Lexington Herald-Leader from Lexington, Kentucky • 13

-072603 just schedule pre us a your call ad Maxi for and we -146288 of dins It act has weeks not days sol TRITE with i -910739 -026308 -030966 -075003 -020522 -056164 -021132 -027582 --015376 -013475 -004216 -039638 -040319 -012667 -140099 020006 1168 38 Tuesday, Lexington February 1, Herald-Leader 2000 B5 Sweeps Personnel changes affect station's By Heather Svokos -LEADER STAFF WRITER The comings and goings of news anchors and general managers may have affected the 1 most recent local TV ratings race somewhat, but they didn't diminish the overall dominance of WKYT, the long-time market leader. In the ratings from the most recent Nielsen sweeps period, WKYT (Channel 27) had the most total viewers (2 and older) in all but one news category: the morning news, which has often been a trouble spot for the station. WKYT was first with total viewers at noon, 5:30 p.m., 6 and 11 p.m. the slots where its Newsfirst went head-to-head against at least one other local news program. At 6 p.m., the station pulled in 89,000 viewers, compared with 33,000 for WLEX and 30,000 for WTVQ.

At 6 a.m., Kentucky Sunrise on Channel 18 (NBC affiliate WLEX) outpaced CBS affiliate WKYT, 26,000 viewers to 20,000. "We're really pleased with how well we did across the board except for mornings," said WKYT news director Jim Ogle. He says that spot is tough because NBC's popular Today Show is a sort of reverse lead-in to WLEX's Kentucky Sunrise. "It's a tough thing for us, the Today show is doing so well. CBS has just launched its new program and is still searching to find an audience." But WLEX's new president and general manager, Gary Nielsen, thinks there's another reason for Kentucky Sunrise's strong numbers.

He says the quality, the look, and the energy of the newscast is what helps set it apart. "I'd like to think what it is is we offer viewers an alternative at that time period," said Nielsen, who replaced John Duvall as general manager in September, just as WLEX's change in ownership went through. Nielsen (no relation to the ratings folks) said he was, disap- kentucky.com ANNOUNCEMENTS AUTOMOTIVE 004 024 031 155 Herald-Leader offices are located at 100 Midland Ave. in downtown Lexington. Lobby hours are from 8:15 a.m.

to 4:30 p.m. Monday through Friday. Ads can be called into classified from 7:30 a.m. to 5:30 p.m.. Monday through Friday and 8:00 a.m to noon Saturday.

OUR FAX NUMBER IS 606-231-3155. The following are the deadlines for submitting classified in-column ads: Days Published Day Due Sunday Homeseller Thursday, 4 pm Sunday Friday, 4 pm Monday Saturday, noon Tuesday Monday, 4 pm Wednesday Monday, 4 pm Thursday Tuesday, 4 pm Friday Wheels Wednesday, 4pm Friday Thursday, 4 pm Saturday Friday, 4 pm Classified Display Ads 24 hours earlier ratings put WKYT-TV in top news spot again at affiliates do little news dominance pointed with the station's numbers at 6 p.m. "And the 11 o'clock has not been left without some suggested changes," he said. "But overall we're very encouraged by the book." The station is planning to stir the pot with its recently reshuffled early evening newscasts. As of early January, WLEX has had three newscasts from pitting the station's news more directly against competitors.

Previously, the station's early evening newscasts started at 6. Said WKYT's Ogle: "We're very interested to see how the changes that are going on right now will play out." Changes such as the comings and goings of popular news personalities usually do affect ratings, but as for the high-profile departure of WLEX's Tom Kenny, Nielsen says he's not sure what to think. "I have no idea. That all transpired before I arrived on the scene," he said, referring to the August departure of Kenny after, he was identified as a customer of a local prostitution operation. However, the return of popular WTVQ anchor John Lindgren after colon cancer surgery did have a noticeable effect on that station's ratings, according to the new vice president and general manager, Bill Stanley.

While ABC affiliate WTVQ was outpaced in most head-tohead news slots in total viewers, the station did see its news viewership grow in several timeslots from November 1998, and from the last major ratings book in May 1998. "From what I'm able to see, I think (Lindgren's return) was a big plus for Stanley said. "With as much history as he has in this community, being a trusted figure not only impacted the viewers but within this television station. "When one of your main people is hurt, people are concerned. I think it just kind of Local newscast ratings During the last sweeps period, Nov.

'99, three of Lexington's 1 TV stations competed head-tohead with their newscasts three times a day. Here is how they compared to each other, and against themselves in Nov. '98. WDKY-TV (Channel 56), Lexington's Fox affiliate, has one newscast, at 10 p.m. TOTAL VIEWERS (in thousands) WKYT 100 100 90 80 Channel 27 18 36 56 Nov.

98 70 Nov. 99 60 WDKY WKYT 50 WLEX 47 WLEX 40 42 30 WKYT WLEX 33 WTVO 36 33 26 26 27 WTVQ 20 24. 20 WTVQ 10 0 6 a.m. 6 p.m. 10 p.m.

11 p.m. Source: Nielsen Media Research LEXINGTON HERALD- EMPLOYMENT INSTRUCTION 157 225 226 242 YOUR AD Check first day. We make every effort to avoid errors in advertisements. Please check your ad the first day it appears. We cannot be responsible for incorrect ads after the first day of publication.

If you find an error, immediately call us at 233-7878 and it will be corrected as soon as possible. Liability for errors shall not exceed the cost of that portion of space occupied by such error. The Lexington reserves the right to censor; revise, reclassify, edit or reject any advertisements not meeting its standards of acceptance. We accept only standard abbreviations and require proper punctuation. Submission of an advertisement does not constitute a commitment to publish the advertisement.

Publication of an advertisement does not constitute an agreement for continued publication. TS me. 12 016 Lost Found LOST CHOCOLATE Lab, Andover, Todds Rd area Reward (606)263-9756. -000496 LOST all grey Tom cat, Euclid Park area. 266-0313 024 Personals AVAILABLE NOW! Ask for the Birthday icon when wishing Happy Birthday to your loved ones.

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Lexington, Kentucky 40508-1999 When responding to a Herald-Leader Box. please include box number in the address. HERALD -LEADER Regional Jobs Three cities, hundreds of companies, thousands of jobs. www.kentucky.com For advertising information (606) 231-1300 or 1-800-970-JOBS -126230 -034558 LOOKING for a bargain? Check the Herald-Leader Classifieds. has a little bit of a detrimental effect on everybody's performance.

When he walks back into the room, he's a very calming presence." The sole newscast at Fox affiliate WDKY (Channel 56) at 10 p.m. beat rival network primetime shows such as NBC's Dateline and CBS's rookie drama Family Law. General manager Kevin Moy- Funeral Notices Information furnished to Herald-Leader advertising department by mortuaries. From Page B2 GILMORE Mae Gilmore, 92, 208 Russell Versailles, went peacefully into the arms of God on Sunday, January 30. 2000.

Born in Woodford daughter of the late Rev. Lee and Annie Taylor Cushingberry, she was a longtime member of the First Baptist Church, Versailles. She was a member of the American War Mothers and was the widow of Robert Gilmore. Survivors include her son, Jesse Scruggs and his wife. Lois.

Evansville. IN; a sister, Anna Catherine (Dee) Printers, Versailles; three grandchildren, Anna Mae Scott, LexingJesse (Sonya) Scruggs, Lexington, Regan (Lisa) Scruggs, Ft. Wayne, IN; seven great grandchildren, three great-great grandchildren, and a special niece, Jonell Bradley, Versailles. Funeral services 1 p.m. Wednesday, February 2, at the First Baptist Church, Versailles, with Rev.

Floyd Greene officiating. Interment will follow at the Steele Cemetery. Friends may call after 11 a.m Wednesday at the church. Classifieds MERCHANDISE SERVICES 300 413 SPECIALS WHEEL 'N DEAL 3 lines 10 days $16.99 (each additional line 50 cents per day) NO DEALERS NO REFUNDS No changes except for price WE'LL RUN IT 'TIL IT SELLS Well dins Merchandise under $500 $10.99 for 3 days Merchandise $501 $1.000 $12.99 for 3 Merchandise $1.001 $3.000 $15.99 for $3 days SOME RESTRICTIONS APPLY, SUPER SELLER 7 Schedule your one item ad for days. 7 If the item does not sell in days we will run the ad again for another days 7 absolutely FREE.

One item per ad No Pets Must state price NO COMMERCIAL BUSINESS NO REFUNDS lan says he anticipates more growth "as the Fox network promises bigger lead-in audiences in February as Malcolm in the Middle continues to skyrocket along with the shifting of That '70s Show to Monday The 10 p.m. news did lose some momentum from last year, taking a dip to 29,000 total viewers, down from 43.000 in 1998. WKYT experienced a similar Memorials the are Bluegrass. suggested The to Blackburn Ward Funeral Home is in charge of arrangements. DAVIS Sylvia Irene Beckett Whalen Davis.

93, a resident of Grandhaven Nursing Home, Cynthiana, died Sunday. January 30, 2000 at the Harrison Memorial Hospital. Mrs. Davis was born in Harrison KY a daughter of the late Lewis and Lelah King Beckett. She was a homemaker and a member of the Curry United Methodist Church.

Survivors include her daughter Bernice Whalen Eads, Cynthiana; three sisters. Gertrude Patrick, Harrison KY, Alice Patrick, Lexington, Mrs. Charles (Delores) Tolle. Cynthiana; four granddaughters, Rita Stakelin, Lexington, Carla Baumstark, Mooresville. IN.

Dana (Philip) Florence, Harrison Gina (Kelly), McIlvain, Cynthiana; five great grandchildren; and three great-great grandchildren. Funeral services will 2 p.m. Wednesday, February 2, at the Drake Funeral Home officiated by Rev. John Street. Burial will follow in the Sunrise Cemetery.

Friends may call after 1 p.m. Wednesday at the funeral home. Memorials may be made to the American Heart Assoc or the Upper Curry United Methodist Church. MORGERSON Virginia Stone Morgerson, 78, wife of Richard Morgerson, died Sunday, January 30, 2000 at her home, 407 College Winchester. She was a native Fayette Co.

and the daughter of the late Walter and Maude McCarty Stone. She was a retired nurses aide for the Old Clark Co. Hospital, a retired Clark Co. and Fayette Co. school bus driver, and had worked with the physically and mentally handicapped ds PUBLIC NOTICE AUCTIONS 556-557 558 ADS The Meeting Place Meet that special someone by placing an ad in The Meeting Place.

Call 1-888-270-7395 let us tell you how it works. Rain Insurance for Garage Sales $2 extra. Remember Thursday. 4 p.m. IS dead line to place your garage sale ad for Friday.

Garage Sale Kit on sale for $6.99. Lost Found Ads Lose a ring? Discovered a wandering pet? Call us! We'll be glad to help by placing a 3-line lost or found in your Herald-Leader Classified at no charge. 3 lines 3 days FREE Call 233-7878 today. Readers: To respond to an AdTalk ad, CALL 231-3595 and enter the AdTalk Box mentioned in the ad. AUTOMOTIVe LEXINGTON dip in a few news categories.

Ogle attributes that disparity to a "monster book" in Nov. '98. Because there was so much interest in the 1998 congressional elec-tions, the numbers were essentially larger than normal. "It was just an extraordinary ratings book for us," Ogle said. On the other hand, he added, there was little interest in the 1999 gubernatorial primary.

children of Clark Co. She was a member of Baptist Church, Winchester. Survivors besides her husband include, one son and daughter-in-law, Richard (Butch) and Hazel Morgerson, Winchester. KY: two daughters and sonsin-law. Doris and Bob Agee, Pat and Harold Cornett, Winchester; and one brother, Joe Stone and wife Chris.

Georgetown. Other survivors include grandchildren, Mary Ann Fedrick Hayes and her husband Steve Hayes, Darla Kaye Hunter Garner and her husband Chris Garner, Wayne Combs. Gerald McCarty Combs and his wife Donna Combs, Kenneth Ray Combs all Carrie Combs, of Winchester, and Earl Scott Morgerson, Lexington: eight great grandchildren, James Douglas Combs. Candace Dee Combs. Jessica Raeann Haves.

Allison Gail Otis, Casey Lee Clemon Marcus Combs. Justin Taylor Garner Angela Jolene Morgerson; and ten step grandchildren. She was preceded in death by three brothers, Al Smitty Stone, James David Stone, and Walter Stanley Stone; and five sisters, Rowena Johnson, Maude Dunbar. Eva Sharkey, Mabel Hisle, and Lucy Francis and also by two granddaughters, Mary Jo Morgerson, and Virginia Darnell Fedrick. Funeral services will be 2 p.m.

Wednesday at Edgington, Mullins and Taylor Funeral Home. Visitation today 6-9 p.m at the funeral home. Pallbearers will be Walter "Hundlev. William Fredrick. Ralph Gayheart, Charles Brewer, Gardner D.

Wagers, Harold Cornett, Cecil Francis and Bob Agee. Honorary pallbearers will be her grandsons. Burial in Winchester Cemetery. Memorials to Eastside. Baptist Church, PO Box 576.

Winchester. KY. 40392.I CRAIG 233-7878 OR CALL TOLL FREE 1-800-933-7355 TO PLACE AN EMPLOYMENT AD CALL 231-1300 OR 1-800-970-JOBS REAL ESTATE SALES REAL ESTATE RENTALS 602 684 562 599 POINTS OF CONTACT CLASSIFIEDS Forget to place your ad? Call 233-7878 after hours to leave a mes sage, and we'll return your call the next day during regular business hours. Need to cancel your ad? Call 231-3592 3 Charge it! 007 Bulletin Board CLASSIFIED ADS WORK! -034280 SUPPORT YOUR LOCAL GUNSHOWS Baraquate Springs, 15 min. south of Louisville 1-65 at ext 117.

February 5 6 Free Parking. KY Arms Collectors Assoc. 502-937-1970 -024426 008 Club Notes GET RESULTS WITH HERALDLEADER CLASSIFIEDS (606) 233-7878 OR 1-800-933-7355 -034886 LOOKING for a new job? Check the Herald-Leader Classifieds. 024 Personals CLASSIFIED ADS 1-800-933-7355 Free Bible Course Home Study. Mail Box Club- PO 625, Louisburg, NC 27549 HOT! FUN! Discreet! Lexington's best voice personals! 606-233-DATE -034550 MEET KY GUYS to ads.

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