The San Bernardino County Sun from San Bernardino, California on July 18, 1985 · Page 84
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July 18, 1985

The San Bernardino County Sun from San Bernardino, California · Page 84

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San Bernardino, California
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Thursday, July 18, 1985
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Page 84
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:-2i Thursday, July 18, 1985 The Sun Author says corn flakes were invented to sexual excitation, Money says. Dr. Kellogg fought legal battles with his brother over what was being done to adulterate corn flakes. "Just as surely as if their name had been changed from corn flakes to porn flakes," Money writes, "they had lost their virtue as the diet of chastity, abstinence and sexual purity." But Will Kellogg broke away and formed the Battle Creek Toasted Cornflake Company, although his brother was a still a major shareholder of the firm Iat-er named the Kellogg Co. A spokesman there said this week that firm executives were not fa invented a breakfast cereal he called Granola, which was ground up meal cakes made of wheat, oats and corn. But it was the flaking process he developed in the 1890s which was to change America's breakfast habits. In 1895, Kellogg unveiled his Sanitas Corn Flakes at his institute in Battle Creek. It took three years to get them on the market, and Kellogg delegated the business side of his ventures to his brother, Will Keith Kellogg. Then Will Kellogg did the unthinkable. In 1906 he added sugar to the corn flakes his brother had developed specifically to inhibit but was so dry and tasteless that it enjoyed no commercial success. However, granula made a hit with Ellen Harmon White, a founder and prophetess of the Seventh-Day Adventist Church. In 1855, her husband, James White, led a congregation from New England to Battle Creek to establish headquarters for their religious movement. Mrs. White wrote a book about diet and the evils of sex, quoting extensively from Graham, says Money. In 1866 she opened her own health facility, the Western Health Reform Institute At the time, Kellogg was teach curb sex miliar with Money's book or the anti-sexual history of Dr. Kellogg. Despite new medical findings during his lifetime, Kellogg appar-. ely never gave up his notions that sexual activity sapped strength and health, and that masturbation could cause pimples, blindness and even death. Kellogg and his wife had no children, but they cared for 42 . children they either adopted or kept as foster children. Mrs. Kellogg eventually became a recluse in her own apartment, Money says. In his later years, Kellogg appeared exclusively in all-white clothes, often accompanied by a white cockatoo. Wed., July 24, 1985 ing school in Ypsilanti, Mich., but the Whites offered to send him and three other young Adventists to Dr. Russell Trail's Hygeio-The-rapeutic College in Florence Heights, N.J. After his six-months of training there, Kellogg studied medicine at the University of Michigan in Ann Arbor and at Bellevue Hos-pital Medical College in New York. But he never gave up on the notions borrowed from Graham and others, and in 1876 returned to Battle Creek to become superintendent of Mrs. White's institute, commonly known as the Battle Creek Sanitarium. Within two years, Kellogg had TAXABLE ITEMS. o By SANDRA RUBIN TESSLER The Detroit Newt Tony the Tiger would be gr-r-reatly shocked to learn that his crunchy Kellogg's Corn Flakes are afloat in a history of frenzied anti-sexualism. John Harvey Kellogg, a medical doctor who developed the cereal flaking process, invented corn flakes because he believed they would help extinguish sexual desires, according to a new book. Kellogg, who was born in 1852 and died in 1943, devoted his life to three principles: a healthful diet, exercise and sexual abstention. He was convinced his little flakes would promote chastity among their consumers, the book says. The book, "The Destroying Angel," says Kellogg spent years writing and teaching a repressive sexual doctrine that continues to influence modern medicine. "Wherever sex is equated with Victorianism, Kellogg's anti-sexual influence continues to be felt, even though his name may not be mentioned," says the author, Professor John Money, director of the Johns Hopkins Medical School psycho-hormonal research unit. Money, a respected scholar in the field of sexology, argues in his book that society has held on to anti-sexual ideas with "extraordinary tenacity," and remains reluctant to fund studies of sexuality. This, in turn, hampers efforts to prevent and treat sexual perversions, he says. In tracing what he calls anti-sexualism, Money focuses much attention on Kellogg, an abdominal surgeon who reportedly spent his honeymoon writing "Plain Facts for Old and Young," "a warning against the evils of sex." In "Plain Facts," Kellogg asserted that ". . . the reproductive act is the most exhausting of all vital acts. Its effects upon the undeveloped person is to retard growth, weaken the constitution, and dwarf the intellect." . Money says that Kellogg's marriage was never consummated, a situation for which Kellogg surely considered his wife grateful. Kellogg wrote of women: "I should say that the majority of women, happily for them and for society, are not very much troubled with sexual feelings of any kind." Kellogg was certainly not the first to have the idea that sexual desires could be "cured" with the right diet. In fact, he was a protege of sorts of Sylvester Graham, best known for the crackers which took his name. "Graham had a fanatic's zeal for whole-grain bread, fresh-air exercise and sexual abstinence to conserve vital fluids," Money says. Graham taught that meat-eating caused carnal desires, and that salt and spices excited the passions as well as the taste buds. Graham had a "nostalgic mania for homemade brown bread," Money says. In well-attended lectures up and down the East Coast, Graham preached that a vegetarian diet with lots of whole grain could help people remain chaste, and that chastity would bring them good health, even ward off cholera. In the end, posterity remembered him not for his ideas, but for a cracker he would have hated: although they took his name, graham crackers have refined sugar, which he abhored. James Caleb Jackson took Graham's health reform ideas and added hydropathic therapy, which included showers, tub soaks, irrigations and wet-packs applied to the body. The "cure" was offered at Our Home on the Hillside, Jackson's health resort in Dansville, N.Y. Jackson found that Graham's bread was too perishable, so he developed a wafer made of graham flour and water, which was baked and broken into course particles. Called Granula, it was America's first breakfast cereal, Liberty needs our help! Sand your contribution toi Statu ot Liberty. Th Sun. 399 N. D St., San Bermjrd.no 92401 Amount will b. publhlwd wmS nom by rtouwt Th Nwpapr tor S B. County The Newspaper of Tomorrow is Here TODAY PuMsned by Gannett To subscribe to USA TODAY, call... 889-9666, 825-1255 or (619) 243-3240 m KClIlES) 4Mqi4 ) jsK " BANANA ( SLJlI GAS (OJS CHAIR ll Li LOUNGE KJ ea. J BARBECUE zJ U ea. J I PADS " ZJ ea.j j '0(oj: Telescopic f l N S W I I 2 liter X V N BEACH v. I - Steel or Cast lion t-s I ALADDIN j u AJ I LOUNGE U Vw EA. J MIIBACHI 1 EA. J COOLER j Zk.J ("ftTV Z: ilPIEljjlily) REDEEMABLE AT ALL SOUTHERN CALIFORNIA fAPU J t'M bSS3$ .J-L-g ALPHA BETA MARKETS ONLY J Vyg y :MpTlW iSKQiflfm! illlWW ' Ml J I 1 J""S 'mm:- I LIMIT ONE OFFER AND ONE I J Urn. I V I "(V ' " "I """N "" U --S I I r If A I I COUPON PER CUSTOMER WITH f L-J XJPV f f 1 A II A I CrlO 101 I SSSSSo J PER CASE I Fashion co.W AP l9 1 MiTn J I COUPON GOOD THUBS., JULY 18 THRU WED., JULY 24, 1985 I STT1lTST . chair vy EA. j iMMM-----M--M-Mu; y LOUNGE EA. A SALES TAX COLLECTED ON ALL Sale Prices Effective Thurs., July 18 thru

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