Sterling Standard from Sterling, Illinois on October 23, 1928 · Page 3
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Sterling Standard from Sterling, Illinois · Page 3

Sterling, Illinois
Issue Date:
Tuesday, October 23, 1928
Page 3
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w \t* t I \f r I ** || f F *fi^;i s j i*JU*% *** '"f"' ** Frmifs At Fair «rm«\. F Uno. of Awl that »f th* h«**f at ts» H* t»Ite?tt of th« tewfita Thst Uwre is ta oqwuHmUan Is it**' 'A »!irj «> [» p fr> to msti i'V ;tnr'the ssjtowss of Isrjrc mfrchnndi*- ,1ftf bodies. When products »re ;bOBgltt at tetter prtc*s, they ran he wW at Iffwrr j*ri«« and Rt,j|] give ;the margin of profit necessary. "Pro- jflte are vital." he said, "you c«n- nwt give service if ymi can't afford • ^ Sen repriar Bran**. • "Recall u« tMC-rastnones grocery '*ftan whose losses »ms great be- Uaufie of kmg term credits; whoso Jturoffrer was slow a»d wtwssc pur- •chMtat power tms limited, and therefore, his cost was higher; who Jn the very nmtwre of things was In R position to compete with . _ rsteed systems. And through JH all has come an awakened and ^, —~, Gtmgeiottsnesa O r nia PQJ. Robert F. Unit, Jr. fablliUcs. He is now, and daily, joining himself with other Independent dealers into what la now known as independent grocers' associations. "Often the dealer's Inability to meet the new condition is because of this one fact, that in order to make profits, he has purchased unknown brand*' of merchandise with 'which the consuming public is not familiar, and by so doing has forced, and is dally forcing his customers into other stores where they may purchase well known brands of merchandise. This was not hia intention because be be" he controlled the buying !*i to The ftdrertlxinit salesman acrms tt*s strwt and saw * church. He jwlwd ths nwrchsnt how long that church had bum. The merchant replied that It had bwn there for fifty yean?. The advertising salesman remarked, < ', yet. thuy rtng the church bell every Sunday morning.' Competition. "I>anE?f> organizations have been successful bec»ug« of their display system and service. Their goods are displayed in such a way «s to give to their trsde a v)nM>l« catalog, and their service is excellent The way to mpct this competition Is by using their methods. That means organized quantity buying of well known and well advertised product 1 ?, smaller profits and mom rapid turnover. It also means clerics in charge who know how to win public favor by Riving first claws service. Do not think for a moment that consumer is going to be governed in his selection of a place to buy his merchandise by motives of sentiment or friendship. He is going to buy where he can get the service, the mcrchancisc that he wants and the price. Scnr* the Public. "In closing, let me say this. 'To know one's business better is to operate it better. To operate it better is to serve the public better thereby rendering service to the public.' Beyond question, we arc pawing through a period of economic warfare where all lines of industry are Indulging in the game of chasing the consumers' dollar. So intense has this, become that margins are reduced to a dangerous point not only in our industry, but in most businesr-es. The alert are making new rules in the operation of their business to meet that situation by the narrower spread between the cost and selling price." Mr. Linn's talk was met with enthusiasm. One of the best informed men in the industry, he is a close student of financing and market* ing. His experience covers a period of forty years. Among other things, he urged cleaner, brighter store fronts. "They are truly the mirror to your business. Bright store fronts, attractive window displays, reflect a brighter, happier interior I —and we sqek such environment" F**irt OF ILK STX&X.IHG BAKERY LOOM. of thft HI»r»!« Bt«rrTina B«ik«ry h«rs Forrowl Locml F?o, 50 of ths Baite«ry wtd Ctrnfrcttonery Workers 1 IntOTnathwat ITnlrm of Amwlc*. which la afflliait«d with the American FWtemtJon of I^bor. The folio-wins offlcejn; WCT* Installed for the pnralna rB»r: Wllliun Lcirej'. president: Roy Bnink,- flnanrla! Bectrtury; M. Harrison, n?con1ing and correspondence .-secretary. J. J, Schneider has Askfd permission of the city authorities to install a 303 -gallon garni ine tsnk In the grwund cm his property 911 West sixth street. The petition Is sanctioned by U»c mtjwity of the property owners within a radius of 300 fe*t. The proposition has lx«n referred to Commissioner of Public Safety Henry Weber for Investigation end with authorization to act on the request. Moves Into New Home The pretty modern brick bungalow built by Mrs. Jennie Rosengren at 702 Fourth avenue, has been completed. Mrs. Rosengren Is moving into her new home this week from Rock Falls, where she has resided for a few years with her daughter Mrs, Ethel Sheldon on Dixon avenue. Will Build Garages George Becker will rase the barn at the rear of his premises at 609 Third avenue and will erect a garage on the site. James Cnpp will construct two frame garages at his home, 1303 Second avenue. Building- Brooder House A large brooder house is being built at the W. J. Scott residence 401 East Tenth street. Rock Falls. It will be equipped with a steam heating plant and will hald 2,000 baby chicks. Mr. and Mrs. John Woods and daughter Virginia and James Woods of Chicago, and Mrs. Anna McKim of Indiana were week-end visitors at the James Woods home on East Fourth street in Rock Falls. COOK IN G S C H O O L NEWS What faffing showed Mrs. Betty Kelly about Fried Foods TTHE suggested to housekeepers that they tastt Crisco—just as it comes » ^ Trora the can. Mrs. Betty Kelly wrote us how agreeably she was surprised when she made this test. But read her letter. "I ahray* thought that a cooking fat would be rather unpleasant to taste, but alter reading your suggestion I decided just to try it myself. "What a real surprise I got whea I tasted Crisco. It is so good—such a fresh, pure taste. "And the fact that Crisco does not srtioke or make Unpleasant odors in the kitchen makes it wonderful for deep frying." If you Have never tasted Crisco, we suggest that you do so. Sec if you do not get the same pleasant feeling that Mrs. Kelly did. We believe you'll under- xuujd then why Crusco's sweet taste makes such an improvement in the flavor of your fncd foods, cakes, biscuits and pies. Try some of the recipes for fried foods given below. Just notice how the denote, sweet flavor of Cnsco has brought out to best advantage the natural flavors of these fned foods. You can me all JHO& but die ketchup «>«=. x tasty favor. Don't b* airaul to fry dough- aati in tbe wuue Crisco you have just used u> fry tbc oysters. They will not t*«e of the oyuerspr asydtuu; eke you may h*w fri«L And umber wiU tbc oyster* tact their dcti- «xte law if they are fried in Crisco which bas beta met for fV>ip£ other food*. H cup Soar Jj cup milk 3* cupketciuip Cracker dtut or fide 4 datcca oyster* dried bread cnuobj H tcatpoan alt MJKjtoag attd keufcup toteftlicr, «M ut nulk •m^. MA ah. Drop etch oyster iato this *~~— «|wa roU in cracko- dutt or bread y in deep kettle of hot Crisco r. or »fc«i a small pkc« of bread ™—~-«w Kcoadi. Fry until z rich brown, 31« 3 mmtitffc Saw -my hot. Sarrod mtfa aeamed pstatoct, thi« »ffl wale a really fias Umchoon, or evea dinner, by *dd- wj attothejr vetetable aad a salad. You «M casdy put th«n toftther while doittg up she BtanuitB work aad fry in hoc deep Ciisco in two tmniiTB« tt mad •—•---~™ -«(™*^*^» 2 wcci bjicoii v tnoppcQ bm, chopped fine 2 teaspoon* Uinon juke . x«bk»{iooo BBaced 2 ukkspooas p«ndcy t otiioa minctd 2 beaten egga 2 tabktpooBS 1 ttaspooa sak keufcup Mix afl t^etha. Shap* into balk Drop in hot Cruco 360° F. or wbea a Ktaali piece of bread browns ta 60»ccoadt Fry until bcoao. berve with touaato, cnam <* bi«wn tauce. Serves 4 to 5 pecpk. ---f * t - ,»»t rr ' - * ""<"*'* r>f fit* tHftjIlt? ItH S ftr Bre®d Boxes with closing lids—either square or with rounded bin style lid. Blue, green and gold. Cake and Bread Boxes, cylinder shape with three compartments; have sliding doors. Blue, green or gold. Simrdily All «re sJwiJSlj- sesde of p«ww! $8&1H? mefial. Tfee ws-asas we f a*tsts*d JJghtJj and (he cans wfS3 sire l®8« serfie*. Tfery *n mS bAwSwsnswiy eglw^d In a Eita4e to go with Urn mw2- EACH Cannister Sets— Coffee, flour, sugar and tea containers ; sets of four. Blue, green or gold. Pantry Pails, corrugated construction with long lipped lids. Use them for pantry refuse. Blue, green and gold. Otaly a HasStwl qjaun- Oty »f tlMwe »wty do «4r»We piece* are to be mid at thy tew price. Cerae earty f«r yws? cbskt-. Be Here Promptly at 9:30 a. m. 1869 Q A T Y 1928 t>ftS rs A COAL SO3O® FfJOM A SToH^-ACsE l«. THE BMSGEfi TMC scow*' IT TCHOS TO BRfAK f THE SCOOP M»5SES IHft •(. THE COAL GOES OH t>»e AHD VCTJ RtCQVfiR VWMti Ti^ SHOCK A FEW HOURS lATElt^ twis »s HOT A ww Knro or mstftlt \ IT'S JUST AM WON POSER. wSEp to 1 COAX GOBS OF CUNftERS OUT THTStSAN ASH CAN. IT HOIS* MOST OF THE ASHES, TMeaeST^ SIFT INTO YOUR MOUSE AND OWCR THE 8fl>S£«£NT. USCFUI- *W CARRYING OUT OLD 83C<® ABOUT THIS IS THE FAMIX.Y W^ IN THE BAS««KT ON A RAINY SHAKETHC FURNACE AHD Y fiND PART OF THE COAj. ON 7H& CU3THES. -— Cmc&'s nuetfflavor, witt d$Ugbt y®u! Crisco was used by Mm Dorothy A. Loudon in the Gazette Cooking School last week. Buying our own woolens and having them made to our specifications make values like these possible. We are proud to say that a year ago, buying in our usual way from manufacturers, we would not have been ashamed of these overcoats had we offered them at $10 more than we are now asking. Models that carry $35 and $40 appearance, fabrics that are all wool and trimmings that carry one year guarantee. See them. TH5 IS A KEROSENE LIKE A COAL FIRE MAKES SOOT AND THIS IS AN ELECTRIC UCffT EVERYONE HAS THEM. Hfif K| n Co, KEROSENE THIS IS A HART (XL t if DOES AWAY WITH COAL AND FURNACE LASOR. A HART Hairy G. Thomas Electrical Shop

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