The News and Observer from Raleigh, North Carolina • 44

6 THE NEWS AND OBSERVER, RALEIGH, N. SUNDAY MORNING, FEBRUARY 20, 1938. Up-to-Minute New Ambassador Theatre Will Open Monday Formal Exercises Planned For Opening New Theatre Vast Auditorium Seats W. G. Enloe Will Manage New House A vast, new world of modern pleasure will be revealed to the movie-going public here tomorrow at 1 o'clock when Ambassa- the dor Theatre officially opens its doors to receive its first patrons into its luxurious interior.

Ambassador Josephus Daniels' granddaughter, 2-year-old Adelaide Worth Daniels, will turn the key to unlock the Fayetteville Street entrance to the recently completed Ambassador Theatre at 115 Fayetteville Street. Opening Parade. To celebrate the opening of Ramovie palace, a formal program leigh's most modern and ginning in front of the county courthouse at 12:30 o'clock tomorrow afternoon has been arranged. The State College Band, playing stirring marches, will escort little Miss Daniels, Mayor Iseley, and Town missioners Fountain Williamson up the street to the front of the new theatre, whose marquee is called "the brightest spot in Raleigh." "Radio City Revels," with an star cast headed by Bob Burns, was the feature selected for the opening days of the theatre, after consideration had been given several of the newest films. After four presentations of the regular feature, a formal but brief dedication ceremony will be conducted at 9 o'clock tomorrow evening.

W. G. Enloe, identified with leigh theatres for more decade and who will be manager of the Ambassador, will dedicate the building on behalf of the North Carolina Theatres, Inc. Governor Hoey is scheduled to accept the new place for the State and Mayor Iseley for the city of Raleigh. Beyond the attractive entrance into the new theatre lies a realm of luxurious elegance matched only by the largest metropolitan motion picture theatres.

Vast Auditorium. The vast auditorium, seating a total of 1,703 patrons, about 600 more than the State Theatre, offers many innovations itself. Attractive, airspring seats especially designed to provide maximum comfort, are spaced in such a manner that none -even an exceptionally long-legged person--will be cramped. The walls--treated for acousticsare expertly decorated with modernistic designs and colors, all of them soft but varied. Indirect lighting effects lend a restful touch to the auditoriurn itself.

Thick, designed carpets cover the foors of the entire interior. Round octagonal and square mirrors, cut to blend with their location, line the walls of the entrance into the theatre proper. Carpeted stairs, flanked by glistening chromium railings, lead the way to the lounge on the second where modern, air-conditioned 'chairs and lounges for is modernistically are The cosmetic room providedies furnished, with small dressing tables placed before wall mirrors. Across the lounge is a smoking room, entirely masculine in its furnishing, with inviting chairs for the men. The size and magnificence of the interior is difficult to imagine from outside; the Fayetteville Street front of the theatre hides the huge building proper that extends through the block to Wilmington Street.

On Old Grand Site. Work commenced about a EgO on this new structure which located on the same site as the old Grand Theatre, that burned 10 years ago January 4. The theatre chain, which operates about 35 tion picture houses in North Carolina, acquired the property in the fall of 1936 through negotiations with John S. McDonald, real estate broker. Plans were immediately completed to erect the new theatre be the fourth in Raleigh operated by the N.

C. Theatres, Inc. For this immense structure, brick from the Cherokee Brick Company of Raleigh was hauled to the site and huge steel beams from Dietrick Brothers of Raleigh and Baltimore, were erected. To insure the solid structure of the building, Ready Concrete was secured from. Raleigh.

Southern As the Equipment structure Company mounted and the interior took shape, Briggs Hardware Company installed the hardware fixtures throughout the new theatre. With the completion of the Ambassador Theatre W. G. Enloe, who has been resident manager the N. C.

Theatres, for over 10 years, will move his main office to the Ambassador building where he will be in active charge. Veteran Manager. Mr. Enloe, a native of Indianapolis, has been in the theatre business most of his life, having started his career by selling popcorn in the aisles at the age of 12 years. Shortly before coming to Raleigh permanently, Mr.

Enloe was manager of the Imperial and Alamo Theatres in Greensboro. He returned to Raleigh in October, 1927, to become manager of the State and Superba Theatres here. Later the chain acquired the Palace and Capitol Theatres and relinquished the old Superba. Yesterday, Mr. Enloe said the operation of the Ambassador Theatre would require a staff of 25 persons, from ushers to operators.

The newest development in sound Electric Mirrorphonic- been installed and equipmentlarge sound boxes house the speakers so that every resonant note and sound is conveyed to the audience with mirror-like accuracy. Mr. Enloe said first run pictures from leading producers such as Paramount, Twentieth-Century-Fox, Metro-Goldwyn Mayer, Warner Brthers. RXX Radio and United Artists would be shown, with occasional deluxe stage shows. At the opening and continuing, prevailing popular prices of 25 cents ENGINEER PRAISES THEATRE MODERNITY Supervisor of Equipment at New Theatre Has Had Lengthy Experience E.

H. Geissler, construction engineer for the Wil-Kin Theatre Supply Company of Atlanta, Supervised the decoration and the installation of equipment and furnishings in the new Ambassador Theatre which opens here tomorrow at 12:45 o'clock. Mr. Geissler, a native of Chicago and a graduate of the University of Michigan, has been in charge cf construction and decorating and equipping of theatres for more than 10 years. Priory to being associated with the Theatre Supply.

Company, he was connected with Balaban and Katz Theatres of Chicago and several other theatre ating companies. Mr. in charge of the construction of the Uptown Theatre, the Southtown Theatre, the Westtown Theatre Gateway Theatre, all of Chicago, the Palmetto Theatre of Columbia, S. the United Artist Theatre in Detroit, the Strand Theatre in Birmingham and many other leading theatres throughout the nation. He states he sincerely believes that the Ambassador represents the very latest in theatre construction, design, equipment and furnishings and that he feels the management was well justified in advertising the Ambassador "Raleigh's Ultra Modern Theatre." the Foyer view of the Ambassador Theatre showing spacious foyer and stairway leading to mezzanine and balcony.

Horse Cuts Third Teeth. cutting a third set of teeth and still the last few years and attributes horse owned by O. B. Webber's is the horse to church twice a week for ing." Calgary, A 30-year-old "going strong." Webber has driven the animal's longevity to "right liv- Built To Excel- Not Just To Compete! event all Raleigh has been at 12:45 amid befitting Theatre will swing open will be proud of YOUR new waiting for has arrivedceremonies the beautiful its doors. It is our sincere theatre.

Be among the first to attend the opening of "The Theatre Of Tomorrow" GALA OPENING 12:45 P. M. MONDAY, FEBRUARY 21s st. THE AMBASSADOR "RALEIGH'S ULTRA MODERN THEATRE" TELEPHONE 2386 'LIVING SOUND' IS NEW FEATURE Newly Developed Western Electric Microphonic Equipment in Ambassador Installation of the new living sound, Western Electric Microphonic, is one of the features that local patrons will delight in at the opening of Raleigh's beautiful new Ambassador Theatre tomorrow at 12:45 o'clock. This new type of sound will enable movie lovers to enjoy sound pictures more than ever before.

Music minded patrons especially will appreciate how clear, full and life-like is the speech and singing of their favorite stars under this new sound system. All the over tones which give a personality to each voice and instrument are reproduced with mirror-like faithfulness. As an example of the perfect reproduction of music, for instance; patrons who may be listening to a 40-piece orchestra will feel that they are really there in person and not seeing this orchestra on the screen because each instrument may be distinguished separately. The piano, considered by many as the most difficult of all instruments to reproduce naturally, sounds smooth, firm and clear, not toney or "hard." Low notes are rich and resonant, the high notes clear and complete. In short, this new and latest type of sound system superbly reproduces the performance.

The Ambassador Theatre in one of few in new. this section of the State to install this latest in sound systems. The particular type used at the Ambassador has only recently been perfected by the Western Electric Manufacturers and has been on the market only a short while. THEATRE BUILDING ENTIRELY FIREPROOF, Proper Emergency Exits and Projection Room Well Protected The building housing the new Am. bassador Theatre has been so constructed that it is absolutely fireproof throughout.

The proper number of emergency exits have been placed throughout the building at convenient points allowing quick exit from the theatre in cases of necessity. is built the The operating, or room projection, event the films become ignited, metal plated doors and windows structed with the building close automatically to prevent any flames or smoke escaping into the auditorium of the theatre. This feature is considered one of the outstanding of the new building by officials. W. G.

Enloe, for a decade director of the three North Carolina Theatres here, will be in active charge of the new Ambassador. EARPHONES SUPPLIED FOR HARD-OF-HEARING Sixteen Connections in Orchestra Seats to Be Wired to Equipment Nothing has been overlooked in the new Ambassador Theatre for the comfort and convenience of patrons. Among the many features for the theatre are individual earphones for use by persons hard of hearing. There are 16 connections for these earphones spotted throughout the has been installed with the sound orchestra section. separate unit equipment to transmit everything that is said or sound that is made on the screen to the earphones.

The receivers are very inconspicuous light weight earphones and are of the latest and most efficient type. They are expected to prove a revelation to many persons in this section who are hard of hearing. TWO FAMOUS BEERYS ONCE YOUNG COWBOYS Cheyenne, Feb. the uncle who can "out-act either one of 'em" comes the information that Wallace and Noah Beery, film actors, at one time were embryo Wyoming cattlemen and contemplated making ranching their life work. who came to the said T.

S. Mills, of Tensleepy, the actors' mother sent them to his ranch during their youth, where they remained a year. "They wanted to be cowboys, all right," Mills said, "and told me they some day own their own outfits. Then their mother came out for a visit. She took one look at the wild country and immediately entertained different ideas about the futures of her sons." City a boys, few years later left The went back to Kansas home to join Ringling Brothers circus, according Mills.

From there they migrated to the stage and in 1916 received their first chance in Hollywood, where they have remained since. "I go out to visit them often," Mills said, and then added proudly, "as a matter of fact, I can outact either one of 'em." EVEN TEMPERATURE ASSURED IN THEATRE One of the important installations that will attract the public to the Ambassador Theatre is its comfortable coolness during the hot summer months. No matter what the temperature is on the street, guests of this theatre will be assured enjoyment of the program through the modern air conditioning equipment. Th guests entering the new playhouse, enter an atmosphere of manufactured weather, a scientifically healthful atmosphere maintained at the ideal condition. The system was installed by the Carrier Engineering Corporation has offices in principal cities of the United States, and which has for 25 years been the leading specialist in air conditioning.

SEATS LOOK AND ARE HEIGHT OF COMFORT Seats which have been installed in the new Ambassador are of the latest design made by the manufacturer with but one idea in mind -comfort. The seats, however, are not only comfortable to sit in but also easy to look at. They are of the air conditioned type and upholstered on the back and bottom in a beautiful shade of blue leather. Special care has been taken not to crowd the rows too close together. Each row is placed far enough from the one in front to assure even the tallest ample leg room SO that person, sit throughout the longest photoplay without becoming tired or cramped.

Mine Yields Diamonds. Camino, Calif. (U.P.) The old Cherokee mine, formerly known as California's diamond mine because diamonds were occasionally found in its tailings, again has become "active," Bert Carpenter, who is mining it, recently found two diamonds there weighing about two carats each. They were estimated to have a value of about $100 each. from 1 to 2 o'clock; 35 cents from 2 to 6 o'clock, and 40 cents after 6 o'clock, with children admitted for 10 cents, will be charged, Mr.

Enloe said. As an added attraction for the opening day, the Allen Thompson Rabe Mixed Chorus will appear four times tomorrow only, the manager explained. The entrances and auditorium will be enhanced with floral decorations. Late Spring Forecast. Ukiah, -The steelhead fish is to California what the groundhog is to Ohio when it comes to weather predicting.

The manner in which the steelheads are running in. dicates a late spring, according to those who know steelheads. 9 3 NO SEATS RESERVED REGULAR ADMISSION PRICES: BARGAIN HOUR p.m All Seats 2:00 to 6:00 6:00 to 10:00 CHILDREN 10c Matinee Night NO ADVANCE IN ADMISSION OPENING DAY ULTRA MODERN INNOVATIONS OPENING ATTRACTION Raleigh's For Western Electric Mirrophonic Sound Equipment Attraction Clear, Full and Singing Life-Like and Music. Reproduction of Speech, Screen's Biggest The At last the tomorrow AMBASSADOR belief YOU Finest Leather Edge Upholstered Seats "Designed and Spaced Comfort." DEDICATION EXERCISES Latest Type Motiograph Projectors Stars of 9:00 P. M.

Assuring Perfect Reproduction On The Screen, Brightest In a ONLY The Maintaining Carrier a Air Scientifically Conditioning Healthful Equipment Atmosphere Dedication by A Galaxy Musical Sensation! -Winter and Summer. W. G. ENLOE, Manager. Brilliantly Illuminated Marquee and Attraction Acceptance by and his ORCHESTRA "The Brightest Spot Sign on Fayetteville Street." MAYOR and GEORGE A.

HAL KEMP BURNS- JACK Milton Berle GOV. CLYDE R. HOEY Throughout all Aisles, Stairs and Passageways, Modernistically Designed Plush Carpets ISELEY BOB Harmonizing With the Beautiful Decorations of the Interior. Kenny in Specially Designed Stage Curtains, Equipment Draperies and ALLEN ON MONDAY THE THOMPSON STAGE p. ONLY! m.

RABE, REVELS Assuring a Constant Soft Glow of Light With Presents West Newest Type Hard-of-Hearing Sets Studio Music Club Indirect Lighting System Absolutely No Glare. RADIO with Froman Sixteen Earphones Connections Installed at for Various Inconspicuous, Sections Light Throughout Weight Chorus Ann Helen Miller- Broderick--Jane The Theatre. THIRTY MIXED VOICES ARN POLIKENESS" CARTOON- NEWS EVENTS POPEYE COMING SOON SONJA HENIE in "HAPPY LANDING" with DON AMECHE GEORGE BRENT-OLIVA DeHAVILLAND in "GOLD IS WHERE YOU FIND IT" JOAN CRAWFORD-SPENCER TRACY in "MANEQUIN".