The Lincoln Star from Lincoln, Nebraska • Page 106

needed and could secure same on the most reasonable terms at After Mormon migration had ceased for the year, generally about the first of July, the last train out, called the Church Train, would take all of the McGeath Co. merchandise that remained. The firm continued to do business with the Mormons during construction of the Union Pacific Railroad, carrying on a forwarding and commission business complete with portable warehouses. Trade with the Mormons ran between $1 million and $2 million a year. After the railroads were built, draymen were fmind in every Nebraska town, particularly in the late 1800s and early 1900s.

Canned goods, kegs of nails, farm machinery, lumber, coal and the like had to be transported from the freight depot to the store or storage yard. Most of it was hauled in drays with two-horse hitches. These wagons were built low (for ease in loading) and long (to hold as much as possible). In addition to hauling for businesses, draymen did heavy moving for townspeople, made daily deliveries for stores which didn't have their own wagons and hauled salesmen and their wares to and from small villages and railroad Popular According to the U.S. Census Bureau, 1,178 people worked as hackmen, teamsters or draymen in Nebraska in 1880; in 1900, 4,761 males and 15 females were employed in the same lines of work.

In Lincoln in 1878, there were 8 livery stables within three blocks 11th and 0 Sts. By 1886, the number hal increased to 20, but in 1M2 it had decreased to 13 and in 1920 only 2 remained. There were other vital trades and businesses. Hardware stores and farm implement shops were especially important in rural centers. Haberdashers, milliners, tailors and seamstresses were to be found in almost every town.

I.et me ruivixe you nn friend, if il in indinpennahly neeesnary to cheat little in the mnnufnktur ov the Hillern" let it hi nil mennn be in the riiten; don't louer the bnnin, Hillings, Although Josh Billings poked fun at the heavy coiK-entration of alcohol in patent medicines, his words did little to slow their sales. Consumes were much more willing to believe advertisements. "Equally good for proclaimed an ad for Jo-He in the 1887 Lincoln city directory. And folks wanted their druggist to stock "the marvel of the nineteenth which claimed to cure incurable diseases, so they c(Mild buy it for themselves and their horses. Patent-medicine companies proved that advertising in c(Hintry papers could force merchants to stock specific items.

Other manufacture's were slow to follow their lead, however, possibly because of the questionable advertising claims made for so many medical renedies. New Players, Until the 1850s, almost all of goods were sold without brand names. Merchants chose jobbers miKtly on the basis of personal preference. When manufacturers discovered that advertising could compel storekeepers to carry specific brands, the retailing game moved to a much bigger ball park. Sewing machines were among the earliest and most heavily advertised MASTER that stands the test of time 4 Leo Korsaks is a Eifopean-trained expert on the subject of clocks, precision watch repair, diamonds and other jewelry.

Anytime you need the time, see just one of the experts at City Clock. Over a quarter Century nerving Linculmtes Well, BUbber Mu Blubber. B. V.D.! "What's in a in name brands sometimes creates a "Did you Did you know, for instance, that Dubble Bubble gum used to be called Blibber Blubber? Did you know that Noxzema cream was sold as Dr. Sunburn Remedy until someone discovered it Did you know that the Baby Ruth candy bar was named after the oldest daughter of President Grover Cleveland and not after Babe Ruth? Did you know that the B.V.D.

underwear initials stand for the names of the men who in 1876 created the brand from their name, Bradley, Voorhees and Day? Medical Discovery Takes hold in this order; Bowels. Liver, Kidneys, Inside Skin, Outside Skin, before It that ought to be out. You know whether you need it or not. Sold by every manufactured by DONALD KENNEDY, ROXBURY. MASS.

products. In the 1860s and 1870s, brand names gained wide acceptance. Customers liked them because it meant standardiza- tion of quality, a point of comparison, Storekeepers liked them because they brought help with store displays and advertising costs. Newspapers liked them because they generated more profit. Some 1890s brands are still on the market today: Bissell sweepers, Pepperell sheets.

chocolate. Ivory soap and Aunt Jemima pancake flour. National brands of flour began to compete with local varieties in the 1880s. In less than half a century, village flour mills were nearly extinct. Advertising made the difference.

Shearn and Snu huck; Monkey Hard. mtTvhunl Patent medicines cured everything. If you take the people out of the country or the country out of the people. by golly you could still put some city in them, or so city retail merchants reasoned. The modus qierandi was marketing by mail.

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