The Chico Enterprise from Chico, California • 2

PAGBTV70 THE CHICO ENTERPRISE CHICO CALIFORNIA TUKSDA EVENING FEBRUARY 28 1939 Planning Board' Recommends 2 Zones to Council New Enterprise Is Cozy Family Show House Modern in All Details Vision to See Bigger Opportunities in Chico and experience gained in other communities has brought back to Chico Ned Steele who gives his home town one of northern finest theatres The Empale I The mezzanine floor is reached by easy stairs on opposite sides of the lobby with stairs lobby and aisles covered with a richly designed heavy carpet of superior quality Rest rooms' for men and women are provided in the main lobby and Myers has announced that these will always be available to the public at all times aside from regular show hours Only local heip will In the theatre and the management plans to provide employment for college and high school youths whenever possible Miss Marie Schaller has been selected for cashier She will have a relief cashier and the work in the theatre will be arranged to provide employment for a maximum number Mitintt Performances The theatre will be open for one matinee and two evening performances on week-days the matinee to start at 2 end the evening shows at 7 Sundays and holidays the shows will be continuous from 2 to 11:30 Prices announced are adults 20 cents students 15 cents children 10 cents The uniform price of luoges will la 30 cents for all performances It is Uie plan ol tile management lo provide Die best picture: available fur features with selected short subjects and news reels In comiuy to Chico both Rp-cle and Myers say that they have lung fell that there was an ok-ning lor a cozy family Liieatre which would provide tlie best entertainment tus-sible at a moderate price is what w- have tried to do and what we will conlimu1 to do" Myers said NED STEELE Tracy Realty Company Meeting last night in the court room in the municipal building the city planning commission decided to recommend to the city council at ltd next meeting two new tones within the corporate limits of Chico Thpse Wlll be a recreational eone and -aw aone which with the industrial first and second residential and business cones wjll make six building cones in the cMy Instead of four as at present iWhile the commission made no attempt to describe the location or purpose of the two new zones though it was generally agreed by Ue group that Memorial field should go into a recreational zone the uaes to which it may be put be discussed after the city council has passed on the new setup to be recommended by the commission City Attorney Grayson Price has been requested to prepare a tentative ordinance including the new city planning setup which will then be submitted to the commission for approval some time later this week and then submitted to the council for final action Plana submitted by George Pearl 1 contractor for a new subdivision to be known as College Terrace located on Warner boulevard south ofr Sacramento avenue were altered slightly by the commission to do army with one street which had been won tern plated by Pearl The question as to whether to permit one lot in the new subdivision to be used for commercial purposes in connection with a neighborhood grocery and drug store was discussed and Pearl was interned it might be possible to do same aonlng" as Is done in other cities to accomplish the same purpose In this connection Pearl pitting that should such permission be granted he would probably construct the building himself in order that It might conform to the architecture of the subdivision Those present at the meeting last night were: Charles Collier chairman Baroeloux Joseph PoUettie John Webber City Engineer Frank 8 Robinson and the newest member Jetse Brown JAMES MYERS Ned Steele who designed and supervised construction of his new Empire theatre which opens here tomorrow niht Steele is an experienced theatre man and was for muny years a resident here having Ix-cn win1 chief lor I he local telephone lompuiiy His purcnls Mr and Mr 0 Sleele have resided lien Xi vcur James Myers partner of Ned Steele in the new theatre He will make his home here as active manager of the new house His wife und rhild will come here to resale later conratulalrs Chico on I lie rolurn of a man who will soon lake Ins la amoiij' loading cilions Constipated Almond Growers Discuss Problems The new Empire theatre which will be opened tomorrow night at 229 West Second street is a locally owned and operated project which was brought to Chico by Ned Steele and James Myers both experienced theatre men Steele is a former Chico man and for many years operated theatres at Colusa Williams Arbuckle Grimes and Maxwell He recently disposed of his theatre interests in Cohua county Myers has been identified with the film industry for the last 17 years largely in the distributing and advertising departments He will be the active manager of the Empire The building housing the new theatre was selected because of fts height which provides perfect vision and ventilating facilities It has been overhauled reinforced and remodeled from foundation to garret and no expense has been spared to make It one of the most comfortable safe and enjoyable show-houses in northern California Seating Capacity 700 It has a seating cajiacity of 700 and the seats are so situated and erected to provide maximum of room and comfort to patrons There are 170 loge seats on the mezzanine floor where smoking will lie permitted In the construction of the building it has been trussed and supported to withstand more than 100 per cent overload und was passed by a licensed engineer as liaving er cent over tlie 100 p5r cent safety Actor The ceiling and walls have been es)eeiilly designed Lo give perfect accoustics while the lighting effects and wall drapes are parti-cularly restful and pleasing The screen lx 1G by 22 feet and will permit of a large perfect picture projected by the very latest types of machines of a make soon to be put in the largest theatres hi the slate The sound equipment is likewise the most modern and improved that is on the market today and the management has stressed the fact that patrons will be given the- best pictures available with the best equipment available operated by experienced men only No Screen Advertising Manager Myers also emphasized that there will be no commercial advertising permitted on the Empire screen The heating and cooling factors have been given intense study by the management with the result that it is possible to change every particle of air In the theatre in three minutes This was done in such manner as not to impair the attractiveness of the inside of the theatre yet provide the maximum of comfort for patrons For JO year! 1 bid constipation awful gas bloating Imdavlws ami back Him Adlcrilcu helped i is lit away Now 1 cat saaun bananas pi1 anything I want Never Ml better Mrs Mahcl Schott AlDHf EtRIIIKfA SERVICE PHARMACY and I1AKTLKTT DRUG CO Alinond growers aiul luiriu'iiK oral advisors met last night in Hu council chambers of Uie Municipal Building to discuss almond smudging and other matters relative to frost damage Henry Everett of the agrl-Unlversity of California presided at cultural Extention Service of th the meeting and led the discussions in which lie was assisted by Ralph Filsin head of tne agricultural department Congratulations and Best Wishes to the SUCCESS TO OUR NEW NEIGHBOR Townsend Club Holds Meeting moire Theatre Sportscaster Speaks to 20-30 The SMPIRI We Wish You the Best of Luck in Chico One hundred persons attended the regular meeting of the Chico Townsend club last night in the hall at Sixth and Broadway President Plummer presided Visitors attended from Or land and Orovllle A potluck supper was served Musical entertainment was furnished by Prof Melrose and his music class and Mr and Mrs Hale sank two duets Rev Derail and R-ank Hull of Orovllle both spoke briefly Doug Montell Associated sports-caster at the meeting 6f the 20-30 dub last night described the difficulties an announcer has in bringing a play by play account of a football baseball or baskethll game to hundreds of listeners qe described four types of listen-ers-an announcer has to please and said that all derogatory comments received on a game are personally noted end answered by the announcer Basketball games are the diflfcult to broadcast Montell TlHIiATRi HARRY STAPLE CONTRACTOR personal property in Chico is valued in excess of $5000 Whitten is attorney for the estate 41 530 WEBSTER ST COLUSA Broyles Camper Impire Theatre said adding that a sportscaster speaks 250 words a minute in covering one The Pacific coast conference playoff will be played probably at Eugene Ora but will be broadcast from Ban Francisco Listeners will hear the bands and cheering sections but actually the bwhimw will be 15 minutes behind the game will receive telegraphic reports tat San Francisco and reconstruct the game with recordings of the cheering sections and the COMMERCIAL PRINTING EMPIRE THEATRE BUILDING 221 2nd St Telephone 71 we welcome you to Chico and Second Street STRAUSS NORGE APPLIANCE DEALER OAKS GARAGfc 322 Second Street Telephone 67 FAMILY THEATRE Wednesday Thursday and Friday March 1st 2nd 3rd Success to Chico's Newest Theatre Ed Stone was program chairman and Introduced the sportscaster Onsets were Durwood Prather George McKenzie Karl Ogden Dwight Carmack George Orberg in line with a new policy adopted by the club gavi a short talk on his duties at Westfall funeral home A short meeting of the scout committee fol lowed the Grand Opening Wed Evening March 1 1 Show Only Special Hroadcast Over KIISL From Stage Wilh Addresses of Welcome hv CONGRATULATIONS and SUCCESS THE EMPIRE Thos II Richards Mayor Mcrrow to Be Board Candidate to the Frederick Marlin Superintendent of Srlnmls Brown Umpire Theatre Rev Harris liixlor rmlylrriun (iitmli Dwiffht Carmack Pres Miamhrr of roninirr-e CEMENT CONTRACTOR 1381 Eighth Street Telephone 860-W From Dr Fn Ollier Speakers House of California Wines Heer and Choice Liquors 117 SECOND STREET Success to the Morrow announced today tlial he had definitely decided to be a candidate for reelection to Uie Chico board of education at tlie city election to be held April 10 Marrow will have completed his fourth year on the board during which he has served us chairman most of the time He said' his platform will be economy efficiency progress und jieace He added that lie believes in progressive methods in the schools so long as they are in keeping with judicious economy and promote Uie greatest efficiency but that none of Uiese goals can be readied unless there Is harmony among the lioard members Those who have previously announced their candidacy include Charles Wesbrdbk of Chico and Robert Bowles of Paradise Eldrldge Incumbent has definitely declared himself out of the race and 8 Clewett has not yet decided though his friends indicate he will probably be a candidate for ree lection Umpire Theatre Success and Best Wishes to the Umpire Theatre Stucco and brick work by BROOKS ADMISSION: Adults 20c Students 15c Children 10c Loges 30c AND MANAGEMENT Court Notes MMMMfHMKMNMMiaRMMMlMMMI WIRING DONE BY CONTRACTOR Centennial Ave Telephone 1081 Watfsona DOORS OPEN AT 6:30 Program Starts Promptly at 7 PLEASE COME EARLY Thus and Fit Matinees at 2 Two ghow Evenings Starting at 1 Doors Open at 1:45 and 1:45 The estate of Claud Cooper well known Chico cattleman who died July 11 1933 was dosed and distributed to the widow Mrs Alice Cooper In superior court yesterdiy Jfco estate consisting of ml end etl) i I I 1 -J a tyv 7 i V'-.