Fort Worth Star-Telegram from Fort Worth, Texas • 55

Section MARKETS CLASSIFIED CROSSWORD FORT WORTH STAR-TELEGRAM Thursday February 13 1969 BUSIITESS Big Firms Wrestle Over Chips Name Buda Triumphs AMSTERDAM The Netherlands (AP) Benfica of Lisbon defeated Ajax of Amsterdam 3-1 Wednesday night in a first leg of the European soccer champions cup quarter-finals match STRICTLY Square Nabs BUSINESS Alexander Firm By GEORGE LAZARUS Chicaao Deily News Service Who would ever figure that food Goliath General Foods and suds giant Proctor Gamble would be wrestling over a "chap" called Pringles? By sheer coincidence (or was it) both companies recently began a new snack food under virtually the same Pringles name beat General Foods to the marketplace by a few months The company brought out its "Pringle's newfangled potato chips" in 1 111111illi II By RICHARD PANZERA Businwis Writr Square II Industries of Dallas has agreed to acquire all of the assets of the Alexander Sand and Gravel Co of Olney The acquisition which was for an undisclosed amount of cash was jointly announced by Robert Ditto Square II president and Alexander president of the Olney Company Assets included in the acquisition are three leases of sand and gravel reserves a truck fleet conveyor system and related production equipment The stakes are tremendous for both firms Snack foods are a booming business perhaps S3 billion a year product marks its entry into snack foods and potato chips already MONO-ayer business at retail There is plenty of competition with more than 200 potato chip makers Some firms do very well Chicago-based Jays Foods a strong regional marketer for example posted a 11-per cent gain in potato chip sales last year Meanwhile other firms are eyeing the market General Mills is bringing out a snack called the French Fried Potato Crisp The company says this snack has the crispness of a potato chip unresolved as both companies are tight-lipped on the subject A General Foods spokesman said "we're working out a settlement said it had reached an understanding with General Foods and "We anticipate they will change their name after est-- ma rket" Meanwhile both firms have agreed to promote their product names this way in test: "Pringle's" and General Foods "Pringles" General Foods won't say how its snack is thing in test canned potato chips reportedly has fared well Even as General Foods continues its test the firm is still promoting I name no matter how you spell it "Ilk ore'v Ill 'Iry i AP -)p 'Iv S- 1 Soo' 'T i ii I Jil 'I 4 A A a' CHARLES KIEFFER HENDERSON TOMMY TERRILL Jlt the Evansville (hid) market last Septeinher GF introduced its popcorn-flavored snack chip under the Pringles name in the St Louis area in December Marketing espionage being what it is today one easily surmise that somebody in marketing arsenal was doing some super sleuthing at General Foods Or vice versa After all sales competition today fosters the need for expert spy work Furthermore both companies are competitors in the coffee business markets Folger's General Foods sells Maxwell But both firms publicly say it was a coincidence ''We were really surprised" said a spokesman "You bet some eyebrows were raised around here when General Foods came out will its product" "It was an accident" contends General Foods Products aren't developed researched and tested overnight At least a year perhaps a longer period was in- volved in each project The name was conceived internally at both firms says Pringles was chosen "out of the hat" to promote a family name appeal This is particularly needed in the potato chip field The Pringles battle is still A dinner meeting of the American Food Salesmen Association of Fort Worth will be held at the Ramada Inn Northeast Thursday at 6:30 pm Hosts for the program will be the Kroger-Wyatt stores of Dallas and Fort Worth Mil Robinson grocery merchandiser for the Kroger Co will speak 'Profit Opportunities in Trod ing Pork Futures" Will be the subject of a free seminar to be presented Thursday rotb ruory 13th in the Lancaster Room of the Green Ocks Inn in Fort Worth Sid Hopkins of the Blackstone Hotel and Neal Hospers of the Worth Hotel have been named officers of the 46-member Independent Innkeepers International at a recent meeting in Acapulco Hopkins was named vice president of the organization while Hospers was elected to the board of directors I REAL ESTATE-PART TIME A Barnes Brokerage Corn pany commodity specialist will present on interaction pro gram highlighting pork bellies and eggs that will include a discussion of supply and de mand skort and long range trends and buy and sell recem mendetions 1 TERRILL PROMOTED TUMMY TERRILL Jr formerly on the classiticd advertising sales staff of the Star-Telegram has been promoted from manager of labor of the Dallas office of Kelly Services to labor manager in the firms Kansas City office Terrill is a graduate of Amon Carter High Shool and attended Texas Christian Prudential to Build Regional Office NtVARK (AP) The Prudential Insurance Co is going to build a $20 million regiona home office on a IX)-acre site in Upper Dublin Township Pa 15 miles north of Philadelphia The company has announced at its headquarters tare that it hopes to have the new facility part of its decentralization plan completed by 1971 It would furnish employment for 1800 persons recruited from the immediate vicinity Prudential said ground would be broke in September for the office to be known as the Central AtIantic home office The new office will administer operations in Pennsylvania Delaware Maryland the District of Columbia areas presently handled at Prudentiars offices here HENDERSON MADE MANAGER Henderson has been named Southwest territory manager for the MATIC Corp according to an announcement issued today by Miles Harrison president Henderson who will be headquartered in Car land will handle sales and customer service for the firms line of security lockers to clients in Texas Oklahoma Louisiana and New NO EXPERIENCE NECESSARY Notional company with local office needs part time sales people with evenings or weekends free no experience necessary as we will train you in sales and also give you real estate schooliNt 4o you can secure your Texas Real Estate license Generous Commission schedule will allow you to earn in excess of $400 to $500 per month part time at the some time learn a new profession at our expense Our company is developing a multi-million dollar lake project and we need your help INIERESTED MEN OR WOMEN CALL 261-8431 Dept for interview appointment TO OI Oke reservation for e1 voiurible terninoc cog Barnes Da itos office: 2776512 in Fort Wotth or 742-3961 in Dallas 313s AONA AAAAAA 11 I A 0AAAAll 41AA00 The board Of directors of the Commercial Metals Co of Dallas has declared a regular quarterly dividend of 15 cents per share Jacob Feldman president has announced The (fividend is payable March 28 to stockholders of record Feb '28 IMIMIIIMI Ben Weatherby and James "Itacky" Pearson have been appointed as sales representatives of the Paul lievere Life Insurance Co as part of the Fort Worth agency's expansion program Announcement of the appointments was made by Doug Kurbat manager of the office Weatherby is a former employe of General Dynamics Fort Worth and Pearson was employed by the city fire department P1 1 VALENTINE'S DAY Fort Worth Livestock The Texas Society of Professional Engineers have plans to extend the "good neighbor" policy with Mexico into the engineering profession A joint meeting of the TSPE members and Mexican Engineers is scheduled in Mexico City March 16-20 Howard Drew PE of Fort Worth is president of the state organization FS 'I 29 0 Z7 Imn Z9 CATTLE TTLE CAL1v9e00519 4011 Uclity commercal i tows vs 00-n 20 i i Cutler cows mostly 16 60-900 i Won-dressing cotter 1 I cows 4 Canner cows mostly lb 0016 60 Shy canner cows 12 00-I4 00 I Utdtv commerce1 bolls 213041 60: Good doe lb caves 25 60 FEEDER CATTLE CALvbs 1 C06: ce 465-50 lb steers AO 90-3100 Included among the more than 450 delegates to the annual state-wide sales conference of Employers Insurance of Texas are thirteen men from Fort Worth The men are Tom Beles' Ted Pearce Royce Nicar Rowe ()rand Carl Sanders David Harris Robert Bowers Robert Henry Jr Freddy Cox Clarence Redmon Jr Ben Allison Thomas Sparks and Kenneth 'Wilson SHOP THESE SWEETHEART CUTS FOR THAT MCA SPECIAL GUY OR GAL YOU2 VALEHTIHE WILL LOVE YOU FOR IT AHD YOUR BUDGET 'WILL TOOT PLUS VALUABLE SCOTTIE STAMPS BLICKABEE-MEARS NAMES SALESMAN The Buckabee-Mears Co of St Paul Minn has appointed a new technical sales representative in the Texas area Charles Kieffer will work out of the company office in St Paul until a permanent office site in the state is selected Duckabee-Mears produces sophisticated parts for the electronics and television industries r37- ite) NO fir tst BUDDIES 1) SPECIALS GOOD rrb3 13 Aro WC IM3 19 occl choce 465-550Io he3ers 23 9026 (4) 'Ch c4 770 300 lb vete Ea Yes 1475-38 50 Pe 170 lo batv steer calves 4000-45 00 o0d choce 295-420 lb hefer calves 25 00-28 00 1 Slahoard 375 lb he(er i calves 23 20 'Gro0 choice 345-475 lb! i i buil cal VPS 27 30-32 80 1 sta0d4rd low-000d bull calves 2500-2600 i I HOGS No 2 3 200-230 lb barrows (314 19 502075 1 No 2 4 230-275 lb barrows colts 1800-19001 No I 2 145-195 lb barrows I odts 1750-18 00 i No l'3 765-575 lb I sows 16 00-16 50 Few 360595 ib I boards )0 00300 No 23 )70 tb I feeder DIOS 16 00 SHEEP I i Chote 125 lb wooled i lambs 25 00 1 Good choice 86 lb shorh lambs 25 SO Good choice breedno ewes 9 50 I coLuitAs OSTIMIZT2 TWO MANTLE CHROME-2 SPEED FLOODLIGHT LIQUEFIER LIQUEFIER Charles Schwab president and chairman of the board of the Texstar Corp of Grand Prairie has reported that first quarter sales figures ended Dec 31 1968 amounted to 81112 million as compared to $576 million for the same period in 1947 Net earnings (loss) for the period are listed at 893474 as compared to a net loss of $374958 for the 1967 first quarter Schwab said the figure represented the lowest loss figure in the company's history for the first quarter period Texstar manufactures air conditioning equipment Carney Perry Co of Fort Worth has been named advertising agency for Montgomery Wards' Metro District 8 which encompasses the Dallas-Fort Worth area Announcement of the appointment was made by Robert Perry who explained that his organization will be responsible for all Montgomery Ward radio-television advertising in this area LAIITER11 MINDER 004' I $11398 0 95t UNION ALL METAL TACCLILE 0011 29 Circus Proposes Common Stock Offering 1' 5 GIANT pEE-Eliall PLASTIC PROCTOR CITATION FULLY AUTOMATIC 2SLICE TOASTEn 12 Houston Astrodome the Houston Astros baseball team and as the prospectus says 1enga2es in a variety of other sporting enterprises" Hofheinz along with Irvin Feld and Israel Feld obtaMed control of the circus from the Ring ling family in November 1967 for 9 million in ccsii I vin Feld was president of a Washington corporation called Super Shows which hs been merged with Ring-ling Bros Beginning this year the circus is operating as two similar units the Red and the Blue The Red unit opened in January and the Blue will open in March The circus has also recently vganized five subsidiaries to diversify into phonograph record production music publishing producing television shows operating quick-service restaurants and operat ing motels None is in operation yet Jer003 0 :1 4:522 EACH ''t 4' 20336 By RICHARD HALLORAN The Washington Post WASHINGTON Ringling Bros-Barnum and Bailey Circus which bills itself as the greatest show on earth" has for the first time proposed a public offering of common stock A prospectus filed with the securities and exchange commission calls for an issue of 346000 shares to be added to the 150000 shares nlw held privately The price of the public offering is reported to be $1750 per share although this is not stated in the prospectus The price could be less The estimated $405 million to be raised from the public sale will be used to pay off a $24 million loan and to retire part of all of $35 million in 7 per cent subordinated notes The remainder will be added to the working capital of the circus which has corpo rate headquarters in Washington Upon completion of the offering the public will own only 176 per cent of the c5mpany and will incur an immedime dilution in the book value of its stock The prospectus says no dividends will be paid The present shareholders in contrast will have an immediate increase in the value of their shares from the present $111 per share book value Because the exact price of the public offering has not yet been set the precise dilution and increase cannot be determined Chairman of the board Roy liofheinz also holds stock purchase warrants to buy 1554000 shares at an exercise price of $141 2-3 per share compared with the public price of about $1750 liofheinz also owns the M0 PREMIER 2-GAL A0MOvt ARMOUR'S VERTAGREEN WITH DIELDRIN CALI S'y WALL WITIMI SOAP DISH 1 ga El 0 alis 7 2 0 77 01 limmiti WS GARDEN Pomo 69 L5-1 1 0 80-LB 134 PIUS 1100011 COTUS "WI OK MO FULLY AUTOMATIC DOUBLE BED flin Emig DUAL CONTROL PROCTOR CITATION GTEAL11 a D2Y WMi TEMP -0- GUIDE d'antey t-- 11 Id! 1 I dkItg 11 1 dVattell'i Mhiedoisom A2 eyt fl Mills to Make War on The Big Conglomerates Onal 88 IlL A LIEEvi 1 59 0fRotqkv: KOMI STAMPS 07 --N1 t- 'rill 1 2201 44k 0 18-147 EkAciaLle It's there Elusive and not easy to find But the current issue of "New and Review" was designed to help get you there This report describes 5 specific stocks Bache Research has picked for their money-making potential You can get your copy by visiting the nearest Bache by mailing the coupon below Can you think of an easier way to find ideas that might lead you to where the money is? DE1 ARDOSIt'S COMPOSTID take-overs on terms favorable to the conglomerates He said that consideration should be given to the extent ta which interest deductions "should be allowed" to newly issued debt securities used to acquire the stock of another company in these conglomerate mergers He was referring to the fact that a conglomerate often makes a bid to stockholders for their shares in a company offering them a package including debentures which may pay more interest to the shareholder than he used to get in the form of dividends on his shares Corporations pay dividends out of their after-ax incomes while interest on debentures is deductible By buying up a major portion of a company's shares through a tender offer the conglomerate reduces the cost of keeping shareholders happy Wall Stree'crs who studied the text of Mills' release were left with the impression that the favorable tax treatment of intercorporale dividends might also be under scru'inv and in dangor of elimination By ROBERT METZ tr leet New York Times News Service NEW week's snowstorm and the resulting communications tie-up almost plowed under Rep Wilbur Mill's Monday declaration of war on the conglomerates Almost but not quite There was a little wireserv ice copy on the matter enough to startle and please the enemies of the conglomerates and to startle and dismay the conglomerates themselves but not enough to have a major impact on Wall Street's thinking Experienced observers were stariled that what OS printed had so little impact on the stock market After all Mills is a formidable man lie Is chairman of the House Ways and Means committee which is the key factor in tax-law change and his warning to the conglomerates was clear-cut and forceful Mills urged conglomerates to "go slow" if they were de pending on the tax laws for the success of their merger plans Ile aimed his shafts of criticism primarily at dehetrures which are often used to effect LONG NAPOLI HOUND POINT TALI RESIDENTIAL LOCI GET BACHE Co Pe rzz I 017 ri clPL-J 11ALIU1E Incorporated Members AU Leading Exchanges Founded 1879 1 070 291 99() 66 fA 810 Commerce Building Fort Worth Texot 76102 Tel (Don 61491 Wayne A Frey Asst alms ma owl Mtn 11111 rig no iiiiet 50411 SAG LWS-115201 4matwW0110 Please send me a complimentary copy of "New and St Mt MrsMs Addreso City State ecnvEn3 AILLItaagil Zip Zit Rome T'el Tel 1111 Mall MOO UM 111101M IPME ION OM SOO OMNI OMB UBE Win OMB OMR NM MEM.