The Fresno Bee from Fresno, California • 46

Television THE FRESNO BEE Thursday September 15 1988 D4 KKAM) Lanny Larson Broadcast beat said "We worked very hard on it but the audience wasn't there" The station remained profitable however although it wasn't making as much money as the owners wanted KMAK was the floundering sister to the increasingly successful KBOS (FM 949) which Prince said is No 2 to KMGX and ahead of KYNO-FM among contemporaiy hits format radio stations in Fresno Prince said the live sports programming from CBS which includes a special series of reports throughout the Summer Olympics Monclay night football and major league baseball will stay on the station San Francisco 49ers football broadcasts remain as well "By keeping sports we have another avenue and target for Prince said He likened the sports programming as "having a third radio station to go with KKAM and KBOS" Gone with the newstalk format is any local news "at least for said Prince The Satellite News Network will provide the sports and news capsules for the time being And of course gone too are the talks shows of Larry King Rush Limbaugh Michael Jackson and Dr Dean Edell Since late last week when KMAK began announcing the imminent format change listeners have called The Bee to vent their frustration Most mentioned that they appreciated the national perspective of the KMAK shows That's why they were listening to KMAK rather than to KMJ which is all local from early morning until 6 pm One caller hinted that it was curious the change came after the controversial Limbaugh replaced Owen Spann who retired again a couple of months ago Limbaugh a former Sacramento talk-jockey now based in New York is a right-wing iconoclast Prince said his personnel have been answering more complaints on the telephone than The Bee received What he wonders is here were all the callers when the ratings were being taken By the way Prince said the decision to make a change was made before Limbaugh even showed up on the air Personally I find it hard to believe that someone couldn't run the talk shows dropped by KMAK and turn a modest profit It would require an established station though one that wasn't trying to pay off a heavy debt left over from a station purchase What loyal Fresno listeners who liked Limbaugh King and the others need to do is write to the networks and let them know there is a potential audience for the shows It's a long shot but it's just possible letters like that would help the networks sell their shows to some Fresno station King fans should write to Mutual Broadcasting 95-10 Washington Blvd Culver City CA 90232 For the other talk shows ABC Radio Networks 125 West End Ave 6th Floor New York NY 10023 BROADCAST BEAT appears regularly in Television Write to fanny Iirson at The Fresno Bee Fresno CA 93786 The transformation of KMAK from a news-talk station on AM 1340 to KKAM which broadcasts "the heart and soul of rock 'n' roll" was completed Monday leaving Fresno with KMJ as the only Fresno talk radio station Fans of Larry King Michael Jackson and Rush Limbaugh among others were left trying to figure out how to pull in distant radio stations so they wouldn't miss their favorite national talk-show hosts What's replaced all the talk is plenty of music from a 1600-title library supplied from Dallas via satellite to KKAM by the Satellite Music Network The music ranges from rock standards of the 1950s that influenced the artists and composers who defined the Motown sound of the 1960s through the Motown era when the Four Tops Supremes Impressions Marvin Gaye Miracles and little Steve Wonder were continual hit makers into the 70s for music of the Motown alums and the artists they influenced It's a special brand of classic rock music aimed at 25- to 49-year-olds and not specifically at black audiences said Ed Prince the new vice president and general manager of KKAM Prince believes the change from the newstalk fqpnat was a necessity because In the ratings were on the decline In the target Prince said listenership declined 1 31 percent share in the summer of 1987 to the past rating period's under 1 percent "Fresno is losing a great format" Prince THURSDAY NIGHT Complete listings appear in Sunday's TV Week magazine Best bets 8:30 pm CD "The Spy Who Loved Me" Detente raises its head as James Bond (Roger Moore) and Soviet spy Anya Amasova (Barbara Bach alias Mrs Ringo Starr) are teamed to investigate the disappearances of several nuclear submarines in this 1977 adventure Curt Jurgens plays the mam villain 1 9 pm "XXIV Summer Olympics Preview" The actual events don't really get under way until Saturday but this two-hour program gets viewers ready for the two weeks-plus of international athletic competition that is about to begin in Seoul Korea Bryant Gum be! and Dick Enberg serve as hosts (2 hrs) pm (D "The Return of Sherlock Holmes" The title says it all in the case of this 1986 TV-movie which returns the sleuth of London Baker Street to active duty in modem Boston British stage veteran Michael Pennington plays the legendary detective Margaret Work) Colin co-stars Talk shows 7 a (D (12) The nse of anti-Americanism popularity of badminton members of a formerly royal family an American who has become a Buddhist monk gymnast Charles Lake the changing rple of women focal dish Kimchi Korean Innngtrea-sures From Seoul(2 hrs) 7 a CD (Zf "Good Morning America" The peak of the hurricane season guitarist Jerry Garcia (CC)(2 hrs) 7 am CD (73) Jill Schulz (It the Girl in the Red Truck Charlie painless homework (2 hrs) i 7 a "The 700 A man once paralyzed walks again (i hr) 9 a CD Real-life to the Mob(1 hr) 9 am CCfcfO Live In LA" Childbirth ebneerns non-verbal communication (2 hrs 4 CD Campus enme (R(1 hr) 1 4 CD "Regis A Kathie Lee" Arsenio Hall Audrea chef from Lutece in Pans Soviet circus bears fema'e body-builders(1 hr i 430 pm CCNNj Daytime movies i 730 a I MAX Me Tender" (1966) Elvis Presley Richard Egan (1 hr 30 mins 7 30 am CSH(ft "Rumpelstiltskin" (1987) Amy Inring Billy Barty (1 hr 30 mins) OfB(T) "The Stone Boy" (1984) Robert Duvall Jason Presson (CC) (1 hr 30 mins 9 a (RASH "Ridin' Down the (1942) Roy Rogers George Hayes (1 hr 30 mins 9:30 am (H803 "The 500-Pound Jerk" (1972) James Franciscus Alex Karras (1 hr 30 mms 10 am "The First Olympics: Athens 1896" (1984) Loms Jourdan David Ogden Stiers (Part 1) (3 hrs) 10 am fBASQ "Matewan" (1987) Chns Cooper WiK Oldham (CC) (2 hrs 30 mins) 10 a CJWD "Million Dollar Mermaid" (1952) Esther Williams Victor Mature (2 hrs 10 05 am Qlf) Deadly Hunt" (1971) Tony Franciosa Peter Lawford (2 hrs) 11 am "Big Trouble In Little China" (1986) Kurt Russell Kim Cattrall (CC) (2 hrs) Noon fSWD Know Why the Caged Bird Sings" (1979) Diahann Carroll Esther Rolle (2 hrs 12:30 pm CM1Q "Twelve O'Clock High" (1949) Gregory Peck Dean Jagger (2 hrs 30 mins 1 pm "My Dog the Thief" (1969) Dwayne Hickman Mary Ann Mobley (1 hr 30 mins 1pm CQAlQ "A Man Called Intrepid" (1979) David Niven Michael York (Part 2) (2 hrs 1 pm CM03 "Raising Arizona" (1987) Nicolas Cage Hotly Hunter (1 hr 30 mms 2 pm CSk(T) "Stranger on the Run" (1967) Henry Fonda Michael Parks (2 hrs) 2:30 pm fhBff "No Retreat No (1966) Kurt McKinney Jean-Claude Van Damme (1 hr 30 mins) 3 pm CfUMO "The Dirty Dozen" (1967) Lee Marvin Ernest Borgnine (2 hrs 30 mins) 6 pm CFAflffAO Hasty Heart" (1949) Ronald Reagan Patricia Neal (2 hrs 5 pm CWm "A Hero Ain't Nothin' but a (1977) Cicely Tyson Paul Winfield (2 hrs) 5 05 CTI5T Hymn" (1957) Rock Hudson Martha Hyer (2 hrs) 9:00 PM Ch47 MARGARET COLIN In THE RETURN OF SHERLOCK HOLMES lAdvl Miss America Pageant No 1 gets highest rating in six years Bf KATHRYN BAKER Associated Press said the "Baby Boom" rating was the highest this season for the network in that time period The rest of the top 10 were: "The Cosby Show" NBC "Monday Night Football Washington vs New York ABC the Bob Hope Special on NBC "Full on ABC In its Tuesday time period "Who's the Boss?" ABC "Cheers" NBC and "227" NBC For the week ending Sept 11 NBC won with a 126 ABC was second with 1 12 CBS was third with 93 It's the 51st week since the season began last September and NBC has a season-to-date rating of 145 to CBS' 122 and ABC's 121 NBC has placed first in 45 out of 51 weeks The lowest-rated prime-time shows were: "Blacke's Magic" "ABC Saturday Morning Preview" "Funny People" Vs Notre Dame" "Nebraska Vs UCLA wayman Special" 48 Hours" "First Fm- pressions" Place" up ranked 59th and 60th respectively The two NBC shows that preceded Miss America on Saturday ranked second and third in the weekly ratings One of them was especially good news for NBC the preview of a new show "Baby based on the movie by the same name and starring Kate Jackson as an executive who inherits a baby It ranked third It had preceded Miss America and followed "Golden Girls" which was No 2 in the ratings NBC This year's pageant rated 223 with a 44 share an improvement over last year's which had a rating of 204 and a 42 share according to the AC Nielsen Co The highest-rated pageant was in 1986 when it got a 230 rating and a 44 share Each rating point represents 886000 homes with televisions The share is a percentage of sets in use The other two networks ran college football games against the pageant that ended NFAV YORK There she is No I in the weekly Nielsen ratings Miss America on NBC fsTBC estimates that between 50 and 55 million viewers watched all or part of Miss American Pageant" on Saturday night It was the highest-ranked pageant since l'JW's was No 1.