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Newsday from New York, New York • 69

Publication:
Newsdayi
Location:
New York, New York
Issue Date:
Page:
69
Extracted Article Text (OCR)

fff I. VVV 'j i i i' 1 I i- t' tf a I TC lAMIWEMNATMVESm- A piano in the music conservatory, a common area at The Royaie on East 64th Street Buildings Have More in Common shape in Manhattan. At The Promenade, 530 E. 76th theres a health club with a 20-by-40-foot swimming pool. However, in his newest project, The Horizon at 415 E.

37th there will be two health facilities, Glick said. The fourth floor will house a spa "set up with health and exercise in mind." In addition, theres a 44th floor skylit swimming pool with a club lounge that can be used more for relaxation and entertaining. Health clubs within a building have become "almost a necessity," said Jeanette Bamford, project manager for The New West, a 22-story, 158-unit building at 250 W. 90th St. "Health and fitness are a part of life now." With this in mind.

New Wests top floor contains a health club with a glasa-domed swimming pool, as do several other a butler in attendance to serve cocktails. Bamford noted that New Wests lounge and kitchen make a private facility available to residents for no fee. In addition to entertainment areas, Manhattan is also seeing a rise in buildings containing business centers for executives. Metropolitan Tower, CitySpire and The Horizon offer telex machines, computers, conference rooms, photocopiers and electronic ticker tapes flashing stock prices. Developers have also been noticing a movement toward larger apartments among couples with children.

As a result, buildings such as The Promenade have nurseries, while others have play areas and rooms that can be reserved for childrens parties. There are also common areas available that encompass nearly every need. Theres a wine cellar at Metropolitan Tower, a darkroom at The Horizon and a rooftop sundeck at the Midwest Court rental building at 59th Street and 10th Avenue. card rooms, billiard rooms and are receiving more attention. a person gets the feeling of the luxury of the Rockmore the materials are rich wood paneling, marble and exotic materials for a look.

developers, lobbies are the equivalent By Joe Catalano FOR YEARS, apartment complexes in the New York metropolitan area have enticed owners with more than just living space. Developers have been offering space to play and mingle, in the form of tennis courts, pools and clubhouses. But now, because of increased competition, especially in Manhattan, developers of new high-rise rentals and condominiums are turning to other types of space, "common areas that help give their buildings a marketing edge. Sometimes the extra space compensates for the lack of space inside apartments. Some are returning to resident lounges, ballrooms and courtyards popular in the 1930s.

Others are offering amenities of the 1980s such as health dubs, media rooms, and even business centers stocked with computers and copiers. In some facilities are included in the residents monthly charges. In other buildings, there are additional charges. Sometimes the common areas are even open to outsiders for a fee. "Because of the competitive market, developers are looking for that certain edge, so were seeing things that may not have been put into buildings in the past, said Russell Newman, vice president of the Manhattan realty firm J.I Sopher Co.

Added Lake Success-based developer Jeffrey Glick, executive vice president of the Glick Organization, "There are apartments all over New York. Now people are asking What am I getting along with Buyers are looking for extracurricular activities available right at their doorstep and the more you give them, the more they want." As evidence, witness one difference between two current Glick condominium projects taking extra space on the ninth floor, it put in a one-fifth-mue outdoor jogging track. Other flnmrninm areas popping up are purely for social purposes, said Steven Rockmore, a princi-of Gilbert Charles Beylen a Manhattan that helps develop and sell properties. If you want to watch the next Super Bowl with 25 of your neighbors, CitySpire, going up at 150 W. 56th St, will have a media room with big-screen TV.

There will also be a lounge with bar. Also reappearing, after being neglected for a number of decades, is the interior courtyard. At the luxury rental building Carlyle Court, 25 Union Square West, a half-acre, fully landscaped just a building, courtyard lets a resident feel as if hex away from Bamford. Manhattan, said Jules Demchick, general partner with Union West Associates in developing the project A 100-by-100-foot mural of an 1890s- making the first What the comes down to And lifestyle than at Oheka, Spring Hills. Others contain ballrooms.

Even lobbies "Thats where theme or the said. Among glass, glitzy drop-dead To many of the foyer in type building has NEWSDAY, SATURDAY, MARCH 21, 1987 NY Real Estate 9 for greeting and impression on guests. attention paid to all these areas is that developers are selling not but a style of life, said Jeanette is probably no more in evidence the Otto Kahn mansion in Cold Now undergoing renovation and restoration by developer Gary Melius, president of Water Mills Realty Corp. in Williston Perk, most of its 110,000 square feet could have been converted into the 37 condos he approval to build. However, "I couldn't bring myself to do it," he said.

Tm trying to bring the mansion back to the way it was." As a result, 50,000 square feet will remain as common areas to give the feeling of "a hotel or resort as opposed to condo," Melius said. There will be a ballroom, indoor pool, billiard room, media room, health spa and library. He also hopes to have no more than 12 apartments, one of which will be for himself Developers and sales agents say the response to these common areas has been excellent. Glick pointed to 100 units being sold in the first two weeks of sales at The Horizon and promised that "my next development will have even more amenities. In the end, offering these spaces "stems back to the competitive edge, Sophers Newman said.

Given two apartments with a similar price in two different buildings, "its these little extras that are helping consumers make the final choice." ni Joe Catalano it a free-lance writer. a home, a place painted on one of the courtyards walls to add to rnnhiaiMH. Other spaces are included to give people with smaller apartments the feeling that they own a larger space. "Theres no question someone in a small one-bedroom or studio isnt going to have 20 or 30 friends over for dinner," Russell Newman said. As a result buildings such as The Royaie at 188 E.

64th St are including common-area dining rooms, seating 30 in The Royales case, which residents can sign up to use. The Royaie also has a music conservatory with a baby-grand piano and Condo developer Gary Melius in library of Oheka in Cold Spring Hills 1 f-r 1.

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Pages Available:
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Years Available:
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