available office space the services it offers and its fees Jodi Puljce and Greg Smith of Sylvan Lawrence Co are marketing office space at 17 State Street in downtown Manhattan where about 150000 square feet is available Their page includes extensive information about the services and ownership structure It also includes a black-and-white photograph of the exterior is a forum that is on the cutting edge of real estate and you have to be in Smith said Internet will get you inquiries and activity brings tearing transactions If you have the activity then you'll never lease the ket for them and Brokers differ in the amount of money and creativity they invest in Internet sites Some simply post property listings as they would in newspaper classifieds Other listings combine type with graphical images such as black-and-white or color photographs and floor plans Lex' Realty created one of the more elaborate online systems The company began listing properties on America Online about a year ago but after receiving few inquiries Balletta moved to the World Wide Web On home page each listing includes a color photograph of the property a brief description the asking price annual taxes and the name of the broker to send e-mail to if a prospective buyer is interested So far the Internet advertising has resulted in two home sales Balletta said One buyer was a Manhattan lawyer who tapped into listings through his computer system The lawyer was captivated by the color photos Balletta said The other buyers were a New Jersey couple who were moving to Long Island The Internet "really allows us the chance to do business with anyone in the Balletta said always wanted to bring pictures to the Lex has spent more than $100000 to develop the computer software necessary to use graphics Balletta said Eventually Lex would like to run its own Web Bite that would list its properties as well as those for sale by owners he said A brokerage can get on the Internet for far less money than Lex Realty spent Most site providers offer brokerages a contract to advertise listings for a specific period Manhattan-based HomeNet for example charges brokers $500 to set up a page Listings which are for six months cost $25 each with an additional $10 for each image said Home-Net founder David Harris will become the only marketing tool because of the amount of information that can be delivered and the cost erf delivering it is the cheapest said Harris adding that his service has signed up 15 brokers in MUTTOHTOWN LOT SIZE 12 ACEH $7 1 9000 EXTERIOR STQNECEDAR Brokerages listing properties online run tiie gamut from William May Co which sells luxury Manhattan residences to Prudential Higgins Realtors in New Jersey which offers affordable homes to middle-class suburbanites is the future in real said Jim Ballet ta president ofSyosset- based Lex Realty which began listing properties online a year ago Internet is truly a logical progression to taking a listing and exposing it to the general public Other real estate-related companies are jumping into the online mix too Mortgage lenders have begun listing the latest interest-rate data Trade associations for agents are posting information for their members An appraisers group exchanges industry information during a weekly seminar on CompuServe The Real Estate Board of New York a trade group recently set up a home page on the Web listing its calendar of events and other membership information will allow us to better communicate with our said William Auerbach the chief financial officer now hard to tell what the future may bring But with the online services the possibilities are Reaching prospective buyers efficiently has long been a problem for real estate salespeople The industry spends an estimated $3 billion annually to advertise according to a 1990 survey by the National Association of Realtors the most recent survey available About 90 percent is spent on newspaper classifieds with the rest going to radio television home shows and magazines the group said However studies have shown that classified advertising accounts for only 1 to 4 percent of the calls brokers receive from prospective buyers estate agents are always looking for another avenue to find an audience for their said Roberta Benzilio vice president erf the San Francisco-based Web site provider HIA Virtual Village Online services up a whole new mar NfWMdqy Juliu Lax Realty uses a home page with color photographs to advertise properties on the World Wide Web Brokers say Internet marketing has proven to be more cost-effective if not cheaper than traditional advertising methods such as classified ads and televirion person is going to buy a home over the But they certainly can be introduced to it and made to want to find out more about said Bill Higgins chief executive of Prudential Higgins Realtors in New Jersey The company is working with Prudential Long Island Realty to create a page that would list properties for all the offices in the New York region the cost of putting an ad on dryer and great closets $400 Some of toe listings include floor plans of the mqjor rooms and garden layouts read a lot about the Internet and had an interest in what people were saying about its marketing potential" said William May president Peter Marra seemed to hit a profile of an individual who might want to live in the areas where we have properties Since going online early this year Internet listings have generated several inquiries from prospective buyers since going online months ago May Co a 109-year -old recently with brokering of the late Jacqueline East Side apartment began listing its properties on the Internet to purchasing process easier including a large number buyers Internet listing for an Brooklyn Heights 1700-square-foot prewar bedrooms 3 baths formal large kitchen washer MM Hie Syosset-based taxes $1570 Queens Village 209th Street $151 000 3-bedroom colonial 2 baths full basement 30 years old 1-car garage eat-in kitchen porch patio aluminum taxes $900 Corona 46th Avenue $153000 2-family 4-bedroom colonial 3 baths full basement 49 years old 2-car garage eat-in kitchen porch patio frame taxes $1 300 SOURCE: Multiple Luting Service of Long inland Inc BROOKLYN Bento nil wet 70th Street $190000 2-family 5 bedrooms 2 baths 50 years old garage brick taxes $1500 Midwood Foster Avenue $300000 3-family 9 bedrooms 4 baths garage concrete taxes $2300 Bensonhurst 70te Street $167000 2-family $-bedroom semi-attached 2 baths fun basement 40 years old taxes $1100 SOURCE Fillmore Real Entate CONDOS AND CO-OPS Forest Hills Austin street $59900 1-bedroom co-op 1 bate eat-in kitchen 950 square feet monthly maintenance $540 SOURCE: Multiple Lieting Service of Long Inland Inc rents starting at $1825 a month Rents for 2-bedroom units some of which have terraces are $2850 to $3150 a month Plaza East is attracting people who work in Midtown Singelton said The company also hopes to entice medical center employees WINDOW GUARDS Landlords of rent-regulated apartments are now permitted to pass along to tenants the cost of installing window guards The Department of Housing Preservation and Development is encouraging landlords to take advantage of this change which has been endorsed by the state Division of Housing and Community Renewal Guards keep children from climbing or falling out of open windows Landlords can add 140 of the cost of the window guards to a tenant's monthly rent At the end of the 40-month period the rent increase becomes permanent The Small Property Owners of New York a landlords group estimated that a window guard costs about $300 Joe Catalano is a free-lance writer TOWN PRICE: the metro area nearly two William agency credited the sale Kennedy in Manhattan exclusive make the for its clients of international A typical apartment in reads: charm 3 dining rooms I (Beoeofl (Do gdc Qeuii QUEENS Elmhurst 49th Avenue $180000 3-family 7-bedroom colonial 3 baths full basement 50 years old eat-in kitchen frame taxes $1 725 Rego Park Horace Harding Expressway $289000 24amily 7-bedroom townhouse 414 baths full basement 30 years old 1-car garage eat-in kitchen porch brick taxes $3182 Rename 240th Street $173000 4-bedroom colonial 214 baths fun basement 55 years old eat-in kitchen patio frame taxes $900 Springfield Gardena Anderson Road $155000 3-bedroom Tudor 214 bates full basement 40 years old 1-car garage eat-in kitchen patio brick taxes $1150 Final Park Lowed Avenue $210000 3-bedroom polonial 214 baths fun basement 64 years old eat-in kitchen porch brick taxes $1200 Jamaica Long Street $205000 2-family 5-bedroom colonial 3 baths full basement 30 years old eat-in kitchen porch patio frame taxes $1538 Ozone Park 103rd Street $155000 3-bedroom colonial 114 baths full basement eat-in kitchen patio vinyl taxes $925 Briarwood 84th Road $173000 2-bedroom cape 1 bate full basement 44 years old brick NYC' Real Estate Atlantic Ave ATLANTIC AVENUE a main commercial strip spanning outward from downtown Brooklyn is getting a much-needed boost from a new kid on the block Atlantic Center a large mixed-use prqject being built above the Atlantic Terminal railroad station According to a broker who is active in the area leasing activity is high and merchants are putting money into fixing up their properties in anticipation of the opening planned for next year space nearest to the prqject is being snapped said Anthony Musto president of Queens-based Crosstown Realty Inc talking about industrial buildings auto repair shops a catering hall a parking garage There will be a lot more traffic through the area for these businesses once the center Atlantic Terminal already handles about 50 million subway and Long Island Rail Road passengers a year Atlantic Center which will have 800000 square feet of retail space and 400 units of affordable housing spread over 24 acres should bring more potential customers The good news for businesses wanting to move onto Atlantic Avenue is that prices gone up still leasing space in the $5 per square foot and smaller spaces are going for $7 per square foot Musto said Space also sells for $30 to $40 per square foot But seeing less and less for $30 and more for $35 and $40 now" noted Musto who estimated that sales and leasing activity were about even was never dead along the avenue and now getting pretty Lloyd Chrein INDUSTRY NOTES In a deal arranged by Edward Gordon Co Cullman Ventures Inc leased 32767 square feet of space at 2 Park Ave for two of its divisions AGA Catalogue Marketing and Design a direct marketing agency specializing in catalog design and production and Pharmacists Public Relations Bureau which develops sales and promotional programs will occupy most of the fourth floor The owner Mendik Realty Co was represented by David Sims Langan Engineering and Environmental Services Inc of Elmwood Park NJ was this grand award winner of the Engineering Excellence Awards competition sponsored by the Consulting Engineers Council of New Jersey Langan won for its design of a in the Arm Nnraday AJan Raia upbeat about activity around Atlantic Center largest tenant after NBC The Bosley Group a health consulting firm has leased 8400 square feet for its first New York office at 99 Park Ave The Gal breath Co represented the tenant and the owner Eastgate Realty In another deal arranged by Galbreath Ryan Community Health Plan Center Care an insurance company has leased 19200 square feet of office space at 555 57th St Miller Freeman Inc a publisher and trade show company and a subsidiary of United Newspapers is consolidating its two offices and moving to 1 Penn Plaza owned by Helmsley Spear Miller Freeman repre- sented by Edward Gordon Co will occupy 103607 square feet Gordon also arranged for Viacom International Inc to sublease 68000 square feet that Miller had occupied at 1515 Broadway Send news items and photos to Lisa Doll' Business Desk New York Newsday 2 Park Ave New York NY 10016-5695 Getting Shot Anthony Musto prasident of Crosstown Roalty Is 485-foot steel platform spanning the FDR Drive in Manhattan that will enable New York Hospital to build an 850000-square-foot 12-story addition over the highway Long Island City-based Crosstown Realty Inc the leasing and managing agent for the 45000-square-foot building at 1083 McDonald Ave in Borough Park Brooklyn has leased the property to Abraham Lester an investor and developer Lester plans to convert the one-story industrial building into office and retail space Lester recently converted the former flea market across the street into a supermarket Expanding and consolidating 'the law firm Chadboume Parke has begun to move into 30 Rockefeller Plaza The firm signed a 20-year lease for 265000 square feet on eight continuous floors with an option to lease an additional 168000 square feet Chadboume signed the lease in April 1993 but delayed the move to complete renovations Chiad-boungg Parke will be the second- Agency Gets OK to Nail Brokers TENANTS from Page D1 turning to its original function as an apartment house After a $6 million renovation was completed tenants began moving into the 201 luxury units last month Constructed in 1962 the building eras acquired by New York University Medical Center in 1967 For the next 26 years it housed the nurses and other medical staff members However after the hospital built its own housing in an expansion program it put 340 34th up for sale Rockrose Development Corp of Manhattan purchased the property in 1994 the last six to eight months the Manhattan rental market has been said Kevin Singelton Rockrose vice president and general manager The apartments are about 15 percent to 25 percent larger than those in comparable buildings constructed in the 1970s and 1980s Sin-1 gelton said Studio apartments which rent for $1385 a month or more are as large as 525 square feet Some studios have windows in the kitchen and walk-in closets he said One-bedroom units are as large as 736 square feet with is A I.