The Daily Tar Heel from Chapel Hill, North Carolina • Page 6

I 6The Daily Tar HeelThursday, September 22, 1983 Burger King tries to attract more from MacDonald's with campaign v. 4. 5 ft 1 Hrewm. paign will be the standard fare of educating the viewing public to the switch premise, but in the third week of the new Burger King campaign the McDonald family will be introduced, he said. The McDonalds were selected from a pool of 750 families in the New York City area with that particular phonetic last name.

The field was then narrowed to 40 families who had actually switched to Burger King six of which had young children and projected the family image Burger King officials were looking for. The end result is a testimonial from the well-disguised McDonald family who can't bear the shame of such a famous surname anymore. The family advises viewers to switch to Burger King, while proceeding to remove their disguises with a pithy parting blow of "Tell'em the McDonalds sent you." "We're comparing ourselves against good numbers from last year," Weir said. "It (the fast-food industry) is more and more a business of market share. This isn't nuclear war or even a cure for cancer it's hamburgers.

There are big dollars spent on a Whopper and a Pepsi, but they're spent two at a time." Last year, Burger King's 3,500 restaurants nationwide had sales of over $3 billion almost half the $7 billion figure of McDonald's, which operates close to 7,000 restaurants across the country. But as Burger King officials are quick to note, McDonald's has remained "strangely quiet for a company that big." With the McDonald-family TV sports, Weir said Burger King hopes to keep its advertising "light and amusing" and maybe even to lower its age group appeal, which has been traditionally higher than that of McDonald's. Franklin Street Burger King manager Rick Quinn said, "We have a lot of fun with it. Everybody enjoys it except Ronald (McDonald)." By LISA BRANTLEY Staff Writer It's commercial time on your favorite TV network and you're just getting ready to settle back in your chair. Suddenly, up on the screen flashes an all-American family of five.

But wait, there's something different about them. They all have on phony, Groucho Marx-style nose glasses with fake moustaches even the family dog. No, it's not your TV set. You're seeing the McDonald family of Norwalk, in what is Burger King's latest bid for attention in the ongoing fast-food advertisement wars. It all started last October with Burger King's "Battle of the Burgers," which produced the slogan "Whopper beats Big Mac." That ad campaign led to several out-of-court lawsuits with McDonald's and Wendy's International.

"We really caught the competition by surprise on that one," said one Burger King spokesman. This campaign was followed in March by what Burger King officials label the "broiling beats frying" campaign. But Burger King's most recent effort promises to dwarf both of these previous undertakings. Starting last week and continuing until early next year, the new $40 million ad blitz, seen on all three major networks and in local TV spots, will bring to the public the commercial claim that "millions and millions" of people are switching to Burger King, said John Weir, a Burger King spokesman in Miami. This claim is based, in part, on double-digit Burger King sales percentage increases during each month last fall as a result of the original October "Battle of the Burgers," Weir said.

The first several weeks of the new cam- $200 in one day PhOtO Illustration bv Zarw SanAn Mrf rtifaa I ortfml Battle of the Burger Burger King started last week a $40 million ad campaign that's just the latest segment in the "burger wars." Burger King plans to use the McDonald family of Norwalk, in the new commercials which end, "Tell 'em the McDonalds sent you." Maranatha minister leaves Pit, University Many try modeling Darville, 27, said he felt his work with Maranatha at UNC has been successful and that the group will continue here after he leaves. Ron Lewis will be his successor. As for his preaching in the Pit, Darville said it has "not been all that effective in making a lot of people repent, but mainly the Pit (preaching) has reminded people that there is a living Lord arid that Jesus is the only mediator between man and God." Darville added that many college students come to school with a Christian background, but with the distractions of college life they lose contact with their religion. "It's amazing how people start thinking that by ignoring God, He will just go away," he said. Darville has been doing much more than preaching in the Pit these past two years.

The Maranatha organization is involved in numerous campus Christian groups, sponsors Christian speakers and By BEN PERKOWSKI Staff Writer A campus institution for the past two years left town Wednesday, leaving the Pit a little quieter. Dennis Darville ended his tenure at UNC Wednesday with a final gospel hour in the Pit before his move to Houston, Texas. Darville has been director of the Maranatha Ministry for the UNC campus since January 1981. For the past 2Vi years, he could often be found clutching a Bible and preaching the Gospel to anyone who would listen outside Lenoir Hall. In Houston he will continue with Maranatha as director of ministry for Texas Southern University, Rice University and the University of Houston.

"An opportunity came up this summer to go to Houston and I just decided, -along with my wife, to go for it," he said. drugs," he said. After 2Vi years at Southern Mississippi, he left without a degree to join his father's company where he sold life insurance and created tax shelters. After a couple of years in business, he was doing well both financially and socially, he said, but was spiritually empty. "I was completely bottomed out," he said.

But after talking to a Baptist preacher and two born-again friends during the summer of 1978 he accepted Jesus. "I went into a small Baptist church in Mississippi, walked down the aisle, and dedicated my life to serving Jesus Christ," he said. Darville soon was introduced to Maranatha and started working for the group at Mississippi State in 1978. He then went to the University of Georgia for Vi years before coming to Chapel Hill. performers, supports various service organizations in the area and fights against abortion and the Equal Rights Amendment.

Darville said that Maranatha, wiich means "Come Lord Jesus," is mainly concerned with preaching that Jesus is Lord to campuses across America and the world. "We're not trying to take anyone away from a good Christian church," he said. "Whatever sect, we just want people to accept Jesus as their Lord." He said Maranatha is very concerned with family life and holds a Parents Day each year to meet with the parents of students involved with the group. Dennis began college at Troy State in Alabama in 1974 with hopes of a golf career. He said he soon became involved with drugs and transferred to the University of Southern Mississippi.

"At Southern Mississippi I just laid down the golf clubs, became a frat rat, partied and got even more heavily into Payroll director retires after long career Greg Midgette, a junior industrial relations and psychology major, had other motives. "I'd like to get in modeling," he "I tried to get into the 'Men of the ACC It's hard to get into the business. The money's good, but that's not really what I'm after." Children from ages 3 to 11 were also auditioned Tuesday. Most of the children there had never modeled before, but they seemed free from audition jitters. "It's like getting your school picture! taken," Hannah McCurdy said.

When asked if she was having fun the wide-eyed 8-year-old nodded. Her 7-year-old brother David was disappointed when he found out he couldn't have a copy of the picture they had just taken. Robbie Hoover, 7, said, "I'm interested in fashion shows and modeling." His grandmother quickly nodded. "He went to two fashion shows and loved them," she said, while straightening her grandson's hair. "Modeling is a great opportunity for kids to have a job just like adults," Hannah McCurdy said.

Champion will choose their models from applicants that auditioned at UNC, N.C. State University and Duke University. They plan to choose nine models. "Most of the models will come from Carolina," Dickson said. "They've already decided that today." By KATHY HOPPER Start Writer Looking for a part time job? How would you like to make $200 a day legally? More than 300 people responded to an ad placed in The Daily Tar Heel Tuesday that made this promise.

Champion, a supplier of to the college bookstore market, is looking for models for the new Champion college bookstore catalog. David Dickson, the campus student coordinator, said they were after "the all-American look." "Last year they used professional models from New York but this time they wanted local people," said Dickson, sophomore business major from Durham. Applicants ranged from tan, blond beach-boy types to dark, raven-haired women; however, all had to conform to specified requirements. Men had to weieht between 160 and 180 pounds and be between 5 feet 11 inches and 6 feet 1 inche tall. Women had to be between 5 feet 7 inches and 5 feet 10 inches tall and weigh 115 to 130 "The people have to fit the clothes instead of the clothes fitting the people," Dickson said.

Students mentioned different reasons for auditioning. Money was an important factor to freshman Brian Mason from Atlantic Beach. -Ufa if WfAi i it "You have to have things in at a certain He said. "There are always schedules and deadlines." There have been many changes in the payroll department during the past 18 years, Wiles said. Although the department processes almost 8,000 more checks a month now than it did in 1967, the number of payroll department employees has decreased.

The old payroll system was done by hand and because of a new data processing system established in 1971, less employees are needed now. There were 14 employees in the department when Wiles came and now there are 12. "The new system is less time-consuming than the old way, and it is also more accurate," he said. The day the first payroll was processed througn tne new system in 1971 was a rough one, Wiles said. "It kind of blew up in our faces," he said.

"It took wieeks to work it out." Payroll supervisor Betsi Snipes has worked with Wiles for 14 years. "So many days he has stepped in to help," she said. "Everyday he tried to keep a good rapport between us and the outside." By AMY TANNER Staff Writer Ed Wiles is responsible for giving away several million dollars every month. Wiles oversees the delivery of 19,000 University paychecks during an average month. After 18 years as the University payroll director, Wiles will retire Sept.

30. Wiles said his job is interesting because it deals with a sensitive subject. "If someone misses a payroll, there's always another one but some people can't wait two or three weeks," he said. "It is important for people to be paid on time." Wiles said that a big part of his job was speaking with department representatives or members of the administration who have had problems with the payroll. Handling complaints about people not being on the payroll are a big part of his job.

"I'm like a public relations officer," Wiles said. Wiles also prepares and submits reports to federal and state agencies. That involves a lot of paperwork, he said. a1 ''VP' '7?" or yxrr Eighteen-year payroll director Ed Wiles will be retiring at the end of this month. VILLAGE OPTICIANS The Daily Tar Heel covers the University of North Carolina like no other paper does or can.

Pick it up Monday through Friday on campus. TONIGHT 9 PM-MIDNIGHT ROCKY MOUNTAIN SPECIAL Here's To You Straight From The Rockies Canned Beer 22 oz. Draft $1.00 fmmBmm mill iuwtmgpMiii J-, 1 PRESCRIPTIONS FILLEL) LENSES DUPLICATED CONTACT LENSES fitted polished cleaned SUNGLASSES Ray Ban Designer prescription non-prescription over 1400 Frames repairs done on premises 1 day service Dr. David Kroninger, Optometrist wishes to announce the opening of his new practice Hours: Chapel Hill Professional Village Mon. 9 am-8 p.m.

121 S. Estes Drive Suite 106-A 9 am-6 pm 942-8531 Sat. 9 am-2 pm Special Services: Contact Lenses, Childrens' Vision, Vision Training, Sports Vision Li 121 E. Franklin St. 942-3254 JOHN C.

SOUTHERN OPTICIAN students: nFVFTOPMFNT, KI7 GROUP PROGRAMS CENTER (Sexuality Education and Counseling Service) now accepting applications for volunteers for 1983-84 Counselor Trainees Business Personnel thru Sept. 28th FOR A SHIRT YOU'LL REMEMBER We specialize in custom designed shirts and hats for halls, dorms, fraternities, sororities, clubs, and fund raising events. As UNC graduates we put more quality and care into every shirt we produce. We also use Hanes shirts. Give us a call at 967-7218 to find out how we can make some "special" shirts or hats for your group! Please call Nash Hall 962-2175 to register, or come by and sign up.

groups require a screening interview. "ANXIETY MANAGEMENT TRAINING Starts Sept. 19, "SUPPORT GROUP Starts late all semester, TIME MANAGEMENT Sept. 19, Nov. 8, 15, 7-9 CAREER EXPLORATION Starts Oct.

3, ANXIETY Starts Oct. 4, 7-9 TEST ANXIETY Starts Oct. 6, WOMEN'S CHOICES Starts Oct. 18, Also: THE WORKSHOP CONNECTION: Single Sessions. Call Nash Hall to sign up.

STUDY SKILLS-Sept. 21, The BINGE-PURGE SYNDROME How to Help Yourself or a Friend, Oct. 5, S.A.M.: SELECTING A MAJOR Nov. 1, FINAL EXAMS SURVIVAL KIT Dec. 7, TAMMAR Silk Screening Embroidery "The one's to trust for Quality" Mi Applications are available in Suite of the Carolina Union and the Union Desk..