Fort Worth Star-Telegram from Fort Worth, Texas • 50

I Section Fort Worth Star-Telegram I Saturday May 211994 Deal ARLINGTON MRST HU 2132 Collins 807 elbourne ucky onipu er Co 4817) 265-1883 lit 4817) 284-2060 GI 817 274-8817 MI 7 284 81 ele rating OA ears an 2 Location TIONWID FOR THE HOME OFFICE Make this or any PC a MEDIA PRO 4 486 PC PRO 1 I I 1 1 1 a i i 1 1-TItdt--- IIZ31 III I11 411 11 il I 1 oaxaoia 6' 1 111 y41111 '1 I 11 with our multi-media upgrade Panasonic Double Spin CD-ROM 16 Bit Stereo Soundcard Labtec CS180 Speakers CD Pak OW 10 popular titles) Intel 4861SX33 VILB 4 MD RAM 256K Cache 200 MB Hard Disk Drive 144 floppy disk drive 1439DP SVGA Monitor Microsoft Mouse Tower Case 230W PS 1 year warranty (parts labor) started to take hold in the TV business Stations in places including Milwaukee Honolulu and Grand Rapids Mich have forged marketing partnerships Rosser said Argyle's diversity in the North Texas market is expected to expand next year when it launches a cable TV channel in the region Rosser said As a result of federal rules instituted last year that force cable operators to pay compensation to carry broadcast signals KDFW was one of a handful of stations in the area to negotiate rights to operate a single cable channel "That's three avenues into people's homes through the television" Rosser said "That is a unique story that we can tell to both advertisers and program distributors and as laboratory for the types of programming the company plans to implement in Fort Worth-Dallas Ar- gyle Chief Executive Officer Bob Marbut said On election night for example Argyle used VC to broadcast ongoing election coverage by its KTBC news team KTBC broke into network programming only to deliver election updates Marbut said "It just helps us to serve both viewers and advertisers together because of the double choices" Mar-but said Two stations joining forces to market themselves to advertisers is common in the radio industry Locally for example FM stations KYNG (1053) and KSNN (949) pool their marketing efforts In recent years the trend also has uaes nc ts ST099111a these software titles these software titles i 1 1 61A A45 131(04 l'kkfrIS Financing and Corporate Leasing Available Prices Availability subject to change without notice I Al I All PF1 Cti VIA I systems: FCC Class Certified I From Page 1 programming is squeezed out of KDFW's schedule on Channel 4 because of its commitments as a net work affiliate Rosser said The working relationship between the two stations grew from agreements reached this year For example on April 25 KDFI added re-runs of the Murphy Brown and Taxi TV series after negotiating with KDFW which owns the local syndication rights for the situation comedies The two stations also are teaming to launch a new show in August ti- tied Sports Waves featuring former Dallas Cowboys Coach Jimmy Johnson and KDFW sports anchor Mike Doocy The show will air at 7 pm Mondays during foot' ball season on KDFI and KDFW will re-run the show at midnight after the completion of its network commitments The deal with KDFI is the latest ir a series of changes at KDFW which San Antonio-based Argyle television bought from Los Angeles-based Times Mirror Corp January Besides KDFW Argyle purchased WVTM the NBC affiliate in Birmingham Ala KTVI the ABC affiliate in St Louis: and KTBC the CBS affiliate in Austin This year Argyle also purchased KVC a low-powered independent station in Austin KVC has served Jim rst fifer 1Fcik rnr 11-7 (rMo SI to ab onstime lernarti Karat) ing I ties me an th' Ye Bes Medialips halation esto- 1'ori 1 tlarD' (Mtn I SOPER HOME IIIIICATIONMERTAINET IDOL! 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