The News and Observer from Raleigh, North Carolina • 50

The News Observer Friday June 14 1996 1 4d Friday HOLLY HILL DAYLILY FARM ENJOY 4 ACRES OF DAYLILIES (Daylilies for the beginner and the collector) 7:30 to 5:30 RAIN or SHINE on the following days: The For Home Delivery Tomorrow Call Us Today! 829-4700 or Toll Free In NC 1-800-522-4205 Cary Christian Church 10:00 am Graded Bible Study 1 1:00 am Worship Service Nursery prainded 1503 Walnut Street CaiyNC27511 (919)467-9159 United half uay between ('msninds and Cny Tbwne (hiter Sal Sun June 15 16 (MkiLson bloomers) Sal Sun June 29 30 Sat Sun June 22 4 23 Sat Sun July 6 7 (late bloomers) Directions: Raleigh-Cary-Apex US 64 US 1 toward Sanford stay on US 1 cross Chatham Co line exit Old US 1 turn rt on Old 1 cross Haw River and take first left (Haywood Rd) and follow the signs Durham Hwy 55 to US 1 and then follow dirs from Raleigh-Cary-Apex Sanford US 1 toward Raleigh exit rt on Moncure exit rt on Pittshoro-Moncure Rd left on Old US 1 and follow signs Chapel Hill 15-501 thru Piusboro left on Moncure-Pittsboro Rd to Old US 1 (dead end) left on Old US 1 and take 1st rt after the fire station (Haywood Rd) and follow the signs INNER SPACES GIFTS or The Angel Shop Customer Appreciation Sale 15 off all merchandise i(iS Uniaue Angelic Gifts fathers Anchor Ann Halloran laughs after a 7 pm newscast didn't run exactly as planned WNCN hopes its relaxed approach makes such gaffes less problematic 403 Weaver St Mon-Sat Allergy Asthma ortLt GOING ON NOW THROUGH SUNDAY ALL TENNIS RACQUETS Dunlop Wilson Pnnerpi Kennexr ZU0 Ol We treat the cause not just the symptoms Bava So Duke Trained Board Certified Asthma Hay Fever Sinus Problems Food Allergies Chronic Bronchitis Recurrent Cough Skin Rash Recurrent Ear infections 467-7383 select styTes vt" ALL MEN'S SW1MWEAR BEACH T'S Speedo Sideout Finals Canbbean Soiiwand UCeforrns Off Carrboro 933-5361 10am 6pm Center Allergist Nw Patients Welcome RM Tues Thurs Cary MacGregor Village Suite 208 Hu tu urn iiiiiuinnm people today face a change and demands I Whaito ALL ADIDAS POLO SHlRTScn ALL BASEBALL GLOVES Wilson Spalding and Mizuno Rawlings imio IN-LINE SKATES Paris NppriShnps Ton STAFF PHOTO BY Ratings Continued from page ID Hannaford Supermarket in Raleigh garnered less than 1 ratings point NCN's bosses see the numbers not necessarily as a mark of how the newscasts stack up against the local competition but of how far they'd like to go in the future "We're headed on the right track" said station manager Bud Polacek noting that start-up local news operations may take years before developing a market presence He said his "New Generation of News" is niche-driven going after younger viewers than his competitors and also newcomers to the area who haven't developed any loyalties to a particular news station "Everyone at NCN knew when they signed on this was going to be a three-to-five-year plan" he said The newscasts were not created to immediately cut the legs from RAL and TVD both of which have a decades-long influence in the area NCN's promotion's director Ed Stephen stressed that the newscasts' sampling numbers the number of people who will tune in the station to just check it out has risen For example he says 4000 more people sampled the 7 o'clock newscast in May than in February And he hopes viewers tuning into the Olympics this summer which will air on NCN will at least stay and try his product "Whether they stay or not is up to them" he said If they do stay they'll get a mix of local news consumer news and what NCN calls "Interesting News" (it's actually part of the 6 o'clock program title) They'll just get it a little differently Don't watch the 6 o'clock show if you want hard local news right away Those stories are stashed until the second half of the show with the first half reserved for health consumer and parenting stories-Recent stories have included a long series on using synthetic stucco on your house and a new liposuction technique That's not all The newscasts are very visual almost to a fault Viewers get a lot of hightech almost dizzying graphics which are even pasted onscreen to go with live segments from reporters in the field There's a three-dimensional weather map that flips and turns more than anything at Coney Island Not something you want to be looking at if you haven't digested dinner Then there are the on-set props A few weeks ago viewers were treated to an in-studio shot of a picnic table stacked with cakes from the Angus Barn restaurant The anchors were talking about graduation dinners This week for a story about child vision misdiagnoses Phillips donned a pair of Wayfarers and lay down on the BASKETBALL Fila Stackhouse Nike Air Tenacity Canvas Nike Air School Force Nike Air Ascend OUTDOOR Nike Air Moda Canvas SC RUNNING Nike Air Windrunner Adidas SL96 Adidas Response Saucony GRID Procyon New Balance M850RB TENNIS Nike Air Alarm CROSS-TRAINING Nike Air Diamond Fury 3 Mid Nike Air Diamond Trainer Nike Air Barrage Canvas Adidas Support XT Adidas CV Trainer North Hills Mall Raleiqh North Gate Moll University Mall Chapel Hi IT Golden East Crossing Reg Reg Reg Reg 7995 Sale 5995 5995 3995 8995 5995 7495 4995 6495 Sale 3995 6495 Sale 4995 7995 4995 6495 4495 7495 4995 8495 5995 9995 Sale 5995 8995 Sale 6495 7495 4995 6495 4995 7495 4995 6495 3995 Durham Oakcreek Villaqe Durham Rocky Mount Fbrkwood Mall Wilson prepare tor trie and their futures newspaper through its in Education efforts to help them on their Our aim is to encourage reading and learning active productive out how your company too Be a partner a a mentor today to discuss future Information please call: Hampton NIE Partnership (919)829-4724 MEL NATHANSON Turf wars The May Nielsen numbers indicate that a close fight might be brewing between newscasts of the Triangle's two broadcasting stalwarts WRAL and WTVD RAL the CBS affiliate while still winning five of the six daily newscasts suffered ratings losses during the most-watched newscasts of the day During the 11 o'clock newscasts which are often influenced by the strength of the prime-time show that precedes them TVD beat RAL by a single ratings point 9 to 8 in the ratings book released this week RAL lost 5 percent of its viewing audience while TVD's share of viewers remained the same from the February ratings numbers That's a ranking switch from the numbers posted in November when RAL got a 9 rating to TVD's 7 and in February when RAL garnered an 11 rating and TVD a 10 In this case the CBS affiliate lost the time slot to the ABC affiliate even though CBS beat ABC nationally on prime-time during the May sweeps "And ABC's sweeps numbers were fairly anemic" said Emily Barr WTVD's general manager "I think it means we just have an increasingly competitive market And that just means it's good for the viewer" Said Tom Allen general manager of WRAL: "I think we're going to come back in the November ratings period" Stations tend to be cautious about comparing consecutive books because of seasonal influences on viewer habits Fewer people may watch television in spring for example opting instead to be outdoors floor so reporter Michelle Charlesworth could conduct a mock test The anchors banter between stories and they wear casual clothing The control room is in the studio and Phillips will sometimes ask someone off screen to run or cue a new tape All this makes for an entertaining newscast If you're not looking for anything traditional And something harmless More troubling is Phillips' insistence on making personal asides and comments on hard-news stories This week after a live report in which we heard that military officers at Fort Bragg allegedly ignored signs that Marine sergeant William Kreutzer intended to kill people in a sniper attack Phillips said on air "In no way just to make a comment does this excuse the behavior of Sgt Kreutzer We can't forget what this man has admitted to doing" And she wasn't alone In September Fortune magazine reported the results of a survey of 300 career women most of whom were managers or executives and over half of whom earn more than $60000 annually "The extent of their angst was astonishing" the magazine reported "All but 13 percent said they had made or were seriously considering making a major change in their lives Almost a third said they frequently feel depressed More than 40 percent said they felt trapped" Most of the women said they didn't have enough of a personal life and a third said they were bored liniiiliiilinili)i linn JXOk HMIIMIIII'iiiiiiiii Younq world mm RACER" $5500'per copy Zip Phone Obsemr of I as They workplace Our Newspaper is striving way lifelong and citizenship Find can help sponsor Call possibilities For More Denise "fY tl sll Jl Gerald Martin staff writer for The News Observer and Kenny Kane Winston Cup circuit photographer have joined together to produce Rusty Wallace RACER an intimate visit with Winston Cup champion driver Rusty Wallace Success for women? Maybe This 128-page hard-cover book contains candid interviews with Rusty wife Patti team manager Don Miller and competitors plus over 130 color photos which give an exclusive insider's look at the popular driver at home doing his everyday business activities and racing i 1 1 Make check payable to Nandonet and mail to: 1 NandonetRUSTYWALLACERO Box 1951 Raleigh NC 27602 1 Please send me i i Amount Enclosed Name Bv JaneTurnis COLORADO SPRINGS GAZETTE TELEGRAPH COLORADO SPRINGS Colo By society's definition they're successful women they have good jobs money power prestige But even though it looks like they have it all more and more career women are admitting they feel like something's missing "It was an emptiness at first unconscious" said Mary Collins Shields former chief executive officer of The Shields Corp one of the largest real-estate agencies in Colorado Springs "I began feeUng very anxious very irritable and I was exhausted" she said "I was dying inside" copies of "Rusty Wallace State Address City Payment must be enclosed Please allow 4 to 6 weeks for delivery Books are available at the Cashier's Office of The News 6 Observer 8:30 credit card call 836-2829 You may also order books on-line Look for pm Mon-Fri 215 McDowell St Raleigh To order by them in the Bookstore on Nandonet or at.