The San Bernardino County Sun from San Bernardino, California • Page 27

sun. Aug. 2, 1933 ommercials a success, public 1 stations say Michael salon Terl Garr iMi t.tUi.l BytvH Kiti PtKMto Cat. "FZiYATZ school" SiOO, 7iOO, 9O0 (PO) i45, 7i4 ti4S states. Chicago's WTTW-TV led the group, selling $1.9 million in commercial time and netting $1.3 million after expenses.

Besides WTTW-TV and Philadelphia's WIIYY-TV, the six stations included WPBT-TV in Miami; WYES-TV in New Orleans; KCSM-TV in San Mateo; WIPB-TV in Muncie, Ind. The remaining two stations WNET-TV in New York and WQED-TV in Pittsburgh offered expanded on-air credits to program underwriters and ended up with a net gain of $767,000 after deducting expenses, the report states. ing stations could either attempt to sell commercial time or offer corporate underwriters expanded credits at the beginning and end of any program they helped fund. If advertising time was sold, commercials had to be clustered at the beginning and end of programs and could not exceed two minutes in length. According to the association's report, six stations "actively sold advertising messages," while two others offered the expanded underwriting credits.

The ninth station, WQLN-TV in Erie, abandoned its advertising sales efforts in November 1982 following a change in management at the station, the report said. The six stations which sold commercial time received gross revenues of $4.4 million, but spent $1.4 million in "direct expenses" for sales and production. That left them with a total of $3 million, the report 874- TWO 230 BASELINE StWXinHnCfSfOSStUUtWTSSSS CttlINS WITH MC CD i rwwm shuw oo umitio io im iNOA0tNTS txciuoio PIC TUnl ilMl tUT kt PARAMOUNT iioo, (3.00 a a.oo) yiis. 9is Ji i (Si i too) jo, iM Aderentklndofgam f1llk' Chase takes his lai. ftjk 1 rrn i on H.M i 4 1 'bjAf NATIONAL VI ,7 mff I LAMPN'S xg, (3i30 a a.oo) iroo, to.

is fcis (am ti.oo rus. 10.13 "perm ir "Iftls TBI IIOHX HASS13SS" "PSYCHO II" By NORMAN BLACK Associated Press WASHINGTON A lmonth experiment during which nine public TV stations broadcast commercials came to an end with the stations raising an extra $3.7 million, a report issued Monday said. The report, prepared by the National Association of Public Television Stations, also said the nine participating stations "reported minimal community reactions to advertising." "We received very few complaints, maybe two or three letters from people who didn't like the commercials," said Nessa Forman, a spokeswoman for WHYY-TV in Philadelphia. "For us, it was very worthwhile in demonstrating another means of support for public broadcasting. Now we just have to wait and see what Congress does." The special experiment was authorized by Congress in 1901 when it created the Temporary Commission on Alternative Financing for Public Telecommunications.

The group was assigned to explore fund-raising options for public television that might compensate for recent federal budget cutbacks. It authorized the advertising experiment in March 1982; the test period ended June 30. The temporary commission, chaired by James H. Quello, a member of the Federal Communications Commission, now must prepare a final report to Congress on the experiment, along with a recommendation on whether advertising should be authorized for all public TV stations. That report is due Oct.

1. In the meantime, the public TV association has been monitoring the experiment on its own and issuing periodic reports. Monday's report was the first to offer preliminary totals on how the nine stations did. Under the terms of the experiment, the participat- OPEN 7:18 START DUSK CHHMKN 9" REDLANDS THEATRE SATMAY 4 SOKIAT TIMIS OUT BARGAIN MATINEES ONTMUHtl tUlHMHKKaithU ui sim twuMn utrmti mi MM HUMS! HUIWON IOHD cam nvcn a. 26653 if ol Atobomo HIGHLAND "KBIglT'tro) ALSO "CSA6CSSLATE2" ruiissi4 jnunw rid RETURN OF THEi 0O0000000000O0000O HIGHLAND TWINS 'SSS5 8 OiOO (PG) 1 1S, tilt, 44J, 7i, 1MX rs RlUlM)h1larllP SntW'tJIUJif 2:40,6:00 9:15 (R) "THE MAN WITH TWO BRAI3S" 420, 7:40 HorrntAjf 2:30, 6:30 10x30 (R) mmm" 423, 8:23 0 DID TRAOfCf rtxesa Jootcso 3 tie mi wo ro ana i it SlfootMOMFy ,10 niMU, un ti r.ao, mo u.too Q'w x.

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SAN aERNAIOINO SS9-J3J) NBC's 'Search' turns up empty; soap will air live Thursday NEW YORK (AP) It seems that someone swiped the tape for Thursday's episode of "Search for Tomorrow," so the cast and crew will have to do the show live for the first time in 15 years, NBC said Monday. Joanna Lee, executive producer of TV's longest-running daytime serial, said the tape and a copy, made July 22, were left over the weekend in the editing room at a Manhattan studio. They were gone when the crew showed up for work the following Monday. "There's no proof," she said, "but I'm convinced it's a theft." She suggested no motive for the apparent pilfering. There was no time in the soap's busy shooting schedule to redo the episode, Lee said, so it was decided to go live.

"Search for Tomorrow," introduced on CBS in September 1951, was broadcast live until 1968. The show moved to NBC in March of last year. The cast for the episode to be broadcast Thursday includes Larry Haines, who has played Stu Bergman since the early days of the show, as well as Cain DeVore, who will make his debut as Danny Walton. The live half-hour show at 12:30 p.m. EDT will follow a dress rehearsal at 11 a.m.

The show will air on a tape-delay basis at its regular time of 11:30 a.m. PDT on the West Coast, said a spokeswoman for NBC in Los Angeles. FiHway OH'Rimp Alabwn MnMnd lilt VAB GAMES' (M) Li PLUS PUSSYCAT THEATRES PRESENTS "Sufhuuj. iir FAMILY MAT1NEI Dally 2 P.M. All ati $1.50 "THE LAST UKICORM" An animated feature Off A UNIVERSAL PICTURE LMTty fTm i A UNIVERSAL PICTURE LMTty I (i) "CLASS PLUS STARTS FRIDAY "CASABLANCA" With Hollywood Ovttakes 1 I I CO-ED TEASERS Plus 2nd FEATURE PRINCESS SEKA ADULTS ONLY (x) IN COLOR I OMm Oimm 700, llww BREATHLESS 9:43 AST TIMES AT IIBCIWOWT KICM" mm s.AJ I PUiSCT 423 Strest' MS-B1? OcsnDsily tlowi MOVIE Sen Bamtfdlno Fraeway Citrus OM-Rame Fontana I22-037S Prtvnt Crime Call: CATCH HOTLINi i I I RATING GUIDE GENERAL AUDIENCE AH Apt Admit!) 383-5162 I II PARENTAL QUtOANCf 8UOOC8TCO MSomsMlrialMyNolB Suttstxs for Prs-Tssnsgars I I WA (anonymous tips) fonnnumninl tl.al OS, JM I I RESTRICTED UNDER 17 Rsqutrse Aooofnpiyiytng Parent or Adult guardian If you don't want to do it yourself, we'll be glad to come out and do it for you.

Of course, it's still free. And there's no obligation to make any of the re co ed i rove t.s To get a free Do-lt-Yourself Home Energy Survey Questionnaire, call the Gas Company at l-S(M)-332-44ol. toll free. Or fill out the coupon below and drop it in the mail. southern Let us put our tup California brains to work for These days, it seems that finding new ways to save energy takes a genius.

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If you live in a single-family home, we'll send you our Home Energy Survey questionnaire. Just till it out and mail it hack. Then, we put the information into our Home Energy Survey computer and mail the results back to you. You'll learn exactly where your home is wasting energy and what you can do to save energy. You'll also learn how much money each improvement can save and how long it will take for the improvements to pay for themselves.

The computer will even estimate how much it may cost to have the work done hy a contractor and how much it would cost to do it yourself. And it's all free. AND GET READY FOR WINTER. A Do-lt-Yourself Home Energy Survey is a great way to prepare for colder weather and higher energy hills. you.

After all. when you're trying to figure out how to save energy and money, two heads are better iTf VVIW QtaaDoj N00NEUNDER18 I I AautfcsrvwwsatswsThe8un A admitted 1 BBeHpHtf 0 OEo SAVE 40 60 I gas company than one. IF YuUTie TO ROTE OUraYS TO SAVE I PICE! 00 DBMS. CHOOSE YOUR FRAMES FROM ONE OF OUR THREE COLLECTIONS Collections include our entire line of designer and fashion eyeglass frames, now at special prices with the purchase of prescription lenses! Collection I $12.95 Reg. s24 to s33 Collection HI $29.95 Reg 59 to 74 Collection II 19.95 Reg 534 to s54 Otter ends August 27, 1983 7 i i 1 7.J..

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The Optical Department at Sears I HOME ENERGY SURVEY. I Please send me a do-it-yourself questionnaire. I (For single-family homes only.) I live in (check one): Single family Apartment building Mobile home I am served by a master meter. Mail to: I HOME ENERGY SURVEY ML 740A I Southern California Gas Company P.O. Box Terminal Annex, Los Aniks.

CA 90051 Gas Bill Acct. No. First Name Initial last Name Address City Zip Apt. No. I Home Phone Work Phone Ext.

No. I I RIVERSIDE 5261 Arlington Ave. Phone: 688-9400 SAN BERNARDINO Inland Center Phone: 884-1011 Satisfaction Guaranteed or Your Money Back.