Press-Telegram from Long Beach, California • 48

i I1 't' 'r 'YVY Y'Y-'V i Yv v' -1 ---7 jY- YiY 7 'Y YL'' iNUCFENDENT TAM YPRESS-TEtEGRAM (PM) --l Y-HV PERKINS 'f 1 Im taadb CelH Ws 16 ifW Irrrfc-o TrTWWTTJrL 1 by John Mile TOE -VIEWING niwin i PM DURANTE KNOTTS DO THEIR THING I Jimmy Durante and Don Knotts co-host the Music Hall On the bill are-Jane Powell 'and the Baja Marimba Band An indicates B-W Other shows in color Choiiael 2 I- ARC-1 Cbonael 7-jj KCOP Chonoel-l knxt KNIC ChoeM KHJ Channel 9 KWHY Channel 22 1 KTIA CIimmI KTTY CbMMl 11 KCET CbamMl 21 CbMMl 34 KMEX WEDNESDAY FEBRUARY 26 116) LIVED NOW IF CHRISTOPHER COLUMBUS discover America on a motorbike Chpk the Classified Ads for good -buys now! Canceled I2M KGRB-IM IN KKAR 1221 Kiivt-aii 111 KUC-TM UN 74fl KIIQ-UM ism Ktzr-iuo UN KFI-441 I2N KFWS-IU 1121 UN KGFJ I23B iEOrGE eres Radio Editor ByG tvi WEDNESDAY FEBRUARY 26 1969 8 pm KNX NHL Hockey: Boston Bruins at Kings 8 pm KOGO (600 kcJ--WHL Hockey: Gulls at -Portland FM HIGHLIGHTS The current Issue of thb magazine of the Directors Guild of America devotes a special section to the television commercial which confirms what the general viewing public knows TV shows are just shills for the commercials Admittedly this is stuff for tle people who are involved in making commercials but it has some interest to the view it ers generally because puts TV in perspective One of the articles by Carroll Carroll who writes on commercials for notes: one- can' ever lose -sight -of-the-fact' thafal" though television is the greatest means of communication since the invention of the wheel and a force that can simultaneously enrage millions of' football fans and fariy tale fanciers it is primarily and most importantly a helluvan advertising medium And such it has helped to enlarge the cine-" ma and has extended the tail-gate of the old medicine wagon into your living room Fast! WfflLE'i'yearh" passionately for a commercial that will simply flash on the screen and announce a product and what it will do the trend is all the tSCOORlfi GENERAL ELECTRIC COLOR TV CONSOLE WIRELESS REMOTE CONTROL Giant 227-Sq in Color Tube! Doubts speakers Walnut Grained cabinet QUANTITY LIMITED 'FREE Delivery 90-Day in Your Home 1 -Year Parts and jl 1 2-Year Picture Tube Guaran- tee Us Dooley's Low Terms Taka Up to 3 Years ta Pay! New 1969 RCA COLOR fV CONSOLE 23-IN 295-SQ IN SCREEN LARGEST COLOR TUBE MADE- Has lighted dial FJ Fin tuning 6-in Dua cones 2-speakers in on In walnut grained cabinet ADD $2000 For 90-Day Service in Your Home Free Delivery 1-Year Parts 2-Year Picture Tuba Guarantee DOOLEYgSl HARDWARELMART kmk-tii KBX-II7I ISU 111! IIM Mil KTYM-rlMI KWI2-IIH INI UN XUB-INI III Primarily Strings" 10 pm KNOB Coqcerto da Camera 11 pm KCBH 1 THURSDAY Kitchen Komer 9 am KTBT Morning for Moderns 10 am KBIG Concert noon KFAC Luncheon at the Music Center 1 pm KFAC Journey in Music 2 pm KBBI Stefeo Interlude 3 pm KNOB Afternoon Affair 4 pm KBIG Strictly from Dixie 5 'pm KRHM MOBIL SERVICE we can't fii yewr sat ia fha Kama Wa Senwct Charfa COLOR 4e95 OR B4W fXHIT COLOR WORK' KAGIRTV 10171 Mariwt 1026 Imueiiel 413-301 13-1317 Duagn design 18" (diag) color portable give you consol color yot weighs lost than -somo smallr-scrsn modols -OUR PRICE GUARANTEE Jo Ward's Exclusive Guar-ant priced protection: within' 30 days of making your major TV or appliance purchase you find a lower price anywhere Jo Ward -guarantees to refund the difference in full plu 1 Stereo at Six 6 pm KCBH Broadway Showtime DoI 7 pm KRHM Classics 8 pm KCBH KFAC KRHM 9 pm KBBI the Nielsen ratings for the two- week period ending Feb '9 Other shows in theop 20 in order were: ters Glen Campbell Lucy" Three Wal Disney Red 1 1 "The Good Thursday movie on a Hot Tin and Eat the and Monday movies and- That Midsummer Dream was 88th in the standing and down at the bottom 6T the list of 116 shows was the -Joey Bishop Show Upholstery Cleaning without cushion shrinkage! with etir proven cushion strotching machinn Averags Sofionly $3450 Average Oieir only $15 FREE ESTIMATES Wrrt imr at your phono Long Beach 433-9906 Orange Co 527-5311 BankAmoricard-Mai ter Charge SINCI1M ICARPETSINC 3720 4th St LB Mtoinkm ATIOli Al I CALIFORNIA JMgjTUWWWOCUjAMH PAID ADVERTISEMENT 5:00 PJH 4 KNBC Newservice 5 Dick Garton News 9 Groovy Show Morgan 13 Adda ms Family 5:15 28 Friendly Giant 5:30 7 Frank Reynolds News Report on Nixon trip 9 Rat Patrol Christopher George Hans Gudegast 11 Donald O'Connor the Four Steps Pat Morita 13 Island 28 Misterogers Neighbors PM 2 Big News Dunphy 4 Huntley and Brinkley (full hour with Nixbn trip report) 5 Steve Allen Show George Jessel Lou loltz Joi Lansing Ferrante 7 THE I O'CLOCK MOVIE ic "CHEAPER 1 1 tbs DOZEN" li CLIFTON WEDI 9 I Spy Robert Culp Bill Cosby Nancy Wilson Greg Morris Malachi Throne -irBatmart Adarrt Westr1" Ida Lupino Howard Duff 28 New? 630 13 Voyage to Bottom of Sea Richard Basehart 28 Talks with Parents 7:00 PM 2' Walter Cronkite News 4 KNBC Newservice 9 What's My Line? 'll Password ALudden 28 of Maturity 730 2 Glen Campbell Good- time Hour with Btiffy St Marie Gary Puckett and the Union Gap John Byner John Hartford Pat Paulsen 4 The Virginian James Druiy John Mclntire Jamek Olson Don Francks (in dual role) Cloris Leachman A lynch mob formed J' under pressure is after a farmer who killed the unsavory land grabber who foreclosed on his mortgage 5 Lost in Space Billy Mumy Kurt Russell 7 Here Come the Brides Robert Brown Bobby Sherman Bridget Hanley Will Geer Fearing her grandfather is near death after being caught in a mine cave-in while hunting Sold in Seattle Candy as a piece of her jewelry melted into what looks like a nugget 9 Movie: "Rebel without a Cause" James Dean Natalie Wood Sal Mi-neo 11 Truth or Consequences 13 Mason Burr 28 "Cancion de Raza (R) 11 Hazel Shirley Booth 28 The City Makers: "Welfare 8:25 -5 World of Sports 830 "THE 0000 OUTS" uaiiy HIT OF THE SEASON! Bob Denver Herb Edelman Michael Constantine When a film company uses the diner as a setting for a murder story Bert gets the acting bug 5 Win with the Stars Allen Ludden Dorothy Lamour Peter Marshall 7 Movie: Anthony Quinn Alain Delon George Segal Claudia Cardinale f65-lst run) French survivors of DierrBlarPhu are sent to Alge-: -rians 11 Merv Griffin Show Arthur Godfrey on overpopulation Selma -Diamond Mary Taylor 13 Beat the Odds Johnny Gilbert (game show) 28 Book Beat Robert Cromie: Mayra Mannes 9:00 PJd 2 TheBeverly Hillbillies Buddy Ebsen Max 1 Baer Jr Ingeborg Kieldsen While a yy blonde secretary sets her cap for Jed other i stenographers rush to Jethro 4 KRAFT MUSIC HALL 'ic JImmy Dsristi Dos KootlSi Jaae Powoll glus the Baja Marimba -and in hour titled Durante and Don Knotts Do Their Thing Also" Songs skits piano tunes monologues a bullfighting sketch and a walk-on by Bob Hope with a 76th -birthday cake for the Schnozz 5 Olympic Wrestling Dick Lane 13 Run for Your Life Gazzara Ernest Bor-: gnine Paul spends Christmas Eve with a lonely cab driver 28 Worth: "Prescription Drugs Prices and Perils" 930U 2 Green Acres Eddie Air bert Eva Gabor Roy Roberts Lisa starts a stition to get hunting iws changed to protect the deer 9 Ted Meyers News 10:00 PAL 2 Hawaii Five-O Jack Lord Joanne Unville Nancy Malone David Sheiner Bea Richards (pt2) In LA-the public sentiment -in her favor McGarrett takes the phony doctor to where he introduces the mother of one of her 'victims 4 The Outsider Darren McGavin Carrie Snodgrass (in dual role) Ross traces a missing beauty and finds her involved with a vicious extortion racket and LSD 5 Dick Garton News 9 Dillon -11 George Putnam News 13 That Show Joan Riv- ers Herschel Bemardl 28 Tag (german) 1030 9 in the Dean Martin Geraldine Page Yvette Mimieux 13 Bill Johns News 28 Artists (BBC): "War and Peace" 1130 PAL 2 11 o'clock Report 4 Tom Brokaw News 5 Hitchcock 5 "Special De-7 Bill Bonds News 11 Liars Gub Rod Serling 13 Mr Gifford Evans Deborah Kerr 1130 2 The President in Europe Recap of day-in Bonn 4 Tonight Johnny Car-son Dean Jones Billy De Wolfe Bob New-hart Roslyn Kind 5 Joseph Cotten Eva Bartok (55) 7 Joey Bishop Show Shelley Berman Lou Rawls Dale Robertson the Mob group and George Bums 11 1 Love Lucy Ball 12 MIDNIGHT 2 Movie: of -Fort Petticoat" Audie Mur- phy Kathy Grant f57) 1177 Sunset Strip 12:20 9 VThe Disem- bodied" Paul Burke 1230 13 "Strange 11-- James Lydon 1:00 AJW 4 KNBC' Newservice 5 Community Bulletins 7 me LateReport From the Out JQ A Daniel Webster" and 1:45 2 Get ItJoelMcCr Walter Brennan (36) (K) 735 -KNXT-News- other way It is -hot stuff enough to- just show the product gotta be a production to grab the au- dience and hold it In fact states Carroll there is often a question in the mind of the view exactly what is being sold Many many corporate commercials Gulf and Western 1 i among others are beautifully shot and leaver the looker full of awe and wonderment He mentally mutters come as he Everyone who ever watched a commercial knows the difference between promise and the performance But this Commercial Gap is anoth- -er problem The strange thing about all this nonsense about commercials i that they work You very rarely hear about- a commercial being cancelled The not Renown as com-' merdal TV for nothing again topped PRICES ARE LOWER! Gaffers A fattier gas range: 32" GIANT RANGE 24" WIDE OVEN RADIANT BROILER FOURHOLD-IT BURNERS Choice of Whitt Coppor or Avocado FREE Dofivery Service and Full Guarantoo DOOLEYgSl HARDWARE MART HP 9k DOOIEYI LOW YtRMS Take 1334 sr 3 MwHtnl fey ELECTRIC wonders what the spots want him to do Fren-queritly all secretly suggesting is that he buy a few shares of stock The first thing -a TV view- er does is try to figure out and sometimes it easy what the commercial wants him to do i SOME OF these little movies are illustrated in One of them a three page layout £ojor details the creation of a washing machine commercial in which one of the firm's repairmen is stripped of his chevron his pencil broken to get across the message that th'e repair man was lax in his duty and drummed out of the corps This little episode has a built in booby trap for the sponsor Another firm was quick to come out with a commercial showing its repair technicians sitting ''around knitting because there' was no need for them out on service calls THEIR product just didn't require servicing and there was no need for SS Corps discipline The planning that goes into one of these little spots the numherof pie involved the money spent it is just too fan- tastic! It is" not only fantastic -It is depressing Nobody in his right mind believes 4 5 7 11 Days of Our Lives Stingray (puppets) Funny You Should Ask Movie: of Charles nRickfnrd50) 13 Dialing for Dollars 130 PJW 2 Love Is a Many- Splendored Thing 4 The Doctors (senal) 5 Velvet 7 Dream House (gaifte) 130 2 The Guiding Light' 4 Another World (si 5 Gillis 7 Make a Deal 13 Travel with Don Bettina: 230 PJW 2 The Secret Storm -i- 4- You Say! 5 That Bob! 7 The Newlywed Game 11 Charles Arndt 13 Way Ivan Desny 230 2 The Edge of Night 4 The Match Game fi Fafhpr Knnim (serial) 7 The Dating Game 4 Floyd Kalbernews 530 PJW 2 The Linkietter Show 4 PDQ Dennis James 5 Patrol 7 General Hospital 13 Felix the Cat 28 deJlaza (R) 3:15 '9 Ted Meyers News 330 2 Lucky Pair- Geoff Ed--wards Don Grady 4 Mike Douglas Show Court" -7-One Life to- Live 9 Robert Webber Anna Sten 11 My Favorite Martian 13 Hobo Kelly Show 430 PJW 2 Ed Alan Young 5 Ozzie and Harriet 7 Dark Shadows (serial) 11 Pay Cards! Art James' 430 2 Man Jack Palace Anita Ekberg 5 Please Eat the Daisies Pat Crowley 7 Bill Bond News 1 1 Georefe Putnam News 13 Bozors Big Top 1MONAFRI9-9 Tuesv Wed Thurs Sat 9-6 SUNDAYS 10-5 IPdDBILDS ONE DAY SALE FRIDAY FEBRUARY 2SHi 10 AM 10 10 FM Q3iH3inB 6ESEEBB fUfiEDSHS) IFY6UBA STEREO CONSOLE OR A DLACIC WHITE TV HOW IS THE TIME TO BUY! IS9UC3PIN6 OVER 2000 SETS ATT ALL TOP BRAC1RS: oDOM I 6 NOTICE! During the month ofrFebruaty each year wo place on all mor-chandif the Jowert prices of the year We as other businesses do this to dear out our inventory before the March 1 Inventory Tax Due to inclement weather we are unexpectedly over stocked So decided thafert the last day before TAX INVENTORY we would far one day only spur on sluggish sales by offering an- additional amoutrt off on every item in the store This means that many Herns are-selling for soma far below and soma' just fraction abovn cpt Coma in this Friday and receive courteous hslp from an owner of the store and BUY THE BEST at the year's BEST PRICE and always with our BEST SERVICE Winters 9 Real McCoys 1 1 'Jack LaLanne Show 13 Rocky Sc His Friends 9:10 2-Nixon-in- Rome (repoat of 7:10 telecast) 9:25 4 Nancy Dickerson 9:30 2 The Beverly Hillbillies Jacques Bergerac plays a visiting king 4 9 Dillon 11 the Menace 13 on Science 9:45 13 Urban Forum 1030 AJIL 2 Griffith Show 4 Personality Larry Blyden Darren McGavin 9 Love a' John -Drew Barrymore Lita Milan 11 Truth or Consequences 13 Essence of Judaism -1030' 2 Van Dyke 4 Hollywood Squarcs ii hT TnriIi flit 13 Hood 10:45 Nixon iii Rome Frank Reynolds 1130 AAL The Love of Life Jeopardy Art Fleming Galloping Gourmet: cutlet IFSheriff John Lunch 13 The Romper Room 1135 2 Douglas Edwards 1130 Search for Tomorrow' Eye GuessrBTCiilteflr -7-Anniversary -Game- 1 America! Is- Hawaii -V- 11:45 A 5 Johnny Grant Show 9 Doug Dudley' News 4 Edwin Newman (11:55) I 12 NOON 2 Boutique Steve Dunne Mike Roy Marie Gray 4 Hidden Faces (serial) 5 Cartoon Time 7 9 Tempo Roy Elwell- Bob Doman Richard Dawson (tq 3:15) 1 1 Jack Latham News 13 Bill Johns News 1230 2 As the World Turns AND STEREO COLOR TV AT-THE LOWEST PRICES OF THE YEAR THURSDAY FEBRUARY 27 1969 630 11 The Flintstones GENERAL if Iy YY 1969 and I960 MODELS FOR THE BEST BUY IN FURNITURE AND APPLIANCES i JJou cttH fmj- ii'tlfi' t'onjuence til 2-ContemprFreiich Lit" 4W6meji As People: Wo 7 In-Service 11 Fact-Fancy 730 A3L -2 Conflict Change Social Action (USC) 4 Today Edwin Newman with 8 am segment on trip 7 Exercise with Gloria 11 Mr Wishbone Show 13 Felix the Cat 7:10 2 Nixon in Europe with Italian President Giuseppe Saragat (10 min) 730 2 Douglas Edwards Morning Show Nelson 9 Paul Harvey Bible Hr 8:00 AJW 2 Captain Kangaroo 9 -The Big Babysitter 11 Mighty Mouse Show 830 5 Cartoon Time 11 The Popeye Show 13 Winky-Gumby Show 8:45 5 Your Worth 930 AJW Lucy Show Ball Snap Judgement "The Courtneys of Curson Michael Wilding Prize Man Ricardo Montalbah Shelley A 1 155 PACIFIC AVE LONG BEACH 591-2314 Ample 28 ybgrs same location Jkloch West tf UhIrkIi IM-K UmE Nt af Ptc'dic CitHwy- I' -i.