The Algona Upper Des Moines from Algona, Iowa on September 28, 1954 · Page 11
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September 28, 1954

The Algona Upper Des Moines from Algona, Iowa · Page 11

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Algona, Iowa
Issue Date:
Tuesday, September 28, 1954
Page:
Page 11
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NEWS "EverythingThere Is To Know About Wiltgen's Big Grand .Open ing" , THURSDAY, SEPTEMBER 30 - FRIDAY & SATURDAY, OCtO&ER 1 AND 2 WILTGEN JEWELRY OPENING OF BRAND * * . * » » » Wiltgen Jewelry Staff Invites You To Grand Opening ERVIN WILTGEN Ervin has been associated with Wiltgen JeWelry before and since his discharge from Army service after a ten-month stint in Korea,and is now a partner in the "brother combination" that has brought the business to its present milestone of success. CLARENCE WILTGEN - ' * t ,•'..•' Clarence is the second generation of a pioneer Iowa watch- making family, and founded the Wiltgen Jewelry business here in 1944. He'began in a modest way as a watch-maker, and has .seen the business steadily expand over the years. BETTY WILTGEN As Mrs Ervin Wiltgen, Betty takes an active part in serving customers at Wiltgen Jewelry. She is the former Betty Koppen of Wesley, where her parents, Mr and Mrs L. S. Koppen, reside. ANNE CUDNIK Anne has been associated with Wiltgen Jewelry for the past two years, as a saleslady, and is completely familiar with all linens of merchandise handled by the" store. She will be on hand to help greet visitors' to the new store this week. Watch Repair Still A Specialty of Wiltgen's Open Friday and Saturday Nights So that folks who are busy by day may have an opportunity to visit the new Wiltgen Jewelry store during the Grand Opening, the firm will be open on both Friday and Saturday evenings this week. , People are urged to come and bring ths family, and register for the many wonderful free , prizes being given fay the Wiltgen's in cooperation with their suppliers. The store will be in "fpjll dress" for the three Grand Opening days, and will present mqny novel features for inspection by visitors. When Clarence Wiltgen came to Algona ten years ago, to open the Wiltgen Jewelry business, he located in Room 11 on the second floor of the Iowa State Bank building. It was a modest undertaking, and the location was not the easiest to find, but as Clarence^ worked on, the business began to "take hold," and more and more customers in need of watch or jewelry repair 'walked up a flight' 'to patronize the little firm. The first services offered centered on the repair of watches and clocks and the supplying of necessary parts. Gold soldering and other jewelry repairs were handled. Gradually a stock of jewelry merchandise was added, but watch-making remain- WILTGEN'S STARTED HIRE YEARS AGO Both .Partners Are War Veterans - This week, when the Wiltgen brothers hold the Grand Opening of their new store on State street, they will be celebrating two anniversaries in the business life of their firm: : This week marks the twentieth year of the , entry of Clarence Wiltgen into the* watch-making and jewelry business, for it was 20 years ago that he "set up shop" in Whittemore, where he, remained . for. eight years. And it was exactly ten years ago this week that Clarence came to Algona and founded the .Wiltgen Jewelry business here, in Room 11 on the. second floor o'f the Iowa State, Bank building, where he was later joined by Ervin as a, partner in the business. Second Generation The two brothers ace the second generation of a pioneer Iowa watch-making family. Their father, Michael Wiltgen, is located at Bode, where he has a jewelry and watch repair store. A brother, Jorj'n, ;fs also iri 'business- at Bode/ with his father. v An uncle, John M. Wiltgen, has a jewelry store in Salem, South Dakota. So it is easy to see why watch-making and jewelry just happened to "get into the blood" of 'the two Algona Wiltgen brothers. The Wiltgens hdve been located here since 1944, following Clarence's discharge from the U. S. Army after two years service with .the 17th Signal Service Company. Prior to his army service, Clarence had his shop in Whittemore. Ervin Wiltgen joined Clarence in the business hereand later served with the 2nd Infantry Division, and spent 10 months of active duty in Korea. Modest Beginning After the two had served their customers from the modest quarters they originally occupied in the Iowa State Bank building, their growing business forced them to seek a larger place, and they purchased the building on Courthouse square, which served them for a number of years. All during this time 1 they were adding new lines, and expanding their stock, and their volume of business kept growing. A Major Milestone As their latest move — and a major step in the Wiltgen business — they purchased the building they now occupy on State street. The structure has been completely remodeled inside /and out, and it is in this new place of business that Wiltgens will greet tneir friends and customers this week during their Grand Opening. The present Wiltgen Jewelry is located in the heart of the city, in much larger space jhan formerly oc- cupitd, and if is the sincere hope of the two brothers to give a greater measure of service, in merchandise and repairs, than heretofore. So, today on their "double an- piversary" the Wiltgens cordially invite all to come and enjoy the Grand Opening. Store Is Completely New The interior view of the new Wiltgen Jewelry store pictured above, shows Ervin and Clarence Wiltgen behjnd one of the new'counter fixtures and in front of a portion of the new men's and ladies watch displays. Sliding glass panels" encase these cabinets. A considerably larger stock of wrist watches is displayed in the new store, and the famous Wyler watches are a new exclusive addition to the store's stock of watches. On the opposite side of the store, are to be found counters and cabinet cases filled with costume jewelry, make-up'and dresser sets, starling and silverplate, etc. Pictured above at left, is Betty Wiltgen, and at right'is Anne Cudnik, both proudly calling attention to these enticing and attractive displays in the new Wiltgen Jewelry store. To the rear of the new store is the watch repair department. MANY FAMOUS NATIONAL BRANDS BEING HANDLED BY 'NEW WILTGEN'S' One of .the truly surprising features of ths new Wiltgen Jewelry store on State street is the extremely large number of famous national brands of watches, clocks, jewelry and other items being handled. The store now offers one of. the most complete stocks of any jewelry store in north lawa. Famous brands now found at Wiltgen's Jewelry are: Bulova Watches Seth Thomas Clocks Holmes & Edwards Silverware Wyler Watches Ronson Lighters Anthony Jewelry Cardinal Feature-Lock Diamonds Wm. Rogers Silverware Telechron Clocks * Sessions Clocks Arvin Radios Parker Pens & Pencils Remington Shavers Tara Jewelry Estrellita Jewelry Delta Pearls •J. B. Watch Bands Barrows Jewelry Westclox Clocks Anson Men's Jewelry Shaeffer Pens & Pencils Schick Shavers Whiting & Davis Jewelry Foster Watch Bands Elgin-American Compacts Ernest Borel Watches Lang Jewelry General Electric Clocks Correct Men's Jewelry Spiedel Watch Bands Gemex Watch Bands Sunbeam Shavers Pittman & Keeler Jewelry Am-Lee Jewelry Barbara Bates Manicure Sets Wilson Ware Aluminum Many Wonderful FREE PRIZES To Be Given Clarence and Ervin Wiltgen, together with Betty Wiltgen and Anne Cudnik, members of the Wiltgen Jewelry .staff, send a most cordial invitation to all the folks' in this community' to attend the Grand Opening of their fine'hew* store on State street in Algona on Thursday, Friday and Saturday of this week. The Grand Opening marks the tenth anniversary of the Firm's founding in Algona, and the twentieth anniversary of the entry by Clarence Wiltgen into the watch-making and jewelry business. Clarence started up as a watch-maker in Whitterriore 20 years ago, and moved to Algona in 1944. He was later joined in the business by his brother, Ervin, and the two now form the Wiltgon Jewelry partnership here. Betty Wiltgen, and Anne Cudnik assist in operation of the store. The new Wiltgen store is located in the center of the TOO block on State street, and the building was recently purchased by the Wiltgen brothers. A complete remodeling job was performed oh the structure inside and out, and it is in this sparkling new place of business that the Wiltgens will hold their Grand Opening. .. . .••;;• ' ' . • ; | Through splendid cooperation of leading manufacturers of watches and jewelry, Wiltgen Jewelry is giving away some outstanding Free Door Prizes at the Grand Opening Celebration. In fact, these are prizes that are worth coming from miles away to register for.. All anyone has to do is register at the store to be eligible for the prizes. Wiltgen Jewelry invite all persons in the Kossuth county area to attend their prand Qpening Thursday, Friday and Saturday of this week. (Just Register Your Name — No Purchase Necessary) • FOR LADIES $100.00 Cardinal Feature-Lock Diamond Ring $95.00 Ladies Wyler Wrist Watch Set With Diamonds $55.00 Single Strand of Cultured Pearls FOR MEN $69.50 Men's 21-Jewel Waltham Wrist Watch $49.50 Men's 21-Jewel Bulova "President" Wrist Watch $6.50 Ronson Cigarette Lighter Store Fixtures Made To Order When the Wiltgen brothers decided to remodel the building they had bought on State street, they came to the conclusion that they would start off in the new location in the best and most efficient way possible. They enlisted the services of a well-known jewelry store fixture firm, who sent a representative to Algona to look over the new location in person. Together with the Wiltgens, this representative planned the fixtures for the new store, and then 3xperts designed and built the new showcases and wall cabinets. All of this work was done in the latest style of blonde woods, and the entire enterior of the •store is done in this manner.' About 50% more merchandise display space is given, than in rhe old quarters on Thorington treet. Some of these new fixtures are still being delivered to the lew Wiltgen store here, but the brothers expect that everything will be here and in apple-pie or- Jer for the big Grand Opening Thursday, Friday and Saturday of this week. THURSDAY FRIDAY SATURDAY Everybody Cordially Invited I

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