The News and Observer from Raleigh, North Carolina • 14

14 The News and Observer, December Raleigh, 1977 N. C. Wednesday, 21, Lawyers' ads on TV, radio get nod By NADINE COHODAS Staff Writer A majority of members on a committee drafting N.C. State Bar guidelines for lawyers' advertising agreed Tuesday that attorneys should be able to advertise on radio and television. The N.C.

State Bar Coun- cil regulates the state's li- Mount attorney, said durcensed attorneys. Since ing a committee work sesJuly, the council has al- sion with representatives lowed attorneys, to ad- of the broadcast industry. vertise on basis Spruill, head of the newspapers. 'We feel we cannot and seven member committee. should not prohibit pal concern about radio or (lawyers') advertising on television a advertising is the the electronic media," group's ability to supervise Frank Spruill, a Rocky the ads.

Visitors flock to Tut exhibit the NEW ORLEANS (UPI) ber of visitors could reach At Treasures from the tomb one million. the of Egyptian King Tutan- "We should draw be- agreed khamen have attracted tween 900,000 and a should than 700,000 persons million," said John Bul- sion more to the Museum of Art and lard, director of the New shared officials said the total num- Orleans Museum of Art. ing a are concerned that electronic media not be he said. the meeting, four of committee members with Spruill that ads be allowed on televiand members his interest in findway to monitor the HOMEOWNERS! Borrow on your home for any worthwhile purpose; debt consolidation, home improvement, educational expenses, or to assume an existing mortgage. Amount 7 Year Total of ANNUAL PERFinanced Monthly Payments CENTAGE RATE 3,000 52.96 4,448.48 12.00% 5,000 88.27 7,414.14 12.00% 7,000 $123.57 $10,379.80 12.00% $15,000 $264.80 $22,242.43 12.00% The above figures include reasonable closing costs.

Other terms and amounts upon request. Mortgage ProGive also tection available Insurance with up available. to fifteen First years to Mortgage repay. Loans are yourself Financial Equitable Corporation the An affiliate of Equitable Bancorporation go-ahead 3801 Phone Raleigh, Barrett N.C. 781-1360 Drive 27609 LENDER ads.

Spruill's committee is expected to make recommendations on advertising to the council in January. Any rules the council adopts will eventually need to be approved by the N.C. Supreme Court. Wade C. Hargrove, attorney for the N.C.

Association of told committee members that are really only two essential distinctions between the electronic and print media: whether sound effects such as music or the screeching of tires would be permitted, and dramatization. "Would a simulated jury argument or arrest be permitted (during an ad)?" Hargrove said that concerns a about the 'style" an ad on radio or televsion, such as a narrator's voice inflection, have little merit. "You have to deal with that (style) in whatever (media) forum you're in," he said. Spruill suggested that the one way to regulate ads on radio or TV would be to require attorneys to keep copies of the script of the ad and to require them to stick to the script when the ad is aired. STATE TE "SPIRAL" THURS.

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