Fort Worth Star-Telegram from Fort Worth, Texas • 28

5 8C Tuesday August 24 2004 wwwstar-telegramcom FROM 1C Helicopter: Lockheed Bell team want contract for unmanned combat craft unmanned aircraft even loaded with electronics systems and weapons would likely have a cruise speed of about 160 knots compared with 133 knots for the 407 One of the key technology breakthroughs Rice said has been demonstrating the feasibility of using turbine engine thrust directed by nozzles to perform the role of a tail rotor in controlling the direction of the aircraft done full-scale ground tests of the nozzle system so got a great deal of confidence in this Rice said The new technology which would be quieter and safer than a tail rotor as well as providing additional thrust for speed could be adapted for use on commercial helicopters in the future said Rudy role in the design effort should pay off in other ways as well bringing a lot of new technology on Rudy said Lockheed Martin: LMT $5388 Textron: TXT $6370 Northrop Grumman: NOC $5135 United Technologies: UTX $9290 CONTINUED FROM 1C will be the team said Jon Rudy program director The Lockheed-Bell program is being directed by Systems Integration division in Owego NY which designs and installs high-tech communications and weapons systems in helicopters Xworkx development group in Fort Worth is designing the basic aircraft but it is working with engineers and technical experts from Fort Worth-based Lockheed Martin Aeronautics Skunk Works and Dallas-based Lockheed Martin Missiles and Fire Control Bell based in Fort Worth is a unit of Textron Corp Dan Rice program director in Owego said the goal is to produce an armed unmanned highspeed helicopter that could be directed by controllers on the ground or from nearby aircraft but would operate with a great deal of autonomy Although many components for the system will come from commercially available off-the-shelf technology are pressing the limits of in some key areas Rice said The team aims to produce unmanned helicopters that could seek find and attack enemy forces without endangering pilots directed by a controller in a separate aircraft operating out of the range of enemy fire Last year DARPA awarded the Lockheed team $94 million and the Northrop team $87 million to produce detailed design work and conduct technology demonstration If the project goes forward and receives additional funding the Pentagon hopes to begin fielding the unmanned helicopters by around 2012 The goal is to develop an aircraft that could be purchased for $4 million to $8 million well below the cost of existing manned attack helicopters It is not clear how many of the aircraft the military would be interested in over time or where they would be built design as shown in an drawing resembles no helicopter the company has produced It features a small swept wing and no tail rotor It would also use engine power as well as the conventional helicopter rotor to generate thrust The result would be an aircraft about the same size and weight (5000 pounds) as commercial 407 helicopter but significantly faster The Bob Cox (817) 390-7723 rcoxstar-telegramcom The Lockheed-Bell team wants to produce an armed unmanned high-speed helicopter that could be directed by controllers on the ground or from nearby aircraft Games: ESPN title out early to get jump on Madden Southwest: Airline to boost Philadelphia service IN THE KNOW Madden vs ESPN Reviewers tip their hat to Sega -an ESPN partner on the ESPN NFL 2K5 game for a very realistic -looking game They say the graphics outdo EASports' Madden 2005 the dominant NFL video game A comparison: IN THE KNOW Cutting back Southwest Airlines is cutting 10 flights at Dallas Love Field to shift resources to other more-profitable markets Flights Cut Remaining Houston-Dallas one way 3 29 Dallas-Oklahoma City round trip 2 5 Dallas-Tulsa Okla round trip 2 7 Dallas-Albuquerque NM one way 1 6 Dallas-Little Rock Ark one way 1 7 Dallas-Midland one way 1 6 SOURCE: Southwest Airlines MADDEN 2005 Prices: Two versions $50 and $60 Publisher: EASports Key features: Play against the computer friends or other gamers online Changes in defense allow gamers to make more on-the-fly plays than in previous years Reviewers have called Madden's franchise mode where gamers control all aspects of an NFL team the best that has been produced Not only do gamers negotiate player contracts but they also must satisfy players who have been benched or are underperforming Gamers can also enter the Madden Challenge which offers a $50000 prize at a tournament in Las Vegas -I- CONTINUED FROM 1C Gary Kelly chief executive announced the additional flights to Philadelphia in July but details of the realignment were first disclosed Monday in The Wall Street Journal The move comes as Southwest faces increasing challenges in maintaining its low-cost business model amid strong growth holds no dispensation front the laws of Philip Roberts an analyst with Unisys R2A Transportation Management Consultants said in a recent report surely as its more efficient operations have led to its success and the distress of the major hub carriers its less-efficient operations could lead to its Roberts said Southwest is the largest low-fare airline in the United States and is the sixth-largest carrier overall Southwest Airlines: LUV $1460 ONLINE: Southwest Airlines wwwsouthwestcom Trebor Banstetter (817) 390-7064 tbanstetterstar-telegramcom CONTINUED FROM 1C EASports be happier with that kind of assessment Petesch is at the core of the young male customers ages 18-35 that EASports and ESPN are targeting The stakes are huge: The video game industry has grown to where it can no longer be regarded as play US sales in 2003 grew to $7 billion according to the Entertainment Software Association John Madden Football named after the acclaimed Oakland Raiders coach and legendary NFL analyst debuted in 1989 Over the years the game has made a steady inroads from the periphery of popular culture to a seat in the limelight Since its inception the game has sold 37 million copies for its owner Electronic Arts of Redwood City Calif Last edition of the game grossed about $200 million Electronic Arts did about $3 billion Last installment of ESPN NFL Football sold about 400000 copies according to The NPD Group a Port Washington NY-based market research firm Madden sold about 5 million copies has such a brand following that it could be compared to how people view Kleenex versus tissue The brand defines the said Jon Robinson sports editor in chief ofIGNcom a video game Web site ESPN admits that it will be tough to dent popularity but hopes that its brand and pricing will get rabid Madden gamers like Petesch to bite we wanted to do was grow the said Rick Alessandri senior vice president and general manager of ESPN Enterprises recognize that Madden is a phenomenon but we wanted to take a bold step to get more people to sample our Jordan Edelstein senior product manager for Madden says his crew about to become complacent come to expect every year the most authentic and realistic NFL game out and we have to Edelstein said Sport franchises within the video game industry are some of the most competitive with critics often comparing games Because competing football or baseball games have the same foundation of players and sport easy to SportsCenter broadcast think they are both phenomenal said Robinson the video game reviewer think it was smart for ESPN to drop the price When a grandmother goes into a store to buy a football game which do you think she is going to buy the $50 or $20 Although the price is a plus Robinson wonders how much of a hit ESPN took in the pockets The company would not discuss what it cost to produce its game Besides production costs game publishers also have to pay fees to the sports leagues In the case the league teams and players end up getting cuts Game developers receive licenses from the NFL and the NFL Players Association to use their product The football league grants permission to use teams and their logos Agreements between video game companies and the players association vary players sometimes appear in ads or in stores on behalf of games Overcoming the cost of producing the game be hard for ESPN but Robinson thinks it will be difficult for the company to overtake Madden Branding in the gaming industry is a powerful thing For instance the Tony Hawk franchise which allows gamers to compete in skateboarding competitions has been around since 1999 The brand has brought in about $715 million across all platforms according to The NPD Group It clear what Madden has done in sales over its life but some experts estimate nearly $1 billion demographics do align well with the young and male said Michael Goodman a senior analyst with Yankee Group also has a very strong brand in sports and when you couple the two there is a great opportunity there But on the flip side you are competing with an 800-pound gorilla You have EA and then there is everyone else" Madden has become a mainstay among professional NFL players College kids in dorms across America play against one another testing their skills Enthusiasm for the game led Electronic Arts to create the Madden Challenge two years ago The Challenge began as a 10-city tournament where the best of ESPN NFL 2K5 Price: $20 Publisher: ESPN Key features: Play football against the game friends other gamers online or even yourself The new Virtual Identity Profile tracks a player's game down to every handoff and long pass The system then allows other players or the game itself to compete against your tendencies Crib Mode allows players to rack up points toward the purchase of gadgets and items to place in a virtual home SOURCE: Star-Telegram see the differences in play or presentation This year the comparisons have narrowed In previous years only a handful of titles challenged Madden: NFL Fever NFL GameDay and Midway NFL Blitz Pro But this NFL season only one competitor to Madden: ESPN ESPN has produced NFL video games for about five years but the company did two things for this season that led analysts and gamers to believe that it wants a fight ESPN released 2K5 in July three weeks before Madden hit the shelves And it dropped the retail price to $20 a move that stunned the video game world Games usually start at about $50 and as the fun and newness wear off the price drops Madden has left its $50 price in place even put out a edition that retails for about $60 ESPN partnered with video game publisher Sega and sports division Visual Concepts to produce the title Alessandri said last sales were disappointing which prompted all three entities to huddle on ways to improve the figures Alessandri said he is pleased with the reception so far offering has been met with approval from a very critical video game community Most are enthused by the realistic graphics and the incorporation of No more checks to write or stamps to buy Try a hassle-free automatic way to pay for your Star-Telegram Your subscription amount is either automatically withdrawn from your checking account or charged to your credit card It's easy It's convenient 817-DELIVER each city would compete for bragging rights The event was such a success that the tournament was expanded this year to include 32 cities with the finals in Las Vegas and a $50000 grand prize Edelstein the Madden product manager said the crew of about 150 who work on the game acknowledge the competition but are driven by their internal need to provide the best product for gamers He said work is nearly year-round and the crew sometimes has to rush to get in all the new features The group has already started on 2006 year when we start we think to ourselves OK what can we do to blow their Edelstein said Bobby White (817) 390-7616 bwhitestar-telegramcom Star-Telegram 6 mo Name Last Chg ret 6 mo Last Chg ret Name 6 mo Last Chg ret 6 mo Name Last Chg ret Name FUNDS 6 mo Name Last Chg ret 6 mo 6 mo 6 mo 6 mo Name Last Chg ret 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