Galesburg Register-Mail from Galesburg, Illinois on July 16, 1963 · Page 22
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Galesburg Register-Mail from Galesburg, Illinois · Page 22

Galesburg, Illinois
Issue Date:
Tuesday, July 16, 1963
Page 22
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Hit Oaftwbiim Rwlrttr-Mall. Galtsbuna, III, Missile Companies Seek To Use Common Language CAPE CANAVERAL (W>I)-A couple of companies instrumental in the success of the Mimrteman missile are making A determined effort to close the space industry's "gobbledegook gap." The war on this game of verbal. hide-and-seek, sometimes called "weasel wording," is being wagal by the Boeing Company and Space Technology Laboratories (STL). According to Kenneth L. Calkins of the Boeing public relations department, this type of writing "often clothes itself in a protective sheath of jargon and can be identified by its artful way of saying nothing." Calkins' crusade is aimed at the people within the industry—industrial writers and other employes whose job it is to write letters, memos and reports dealing with the extremely implicated business of making missiles. Here is an example of the kind of writing Calkins hopes to eliminate: "Man-machine requirements in this system environment impose severe visual acuity problems." Can't See Panel This translates "he can't see the instrument panel." Calkins said that about a year ago STL project manager Ivar M. Holliday looked over some Boeing and STL reports and correspondence on the Minuteman program and—although he is quite familiar with the missile — he couldn't decipher some of.them. Holliday decided that what was SAVE WITH THRIFTY S. D. P. UTO INSURANCE Through the Safe Driver Plan, your rate b based on your own driving reconL Why pay for' the careless and recMess driver? For • better deal fifth thrifty SAP. auto insurance, eaH your Millers? Mutual man today! fTony liscVtw* 411 Bank of Galesbnrg Bldg. Ph. 342-4621 MILLERS' MUTUAL OP ILLINOIS INSURANCE needed was some quality control of the hundreds of pages written about the Minuteman. Partially as a result of Calkins' and Holiday's efforts, Boeing and STL employes have attended classes aimed at lifting the fog from their writing. Calkins believes that unex plained, unfamiliar abbreviations have no place in a field that al ready is highly complex. In a top story in an Air Force command newspaper he counted 60 unex plained abbreviations. Typical Air Force writing leans heavily to the use of unexplained abbreviations, but Calkins said Air Force manual 10-4 reads, "the space save by using abbreviations does not begin to compensate for the loss of clarity that may result..." Needed An Aid Calkins said he knows of one Boeing employe who collected source material to help cope with the abbreviation problem, including a sheet entitled "AF (Air Force) abbreviations used on the Bomarc program." "It is this kind of non-writing that pushes the cost of correspondence up to $20 a memo," Calkins said. He keeps battling away at the use of four-bit words and "circumlocution," which he defines as "saying nothing in 25 additional words or more." One of the ways he does this is to ask Boeing employes if they ever heard of William Gibbs. Usually they haven't. Gibbs laid the foundation of physical chemistry that led to the present development of the plastics, rubber and steel industries. Gibbs set down his ideas in a paper called "On The Equilibrium of Heterogeneous Substances." It was almost easier to rediscover the principles of physical chemistry than it was to read the paper. Formula for Franks STILLWATER, Okla. (AP)The lowly frankfurter was the subject of some high-level talks during a conference at Oklahoma State University here. Clifton Swift of the U.S. Department of Agriculture told a Reciprocal Meat Conference that electronics now are being used in the making of sausage and franks. "A processor today can use linear programming to determine the best formula to use for making a product," he said. "When he knows the quantity, quality and price of various meats available, it is possible to feed this information into a computer along with other data and almost instantly get an exact formula that will produce a superior frankfurter with all the taste-tempting qualities a housewife wants." Why Be Handcuffed to a one telephone home? when an extension provides so much convenience at so small a cost tf yoo Cve in 0 "one phone borne* you know that when the telephone rings, you have to leave whatever you're doing. The painting in the basement, the chiU dren in the playpen and the dinner on the stove all must CO untended while you run up and down to answer the phone, With convenient extensions, is gone forever and you get more dor* fool Business Office Phone 343-1112 BRESLIN'S JULY 10,000 sq. yds. 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Yd. 2 ROLLS - 2 COLORS Cumuloft Nylon Face Heartlight Beige and Moorland Gold Modified Wilton Basket Weave Reg. $9.95 CLOSE-OUT REMNANTS AT GIVE AWAY PRICES INLAID VINYL INLAID LINOLEUM $ l.25 Lineal Foot Many patterns and,colors to choose from In six foot widths of permanent resilient floor coverings at a seasons low, low price of Amtico Vinyl Tile 21c This wonderful tile carries a lifetime guarantee, Many decorator, colors to choose from. Each THESE MUST SELL NOW . . . THEY MOVED FROM OUR RACKS 9x12 Green 2-tone, all wool, highly styled heavy plush . 8x15 Gold Twist, closely woven, all wool, sturdy 8x15 Medium beige, 501 nylon, modern texture .— 11x15 Turquoise, deep pile, 501 nylon, heavy texture . 12.19.8 Pink plush pile cotton, luxuriously soft 12x15 Cameo beige, all small texture 8.6x15 Mint green, heavy textu 8.2x12 501 nylon IDEAL FOR WALL MUST BE 13 00 13.50 -8.95 sq. yd. sq. yd. sq. yd. ONE LOW LOW PRICE ' HUGE PRICE CUTS ON ROLL AFTER ROLL LAYAWAY NOW TERMS TO SUIT ANY BUDGET. Installation Guaranteed. STOP - SHO We Feature Such m 44 North Seminary OHAWK' FLOOR COVERINGS 343*9091

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