The San Bernardino County Sun du lieu suivant : San Bernardino, California • Page 11

LIHI-I- I'l 1 I I r- if V' ir1, 4 V1 i Metro Final San Bernardino, Del Rosa Highland, Muscoy, Big Bear Lake Arrowhead, Crestline Friday, July 19, 1985 IIimllsDimdl IEmmTpfirpcB IB Editorials The Sun San Bernardino, California Workfare plan hailed, but some leery about funds Ed Maiiel fmmmpmmzr "I be put back to work or be made employable. A large percentage of welfare recipients, she said, face educational, language and other handicaps posing extremely serious barriers to employment, and "unless the government is willing to invest an awful lot of money, we aren't going to get them into the system." Most previous proposals have failed, she said, largely because of high costs, including those for screening and training recipients and monitoring and administering the program. Many participants would need ad- (Please see Workfare, B-7) two "ifs" if the state is willing to pay the costs and if the program offers vocational training that results in "real employment" rather than "the make-work types of things" that have provoked strong objec. tions to workfare proposals in past years. On the basis of statewide estimates, apparently nearly 7,000 AFDC recipients in San Bernardino County, mostly women, could be required to enter the workfare program, Gronewald said.

The county has more than 28,000 households on its AFDC rolls. Gronewald said that, from what she has heard of the latest proposal, it could be selective enough to ensure that a high percentage of those required to enter it could lies with Dependent Children (AFDC) will be required to seek jobs with job training if necessary in order to continue receiving benefits. San Bernardino County officials had not had time to analyze details of the plan Thursday. However, most of them have been pleading for a workfare program that would help get more recipients off the welfare rolls and into jobs. "I think the vast majority of (county) boards will support some kind of workfare program," said Roger King, of the County Supervisors Association of California staff.

"The general concept we support," said San Bernardino County's associate welfare director, Mary Gronewald. But she added By VIC POLLARD Sacramento Bureau SACRAMENTO Many county officials are pleased about a bipartisan agreement on a plan to put able-bodied welfare recipients to work, but some are skeptical about whether the state plans to pay the full costs. Hailed as the biggest overhaul of California's $12.3 billion welfare program in 15 years, the compromise workfare plan was announced this week by a coalition of Democratic and Republican legislative leaders and officials of OOP Gov. George Deukmeji-an's administration. If it becomes law, they said an estimated 170,000 to 180,000 recipients of Aid to Fami Storms hit desert, mountains again, bringing flooding kL- .1 .1.1,1,1 JU.IJ IIWWWWWWMIBfflPWWWIIlWlWWWWWWHW II II lljljpy IWW 1 1 i Jin? I t' itv 1 1 2 Ml FV 4 I i ffl 1 1 .1 v' 1 -V'firr-fnraniiiflttiri-iiiitf -h niiiifinriiifnn" niiiiiiiriimmriy By CARL YETZER Sun Staff Writer Scattered thundershowers pounded mountain and desert areas of San Bernardino County and southern Nevada for the second day Thursday, causing flooding that forced an Ontario family to swim for their lives in Las Vegas and prompting some Twenty-nine Palms residents to sandbag their homes for protection.

In Las Vegas, six members of an Ontario family were stranded and had to swim to safety when their van stalled and became submerged in an underpass flooded by a 15-minute downpour. According to The Associated Press, Nancy Pedrotti, her father John Blackledge, her two daughters and two nieces first climbed to the top of the van for safety then decided to swim as the wa Council has meeting By MARK LUNDAHL Sun Staff Writer SAN BERNARDINO The city's first long-distance City Council meeting went off without a hitch Thursday evening as the mayor and four council members awarded $2 million in bonds in Monterey while three of their colleagues listened through a speaker-phone at San Bernardino City Hall. "This is history," said Councilman Steve Marks as he waited for Mayor Evlyn Wilcox to call from Monterey, where she and four council members were attending a League of California Cities conference and conducting city business at the same time. City officials said a communications foul-up was to blame for the long-distance meeting the city's Redevelopment Agency committed the city into awarding the bonds on Thursday, a day when the mayor and a majority of the council were attending the out-of-town conference. Redevelopment executive director Glenda Saul said the meeting could have been cancelled and ters continued to rise.

The family was passing through Las Vegas looking for a gas station when the water trapped them, she said. She told the AP that the family had not intended to stop. "We had planned to just throw $20 out the window as we drove by," she said. In San Bernardino County, the hardest hit areas Thursday were Twentynine Palms and Wonder Valley, where heavy runoff already had closed some dirt roads Wednesday. Van Swanson, a dispatcher for the county's Communications Center, said calls for sandbags started coming in at about 11:30 a.m.

and crews were kept busy responding to calls of flooded roads (Please see Storms, B-5) $2 million on phone the bids readvertised, but said another date could not have been set until 15 days after the next ad publication. The situation prompted complaints from the councilmen left behind in San Bernardino. They said the meeting would take city business away from its citizens and would also leave them without a vote. City Attorney Ralph Prince ruled on Monday that the three council members in San Bernardino Ralph Hernandez, Steve Marks and Daniel Frazier could participate in the discussion but could not vote because they were not physically at the meeting in Monterey, 382 miles away. But no citizens were in attendance as Wilcox's distant-sounding voice crackled through a speaker-phone set up in the city's Redevelopment Agency conference room, signaling the start of the meeting at 6:45 p.m.

And the three councilmen who sat and watched the telephone in (Please see Long-distance, B-3) Computer list is ultimate selling tool The nicknames are cute, the numbers are impressive, the facts are mind-boggling, and the combination scares the computerized bejabbers out of me. All are part of PRIZM, a system of market segmentation and targeting by neighborhood lifestyle clusters developed and purveyed by Claritas of Alexandria, Va. It can tell anyone who's interested that 25 percent of all the Porsche automobiles sold in the world are sold in Orange County. It has identified which group, among 40, whose members are 19.7 times as likely as the average American to own a Jaguar automobile. Steven J.

Miller, a Claritas group marketing manager in Southern California, explained the system this week to the California Inland Empire Chapter of the Public Relations Society of America. The members were impressed at the breadth and depth of data, available to anybody who wants to pay for it, produced by a combination of demographic, geographic and statistical analysis. Steve said information broken down to ZIP code and smaller units becomes "actionable" and therefore interesting to potential clients. He said Claritas has about 1,000 now and is growing at the rate of 40 percent a year. A chapter bulletin note in advance of the program said most of the Fortune 500 companies, the nation's largest, are clients.

"Actionable" means the target audience can be mailed advertising material or that ads can be put in the publication most of them read or the television shows most of them watch. How specific can the targeting be? PRIZM has 2,564,000 block clusters from the 1980 U.S. Census that average 340 households "per geo-unit." It also has 180,000 seven-digit postal carrier routes with an average of 480 households listed as "targetable geo-units." An average of 430 households are in the 202,000 micro clusters that are "a hybrid of the geocoda-ble micro units." Larger targets are 37,000 ZIP clusters averaging 2,320 households per five-digit ZIP code and 68,000 tract clusters from either the census or minor civil divisions averaging 1,270 households each. What all this means is that the brochure depicting the 40 lifestyle clusters, arranged for maximum difference between clusters and minimum differences within, shows that whether you want the block-cluster, tract-cluster or ZIP-cluster model, Claritas says it has 100 percent of 1985 U.S. households covered.

That's you. That's me. That's everybody. We all are targets anytime anyone wants to aim anything at us. Beyond that, in the micro model clusters, Claritas has 57,955,449 names on compiled lists.

It has 68,643,118 names on its carrier route model lists. They get personal messages instead of the basic "Occupant" or more sophisticated "Resident." From the "Blue Blood Estates" (Beverly Hills is an example), which is rated Ql for top quality of lifestyle, to "Public Assistance" at the bottom with a Q40 rating, we're all in there somewhere. And the chances are we're getting in deeper. One data base Steve named lists the owner of every auto in the U.S. Buy a car, become part of the data base.

Subscribe to a magazine, join a data base. The idea of those data bases being used for commercial purposes, perhaps even denying me a chance to see ads that don't fit my "profile," is kind of scary. The idea of a government at some point hooking them up with my "official" records makes me think Big Brother has grown beyond the embryo stage. The cold chill you feel Is yours. I've still got mine.

John Harper enters Juvenile Court where it was determined that he will be tried for murder as an adult. Youth, 17, to be tried as an adult in murder of another 17-year-old cided John Emerson Harper, 17, should be prosecuted as an adult on the murder charge brought against him in Juvenile Court. Harper and 19-year-old Richard Brown are charged with the murder of Brian Danihel, 17. All are from San Bernardino. Danihel's body was found in a 4- to 6-foot-deep grave in Sand Canyon, in the foothills northeast By EDWARD SIMONS Sun Staff Writer SAN BERNARDINO A teenager lifted the head of his bloodied, crawling victim, said "You're beautiful," then fired a bullet into the victim's temple, a deputy district attorney said Thursday during a hearing for the accused murderer.

After the hearing, a judge de Staff photo by Miko Fondor of San Bernardino. Investigators were led to the gravesite June 21 by an informant. Brown and Harper were arrested June 21 Harper at a house in San Bernardino and Brow at a Salt Lake City bus terminal. Brown waived extradition and was brought back to San Ber- (Please see Youth, B-7) Publisher Art axv' V' 'V rj LA. mayor to attend Townsend tribute By HARVEY FEIT Sun Political Editor SAN BERNARDINO For 20 years now, Art Townsend has combined an interest in politics and newspapers in one job that of publisher of the Precinct Reporter, a newspaper serving mostly black readers in San Bernardino and Riverside counties.

Actually, Townsend's interest in politics goes beyond that of an observer. He ran for City Council here in 1959 and again in 1967. Two years later, he ran for mayor probably the first black to seek the city's highest office. The result was the same in all three instances he lost. What did the hard lessons in practical politics teach him? "I learned that the people were very fortunate to have selected someone else than Art Townsend," he said.

"I think I would have made a terrible councilman and a terrible mayor." Townsend said his opinions are too strong to permit him to make the compromises successful politicians must make. Despite his lack of success at the polls, both Townsend and the Precinct Reporter have played leadership roles in the black community. On July 26, he will be honored with a "Decade III" dinner tribute at the Convention Center here. Between 300 and 500 people are expected for the $40-per-person affair. Part of the proceeds will be used to set up a scholarship fund.

An old friend, Los Angeles Mayor Tom Bradley, will be the guest speaker. Although his newspaper barely breaks even and voters have not treated him well, Townsend said he still holds a high regard for both politics and journalism. Politics touches every aspect of people's daily lives, he said. (Please see Tribute, B4) Staff phot by Donlol A. Andorion Townsend in his Precinct Reporter office.

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