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THURSDAY APRIL 1, 1954 BLYTHEVIttE (ARK.) COURIER NEWS PAGE NTNB v;-jg^^j^^^ LIGHT LAGER This sparkling new label, with its mandarin red and black GB shield, is quickly becoming a familiar sight in homes, stores, and taverns all over the rapidly-growing GB market area. There's a double story behind "GB." First, the name: For over a year now, our surveys show, most of you have been ordering Griesedieck Bros. Beer by the shorter handier "GB." So you named it for us. But of course it is still, and always will be genuine light lager beer. Brewed for your taste by the original Griesedieck Bros, of St. Louis. . *. for the Taste of To daij Second, because we consider this the greatest beer in our history, we feel it deserves a rich new look. And so we engaged Raymond Loewy, world-famous for his original and sparkling designs, to create exclusively for GB a brilliant new can and bottle, plus completely fresh packages. You'll know them all by the red and black shield. If you haven't already tried GB, the beer that's "Brewed the old- world way... for the taste of today," get some soon. It's a pleasure to look at, a delight to taste. Clear and golden, with a creamy whit* head, it's smooth as a smile. You'll like it.