El Paso Herald-Post from El Paso, Texas • 20

BJ EL PASO HERALD-POST Monday November 28 1977 'Enriched Flavor! technology achieves taste level of higher tar 100mm cigarettes could never get before at such a low tar level Taste tests proved it Test Data Conclusive 12 mg tar MERIT were taste-tested against a number of major 100mm brands ranging from 17 mg to 19 mg tar Thousands of smokers were tested The results: overall they liked the taste of MERIT as much as the higher tar 100mm brands tested MERIT and MERIT MenthoLKing Size and Only one cigarette has tobacco And you can taste it For years smokers of longer length cigarettes were limited to brands that needed high tar to deliver full flavor But no longer The MERIT taste science that brought full flavor to low tar smoking has now been applied to a longer length cigarette The result: a 100mm cigarette that delivers taste way out of proportion to tar Low tar MERIT Only 12 mg tar Yet packed with tobacco for extra the kind of flavor smokers of longer length cigarettes want but r- -i Philip Monk Inc 1977 Kings: mg' 1 06 mg nicotine av per cigarette FTC Report Aug! 77 1 00's: 1 2 mg' tar! 09 mg nicotine av per cigarette by FTC Method Warning: The Surgeon General Has Determined that Cigarette Smoking Is Dangerous to Your Health REGULAR and MENTHOL Kings lOOIs.