Redlands Daily Facts from Redlands, California on April 4, 1964 · Page 10
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April 4, 1964

Redlands Daily Facts from Redlands, California · Page 10

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Redlands, California
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Saturday, April 4, 1964
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Pag« 10 REDUNDS, CALIFORNIA APRIL 4, 1964 With a Grain mdd Of Salt By Frank and Bin Meere £V£RYTHlM <o^SO (S^U£TAND PEACEFUL^ Brazil suffers growing pains Like the United States of America a century ago, the United States of Brazil is driven by an "irrepressible conflict" drawn along regional, economic and ideological Imes. Unlike America, however, where the single issue of slavery overshadowed all else and was too much for the processes of a developing democracy to solve peacefully, the crisis in Brazil is a complex of factors. The industrious Brazilians, living in a huge land (fourth largest in the world) rich in untapped natural resources and still possessing unsettled frontiers, have been unable to solve the basic problems of economic and social justice which would free their, ener^es to realize the full potentials of their nation. Racing inflation, aggravated by fiscal irresponsibility on the part of successive governments, has nullified the great strides made in expanding the economy. This has demoralized farmers and laborers, leaving them ripe for -the false promises of communism. At the same time, intense opposition to communism exists within the Catholic Church and the officer corps of the armed forces as well as among the rich. Caught between the unceasing pulls from right and left, pz-o-democratic moderates and the growing middle class have been frustrated in efforts to establish both economic and political stability. Correctly fearing that Brazilian democracy, imperfect as it is, would cease to be if the Communists took over, they are inevitably drawn to the right President Joao (Jango) Goulai't's imcom- promising pushing of radical, if overdue, reforms provided the jHJwder. His courting of the Communists, even to the point of facilitating their seizing control of the goi'ernment,, supplied the fuse. His "coddling" of leftist sailors and marines who mutinied in Rio ^vas the spark w^hich set off the rebellion by half of the country's 22 states. It is doubtful whether constitutional government will survive the explosion in Bi-azil. It is all too certain, however, that the nation's fundamental problems will remain unsolved. Big plant scramble (Ontario Report) The West End of San Bemardmo County, we assert, is the best location in the nation for industry. When Franklin Township of New Jersey made a similar assertion, it was threatened with suit by the Cleveland Electric Illuminating Co. The Ohio power company had long been saying that Cleveland was "the best location in the nation." Everj' community seeking industry thinks it's the best (Of course, we know ours is. It has railroads, freeways, a fine airport water, utilities, ample land, pro.\imity to a major market, eta) And so the big plant scramble goes on. At least 20,000 development organizations throughout the country are trying to lure new manufacturing plants. The current issue of Dun's Review recounts some of the problems encountered by site selection people* Revealing an industry's identity is one. When it is kno»m that a company is looking for a location, the rush is on. For this reason many firms employ consultants to ensure anonymity. Promises are another problem. Some com- mimities offer the moon. In certain states, (not California) an industry-hungry city may offer to build a plant gratis by letting the taxpayers stand the cost of industrial bonds, give free land, build roads, promise tax concessions. Such blue sky lures often boomerang. "The farther out the offers," says a location specialist "the more desperate the community. And the more suspicious we are. They usually are desperate for a \'ery good reason." The best approach is still the honest factual one. Plant location has become, with rare exception an impersonal, logical, matter-of-fact process. Facts rather than promises made the dedaon. The Newsreel Tilly feels about the office wolf the way Senator Fulbright does about Castro — he's more of a nuisance than a threat A last long salute to Andy Fram who developed the ushering oi-ganization which, for the first time, made gate-crashmg a real challenge. The coming of warm weather used to be marked by the last fire in the fireplace. Now if s when the little light on the electric blanket controls blinks off until fall. Television interviewers are careful to call him Mister Sargent Shriver, so as not to give the impression that the war on poverty is being commanded by an enlisted man. The two great political parties will meet in solemn convention this summer to decide what bumper stickers we vdll be displaying in September and October. A traveler who recently had to change airlines at one of our more expansive auports, says the akplane has undone the evil work of the automobile and put the American public back on foot The first six months — the honeymoon — is over for the Palm Springs Aerial Tramway and the cashiers are having no trouble in closing the cash registers. The marketing experts who estimated how many people would step up and buy tickets for the 12 minute ride, were too optimistic. They had it figured that the cableway would attract 70,000 riders a month in the peak win> ter months and about 20,000 in the off-season hot montiis. By their slide rules the tram should have been carrying about 1,800 people daily in the past six months; the actual traffic has been about 960. ^Vhat's the matter? Well, maybe the promoters were just too optimistic all along. Slaybe they thought their own enthusiasm for the tram would spread as fast and as spontaneously as the common cold. Maybe the ride costs more money than people think it is worth. But there is one deficiency we are sure of and that is this — The promoUon of the tram has been lousy. Before it opened last September there should have been a suspenseful build-up in the manner of Disneyland. Instead, the chief concern of the management seemed to be when Gov. Brown would be available for the so-called first ride. After it was in operaUon there should have been a series of glamor pictures and catchy anecdotes about famous personalities. There should be a steady, paid advertising campaign in South- em California which is the first market for the tram. But instead of all this, the tram has received little publicity and its advertising program approaches nil. Somebody had better do something quickly — like getting Khrushchev to say he would like to ride on it, but the United States won't let him. la California there is another outfit that has a lively sense of promotion. That's the Lane Pub- h'shing Company of Jlenio Park —the geniuses who published the oh-so-popular Sunset Magazine. Recently they have been touting the forthcoming publication of a book, "Earthquake Country," telling just about everything alwut California's geologic faults, earthquake history, earthquake probabilities, and so on. With a May 20 publication date being advertised. Lane suddenly advanced its release date to April 8. Why? To capitalize on the interest created by the Alaska disaster. They're not going to wait until their publicity man can get a picture of "the first copy" being presented to the governor. They have timing. According to the Sunset comc- on, the book is profusely illustrated nith charts and maps. That could get awfully local. Perhaps you carry in your minds'-eye a picture of that U.S. Forest Service sign, between the Mill Creek Ranger station and the mouth of the canyon. The sign locates the fault. Looking to the southeast you can see where the fault makes a saddle in the ridge. Just west of the mouth of the Santa Ana canyon (about four miles northeast of Mentone) the steep bluffs are that way because of the fault. As you start up the City Creek grade and look easterly across upper East Highlands you can see a sink-valley created by the San Andreas. There's plenty of evidence within 10 miles of Redlands, but it may take a book published in Menlo Park to point out the sights to those who are unfamiliar with them. YOLi DOM 'r S ££mSTRU (3 <2iLE (5OI^J&0^4 BEMEATHTHE SURFACE; Redlands Yesterdays TREASURE HOUSE Your unused furniture or appliances will find a ready market through Classified Ads. LONG DISTANCE LOVERS BYFLEET, England (UPD— Robin Pactat, 23, and his 20- j-ear-old bride, learned Thursday night durmg their wedding reception that they have been given separate cabins at opposite ends of the ship during their five-day honeymoon cruise to the Canary Islands. The shipping company promised to switch the couple at least to adjoining rooms. TELEVISION FIVE YEARS AGO Temperatures — Highest 81, lowest 52. Forum club paper by Horace P. Hinckley warns that floods which occured in 1862, 1884 and 1938, making the Santa Ana river four miles wide at Anaheim, will come again and housing built in lowlands will suffer. Miss Edith Bates, who lived at 702 Center street, leaves $10,000 to the Smiley library, to the Community hospital and $35,000 to Trinity Episcopal church. Annual irigation report asserts that ranches working with Soil Conservation district have chopped water use by 37,300 acre feet over the past eight years. TEN YEARS AGO Temperatures — Highest 74, lowest 40. Dr. H. Fred Heisner, 46, a 1929 UR grad and currently superintendent of schools at Inglewood, named Redlands superintendent and given four-year contract. Vera Coyazo, 1119 Columbia street, wins champion fruit packer title at the National Orange Show for the sixth time. Betty Jean Hammen and Lorna June Ceniceros win competitive scholarships to University of Redlands. FIFTEEN YEARS AGO Temperatures — Highest 78, lowest 42. All Mexican Nationals who have been here to help harvest the navel orange crop are expected to be returned to Mexico by the end of the week. Chandler Ide, formerly of Redlands, becomes officer of new American oil company which will explore Mexico's resources. Clarence R. Petrie to take his prospecting equipment to Railroad Fair in Chicago for exhibit purposes. SATURDAY EVENING 3:30- 5-Cheaters 5:00— 2—Scholarquiz 7—Conversations 5—Movie 9—Movie (C) 7-Wide World of Sports 4:00- 2-CBS Golf Classic 11—Cinnamon Cinder 5:30— 2—Movie 11—Texan 5:55— 9-News 6:00— 4—News and Sports (c) 9-Abbott & Costello 11-BtIko 13-Rocky (C) 6:30- 4-News Conference (C) SUNDAY EVENING 5—Johnny Wooden: Wonder Worker 7—Press Conference 13—News 4:30- 7-Science All-Stars 4—Sunday 13—Movie 7... Btrt m fte ofAer if/m&onairor tftfst DOES leore, wt .con get off (JUt rfief jrf Boston failed ieemr 5-Jimmie Rodgers 7—Nation at War 3—Our Miss Brooks 11—Movie 13—Bourbon St Beat 6:43— 2—News 7:00- 2-Sea Hunt 4—Biography 5—Jack Barry 7—Musical Years 9—Movie 7:30-2-Jackie Gleason 4—Lieutenant 7—Hootenanny 13—Deadline S :00— 5—Leave it to Beaver 11—Wrestling 13—Movie S:ZO-r 2—Defenders ' 'r- 4—Joey Bishop (c) ^{ 5—Movie 7—Lawrence Welle 9—Movie 9:00—4—Movie ./••,. 9:30—2—PhU Silvers • 7—Hollywood Palace 10:00— 2—Gunsmoke 5—Dan Smoot 11—News, sports. Features 13—Movie 10:15— 5—Manion Forum 10:30- 5-5rovie 7—Movie 9—Movie 11—Naked City 11:00— 2—News 4—News (C) 11—Movie 11:15— 2—Movie 11:30— 4—Movie SUNDAY DAYTIME 9:00- 2—Learning '64 5—Adventist Hour 9—Movie 11—Mormon Conference 13-Variedades 9:30— 2—Discovering Art 4—Christopher Program 10:00— 2—Movie 4—This is the Life 5—For Kids Only 7—Movie 13—Panorama Latino 10:30— 4—Frontiers of Faith 9—Ladies of the Press 13—Faith for Today U:00— 4—Movie 9-jOur Miss Brooks 11—Wonderama 13—Church in the Home 11:30— 2—Sura & Substance 5—Home Buyers Guide 9-Movie (C) 12:00— 2—Capitol Hill 7—Challenge GoU (C) 11—Top Star Bowling 13-Oral Roberts 12:23— 2—News 12:30- 2—Face the Nation 4—Legacy of Light S-Baseball Buff 13—Social Security in Action 12:45— 5—Baseball Warmup 13—Film Feature 1:00-2—Viewpoint 4-Ethics (C) 5-BasebalI (C) 7—Discovery '64 11—Mo\ie 13—Voice of Calvary 1:15_ 9-News 1:25— 9-Golf Tips 1:30— 2—Los Angeles Report 4—Confrontation (C) 7—Issues and Mswers 9-Movie (C) 13-Cal's Cwral 2:00— 2T-Insight 4-Tales of the West 7—Directions '64 2:25- 2-News 2:30— 2—Sports Spectacular 4—College Report (C) 7—King's Highway 2:45—7—Film Feature 3:00— 4—Movie 7—Cavalcade of Books 11—Movie 3:15— 9—News 3:25- 9-Golf Tips 5:00— 7—Trailmaster 9—Movie 11—Movie 5:30— 2—Amateur Hour 4-G-E CoUege Bowl (c) 5—Invisible Man 5:45—13—Film Feature 6:00—2—Twentieth Century 4—Meet the Press (C) 5—Polka Parade 7—Movie 13—Boeky & His Friends 6:30— 2—Alumni Fun 4-Survey '64 (C) 9—Maverick 11—Movie 13-Rod Rocket 7:00— 2—Lassie 4—Bill Dana 5—Movie ' 13—Outlaws 7:30— 2—My Favorite Martian 4—Disney's World (C) 7—Empire 9—Movie 8:00— 2—Ed Sullivan 13—Tax Facts by Phone 8:30— 4-GrindI 7—Arrest and Trial 11—Bold Journey 13-Bitter End 9:00— 2—Made in America 4—Bonanza (c) 11—Boston Symphony 13—Vagabond (C) 9:30-2—Celebrity Game 5—It is Written 9—Bus Stop 13—Dan Smoot 9:45—13-Capitol Reporter 10:00— 2—Candid Camera 4—Du Font Show 5—Restless Gun 7—Movie U—News, Sports, Comment 13—Ann Sothem 10:30- 2-Whafs My Line? 5—Business Opportunities 9—Movie 11—Opinion in the Capital 13—Movie 11:00— 2—News 4—News, Sports (C) 5—Open End 11—Under Discussion 11:15— 2—Movie 11:30— 4—Movie 11:35- 7—News (C) Teletips TOP SHOW: - 7:00, Chan. 7. "The Musical Years." Dick Whittinghill hosts program spotlighting the Benny Goodman musical era. Guests are Martha Tilton, Eddie Rosa, Ziggy Elman, Jess Stacy, Gus Bivona, Bobby Hammack. 7:30 — Chan. 4. The Lieutenant "Mother Enemy." Lt. Rice must decide what to do about a sergeant whose mother is a Communist 8:30 — Chan. 4. Joey Bishop. Joey recalls his show business bcginmngs at a Catsldll Mountain resort 9:30 — Chan. 7. Hollywood Palace. Tony Martin and Cyd Charisse host show. Performers are Corbett Moaica, the Amandis, Berosmi Chimps, Three Bazzaro Bros., Bert (Mad Russian) Gordon, Gaylord and Holiday. One Minute Pulpit Thus laying up for themselves a good foundation for the future, that they may take hold of the life which is life indeed-I Timothy 6:19. Wisdom is never dear, provided the article is genuine.— Horace Greeley. ASSIGNMENT; West Las Vegas... luxury for losers ... 4,000 slot machines By Neil Morgan LAS VEGAS — Oh, there's news here, all right, but who comes to Vegas for news? There are worse places to gamble than Las Vegas. You get an idea of that from the fact that when slot machines here grow old — the word is "dirty" among casino men — they are shipped to Europe. In an Austrian government casino in Salzburg, I once saw a battery of Las Vegas slots. On each was an illuminated cowboy on a bucking horse, shining along with the name of the Strip Hotel where they had been in use. In Nevada, there is one ma- chme for every 22 residents. In the gaudiest two blocks of downtown Fremont street in Las Vegas, there are 4,000 slots. The house controls the average payoff from the slots. A typical one in Las Vegas will return 75 to 85 cents for each dollar invested. Gamblers who enjoy blackjack or dice seldom play the slots; it takes more to excite them than the 8,000 possible combinations of oranges, bells, cherries and bars. And the odds are better for the player at blackjack; still better at the crap table. The take for the house on Nevada tables is as low as 1.36 per cent on the back line of the crap table, and 1.41 per cent on the "come" line. The casinos do not rely on the odds for their share of the gambling gross in Nevada ($266 million in 1963, up 10 per cent from 1962). The house wins on what house men call the "playing percentage." A loser loses until he's lost all he can afford, or more. A winner plays on until he loses too. Even that doesn't discourage the crowds. Nothing does. In 1963, about 4,000 hotel rooms were added in Las Veas. By the end of tliis year, there will be three Las Vegas hotels with 1,000 or more rooms, among them the 22-story Dunes Tower. It will open in May. All this, despite the critics who perennially intone that Las Vegas is overbuilt. Nor are the rooms as cheap as in years past. It is difficult to find a room at a first-line Strip hotel for less than $12. Entrees at dinner shows have zoomed up to $7.50 and $8.50. Still, you must order your wine by the number. Even those prices are not enough to support the show rooms, which operate as loss leaders for the casinos. Some operators expect to lose $5,000 weekly in their dining rooms. The most lavish of the shows is the Casino de Paris at the Dunes. The show opened last Christmas and is booked for two years. Its $60,000 weekly operating cost includes $167.50 minimum weekly for dancers, and $200 minimum for the nudes. The nudes are European, and they are generally a hard-looking lot not the kind from whom you'd expect to be able to borrow a cup of sugar. The boys' tights are very tight A script girl follows the script from a celling cage, but her kind of lines aren't the main interest. Yet the heaviest applause is usually not for the nude numbers but for magicians and comedians. The music from the pit band is as suggestive as possible, fi:e- quently remmiscent of some sort of red alert signaL Not all the hazards of Vegas are inside its hotel waUs. Traffic is so wild that to get across the Vegas Strip, one old wheeze goes, you have to be bom on the other side. Seating is so close in show rooms that show watchers have been known to lose their steaks to a hungry kibitzer at the next table. Some convicted bootleggers from the Prohibition era own "points" in Nevada casinos; selling liquor is a minor part of their role in Nevada and they grow almost sanctimonious in defending their names against such little ironies as bootlegging convictions. The late Morris Katleman, whose son Beldon was the owner of El Rancho Vegas, served time during 1920 and 1921 in the Nebraska state prison on a charge of aiding and abetting grand larceny. His prison number was one which a crapshooter might envy: 7777. The Nevada state gambling tax scales from 3 to 5Vi per cent of casino takes. The stake take in 1963 was $13.5 million, 10 times greater than in 1950. But Nevada ranks seventh among the states in tax income from gambling and betting. Hollywood Park in Los Angeles alone nets more in state taxes, from mutual betting on horse races, than all the casinos in Nevada. Nothing much is happening in the attempt to draw more industry to southern Nevada. Most casino operators, regardless of lip service they may pay, oppose industrialization of Nevada. If factories ever came in force, they fear, legal gambling might be eased out of existence. Marriages outnumber divorces in Nevada by about five to one, and the bride gets a free corsage with every $15 ceremony in a Las Vegas wedding chapel. Most such chapels are , open 24 hours. As planes fly faster. Las Ve- ' gas envisions itself as the hub ' of a wheel of cities: San Diego, • Los Angeles, San Francisco, Salt Lake City, Denver, Albuquerque, Tucson and Phoenix, Even the wheel grows larger each year. THE ALMANAC Today is Saturday, April 4, the 95th day of 1S64 with 271 to follow. The moon is at its last quarter. The evening stars are Mercury and Venus. On this day in history: In 1841, William Henry Harrison, the niuth President of the United States, died in the ^Vhite House exactly one month after his inauguration. Also in 1841, John Tyler became the first vice president to succeed to the presidency through the death of the Chief Executive. In 1917, the Senate approved a resolution of war against imperialist Germany. In 1962, Gen. Edwin Walker resigned from the Army after he told his U.S. command in Germany that the "armed forces are paralyzed by our national policy of "no vnn and retreat from victory." A thought for the day: British financier Cecil Rhodes once said: "Educational relations make the strongest tie." NOTICE TO CBEDITOBS No. 33453 Superior Court of Uie State of CaU- forola, tor the County ol San Bernardino. EsUte ot IiIARY B. HABGRAVI£. also known as MARY BARTON HARGRAVES. Deceased. NoUce i» hereby given to the creditors of the above named decedent that aU persons having claims against the said decedent are required to tile them, with the necessary vouchers, in the office ot the clerk ot the above enUUed court, or to present them, with the necessary vouchers, to the undersigned at the office ot Dan C. A. Smith, Attorney at Law. I05i4 Orange St., RedUnds. California, which is the place ot business of the undersigned in all nutters pertaining to the estate of said decedent, within six months after the first pubUcaUon ot this notice. Dated March 27. 19«4. AUdON BARTON RUGCIXS. Executor ot the WIU of the above named decedent. DAN C. A. SMTIH, lOSMi Orange St, Redlands, Calif., Tel: 792-3784, Attorney for Executor. (First pubUcation Mar. 53.19«4) SIDE GLANCES By Gia Fox "Thafs fimny. Last summer w» could all get into itr*

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