Fort Worth Star-Telegram from Fort Worth, Texas • 22

6 FORT WORTH STAR-TELEGRAM AR-TELEGRAM -C Monday Morning July 10 1972 Nr4rmrorww-NINIrgrTr i 6-C FORT WORTH STAR TELEGRAM Monday Morning July 10 1972 1 1 1 i Ilia Par Net Pak lat Coaditaaad Air 'Clamming 9nr 332-3837 909 SO SYLVANIA VENETIAN BLINDS Ancr VENETIAN Coo 926-6679 1 800 Pork Plato EXPERT DRAPERY CLEANING Two CONVENIENT LOCATIONS KITE'S CUSTOM CLEANERS 54rA Comp flowo 2324031 2737 74 33A 1027 ommonnommmEomirmoommommonott ANTAL SERVICE WE DELIVER 831-1291 3530 BELKNAP CROSS CATERING SERVICE Choice of Delicious foods All Types of Catering 838-6811 838-9431 41 BOSWELL FLOWERS 312 73A 312 276' 738 9287 Inca Where Familiarity breeds Content whether of 10 or of 1000 same courteous etticient Worldstyle attention Oaks Inn Cuisine turopearrtrained chefs 2 pools a club that's No I night spot meeting rooms including seating 1000 Guide rates Green "Outstanding worth a our attractions speak words Oalto MEOT0111 WEST FREEWAY Watt at tat Highway 183 Wnrth 76116 11173a Jong tranat1 Manager BUSINESS REVIEW FORT WORTH I VENETIAN BLINDS AGEE BLIND Co 926-6679 1800 Pork Mac CROSS FLOWER SHOP Comp lot Wedding Service 3232 Friendly Len 838-6811 831-1171 I 11 A OdbIC BELT VIBRATOR IN YOUR HOME TAYLOR'S RENTAL EQUIPMENT CO 3102 71h St 332-WS9 Use ClassFied ED 2-7722 HYDRAULIC PUMP-PAOTOR REBUILDING rectory Authorized for Mobile Commortiol Motoring Stomping Ce thing Genuine Ports Only INDUSTRIAL AIR HYDRAULICS INC Mill Ad Arlington 1117261-311111 j0 CAM AND CRANK SHAFT GRINDING rIgkAarace '10410 Piston and pin fitting bearings rebabbited cylinder bor ing and aligning auto parts Serving Fort Worth and West Texas MOTOR SERVICE 301 MAIN 336 0329 II emmomanEENEE PLACING STAR-TELEGRAM ACTION ADS Is as easy as talking to a friend over the telephone Just call 332-7722 and a courteous ad writer will help you word your ad for best results to be published in the Star-Telegram the newspaper with over 200000 circulation every clay JOHN WRIGHT NURSERIES rk-N CLOSED SUNDAY N1 HOURS: MON-SAT 7213 LANCASTER 457-1710 For Quick Estimates and Reliable Workmanship RESIDENTIAL OR COMMERCIAL 834-8801 4329 Belknap A Powers Girl is Exciting Person! You can be too! i CALL low WA 3-7305 lig For Enrollment Call John Robert PIWKS School 3005 Univarsity Dr "The Vogue of Finishing and Modeling Schools" MItWIPM RANDIER CUB WAREHOUSES Private Storage For As Little As S1500 Mo Individual Sum with ir Over bud Dow Entry 11 Industrial Zone kw Mfg Shops Disttin etc 3541 East likkery-536-2891 Remodeling Ropairs BORIE IMPROVXICINT Wire Tams BEAUTIFUL When you call Manpower Inc because there's a ream of typing to do and one of your Manpower Projects 'Beautiful' Theme When asked what Manpower's new theme "beautiful" people means Jess Johnston General Manager of Manpower Inc explains as follows: BEAUTY IS AS BEAUTY DOES It's a saying you've all heard before And when you apply it to the temporary help business it means your customer is telling you "when you send good people to get the job done right and on time that's beautiful" That's the message Manpower is projecting to customers and prospects We don't believe the message is new to you Manpower has been providing good people for 14 years But we do believe our new "beautiful" approach is the result of a hard look at temporary help advertising as it exists today Those managers and owners who attended our recent series of area meetings know the background thinking that led to the development of this campaign However for those who eouldnot be there here PANTEGO A 17-year-old burglary suspect was shot here Sunday by a police officer who spotted him inside a business firm on Pioneer Parkway Police Chief Robert Hobson reported The youth was in lair condition at Peter Smith Hospital in Fort Worth Sunday afternoon where he was transferred after receiving treatment at Arlington Memorial Hospital for a gunshot wound to the chest and arm Hobson said Patrolman ACCIDENT KILLS MAN DALLAS (AP) Ronald Steele 42 of Dallas was dead on arrival at Presbyterian llospital Sunday after an auto-motorcycle accident are the basics in a nutshell Much simplified of course TO GAIN INFORMATION we conducted focus group interviews with personnel managers during which they were asked about their attitudes toward temporary help firms temporary help workers and temporary help advertising An independent research firm conducted these interviews We also conducted two media surveys one by the Home Office the second by our research firm to determine reading habits of personnel managers and other middle management personnel who are responsible for the selection of a temporary help service The results of these surveys and interviews as they relate to advertising were as follows: There is a low awareness of temporary help advertising principally because of the sameness in the look and Burglary Suspect Shot Leaving Firm in Pantego Benny Moore shot the suspect about 2:40 am while the youth was attempting to exit from the rear of the Dealers Service Corp building at 3638 Pioneer Parkway Moore saw a shiny object in the youth's pocket which he thought was a weapon so he fired one shot which wounded the suspect the chief said The object proved to be a staple gun he said Hobson said the officer had gone to the back of the firm after he noticed a broken win- dow He said the burglary suspect caught Sunday was the second apprehended under similar circumstances in two weeks by the officer Charges are expected to be filed against the youth Monday typists was just called out of town and a Manpower girl shows up and gets the job done that's beautiful copy of this advertising A credibility gap exists because "what you see is not what you get" This is shown by the comment of one personnel manager who during the interview looked at an ad and said "I've never seen a temporary who looked like that" From our background research we then established a list of objectives which we applied to the "beautiful" approach Overcome the credibility problem Relate Manpower to the temporary help buyer to show him we understand his problem as he sees it that is to get the work done right and on time Simply to make him feel like a hero to show the array of services we can offer our customers OBJECTIVE I "Overcome the credibility gap" We believe we achieved this by switching from the usual approach to photography used in temporary help advertising No stars Or starlets Fischer Gets Special Chair REYKJAVIK (Reuter) The world chess championship is expected to get under way Tuesday now that a special chair for US challenger Bobby Fischer has been flown in from New York All that remains to irritate Fischer is the Icelandic stone chessboard which he apparently does not like preferring a wooden one However this problem is not seen as a major one The 29-year-old grandmaster who meets world champion Boris Spassky of the Soviet Union also has commented on the overhead lighting in the hall of play But Fred Cramer a vice president of the US Chess Federation and a lighting expert says it is probably the best Fischer has ever seen Just the girl on the bus The guy in the shop or warehouse who gives you a beautiful day's work Objective 2 "Do we understand our customers needs?" Read the ad copy It states simply Manpower is in business to solve work problems And it infers our temporary people are beautiful because they have the "know how" to help our customer "keep up the good work" Objective 3 "The identity question" Without overdoing it without braggadocio the copy approach stresses the competence of Manpower temporaries This is typified by lines such as "We also do everything else well" We're excited about "beautiful" And we hope you're excited too Excited enough to call if you have questions pro or con Because we want to hear from you work with you and help in any way we can to build "beautiful" sales for our customers and Manpower CARPET SALE Yv 508 Carroll 336-8761 335-1371 FORT WORTH ON PORAT ON PORATION FORT WORT 92111144 HURST: MO VIII ARLINGTON 2E10341 DENTON 31171S44 4 BD iEw I iLi 10E usINEss REv CROSS CATRING VENETIAN BLINDS yrommonnimowoll Remodeling? li 4 :1 :1 1 10 v' 4' i :14 1 6 i i :1 SERViCE AGEE VENETIAN CALL BLIND CO 4' A Choice of Delicious reads 926-6679 All Types of Catering i 838-6811 838-9431 1800 Park Place Ohne t1' 1: A 1::: i 41k DROWN CROSS For Quick Estimates and 1" :4 FLOWER SHOP Reliable Workmanship Comploto Wedding Service Milk Ice Cream RESIDENTIAL OR COMMERCIAL i 1 'l farrz 3232 Frionally Lon 834-8801 838-6811 831-1171 4329 Belknap i I BEAUTIFUL liVhen you call Manpower Inc be- typists was just called out of town and a Manpower I cause there's a ream of typing to do and one of your girl shows up and gets the job done that's beautiful Ills Parted Pee let A Powers Girl Comlitated Ale CAM AND CRANK i VENETIAN BLINDS SHAFT GRINDING IS i BROWPIrterminti 9 Exciting Cr VENETIAN Co laWaiSSOtiall WswHMW AG La N119 mPerson! Manpower Projects iBeautiful Theme You can be 332-3837 926-6679 0000-411--tredwaN 909 SO SYLVANIA 1800 Park Plate Piston and pin fitting boar gt 4 t00! ings rebabbitecl cylinder bor- CALL When asked what Manpow- are the basics in a nutshell copy of this advertising A Just the girl on the bus The ing and aligning auto parts IIMBIA WA 3-7305 er's new theme "beautiful" Much simplified of course credibility gap exists because guy in the shop or warehouse Pt 't 4 Serving Fort Worth and West AgIS For Enrollment people means Jess Johnston "what you see is not what you who gives you a beautiful Texas Call General Manager of Manpow- get" This is shown by the day's work 1 il Ivi-- EXPERT 'f i 1 a1310 3005 University Dr er Inc explains as follows: TO GAIN INFORMATION comment of one personnel Objective 2 "Do we under- t'' DRAPERY John Robert Pwrs School BEAUTY IS AS BEAUTY we conducted focus group in- manager who during the in- stand our customers needs?" 'Titid Moodoeetin a Modeling Finishing sch oois DOES It's a saying you've all terviews with personnel man- terview looked at an ad an f--4 Read the ad copy It states ti 4 -r: MOTOR SERVICE Vg L'-4 CLEANING 301 MAIN '1 336-0329 al1111111111ENL heard before And when you agers during which they were said "I've never seen a tem: porary who looked like that ness to solve work problems simply Manpower is in busi- 1 are beautiful a tembepcoarary use 1 4 i )- apply it to the temporary help ii ilo: li TWO CONVENIENT i '4 business it means your cus- asked about their attitudes to- From our background re- And it tomer is telling you ward temporary help firms search we then established a people re A 1 :1" 1 i 7 LOCATIONS SALES PANTHER CUB WAREHOUSES "when you send good people temporary help workers and list of objectives which we ap- they have the "know to -N: e' -P-" KITE'S CUSTOM to get the job done right and temporary help advertising plied to the "beautiful" ap- help our customer "keep up CLEANERS 0 Private Storage For on time that's beautiful" An independent research firm proach Overcome the the good work" te 1 VA Comp 1326031 9 A Lithe As $1500 Mo That's the message Man- conducted these interviews credibility problem Relate ii ryal --'-'-'-i- 41:: 2737 7th 33A 1027 firg 4 Objective power is projecting to cus- We also conducted two media Manpower to the temporary question" 3 With The dentty out i 2 head Dew Ent7 Individual Soma with S' Over- tomers and prospects We surveys one by the Home Of- help buyer to show him we overdoing 1 don't believe the message is lice the second by our re- understand his problem as he 1 new to you Manpower has search firm to determine sees it that is to get the work it without braggadocio the COPY approach stresses the 1 fo A 1 1Ma i fr to v1 0 I'i''' 11" Industrial Zone Fee Mfg been providing good people reading habits of personnel done right and on time Sim- competence of a temporaries This is typified --01'4 -3 l-ezA101-1i Shops etc for 14 years But we do be- managers and other middle ply to make him feel like a OSWELL 1 1r i'- by lines such as "We also do 4 i lieve our new "beautiful" ap- management personnel who hero to show the array of i 4 74 3541 East Vickery--536 everything else well" -2891 proach is the result of a hard are responsible for the selec- services we can offer our cus- FLOWERS 312 276 og i it '7 I RENTALS 2-- 4 look at temporary help adver- tion of a temporary help ser- Using as it exists today vice The results of these sur- 4 tifWe're excited about "beau- I ul" And we hope you're ex- 738 9287 A BO enough pro ough to I Remodeling Rpairs- Those managers and owners veys and interviews as they OBJECTIVE I "Overcome cited too Excited 7A A w-i IIII'2E I who attended our recent se- relate to advertising were as the credibility gap" We be- call if you have questions IICIC CI 3 tyet ebb ries of area meetings know follows: ng lieve we achieved this by or con Because we want to the background thinking that Thereis a low awareness of switching from the usual ap- hear fromyou work with you 1 i' snl Ail ho 11- led to the development of this temporary help advertising proach to photography used and help in any way we can rl Familiarity i-A- 4 Ban III campaign However for those principally because of the in temporary help advertis- to build "beautiful" sales for 1 DEPROVXICINT who could 'not be there here sameness in the look and ing No stars Or starlets breeds I LiENTAL ERVICE Nothing Dowe Meek Tams our customers and Manpower I i ontent le 0 MIT WE DELIVER t4 III Burglary Suspect Shot Fischer Gets CARPET whether of 10 or of 1000 831-1291 BRO WEEK 3 seme courteous eh 1 Worldstyle tion 1 BELKNAP Special Chair 011 Carroll it'''' IP 5 Oaks In atten Cuisine -0 3530 fi---' eavistig Firm in Parytego 336-8761 Europeantraineel ihels 1iri' Fi: IIIIIIP 41188118191111111111111111111111111181111119111111111116 4 33 5-1 37t REYKJAVIK (Reuter) be SALE 1111s 2 Pools a club that's 1 0 No 1 night spot A )f BELT VIBRATOR PANTEGO A 17-year-old Benny Moore shot the suspect The world chess champion- FOR WC 0 meeting rooms includ burglary suspect was shot about 2:40 am while the ship is expected to get under -ii -i- j' seating 1000 IN YOUR NOW- here Sunday by a police offi- youth was attempting to exit way Tuesday now that a spe- IP all IFI Guide rates Green "Outstanding worth a TAYLOR'S RENTAL PLACING STAR-TELEGRAM ACTION eADS on Is as easy as busi cer who spotted him inside a from the rear of the Dealers cial chair for US challenger It'-i-4 -11 14 Ettc ness firm on Pioneer Service Corp building at 3638 Bobby Fischer has been flown -----ccitr i talking to a friend over the tel Just our attractions speak 1 EQUIPTIENT CO 332-7722 and a courteous ad writer ph ewill help Cl ca you Parkway Police Chief Robert Pioneer Parkway in from New York i VI i Hobson reported Moore saw a shiny object in words a ll i ii 4 word your ad for best results to be published in the The youth was in lair condi- the youth's pocket which he 3102 7th St 33124269 Fscher A i that remains to rrtate MEOT01111 1114174 '44111 0a110 Star-Telegram the newspaper with over 200000 tion at Peter Smith Hospital thought was a weapon so he chessboard which the Icelandic stone he appar- 4 Ag -4 1-fr circulation every clay In Fort Worth Sunday after- fired one shot which wounded 41 t1 WEST FREEWAY noon where he was trans- the suspect the chief said ently does not like preferring a wooden one However this West et Mahe Highway 183 Use Classified ED 2-7722 ferred after receiving treat- The object proved to be a Worth Tax 76116 tiliirin MI I ment at Arlington Memorial staple gun he said problem is not seen as a ma- JIMIC GonotI Manager Hospital for a gunshot wound Hobson said the officer had jor one -v to the chest and arm gone to the back of the firm The 29-year-old grandmas- 4 ectory Authorised for HYDRAULIC PUMP-MOTOR REBUILDING I JOHN WRIGHT obson said Patrolman after he noticed a broken win- ter who meets world champi- fi- NURSERIES riN doss On Boris Spassky of the Soviet Mobile 44--- CLOSED SUNDAY ACCIDENT KILLS MAN He said the burglary sus- Union also has commented -4-1 Commercial litioorIng a Stamping C0 HOURS: MON-SAT pect caught Sunday was the on the overhead lighting in thing Genuine Ports Only sr' 114 7213 LAN 457-1710 DALLAS (AP) Ronald second apprehended under the hall of play INDUSTRIAL AIR HYDRAULICS INC PAM Ped Arlington Steele 42 of Dallas was dead similar circumstances in two But Fred Cramer a vice FORT WORTH 1 weeks by the officer president of the US Chess MORTGAGE ra- -t--- on arrival at Presbyterian CORPORATION Charges are expected to be Federation and a lighting ex- tr- 0 Hospital Sunday after an auto- filed against the youth Mon pert says it is probably the motorcycle accident day best Fischer has ever seen AFORRuINWG0toRmtt12962613113414111 Dt INUTOR0SNItz 731t82347s44111 i i ter 101' NV GORDON PNNSYLVANIA 6200 CAMP BOWIE Groups receive the Old at Green by 300 rooms Fort Wodh's Fourteen ballroom Mobil Travel Oaks Inn spacial trip' But really louder than Oteen 6901 Intarstata 20 Fort Himolitt Wit Rondo! i "rswri 'i- 'il'' 45 1 a'-1 1 1'71 'V GORDI 1 1770 PNNSYLV 6200 CAMP RCA vi Fan Ci Groupswht receive the cient Old st Green by turopv 300 rooms Fort Worth' Fourteen IT ing baltroo Mobil Tray Oaks Inn I' special trip But really louder the! Orel mro 6901 totorstato 20 tt Fort Hormson IHYD1 lh 1101 lam loroottmormormilsool 4 i '-i- '41 f4 if li 40-ee 1 I It 4 ril' GORDON 6200 CAMP BOWIE 1770 PfNINSYLVANIA Groups Wen the cient Old ot Green by Fo Wo 300 rsoml rt dh's Touriepn Mobil rav ing ballroom Tel Oaks Inn spacial tripr i But really louder than teen 6901 Intiorstato 20 Fort Him Wil 11 lanelel col t4e7741terveednedell feed parkep company 1 101160 Poke CPROMottid1 Ploiessionet Custom ling and eultding since 195t 4313 FRAZIER' 921-0223 vTA jirORTI WORTH TEXAS 36110 lor Vr :5 elte to Ceemodd feed norkep comoonv Plotessionel Custom ling and eintdmis since 195t 4313 FRAZIER git' 921-0223 FORT WORTH TEXAS 76110 -y 11'0 FOR YOUR SWIMMING POOLS FREE DELIVERY ni Li cl FOR YOUR SWIMMING POOLS FREE DELIVERY 1111 A rjrilest-t-Ert)rc 14 1 oky 71c4) 4( it litANTLEV-IMAUGIIION College of Business "1st In Fort Worth Since 1896" 1401 16onderson At Welt Frodoway 335-1306 CASH TALKS Starts Tonight at 6 PM The next best thing to watching the Democratic Convention with us is to be there --11-1110 0110 090 00 Oil 10111 446 100 0114 not 0 'mg The next best thing to watching the Democratic Convention aL41 it litANTLEV-DitAUGIIIO cO college of Business with us is to be there ji 4 Jr 1401 Henderson "1st In I'ort TiTorth Since 1896" If 4 IkTio I 4 1' AP At Will 335-1306 rPst-wami 0-1 9 CASH TALKS 1 Starts Tonight at 6 PM A A 47110 We poy cosh for Clear Homes or Equities Fast Confidential Arrangements for Any Condition Any Price Rong Any Area We also TRADE REMEMBER to Sell a house or Buy a home CALL 921-2651 We poy cash for Clear Homes or Equities Fast Confidential Arrangements for Any Condition Any Price Rona Any Area We also TRADE 4 IiNC 4INC Get Rid of Roaches Once and for all Get Rid 61011041 lilt fi4041140 SURE KILL WIPES OUT ROACHES' NESTS OR YOU PAY NOTHTNG CONTAINS NO DOT $112 post ONLY paid Franklin Mfgrsi Dist Box 7197 Ft Worth Texas 76111 Phone 8347852 4: it 1 Ar1s: 44i: 3 4 4: 4 'k: t'''57'e'ki 'i 4 4- "I 115'x: -P-W''- -I- i I IS i- 3:: (Y 7 -41- i- -1-: it: t3 4(7 A-i-1 4 P' 01 k' 's 31 'A 4 1 -''4'441 I ir '40411" 0 6riottt'imt-690wf- t--- 'Zic -404 14- 't aks4 e'- 4-4'1" st 1 A Irstitr-ritt1411 yk g-1 44 'v-4 tf- 0 i i 0r vet! -d- -I' l' '49'' i4 lb 4 ''''gr- f--t- A iN -4)41e444e-' '41 6 4' 14 14 -41 'la 1 1 it 0 A Itt1 Ito- Ai i -4 A 3 -4 6 -'4- 431 443')K -roll -i Ali'0-7 l- A 44fr 4-- ditAs ots4-- 4 lA 115 4-4- ffT'- 04 7 11 2 i It: 1 AA -0111 4 riltfrt-T i sy 44 4 r-dis- A 3 Alte ot ir -Ii At--- To "Xt 1408: Ti- 't '-'111" I I 1N -i 40 I I Aft '0- If 40100 I 7 4k-et -9' I i ix" f' 7tIft -1 1 fr 4 -LA :5 Pg1 iiir i 40 10 t'al'i IA '1 i '11 C- LL1 Laret1i-- "71 rt: -41 't i INEZE1EJ Mr Ed Merchant Says: 1 BEL'IlACIE 0 Investigate Before 0 You Exterminate 1060 CALL 536-5390 i AND BE SURE Rox-Ex Exterminating Co 1714 Vaughn Blvd Investigate Before You Exterminate I FWPCI 14 HOU 14 0 2 O00000000000000 '4 7ocw '4! 1 -well 1 0 9 Co 0 You Exterminate HCBI 14 of 1 I z1o) AVilt 11 i I P2A'-' II I Of cud -aved i44 coutfot 044 sttate I 71Z LORING RETIREMENT CLUB 5 CODE 11E110 a -PANT 2NI 3E130 nelirt30 Ent 30 rcestv cat 403LX-13El crz) 140 4- AT YOUR LOCATION BLOCK ICE for WATER COOLERS RS ICE CUBE See Area 5 Texas News at 5:30 I or "s4: 0t opx 11 r1 -171 41: -t- "7-r c-1 ---i i 0 i A 141t it i 11 bo 41164' 'i1): 0 LrElr) 1 3 oto 1 1- ik eir otoi 410 11 I i 141 At toot '101 7-: 4't4' AND 1 I :2 'i ri 1 44- afif -t If El i 'z e4c C34 s1 (i 4 -r 2 oif 1 '4e1 TT-41 'S (111 2 A SA-1 4 4' Te i 1 I 1 i eq 02:33 C1 'a' ''4 traorit 1 1 it t'1 -t 4)Itt of :11 414Lits 4s vt41 1 4 I Iri' is -'1 l'-1 See Area 5 Texas News at 530 I 1 3 FANTASTIC DLIT TRUE! Rates begin at $8650 per month plus tax for doubt occupancy All rates include Three Meals daily bed linens and towels Whirlpool bathing Retirees may join our Petty Pay Roll and earn part of their room and board FOR FURTHER INFORMATION AND BROCHURE 4 Refrigerated equipment would be furnished and our sanitary ice is wrapped in heavy plastic bags for good keeping Call us we'll send a man out to Rive you all the necessary information at no obligation to you ild be 3ry ice is gs for out to to you MW4ONV11701WMfOrPf TlerPr CO 11111Erl0 402141144 IATIPegitilf 214826 8780 or 411817838 6893 R0272 601 SYLVANIA FORT WORTH TEXAS 76121 1 111APA fi21 CO itglrlant 1 If I WliotO411817838-6893 i' -w' If fI I diumuuna.