Newsday from New York, New York • 127

1 Part III Monday August 29, 1988 1 J. i Going for Glitz in Office Space developers scramble to build high-rent space for the image-conscious By Harry Berkowitz Robert Gladstone stands under the oaring glass ceiling on the 26th flour of his new marble ana granite office building at 57th Street and Lexington Avenue and points to a pyramid-topped edifice a few blocks away. I heard that someone paid nearly $70 a foot for office space there," he says. I would like to beat that. I want this to be the most expensive pace in New York City.

It's an egotistical pace. Its a space that says, Ive made it. Gladstones lofty ambition is shared by a number of other building owners. As prime building sites have become scarcer, costlier and smaller in recent years, some developers have stepped up efforts to create Manhattan office space that appeals to tenants seeking the pinnacle of prestige and willing to pay the steepest of rents in the most expensive market in the nation. The efforts have been spurred by the past decades flood of specialized foreign and domestic companies, especially financial-services and investment firms, that want small but lavish spaces and top-notch services in Manhattan.

Also, the explosion of computerized trading operations has led some developers to include more sophisticated support systems that add to the costs of space. The spaces that succeed are in neither the tallest nor the shiniest buildings. The buildings dont even have Trump in their names, nor do they claim World Trade or Empire State status. But in a city full of sky-high corporate egos and of plans and profits to match, the success-fill spaces put together the right combinations Continued on Page 8 Robert Gladstone, left, stands in the 28-floor atrium of his new building at 57th Street and Lexington Avenue, above. The entrance features a sculpture on stilts.

Home Offices Facing the Fax of Increased Competition. Page 3 Cable Television Cablevision Is Wired for Success in the City. Page 5.