Fort Worth Star-Telegram from Fort Worth, Texas • 18

1 8 A Friday March 3 2000 wwwstar-telegramcom FROM PAGE 1A Ratings iopmnews ratings From Page 1A FEB FEB percent 2000 1999 change CHANNEL 8 WFAA 1197 1601 -25 CHANNEL 5 KXAS 1151 1196 -4 CHANNEL 11 KTVT 567 465 22 CHANNEL 4 KDFW 565 566 -2 Each ratings point translates to 20180 homes 1 wtitaffliMnmfaairgiaiiHr that need siding or windows ings at 10 pm with about 110000 homes watching each newscast That's a 22 percent increase for Channel 11 from last year At 6 pm all the stations increased their audience from a year ago except Channel 8 which dropped by 18 percent And Channel 5's morning news programming anchored by Shelli Lockhart knocked off Channel 8 for the first time in more than a decade "The decline of Channel 8 has helped us" Channel 1 1 General Manager Brian Jones said "In order for any of us to grow there needs to be change in the marketplace Once change gets going and there's a weakness in the market leader it's a fair fight" No one including Rowlett who spent 25 years as a Channel 8 anchor was expecting overnight magic in turning around Channel 11 a former independent station that has been mired in a distant fourth place for years Rowlett left Channel 8 in April and later joined Channel 11 This was his first month on the air and the CBS-owned affiliate which reportedly is paying him $1 million annually was nervous about the ratings payoff Pulling neck-and-neck with Channel 4 in the first ratings period Jones said was more than they could hope for Channel 8 which has counted on lead-in programming to help bring viewers to its newscasts suffered huge decreases across the board which could be partially attributed to audience erosion for other programs Audiences for The Oprah Winfrey Show which feeds into the 5 pm newscast and World News Tonight With Peter Jennings which precedes 50 OFF STirrEWtDE IJtiffl slight margin because it has the most viewers when numbers for the entire day are factored in Still Channel 8 news director David Duitch was declaring victory yesterday saying that in ratings Monday through Sunday and in particular age categories by which ad rates are set "we won" Strictly by the numbers however that is not clear For the marquee 10 pm newscast Channel 8 with John McCaa Scott Sams and Gloria Campos had an 1 197 rating a statistical tie with the 1151 scored by Channel 5 with Jane McGarry and Mike Snyder That translates to about 240000 homes watching each station More Insulated Glass or Thermalwall Insulation 100 Financing No Payments for 6 Mos All Credit Apps Accepted "Nol fliintl wftn otnr iitlirt Uood an initial vita only on select Hunt Nationally Ranked Locally Owned 800-317-8283 wwwstatewideremodelingcom B3B telling is that Channel 8 an ABC affiliate lost 25 percent of its 10 pm audience from February last year Channel 11 with Karen Borta and Rowlett and KDFWChannel 4 with Clarice Tinsley and Steve Eager had virtually identical rat It's Purple Martin Time! Purple martins are Just Arrived Herb Plants $199 I each 3 in pots returning to Fort Worth Choose from 6 styles of Martin houses I $7Qoo ivicxoo $9000value HOKY by Oreck WETDRY Professional Carpet Sweeper Used in Restaurants Corn Gluten Meal TWO VACUUMS CORN Recommended by HOWARD GARRETT as an organic pre-emergent weed Picks up anvthinq FERTILIZE ORGANICALLY with Garden -Ville 5-3-2 AO lb $12" Sustane 5-2-4 50 lb $16" BradfieU 3-1-5 35 lb $15" Texas Tee 6-2-4 40 lb $15 the 6 pm newscast are both down 20 percent Duitch said without the inflated numbers of highly rated series like ER Channel 5's numbers don't look as impressive As for Channel 11 's resurgence "These guys are on the floor" he said "Of course the increases will look significant" And about Rowlett he said "His impact was negligible" You won't hear that at Channel 11 where station executive Jones praised Rowlett for bringing new viewers to sample the newscast Meanwhile Channel 5 executives believe that their newscasts have new momentum Godwin said: "This the ratings period is a battle and we want to win the war But you can't ignore what the viewers are saying They like what we're doing over here" TV One Low Price! 5 lb Compact Vac and S9000 Value Hoky WetDry Sweeper FREE with Purchase of any Hypo-Allergenic Upright Jr' JfV GLUTEN MEAL 50 control and fertilizer 'alls: 'x sugar 'v 50 Q95 lenuce Dog Shots This Saturday 8am-1pm Year 2000 Farmer's Almanacs peas even broken glass BONUS OFFER LAST 2 DAYS! 2224 Lancaster 536-5636 wwwmarshallgraincom Weekdays Saturday 8:00 4:00 nmmr- Ken Parish Perkins (17) 39(1-7862 star-telegramcom mmsk Oops From Page 1A See Our BIG 8 Page Section in Today's Star-Telegram! Sign up for elationship Checking hauled away to a landfill Only their protective covering has been found Keller said The missing components are part of a system that helps provide breathable air to space station astronauts Boeing replaced the tanks with spares it had on hand Keller said Because the space station has been redesigned Boeing and NASA may not need to buy new spares If they do the bill will go to NASA Keller added because Boeing's contract with NASA does not specifically cover parts that get thrown away Boeing already has nearly $1 billion in cost overruns on the space station which is two years behind schedule A NASA-Boeing review panel concluded that Boeing's workers violated 13 procedures in the blunder but Boeing won't reveal what those mistakes were "I don't really know what to say" chief NASA spokeswoman Peggy Wilhide said I West to Fort Worth 1-20 STORE HOURS MON-FRI 8AM-9PM SATURDAY 9AM-9PM SUNDAY 9AM-7PM ARUIIGT053 102 EAST 1-20 (817) 557-D5G0 TEACHERS Teach your students to be Earth Smart! Thanks to a donation from TXU Electric CAS sponsorship funds are available for the first 100 teachers who respond and get discounts on the financial services you use most For today's Star-Telegram and more news and features go to wwwstar-telegramcom To search the Metroplex go to wwwdfwcom Enroll in our "Earth Smart" program and give s25Srffo your students the opportunity to learn about smart ways to neip me eann issues arjoui our eann (including air pollution the ozone layer the water cycle etc) and the life of our earth (including deforestation the rainforest endangered species etc) THE EARTH SMART PROGRAM CONSISTS OF: Four consecutive Thursday delivery dates of the Star-Telegram (25 copiesdelivery) during the month of April 6 13 20 27 Sponsored by Coming Sunday March 12 in the Star-Telegram Discover the charms of Brazosport on the Texas coast along with tips for an "anti-Spring Break" vacation to South Padre in Travel on Sunday March 12 Gulf Coast Travel Curriculum Guide "Earth Watch" 25 Student "Pollution Solution" blank books 25 Student Supplements "Taking Care of Our Earth" to be delivered Thursday April 13th Teacher's Name District Take advantage of exclusive home equity rates mortgage closing costs and more With Relationship checking you get things you want by getting things you need When you open a qualifying checking account at Wells Fargo or Norwest and two other products or services like a debit card or Online banking you get special discounts on premium services Like special home equity rates $150 off closing costs on a Norwest TXU Electric School Name School Address School Phone Grade Fax NORWEST mortgage 20 off a safe deposit box and more And as a thank you gift you will also receive a genuine leather checkbook Needs and wants all satisfied at two great banks Talk to a banker today and find out how Relationship Checking can work for you Subject Mail to: Star-Telegram NIEEarth Smart 685 John Sias Memorial Pkwy Fort Worth TX 76134 Subscribe now! 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