Newsday from New York, New York • 133

tri i i i -m i i Changing Times at Union Square there as a secondary market, said Dem-chick of M.D. Carlisle. Among the remaining uncertainties is what will occupy a 107-year-old landmark building, at 33-37 E. 17th St. on the north side of the park, whose 132.000 square feet of retail and office space has long been empty.

Real estate sources say potential tenants or buyers have had a hard time negotiating with the owner, Lillian Seril. When we get the right tenant, we would lease it, she said. Another question is whether the area will become more active at night. We need some positive nightlife, said Joan Talbert, executive director of the 14th Street Union Square Business Improvement District. Part of the redevelopment goal is to define 14th Street as a neighborhood in and of itself rather than pieces of other neighborhoods, Talbert said.

Among the barriers to redefining the neighborhood are the area's separate services, including five community boards, three police precincts and four sanitation districts. Union Squares biggest changes lately have been the initial phase of the renovation of the park, which in a future phase will be expanded, and the construction of Zeckendorf Towers. ZeckendorFs project completely changes the character of the entire Union Square area, provided the park itself can be maintained at a level consistent with the upgrading of the area," said Steve Kaplan, vice president for real estate at The Gap Inc. The park has become virtually drug-free, said Capt. George F.

Brown of the 13th Precinct, although some homeless people sleep there and some of the drug trafficking has moved to a few spots on 14th Street. Its become a park for people instead of a place that people literally avoided," said Benepe, who is also director of the greenmarket, which has grown in the past dozen years to 60 farmers and 12.000 customers on peak days. Also planned are reconstruction of the streets and sidewalks on 14th Street and renovation of the labyrinthine subway stations at Union Square. ill Continued from Page 11 ing with Pilevsky. It looks straight up Park Avenue to the Pan Am building.

Pilevsky also is trying to buy an undisclosed site in the area to put up a new building, and he has talked to the International Ladies Garment Workers Union about buying its four-story building on the northeast comer of the square that indudes the off-Broadway Roundabout Theatre. He said he would not tear down that 1929 building. Todd Haimes, executive director of the theater, Baid it hopes to join with a developer to buy the building and protect its 499-seat space. Its a very hot area, Haimes said. We came at a time when the neighborhood was just starting to change in 1984, and we have flourished here.

But now, one of the side effects is that prices have gone up greatly and it makes it hard for a theater like, ours to buy the property on our own. The site of a different kind of theater, the Palladium discotheque, is controlled by Glick, who hopes to develop a condo and retail complex in the middle of the block on East 14th Street between Fourth and Third Avenues. Glick, who has developed such huge condo complexes as the Horizon and the Promenade in the East 30s, said he plans to incorporate part of the former Luchows restaurant building which community groups argue should be saved in its entirety. He also plans to raze the building that houses the Palladium and Julians pool hall, and buy at auction the city-owned parking lot between them. The city Department of General Services has proposed zoning that would allow Glick to build up to about 22 stories along 14th Street Some community groups are pushing for a much lower height, warning that the Glick complex, along with the Zeckendorf and Con Ed buildingB across 14th Street, could create a canyon effect.

Community groups have proposed allowing extra retail space to be built on the city plot and using profits from that to subsidize perhaps 200 low- or moderate-income apartments on top. People want some of the traditional character of the neighborhood to be preserved, said Cohen of the local development cor Newiday Jon Kuo If its structurally sound, the Mays building is to be remodeled. poration, adding that planned projects would about double the areas nearly 1,000 new apartments. Edward Barbini, spokesman for the Department of General Services, said the sale of the lot is likely to include a requirement for what goes there, possibly affordable housing or a new Developers say that among the attractions of the area are the nearby institutions that are eager to find housing for staff or students, including NYU, the New School and Beth Israel Medical Center. Among the most voracious appetites in that area are NYU and the New School they need as many beds as they can find and they are always i Looking to Be Americas Cup of Tea 1 2 0 1 co 3 171 CD cn 3- V) CO is moving into the fast-growing iced-tea and decaffeinated areas, largely as a result of the Salada acquisition.

Rigg also said Redco plans to introduce several new products in the next 18 months. Rigg, who at Brooke Bond managed a company that sold 2,200 different products, said tea will remain the focal point of Redco. To be a small-sized company with a variety of products is very tough, he said. We prefer to be a focused, big little company. When our people get up in the morning, they have one thing to think about: tea.

Redco Long Island location was an accident of history. The old Ehlers spice company, which was owned by Brooke Bond, made its headquarters in Lake Success. Eventually, all of Brooke Bonds U.S. operations were overseen by Edwards from Lake Success and then from Hauppauge. But the Salada acquisition, Rigg said, means a shill in emphasis from Long Island to the companys other facilities.

A slim corporate staff of about 15 will be maintained in Hauppauge. I dont believe in a big corporate headquarters, Rigg said, adding, however, that he considers the role of Long Island to be quite important." Financial and legal matters will continue to be handled out of the Hauppauge office, along with new projects, so that our people in Canada and Little Falls can focus on day-to-day operations. As for Rigg himself, he noted that while he and his wife, Wendy, have homes in Northport and Toronto, I live in an airplane. Continued from Page 7 cheeBe garnered the countrys No. 2 market position in their respective categories.

In an era when consumer brand names are a ky business asset. Red Rose is a standout. Introduced in Canada almost a century ago, the brand has been marketed in the United States for more than 50 years and has one memorable thing about it, one tea expert said. It is consistent and has been for years. Its probably the best blend of tea that is mass-marketed in the United States.

The consistency is considered vital because tea is a business where brand loyalty is important among regular drinkers, experts say. Nevertheless, in a 1986 taste test. Consumer Reports rated Lipton and Salada as a tad better than Red Rose. Lipton officials, citing company polity, declined comment about Red Rose. Officials of Tetley the No.

3 tea merchant, could not be reached. U.S. tea sales have increased at a healthy rate in recent years and are expected to climb from $1 billion last year to $1.9 billion by 1996, according to market researchers Business Trend Analysts Inc. -of Corn-mack, which recently published a study of the hot beverage industry. The research firm forecasts that the biggest increase will be in the iced-tea segment of the industry.

It also noted an increase in tea consumption per drinker, due partly to the growing number of decaffeinated teas available. While Red Rose is primarily a hot-tea blend, Redco.