The San Bernardino County Sun from San Bernardino, California • Page 24

The Sun -Ji'jr Jjy, 1 aciio signal in the Los Angeles area, and I'll stand by that statement," he said. "People from strange, faraway places write and tell us they get a marvelous signal." So a station that began as a religious alternative to the network offerings and the reruns of Los Angeles VHF stations has seen its programming evolve from all-Catholic to mostly religious and finally "family religious." Where will KIHS be a year or two from now? larger potential audience than most UHF competitors, which have transmitters on smaller ridges or in smaller-market areas. In addition to prime transmitter location, the Ontario broadcasting outfit utilizes circular polarization, which allows the signal to be transmitted not only horizontally, but vertically as well. The only other Los Angeles television station with this capability is KABC, Channel 7, Beindorf said. 400,000 homes via cable, 70 percent of its viewers watch the programs directly over the air.

Beindorf explained that two factors give KIHS an edge over its UHF competitors. "There are 16 television stations in the greater Los Angeles area," he said, "and the VHF stations traditionally own the largest share of the audience. But the only stations that essentially cover the L.A. area are the ones on ML Wilson." KIHS' transmitter is located on Mt. Wilson, giving the station a looking to add some sports and talk show programs, as well as more travelogue and how-to shows.

"Hopefully we'll also be going into some more movies," Beindorf said. "That's one of our major thrusts right now. Not just old movies, but classic movies." One of the major advantages KIHS has on its road of transition is its exceptionally clear over-the-air signal. Although the television station is carried into approximately (Continued from C-l) of short commercial spots has helped the station's financial situation. "We carefully screen all the spots," Beindorf said.

"Because of the nature of our station, we're very selective about the kinds of spots we'll put on." Because the station is so new, one of its principal assets is its state-of-the-art production facilities. Several million dollars were initially pumped into the operation, allowing the station to aquire taping and post-production equipment which rivals or exceeds that of production houses in Los Angeles or Hollywood. As a result, KIHS is able to subsidize its income by leasing its facilities to other television shows, and to corporations for commercial er's Outpost and Toyota can usually get better production rates from Channel 46. Even though the station is experimenting with new advertising techniques and a renovated program list, Beindorf said "Heart of the Nation," which airs four times each weekday and six times on the weekend, is still a cornerstone of the station's programming. "There are a lot of non-Catholics who support 'Heart of the so it's not just a Catholic program," he said.

"Heart of the Nation," which chronicles Church history, profiles Catholic organizations and broadcasts special events, has a potential satellite audience of 20 million across the country. The program previously was taped at the KIHS studios in Ontario, but will now broadcast from various on-location sites instead of the local studio. "We have the cleanest UHF "In the black," Beindorf said. mi I I PlflRy tt' I i FACTORY (ThAir DON'T MISS THIS II PROGRESS i 2-U XUJl. SALE EVENT Clients which include Mill- Beindorf said the station is Religion newscast on TV Avfvfl VI Ahiuj J.

of National Catholic News Service. It is based in Washington, D.C., with bureaus in Rome, Jerusalem and Johannesburg and has a network of domestic correspondents and crews, providing on-site coverage of breaking developments and emerging issues. "Newsfront," the first nationally televised newscast covering national and international news stories in religion, can be seen at 7:30 p.m. Tuesdays on KVCR-TV, Channel 24. The program is a production of NC Broadcast News, a department Our Factory reduced! All PRICES for you in celebration of our anniversary in the inland Empire, Sorry -NOLAY-A-WAYS AT THESE PRICE i ff fill 1S Levclor Custom Made FINANCING AVAILABLE ON APPROVED CREDIT INI-BLIN Nothing is rteia Daccv PHONE IN WINDOW SIZE FOR PRICE INSTALLATION AVAILABLE AT OUR COST BANKAMERJCARD Don't miss out be here early for MASTERCARD HONORED BEDROOM Vr DINING ROOM LIVING ROOM mmz ENTERTAINMENT xt this "One-time" anniversary PLEASE ALLOW 1 TO 2 WEEKS CENTERS LEARN TO MODEL! Men Women Children Our 8-week course will teach you modeling techniques and poise, offer "on the job" training and help you look your best! The cost is only $150.

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We at The Sun would like to pay tribute to our hardworking newspaper carriers and thank them for outstanding service. We extend to them a special salute on their day September 21, International Newspaper Carrier Day. International Newspaper Carrier Day September 21st The Newspaper for San Bernardino County.