The News and Observer from Raleigh, North Carolina • 43

Nr The News and Observer Rareigh Wednesday March 30 1988 5D The News and Observer Rareigh Wednesday March 30 1988 5D leads in Nielsen Arbitron ratings for second time ris over classics according to vice president and general manager Linda Cochran) and its Fox lineup on Sunday night did well Fox's "21 Jump Street" for example finished third in the time period with a 6 rating and an WRAL-TV (CBS) Nielsen 14 rating 24 share Arbitron 14 rating 24 share WPTF-TV (NBC): Nielsen 9 rating 14 share Arbitron 7 rating 13 share (In the metro numbers WPTF does considerable better: Nielsen 14 rating 22 share Arbitron 13 rating 24 share WLFL-TV (independent) Nielsen 3 rating 5 share Arbitron 3 rating 5 share WUNC-TV (PBS): 1 rating 2 share in Nielsen and Arbitron (WUNC also does better in the metro area with a 2 rating and a 4 share in both surveys) WKFT-TV (independent): 1 rating 2 share in Nielsen and Arbitron Management at WLFL considers the February ratings book a success Its weeknight movies did fairly well (the market prefers Charles Bronson and Chuck Nor In the Triangle there are a few places known for dancing And a few more known for fine dining The Galeria is the perfect place for both pta littILL IIJI IJULII 11 share in Nielsen and a 5 rating and a 10 share in Arbitron "Saturday night still needs some work" Ms Cochran said "But overall we were pleased so we won't be making many programming changes" (11Y -at the Governors Inn RTP's only Four-Star Four-Diamond hotel A rvidlAr I VI II tA 'k 1 4 at the 1 Governors Inn 1 t- RIT's only Four-Star '1' Bur-Diamond hotel A C4I1JlAlF101 II This ratings book follows the fall survey that put WTVD ahead of WRAL in overall audience and news While that was a surprise to many Alan Nesbitt president and general manager of WTVD says his station has been making steady progress "There had been erroneously a perception that one station was far and away the leader" he said "In the last few years that changed the audience levels were changing But the perception didn't change" The ratings survey also indicated that "The Phil Donahue Show" (WTVD) clobbered "Geraldo" (WRAL) at 9 am "Donahue" pulled an 11 rating and a 45 share compared to a 4 rating and an 11 share in Nielsen From Arbitron "Donahue" got a 9 rating 46 share to a 3 rating 14 share for "Geraldo" WTVD's lineup easily won in prime time Here are the ratings from 8 to 11 pm Monday through Friday: WTVD (ABC): Nielsen 17 rating 28 share Arbitron 16 rating 27 share "We're learning to crawl before we can walk" said WPTF news director Kevin Kelly "We knew it would take a long time to be successful but we're heading in the right direction There are no quick fixes" Overall however more people tuned in WPTF at least once a week than ever before according to operations manager Bob Wolfe At 11 pm WRAL maintained a slight lead "Action News" had a 13 rating and 38 share in Nielsen beating "WTVD 11 News Night-watch" which had a 13 rating and 37 share The lead was just as slim in Arbitron with WRAL getting a 12 rating and a 37 share to WTVD's 12 rating and a 36 share WTVD management says that part of the reason its 6 pm news has done better in the last two ratings periods is the addition of "The Oprah Winfrey Show" at 4 pm The show had an 18 rating and a 48 share in Nielsen and a 15 rating and a 42 share in Arbitron WRAL's "Small Wonder" in the same time slot had an 8 rating and a 21 share in both Nielsen and Arbitron DANIEL DAY-LEWIS JULIE-ITE BINOCHE THE UNBEARABLE LIGHTNESS OF BEING al AN ORION PICTURES RELEASE A aCIUSIVE ivmoulauin Daily: 2:00 Exit 280 Research Trian- 1 0 la 1:0 gle Park NC 27709 This Saturday night: rello Vp I John Bono's Good Company a 5-piece band featuring music for dining 442r 414 littAttIV and dancing 'IOW trl" $300 BARGAIN MATINEE DAILY li '4 ALL SHOWS BEFORE 6 PM The Exercise Alternative AT SELECTID THEAIRESCHECK SHOPITIMES I -OMER MERCHANT'S ifil 66 :1 The No Sweat Exercise" 0701holion Ums1344164 6 "GOOD MORNING VIETNAM" (R) Wk Days that really works! "POLICE ACADEMY 5" (PG) WI Days 710-920 -iv "THE LAST EMPEROR" (PG13) WV Dap 8 15 014 Ns 10 Let our machines do the work for you "BILOX OUN I BLUES" (PG-13) (G Wk Wk Days 705- 9 SO Lose Inches Love It! "THE FOX THE DS" I Days 7 15 OLY! "VICE VERSA" (PG) ap 9 050111J1 Great for the busy working woman or man! 9 MEN A A BABY" (PG) Wk Days 7:15920 71 i Safe exercising for all ages and most health i tv SIXFQRK 71C 1 situations isooRtnimonnoserm i iir 1 i I td "BILOXI BLUES" (PG-13) Daily 25 It71 Cke(5 nit :00 (R) Daily 15 "GOOD MORNING VIETNAM" (R) Bally 9 200-4 25700-9 25 "POLICE ACADEMY 5" (PG) DalW 20 "MASQUERADE" (R) Daily 1 1 "MOONSR TUCK" (FIG13) Daily 2141 30 CARDINALI i) Ipplip 04114110 it terAometne It AM 'Ioinfolossigigoteck 7 Call TODAY "BEETLE JUICE" (PG) WV Dap 715-910 A i for your 101 "NEW LIFE" (PG-13) Wk Days 7:009:10 CDCC ROM it Peac7h4toroeesMixaFrokerktsSiludite 21 $300 BARGAIN MATINEE DAILY ALL SHOWS BEFORE 6 PM AT SELEETID THEAIRESsCHECK SHIMMIES -01'1WIER MERCHANrS 341701eslion Limo S344101 $410 "GOOD MORNING VIETNAM" (R) Days "POLICE ACADEMY 5" (PG) Wt Days 710-910 "THE LAST EMPEROR" (PG13) Wk Days 815 On(y "BILOXI BLUES" (PG-13) Wk Days 30 THE FOX THE HOUNDS" IG) Wk Days 7:15 ONLY! "VICE VERSA" (PG) Wk Days "3 MEN 8 A BABY" (PG) Wk Days 7:151:20 -r- "BILOXI BLUES" (PG13) Daily (II Daily "GOOD MORNING VIETNAM" (A) Daily "POLICE ACADEMY 5 (PG) Daily "MASQUERADE" (11) Daily "MOONSTRUCK" (PG13) Daily ItCARDINWSqlWgilia 'ffirliSfill Nib Shooing CW11 "BEETLE JUICE" (PG) "NEW LIFE" (FIG-13) Wt Days 7:159:20 Wk Days 1:009:10 Exit 280 Research Triangle Park NC 27709 This Saturday night: john Bono's Good Company a 5-piece and dancing Call TODAY for your 10 FREE VISIT 41- 411110 --14t 84 band featuring music for dining l' AI-At: ---At 411110 The Exercise Alternative "The No Sweat Exercise" re that really works! Let our machines do the work for you Lose Inches Love It! Great for the busy working woman or man! Safe exercising for all ages and most health situations irldle6 LIM I 'led itaufreT-Aotturtne AlcuLiiires Peachtree Market Suite 21 7400 Six Forks Rd wr BOB stc For the seco ings period was the most station in tilt 22-county mai figures supplic sen and Arbitr( Bolstered grams that dot tion WTVD WRAL-TV Ch rating and a 31 and a 27 silo survey and a share to an 8 in the Arbitron Both the A1 Arbitron surve ence in FebrL quarterly swE stations use tE ing rates A rating rep age of the hou sions that are lar program percentage ol watching tele to a particular WTVD was 1 metro area of Durham Or counties) del an 11 rating a rating and a and a 10 ratirn 7 rating and tron WPTF-TV rating and a surveys for market (the metro area It 14 share in Ni and a 13 WPTF's UHI more quickly considered Raleigh-Durh other nearby I In the 22-c had a slight IE the news at Nielsen figure had a 25 rati barely toppir News" whicla 37 share both with 24 The gap favor in the station's 6 pI rating and Nielsen surve a 49 share WRAL had share in Niel and 34 share i WRAL bro news from 6 may account metro numb( cause people are too busy to watch a news" said promotions cl "We were WRAL stati Quinn "But tion They I 4 "Jeopardy" and "Oprah ing with that ly" As a res "What's Hap "Benson" at days and replace "San said WPTF's rating and surveys but the metro ar and a 3 shf "Gimme A I sitcom on easily defeat pm with a 4 although mo viewers are dren WTVD 13) BOB Staff For the second period was the station in the 22-county market figures supplied and Arbitron Bolstered by that WTVD WRAL-TV rating and a 31 and a 27 share survey and a share to an 8 in the Arbitron Both the AC Arbitron surveyed in February quarterly stations use to rates A rating of the that are program percentage of watching to a particular WTVD was metro area of Durham counties) an 11 rating rating and a and a 10 rating 7 rating and tron WPTF-TV rating and surveys for market (the metro area It 14 share in and a 13 WPTF's UHF more quickly considered Raleigh-Durham other nearby In the had a slight the news at 6 Nielsen figures had a 25 rating barely topping News" which a 37 share both with 24 The gap favor in the station's 6 pm rating and Nielsen survey a 49 share WRAL had share in Nielsen and 34 share WRAL news from 6 may account metro numbers people are too busy to watch an news" said promotions "We were WRAL station Quinn "But tion They "Jeopardy" and "Oprah" with that As a result "What's "Benson" at days and replace "Sanford said WPTF's rating and surveys but the metro and a 3 share "Gimme A sitcom on easily defeated pm with a 4 although most viewers are dren 027777771717117' trtmorOVVERVONWr I 4N thovoineamitikUlt a-I I Ilmio 1711 le NC 27615 exercise Ra' (--1 919g-8'48-3322 I rirtZ 11ELE ag: 30134:44 eare i9s-e8t48-3322 rilli egrcisc ctkernatitle '1 Raleigh NC 27615 919-848-3322 7 00-915 egraIxep Experience the ultimate (PO' 0 tnate in effortless exercise! BOWL MOONLITE E7 "HNW (11) ays Wk Days JONY BE GOOD BOWL MOONLITE "BEETLE JUICE" (PG) "JOHNNY BE BOW Wk Days 730915 Wk Days Experience the ultimate in effortless exercise! LANGFORD Writer consecutive ratings WTVD Channel 11 most-watched television Raleigh-Durham according to by the AC Nielsen rating services syndicated programs dominate the competition beat its chief rival Channel 5 with an 11 share to a 10 rating in the Nielsen 9 rating and a 30 rating and a 27 share survey Nielsen Co and television audience as part of the sweeps period which set local advertising represents the percentage households with televisions watching a particular The share is the those households television that are tuned program even stronger in the the market (Wake Orange and Franklin defeating VIRAL with and a 35 share to a 9 27 share in Nielsen and a 37 share to a a 27 share in Arbi Channel 28 had a 3 an 8 share in both the entire 22-county "area of dominant but it did better in the had a 4 rating and a Nielsen and a 4 rating share in Arbitron signal dissipates and some viewers part of the larger market watch NBC affiliates 22-county area WTVD lead in the ratings for pm according to "WTVD 11 News" and a 39 share WRAL's "Action had a 24 rating and Arbitron had them ratings and 39 shares widened in WTVD's metro area The news pulled a 26 a 45 share in the and a 26 rating and in Arbitron while a 20 rating and 35 and an 18 rating in Arbitron broadcasts one hour of to 7 pm and that for WTVD's higher "Maybe it's because who live in the cities and don't have time hour's worth of John Chase WTVD's director very pleased" said manager Paul they're a good sta have programs like "Wheel of Fortune" and we're competing and very effectively" of the ratings Happening" will replace 4:30 pm on week- "Good Times" will and Son" Quinn "Newsbeat" had a 1 a 2 share in both did slightly better in area pulling a 2 rating in both surveys Break" a syndicated WLFL-TV Channel 22 WPTF's news at 6 rating and a 7 share "Gimme a Break" teenagers and children NOMInatinl tor 5 03tatt Including tins! Picture! "Hope Glory" (P613) 7 00915 Note No shows nuns due to David Lindley concert Phone 11 uspA am 8325949 2526 Hilisborougei St Electric Co Mail Now Mu Tines "Amazon Women on the Moon" (R) 115 6900 Jut Nicholson in "trammed" (R) 730 only! 471771 401 Every Weekend Fri Sat 11:30 am Check in Time 10:30 pm "Bring the gang bowling" Call toll-free from Raleigh Durham or Chapel Hill 549-8631 ext 560 for reservations Or inside NC 1-800-682-1229 outside NC 1-800-982-3431 NC 54 1-40 at Davis Drive ltr7g 5Z7 41 41 ft 4 1 WESTERN LANES LIATA i 'Op 2512 Hillsborough St 832-3533 ile -No -'7Pi 0 A 0-1 zm1N 1' or 7 si c- r14 711r744 7 7 1 yzi fr ::4 tc- 1 4-5--A-- WAGE EARNER PLAN WALT DISNEY'S 'i t'' If your present bills cannot be met by your income legal relief may be available to i 4 1- FOX 77:1 HOUND 0 4 11) 5rk 1 '-'124o s-Af-' 't you under the of Chapter 13 of the Bankruptcy Act of 1978 Chapter 13 -f-rs-c'----r 4 7IN A 1-7---4 ets4i 2512 Hillsborough St 832 OMNI MIMMEZ US2 WAGE EARNER PLAN If your present bills cannot be met by your income legal relief may be available to you under the provisions of Chapter 13 of the Bankruptcy Act of 1978 Chapter 13 3533 ISZkin TrrWWWITIMMTRRIPTT 441t if itit WALT DISNEY'S 1 1 Fox 77: HOUND permits individuals to petition the Court for a thirty-six month period to discharge indebtedness without property repossession Attorney's fees which may be paid in monthly installment are determined by the Court There is no fee for an initial conference to discuss your eligibility for a "Wage Earner Plan" HOPKINS ALLEN 9 ATTORNEYS AT LAW For an appointment call our office nearest you Tarboro NC Fayetteville NC Rocky Mount NC 823-1156 323-4165 977-0143 Other Cities Call Toll Free 1-800-682-5668 Tarboro NC 823-1156 323 file NC Rocky Mount NC -4165 977-0143 Fayetteville 3 r- 1 POLICE ACADEMY POLICE ACADEMY BROKE TAXPAYERS DISCOUNT MOVIE HOUR $200 First Hour MonFti Valley Twin 445 pm Matinee Village and Terrace (Monday Friday) VICE VERSA A A RT pl- everlasting gift Efl ADE141ri-a ALAD )MMOIUME1pWD WARNLit BROb 111111 PG VW 16i-eiV3111 See Separate Listings Far Times! 10 1yr 1h4211101111111 111111 BILOXI BILIIJEEt3 tor showtimes immonningoi kit See Se te WeilliaPcItt para Listings For Times! 01111 rimorriffrrrrrrym my ---A: it1 4-1 A' 1 410 JOHNNY BE GOOD IC :0 ertell LOy TDGE Kill TI I 1 SCHOOL DAZE 01 11 ItAlll I Ls lo litm IN 1 iiiirritit Iillini mom lImIrt iinil Ito li id I it gi I '0 tIMP 1 iiin4 I 4 litiLin '44 I kid li Liu hilain 1IJ 1n Mk L1 II 11011 1111011411n111L4111146611 11404 i ON THE WATERFRONT MOREHEAD CITY NC 1 i PG PARIWT 1G GOAPIC surtaitocDi 1 qi' i ti14114 Enjoy Early Off Season Rates -iir SHE'S HAVING A BABY (Z-1 7:15 9:20 7:30 9:45 PG151 ie 44011E All modern double rooms on the waterfront in the heart 10 cmNam 2 lIPIOCIAVAIILITIlinell 7 4 4 6 Sdir tneSeg t' attjf11' of famous seafood restaurants and the fishing fleet Mt I 2g WALL STREET y-r- 0A vr ww-5 rw ofipt -4- Phone 726-7376 for reservations Fishing info and Ferry schedule 7 1 1 11-1 Ilannommonnonommob Marshall Mona Coley 301 Arandell Street 1 SATISFACTION 'lour Innkeepers Morehead Cit NC "4- g-- fofi-3-1 Ptireld1510 FirkiglicraEZe 12-MN 7 99 VAlt111111inet Every Sunday in 1: 00a 7 tAede es and Obserer The News 1 ir PP MNNNNIIPP MNNNNIIPP Jefferson MOTOR LODGE ON THE WATERFRONT MOREHEAD CITY NC Enjoy Early Off Season Rates All modern double rooms on the waterfront in the heart of famous seafood restaurants and the fishing fleet Phone 726-7376 for reservations Fishing info and Ferry schedule Marshall Mona Coley 301 Arandell Street Your innkeepers Morehead City NC JOHNNY BE GOOD FG-fil SHE'S HAVING A BABY POI JIMMY REARDOO FRI fq $4400 12 Vir owitim irmollis 3 lull hilloc Iii N1111111 how lImIrt mn41 114's mdi "'1 PIG PARINTAIGMBANU surraTto 7:15 9:20 Parade Every The News 7-44- 4 Ii Vold to Grew I kn LS 1rI1im Altos cittirrnrifilar I Rum I Iltnin sinr In Ntrimel I arr ikon ijrn 7 '1 0 7:30 9:45 ERageizine Sunday in and Observer April 6'" Country Timber Dr Garner 772-8383 Rd Raleigh 781-2489 2302 Hillsborough St Raleigh 821-3472 irstf LI 41 Li 6: 00v Music can 44 Ntrf Music can I I 11 I I ho An salsa PtcruRfs Release See Individual Listings be an tr' FT For Theatre Showlimest HO UTUAZ timmicsoms 1 TRYON ALL MOVIES1 $1 I 772-6894 50 I TRYON HILLS SHOPPING CTR ID REOUIRED I 1 ACTION JACKSON 1 NonFrt 7:10 9:00 12111 Sun 3:30 5:20 7:10 9:00 711 HURRY! Sale ends Wed TING BEFORE 6 PM 252 VrORSCTIATRIZ NS AL I SNOWS 1IAT 41''it ALI EVA 4 FROMM0A 2109 AVENT FERRY RD 8 34 8620 V' I t2'In FstitIng ion Mat 205 Fuel TBS LPIPT11 rk Please Individual list check ings Rock Pop Jl I azz Regular Price 1399-1499-1599 11 1 99 i elniccient 1 $251:1 SHOWS STARTING BEFORE 6 PM SF POOR CITIZENS ALL SHOWS tiintaIuSsitItt" ALtErta 2109 AVENT FERRY RD 934-9620 Judge Reinhold Mat 2-05 (PG) Eve 7:05 FROM mama turtFg A UNKASAL PICTURE Please check Individual listings Rock Pop Jazz Regular Price 1 199 Classical Compact i1 iSCS All I Fit' iviltilitie LOS new Age ll'i)e! RIB NIGHT WEDNESDAYS it-: -411 Buy ection All You Can owF7Bft9sel 10 Savor tender beef ribs brought along 0 'Iy'! "ft ith our own western sauce Recipe it 11A 'Ii: from Beaumont Texas Arm1Pa 1--71-7 Illar Ng 1 t)t Intilintannalf II- a 205 Ti Brought to your table along with candied '1( 11111 4' 4N 01 4v7 Gi yams slaw and cornbread $695 4 1 -7 tiv'''''''' 77 till 1r( 1 'Co A 411 0 0 Er-E------11-71 i 4 4 4 5603 Creedn 0 IliLJ IN NIGHT All You Can Savor tender beef ribs brought along with our own western sauce Recipe from Beaumont Texas Brought to your table along with candied yams slaw and cornbread $695 I WEDNESDAYS Midline ClYs $799 Buy Now For Best Selection New Age 205 5603 Creedmoor "VICE VERSA" Willem Datoe-Gregory Hines Ends Met 4:30 "OFF LIMITS" (A) Thurs Eve 9:30 THE UNBEARABLE LIKENESS OF BEING" (R) end 900 RObtrl WIlliaMS "GOOD MORNING VIETNAM" 7109:40 A Watt Dicnev "THE FOX AND THE HOUND" (G) end 1:25 SwIney PotterTom Berenger Ends Eve Only! "SHOOT TO KILL" (R) Thurs 9:45 pm Cher-Nolan Cade 2:15425 "MOONSTRUCK" 25 2 5 25 25 25 ittrt1MPERIAU0 MO700 MAYNARD PO 4670009 Matthew Brodencli Eve Only! "BILOXI BLUES" (9013) Anthony MnhpAl 1011 Eve Only! "JOHNNY BE GOOD" (P013) 7:20920 "POLICE ACADEMY 5 Eve Only' ASSIGNMENT MIAMI BEACH- (PG) 7 30-9 30 Alan Aida AndMargaret Eva Only! "A NEW LIFE" (P013) 710-945 We Deliver Call 829 THE UNBEARABLE LIKENESS OF BEING" (R) end 900 Rohn WIIMMS "GOOD MORNING VIETNAM" 710-940 A Wan Dicney Claaqcl "THE FOX AND THE HOUND" (G) end 725 SwIney PoltorTom Berenger Ends Eve Only! "SHOOT TO KILL (R) 945 pm Thurs Cher-Woos Cade "MOONSTRUCK" (PG) 715-915 ODASIMPERIAU 0 EMAOlik 700 MAYNARD RD 4670009 Eve Only! Matthew Brodencli "BILOXI BLUES" (PG-13) Anthony MrhpAl 1011 Ewe Only! "JOHNNY BE GOOD" (PG-13) 7:20420 "POLICE ACADEMY 5' We Deliver 700 4700 4700 I 1111 11-1-1 I 1 1520 I I Ramada Inn Wn Ridge i 8324100 I I Blue Ridge Rd Ramada Inn Blue Ridge 8324100 0 1520 I Blue Ridge Rd onmegolumintil II.