The San Bernardino County Sun from San Bernardino, California • Page 51

Bob Crosby plays S.B. Mayor's BallD8 NBC's 'Crime Story tries its luck in Las VegasD5 Start planning your weekend with the CalendarD3 Tho Sun FRIDAY Jan. 30 1987 Lewis is at the Tore' of the music biz from some of the band's buddies on the National Football League's San Francisco 49ers quarterback Joe Montana, wide receiver Dwigbt Clark, rornerback Ronnie Lott and linebacker Rikl Ellison. "It's the first time we've released a record to any expectations hatsoever," Lewis said. "When it's all said and done, I think it's going to do very well.

So far, so good." Backed by the five-member Tower of Power horn section, the band is in the middle of another American tour after completing a six-week tour of Europe. named after the band's passion to play golf and because It's their fourth LP, took nine See LEWISD2 By WALTER BERRY Associated Press PHOENIX, Ariz. Huey Lewis unzipped his green jacket, leaned back In his dressing room chair and rubbed his cleft chin as he tried to fathom the formula of his band's latest hit single, "Hip to Be Square." Music critics say the song sums up the nation's current mood of conservatism, which Lewis thinks Is funny. "I think that's hilarious," the 36-year-old singer said In a recent interview. "It's funny because a lot of people didn't get the Joke.

They say, 'Is it hip to be Of course It's not hip to be square! Is it smart to be dumb? It's hip to be hip. "But I guess you're bound to be misinter preted once in awhile. Mind you, good songs can mean different things to different people and I enjoy that." "I Want a New Drug" one of five top 20 singles off the multl platinum "Sports" LP was thought by many fans to be a pro-drug tune when actually it was anti-drug, Lewis said. Still, the misconceptions haven't hurt sales. "Sports," released In September 1983, has sold 9 million copies and propelled Huey Lewis and The News from gigs in Bay Area bars to sold-out stadium tours around the world.

The new album, was released last August and already has spawned the hits "Stuck With You" and "Jacob's Ladder" In addition to "Hip to Be Square," which features backup vocals 4 MAKING NEWS: Huey Lewis finds It 'fun' that people Interpret his songs differently. Jordache Girl Cheryl Pollak gave up the saxophone and went from QJJ to '1 i 7 Li v'-vVtvtr: i I By BETTY SHIMABUKURO Sun Staff Writer Cheryl Pollak graduated from high school in 1985 with a dream of becoming a jazz saxophonist. And then she became the Jordache Girl. In a very short year, Pollack went from Eisenhower High School in Rialto to a starring role in a nationwide television advertising campaign. "It was my first job and almost my first audition," the 18-year-old actress says.

The Jordache job already has helped win her the lead in a feature film and a chance at a prime-time television series. Pollak's claim to fame is the role of the Molly Ringwald look-alike who moans, "I hate my mother. She's so much prettier than me." She has filmed five 30-second spots for the designer denim company, the most frequently aired being "I hate my mother" and two commercials that pair her with actor Jack Yucca. They dance together in one; in the other she wimpers, "I don't want to be your friend." Jordache has made 13 of the commercials about teenagers and their special anxieties, crediting the spots with a 100 percent increase in sales. Pollak missed out on several of the later commercials because of another commitment: the starring role in a full-length movie.

Filming wrapped up last month for "I Was a Teenage Vampire," in which she plays the romantic interest of star Robert Leonard, a young actor most recently featured in the "Brighton Beach Memoirs" national touring production. Her co-stars include Rene' Auberjonois from the television series "Benson" and Cecilia Peck, Gregory Peck's daughter. The movie is scheduled for release around Easter. Pollak also is under consideration for a role in the television version of "Down and Out in Beverly Hills," the hit movie comedy of last spring. LARRY ROSEThe Sun Cheryl Pollak has more than a career to tend to she has her pet bird, Sidney.

something of a star a star who is almost apologetic about achieving so much success with so little suffering. "I feel I have to work extra hard because I haven't paid my dues." She has a plan if this sudden stardom turns out to be a fluke: She'll give the acting business two years, and if things don't work out, she'll return to her first love, the saxophone. Her backup plan is to enroll in the Berklee College of Music in Boston to hone a talent for music that already has won her several student awards. Music had been her intended career, but Pollak See POLLAKD2 Nor did they want to create prototype commercials. The Jordache spots never mention denims, except for the fact that all the actors wear them.

Taylor doesn't consider the spots commercials; he calls them "little mini-dramas" that create an image of Jordache's belief in the youth market. It's a technique that has worked, at least by Jordache's accounting. The company's sales in the last six months of 1986 doubled over the same period in the previous year before the commercials began, Taylor says. "In the apparel industry that's quite a statement." The commercials also have made Cheryl Pollak And if that isn't enough, Pollak is a candidate for a part in a theater production in Los Angeles. But it all began with Jordache.

Jerry Taylor, director of advertising for the denim company and designer of the line of commercials, says Pollak's sparkle and energy was perfect for the series. "She is what every American kid should be; I hope she never changes," he says. "There's an electricity, a sincerity, about her." Taylor recalls scouring high school drama classes and pulling teens off the street to audition. "We wanted them not to be the prototype beautiful people," he said. Triumph plays record company's 'game' I tk I -t 'A Hernandez after new Tex-Mex fans in the West "Little Joe" Hernandez is something of a legend in his home state of Texas.

Backed by his band, La Familia, the singer is one of the biggest names in Hispanic music, serving up a zesty Tex-Mex musical style that blends traditional Hispanic themes with a touch of country-Western and blues. But he's had difficulty duplicating that success outside the Lone Star State. To reach more than Texans, he's hitting the road again, and will perform Saturday at the Citrus Building on the National Orange Showgrounds. With a career that spans more than 25 years, Hernandez has earned the reputation as the premier exporter of Tex-Mex, playing for audiences at such diverse venues as the Texas State Fair and the Hollywood Palladium, as well as at renowned Texas clubs Gilley's, Billy Bob's and Antone's At the July 4 Farm Aid II concert last year, Hernandez and La Familia were Joined on stage by Willie Nelson for the group's own ver-See HERNANDEZD10 1 By MIKE STEPHENS Sun Staff Writer Want to insult a rock 'n' roll artist? Just call his music "commercial." He'll hate it. But when you're a veteran of a successful band, sometimes you develop a bit more honesty when appraising your own work.

Rik Emmett, guitarist, vocalist and founding member of the hard-rock trio Triumph, which performs Sunday night at the Orange Pavilion in San Bernardino, invoked the word himself when describing his band's latest LP, "The Sport of Kings." "We did sort of make a decision to try to play the game with the record company," Emmett said in a recent interview. "It was all done in the spirit of cooperation." The current LP is the first studio album with the Canadian band's new record label, MCA, which exerted considerable influence over its recording and production. The melodic, heavily produced album yielded two songs "Somebody's Out There" and 'Tears in the Rain" that fit in perfectly with format-conscious rock radio, and garnered the band a steady amount of airplay. Curious to see how outside influences would affect the record, the band members bassist 1 4 See TRIUMPHD10 Gil Moore, left, Rik Emmett, center and Mike Levine of Triumph will play at the Orange Pavilion on Sunday. i.