Colorado Springs Gazette-Telegraph from Colorado Springs, Colorado on February 6, 1977 · Page 62
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Colorado Springs Gazette-Telegraph from Colorado Springs, Colorado · Page 62

Colorado Springs, Colorado
Issue Date:
Sunday, February 6, 1977
Page 62
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r 2*F—Gazett« Telegraph Colorado Springs, Colo. • ‘WhHco 4-Wheelers DOUG RICH FITS MATERIAL TIGHTLY ONTO DOOR FRAME The material is stitched onto the door using heavy-duty sewing machines JIM MEYER AND WILLARD F. CHELEY AT ENGINEERING CENTER Meyer is touching a Jeep top which is undergoing study for modifications (Continued from Prior Page) izing in aiJtomoiive aftermarket sales. One of WhUtxi's most popular truck Items uUh pickup truck owners is a folding top for the bed portion that can double as a quick-to-erect, weaihertight camper top or cargo co\er Folded down, it is completely out of the way for hauling bulky loads Models for standard size, sport and compact pickups are available Pete Theodore, director of marketing for Whitco, says the plan to enter the aftermarket using the company's own proprietary name is part of efforts to diversify—to avoid the ups and downs of the auto market. “The pickup market opens new horizons. You've got to realize that one out of every five vehicles sold today is a pickup." Whitco is not stopping with introduction of its own Rough Rider equipment; it also is planning a major thrust into the non-automotive market, using its technical and manufacturing expertise in cut-and- sew operations and metal fabrication. These new products will be geared for a number of markets, including products in the marine, lawn and garden. motorcycle, sporting goods, leisure time, agricultural implement, airline and recreational vehicle markets. Begun originally as White Manufacturing Co. back in the late 1950s by Richard T, Bingman and partners, the company progressed at a modest level making, among other things, aluminum floral display stands. Then in the early 1960s, as White Automotive Corp. the firm got its first impetus through the manufacture of front locking hubs for four-wheel drives and Jeep tops for Jeep when it was part of Kaiser. Bingman is now sole stockholder of the firm. In the late 1960s, after expanding its business to include other four-wheel-drive accessories, notably roll bars, and gaining contracts with other major auto manufacturers, Whitco moved from a plant on Fillmore Street to a 30,000-square-foot plant at its present headquarters at 4401 N. Cascade Ave. In 1972 the plant expanded to 45.000 square feet. In 1972, Whitco opened a CUTTING AS MANY AS 75 UYERS AT A TIME Ron Clark uses powerful saw-like device to cut material dick delivers DICK WINTERS IS AN ACCOUNT EXECUTIVE WITH OUR RADIO STATIONS. HE CAN SHOW YOU HOW TO DELIVER YOUR MESSAGE MANY TIMES T 0 THOUSANDS OF HOMES IN THE PIKES PEAK AREA. INEXPENSIVELY. EFFICIENTLY, EFFECTIVELY. DICK DELIVERS PEOPLE TO YOUR BUSINESS. CALL HIM TOMORROW MORNING. YOUR MESSAGE CAN BE ON THE AIR TOMORROW AFTERNOON. CALL DICK AT 685-5678 the delivery people EN?NINGS& DIVIDENDS separate plant in Columbia City, Ind.. which manufactures principally steel products. mostly roll bars. That plant currently has 28 employes and is undergoing an addition of 10,000 square feet to its 15,000-square-foot plant. Other recent expansion includes the addition last year of a design and engineering center, with eight employes, at 4825 Northpark Drive. That facility contains 6,600 square feet of space and is used for design and engineering. The company also established a sales office in Detroit, dose to major customers. The local plant employs some 230 employes, up 15 per cent from a year ago, and most of these are women because of the large amount of expert ^wing required. TTie manufacture of convertible tops is started on long cutting tables where as many as 75 single layers of material are stacked and cut. The patterns are for door sections. side panels, rear panels, top decks and carpeting. Altogether, there are 54 sewing machines, both single and double needle, and all are of the heavy-duty high-speed variety. Vinyl windows are joined to the fabric, which is coated by 15-kilowatt Thermatron heat sealers which fuse (through molecular disrupt i 0 n ) the vinyl-covered plastic to the glass. The result is waterproof, almost airtight, convertible tops which are attached to the vehicles bv Gazette Telegraph mtoto» by JOKL DRAUT JOYCE KENDALL INSPECTS FINAL FIT OF A CHEVY BLAZER TOP The facemask around her neck is used when spraying a sealant along seams snaps which are punched by automatic machines onto the rim of the cut-out fabric. The doors are made of polyvinyl coated fabric stretched the freight factor. But we're very dedicated to Colorado Srings." Colorado Springs’ two biggest pluses for Whitco are its UNITED INNS INC. Inittu inns Inc., the Memphis-based firm which owns and »perates the two Holiday Inns in Colorado Springs, reported net income of $3.7 million or 91 cents per share on sales f • $84 miiliua lor all of 1976. Thai IS an improvement over 1975, when net earnings totaled $2.77 million or 68 cents per share on revenues of $75.18 million. Management Study Favored SYSTEM DEVELOPMENT CORP. System Development Corp., Santa Monica, Calif, reported record sales and earnings for the six montks ended Dec. 26, 1976. Earnings amounted to $1.115 million or 59 cents per share, up 25 per cent over the $889,000 or 49 cents per share in 1975. Sales meantime increased to $60.1 million, up 16 per cent over the $51.6 million in the prior year. Dr. George E. Mueller, chairman and president, attributed part of the improvement to the company’s diversification program whioh has resulted in an increase in its non-military related revenues, which now account for about one half of total revenues. System Development Corp. has been active on upgrading the computer system at the North American Air Defense Command at Cheyenne Mountain. DENVER (AP) — A special study of water management in the upper Platte River Basin received the highest priority Thursday as the Missouri River Basin Commission adopted priorities for the next several years. The study is to formulate a comprehensive plan for management of the water and related land resources in the entire Platte basin upstream from Columbus, Neb. TTiat area includes the basins of the North and South Platte rivers in Nebraska, Colorado and Wyoming. into place over a steel rod skeleton which is shaped and welded in a machine shop. The company has not announced major expansion plans, but Cheley says there is some thought being given to finding an expansion site. But. he adds, it will not likely be at Whitco’s current plant because of the high expense of that property. Whether the company would consider locating another plant outside the Colorado area, Chely won’t say, though he adds: “We would need to look at a number of factors— electrical needs, manpower needs, natural gas needs, water needs — and we would have to take a hard look at New Business Telephones From fix*d rot«i prior to 5/1/75, rotos now wary. SAVE UP TO 60 % 1 ON COMMISSIONS Hi Announcing the opening of Colorado Springs' Stockbroker specializing in discount commissions ... Columbine Securities, Inc. with offices now at 301 Garden of the Gods Rood, Suite 207 599-9222 Check These Advantages: • SeviAfis to 60% on commissions • Savings of 20% on most option trades • Tredt on oil notionei oxebongos, through our corrospoadonts (NYSE, ASE, CBOE, etc.) plus OTC ond "Third Morhot" • All trodoi eonfirmod hy phont & moìt • Typo o( ordors: market, iimit, Doy or GTC, stop, stop Iimit • No propoyment of commissions or minimum sii* of tronsoction ► Prompt, officiont quotations, executions, reports and service t Member of NASO (Nokonol Association of Socuritios Doolors) end SIPC (Socuritios investor Protection Corp.) Oldest and largest discount broker in Rocky Mountains ... for the intelligent investor. Chop H cup shredded coconut to chocolate pudding and stir it into the pudding mix before cooking. Garnish servings with whipped sweetened evaporated milk. CWIdfM, mo Paiiner Park Blvd. ........................ 1«0 K. Cheyennp Road Association for tfae Advajicemont of Colored People. 41)04 n. Colorado Ave..................... Ldestyle Weixht Clinic, 3444 W. Carefree Clrrle ................. the -Motor Pool. 23 8. Walnat .St............. Modular City Ltd. 5800 E. Platte Ave. Mountain Bell Directory Delivery, 100 W. Colorado Ave, J & G Cpholstery, 22 E. Rio Grande .St. .. ' ........... Jay .Idvertisinif, 9 E. Costilla St. , '' Lady Barth, GfiS .S. 8th St........................... Pro-Am Golf Shop Inc., 732 S. Tejon St. ................................... Lesier Painting; Co., 3030 Reason St. ................................ Gerald K. .Martens. CPA, 525 .V. Cascade Ave............. ........... Jay’s Bug Shop 820 S. Sahwalch St. ...................................... Nordic-Sthuliz Realty A Development Co., 1130 N. Circle Drive Colorado Tcchnioal College, 513 .Manitou Ave..................... Interiors West, 3634 Durango Drive ......... ............................. Garry Crealh and .Associates, 385« Serendipity Circle ............ .Asprey House. 415 E. Española ....................................................... The Wooden Shoe, 31 N. Iowa St................. ......... ............ KnJkas Realty, Inc., 2611 E. Willamette Ave.................................. 574-1900 «32-76,36 47.5-7355 574-455« 473-47.T5 597-171« 471-0071 473-2578 6.13-3514 633-3531 473-5.578 6,36-1227 471-3397 473-6472 47.5-7629 «8.5-547« 392-4221 S91-88«fl 471-4170 47.5-1611 475-2.561 labor force, which has proven to be hard-working and conscientious, says Cheley. And, he says, it’s a great area for driving around in a four- wheel-drive vehicle — a pastime which many employes enjoy. The biggest drawback about Colorado Springs is its distance from Whitco customers, located mostly in the Detroit area. Also, the fabric and glass which Whitco uses is sent to the plant from East Coast and Midwest points, fabricated here and then shipped back to the East. Saving on transportation costs was a principal reason Whitco set up its plant in Columbia City, closer to major steel suppliers and Whitco’s customers. ^Tiitco’s design and engineering center is run by Jim Meyer, a former Martin-Marietta engineer. Meyer’s department is responsible for designing patterns for new fabric and steel products, both for Whitco’s OEM customers and its own Rough Rider line. "We are very distinct from other manufacturers in our business." says Cheley. "We don't sell in the classic way where the auto people give you a blueprint and you go home and quote on it. We sit down with our styling, design and marketing people and we design the product, then we take it back to the customer and ask them yes or no. They give us the rough idea of w'hat they want and we go back and work on It. "We'ye always had a top priority on quality and it’s the main reason we’re recognized as number one in our segment of the industry—in size, performance and quality.’’ APARTMENTS 29 Units showing stoody 97% occupancy ovar post fiv# yoors. Good Cosh flow. Excollont condition. This t$ a solid invasfmont today with future incraosas insured. Good depreciation. Price $395.000. CALL CECIL MATTHEWS. 598-5000. 398.5000 N. Academy & Flintridgo COLUMBINE SECURITIES INCORPORATED 301 Serden of the Sodt Rexd, Sui»« 207 • Colo>'»<le Spring», Cob. 80907 . (103) 199.9222 Introducing the new 240 Diesel. The Mercedes-Benz idea of basic transportation. Come in and test drive the new 240D, Basic transportation has • never been so sophisticated. Thoroughbred Car Co. "Leasing and European Delivery Specialists" 2430 East Platte Place 471-8460 NEED EARLY MORNING PRIVATE BREAKFAST PARTY FACILITIES? RESTAURANT HAS SEVERAL OPENINGS AVAILABLE FOR YOUR • Soles Meetings * Group Meetings * Business Meetings • Club Meetings - Etc. "your Host, Pat Moran, General Manager" CALI 597-4091 FOR MORE INFORMATION REGARDING YOUR PARTICULAR REQUIREMENTS

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