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Newsday from New York, New York • 41

Publication:
Newsdayi
Location:
New York, New York
Issue Date:
Page:
41
Extracted Article Text (OCR)

das 4 Volcker Wary of Budget Cut. Page 43 Busi LI's 100 Largest Employers. Page 45 LI TV Station Plans Comeback By Brian Moss Long Island's only commercial television station, off the air since June, 1975, will resume broadcasting with a combination of pay TV and commercial programing by Jan. 1 its chief executive officer said yesterday. Robert Rosen, chairman of the board and president of the Suburban Broadcast which operates WSNL-TV, Channel 67, said the station will formally announce subscription rates and program schedules within a few weeks.

The station has its studio facilities and transmitter in Central Islip. For a monthly fee, it will offer daily programing supplied by Universal Subscription Television Inc. of Burlingame, Calif. The programs will include first-run movies, special entertainment and sports. The programing is similar to that offered for a monthly fee of about $8 to LI cable television subscribers by Home Box Office and Showcase.

Channel 67's pay-TV signal, unlike that of a cable television station, will be broadcast over the air. In order to unscramble it, subscribers need a small device that looks like a tabletop radio. The system, known as subscription television, or STV, is already in operation in Los Angeles, Boston and Detroit. Cable TV is transmitted through actual cables. Subscribers to it on Long Island are offered clear reception of New York City stations, both VHF and UHF, which some viewers would otherwise be unable to see.

They get the special entertainment programing for an additional fee. The STV system is not designed to improve the reception of out-of-town stations. WSNL is required by the Federal Communications Commission to broadcast at least 28 hours a week of unscrambled programs. Rosen said Robert Rosen holds a device that the station officials "expect to do better than that" and that some programs would be locally originated. He also said the programs would be different from what's otherwise available.

Rosen said that most residents of Nassau and Suffolk and some residents of Queens and southern Connecticut will be able to receive Channel 67's 5-million-watt signal. WSNL-the call letters stand for Suffolk, Nassau and Long Islandfirst went on the air with much fanfare in November, 1973. But the station went off the air in June, 1975, Newsday Photo by Karen Wiles that subscribers will be able to use to unscramble Channel 67's signal facing bankruptcy. Rosen said the sit- into an arrangement with Suburban. uation resulted from signal problems, It calls for refinancing of Suburviewer unfamiliarity with the UHF ban's more than $5 million debt, in dial the FCC now requires manufac- return for Universal's being allowed turers to make the dial "click" into a to use the station's airwaves to broadfrequency, which it didn't then), diffi- cast about 60 hours per week.

The culty in getting quality programing, FCC approved the arrangement in adverse publicity and a recessionary July, 1978. economy. WSNL's prospective return to the "Our STV agreement saved us," Ro- air did not appear to trouble the gensen told the Wall Street Journal last eral managers of two cable TV sysmonth. The station still had its li- tems representing close to 67,000 cense to broadcast, and Universal subscribers in Suffolk County. "I don't Subscription TV, which is 95 per cent think there's too big a worry," Richowned by Can West Capital a ard Tuthill, general manager of Long Canadian investment firm, entered Island Cablevision, said.

Chrysler's 'S Plight Unites Old Foes A funny thing happened on the way to the must be part of the $750-million Chrysler baibargaining table yesterday. The United Auto lout package. You can bet that any banker lendWorkers and Chrysler, commencing negotations ing funds to Chrysler will want a say in its manon a three-year contract, discovered there's not agement, and so will the union. much to bargain about. Business View The argument can be made that if the union The UAW will not impose on the troubled au- wants seats on Chrysler's board, it can bloody tomaker the same economic package that will ef- FRANK well call its broker and buy a Dodge truckload of fectively raise labor costs by about a third at CORRIGAN stock.

But any pension manager who bought prosperous General Motors and Ford. Predict- Chrysler stock now might well wind up in jail, ably, UAW president Douglas Fraser quickly re- convicted under federal statutes expressly dejected Chrysler chairman Lee Iacocca's pie-in- signed to prevent pension administrators from the-sky proposal of a wage freeze for the next making dubious investments. couple of years. But Fraser has no desire to push The concept of joint labor-management Chrysler over the brink. His Chrysler members most as shocking, in fact, as the spectacle of the boards, while a novelty here, has become comnow are much more concerned with keeping nation's major private corporations begging for monplace in Germany and Sweden, where the their jobs than the size of their next raise.

access to the public trough. practice is called "co-determination." By law in Of there always working condi- Ideology aside, a pretty good case can be these countries, union members serve not only course, are made for union representation on Chrysler's on the boards of directors, but also on lesser tions and pension rights to negotiate. But both sides know that any long-term gains in either traditional management Neither side is thrilled with the but board. In the first place, Chrysler and the union committees. would become academic is Chrysler are hardly labor-management adver- prospect, category saries now.

The goal of both is to keep Chrysler the UAW and Chrysler's management will co-decan't survive financially. alive. As Iacocca said on the way to the bargain- termine the automaker's future. Management So the union has come up with a new bar- ing table yesterday, "Now is the time for all good can't do it alone. Labor's biggest concern is keepgaining wrinkle that, in theory, won't cost union men to come to the aid of their company." ing Chrysler afloat.

Working together, maybe Chrysler a dime: It wants some seats on In the second place, the union will probably management and labor can manage it. In the Chrysler's board of directors. wind up lending Chrysler a piece of its $800-mil- Chrysler case, is there really that much differTo traditionalists, both on the management lion pension fund. Indeed, the Treasury Depart- ence between a bargaining table and a board taand union side, that's a shocking demand. Al- ment is hinting strongly, that some union funds ble? sure A si 29.

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