Fort Worth Star-Telegram from Fort Worth, Texas • 83

New Channel 39 Goes on the Air in Area Monday Felt 4 196S Fort Worth STAR-TELEGRAM 9-G 1 4r -Noret lutt Felt 4 1968 Fort Worth STAR-TELEGRAM 9G i New Channel 39 Goes on the Air Area Monday A tivotl r-wil! '1? 11 s' 4 1 4 oiAtkil ----d-z i li k- I i 4 1 11 0v0 44- I 12 vbi :::1 an approach Channel 39 be lieves is new and fresh in this market and indeed unduplicated on a national scale as yet As the flagship of the anticipated Doubleday network of television stations this area's response to the concept of programming of Channel 39 will dictate the future of a great deal of television to be seen in other parts of the United States It should be an interesting experiment watch an approach Channel 39 be heves is new and fresh in this market and indeed undupli- cated on a national scale as yet As the flagship of the an ticipated Doubleday network of television stations this area's response to the concept of programming of Channel 39 will tate the future of a will lc peat deal of television to be seen in other parts of the ynited States It should be an interesting experiment :1 3- 444 (21 "-1 1 :7 4: le i I bt'() 444 Nm "4 1 114 -41 1 ''''''''1'7w 7: 7 kattamakaassaiiii6u2' Abtagut SHELDON TURNER Manager Whistles While He Works If however a tornado is nearby Channel 39 will be there in force Channel 39 also plans to take a firm editorial position on subjects of importance to citizens of the area whether these subjects be local or national in scope In addition to the shows named above Channel 39 has named Jo Holman prominent in Dallas social and fashion circles to act as "Mrs Channel 39" She will operate as "reporter at large" both in the field of social and civic happenings (where Channel 39 plans to be active indeed) and in the field of news of interest to women particularly from the large t7nd growing apparel industry In the field of community involvement it is Turner's contention that a telelvision station's first duty is to be a good citizen Channel 39 will become heavily involved in community projects of any beneficial nature whether they are charitable or civic In so doing it is believed that the segment of the television audience involved in such activities will be attracted to the Doubleday station In addition Channel 39 plans to be extremely active in politics not from a standpoint of taking sides but by offering a forum to any office seeker and his opponent who wish to irir discussions of their positions on public affairs All this coupled with an enormous library of first run motion pictures not yet seen in the Dallas area adds up to lf however a tornado is near- by Channel 39 will be there in force Channel 39 also plans to take a firm editorial position on subjects of importance to whether citizens of the area or na- these subjects be local tional in scope In addition to the shows named above Channel 39 has named Jo Holman prominent in Dallas social and fashion circles to act as "Mrs Chan- nel 39" She will operate as "reporter at large" both in STUDIOS OF BDTV CHANNEL 39 ARE LOCATED AT 3900 HARRY HINES BLVD IN DALLAS The area's newest television st at io KDTV-Channel 39 will start programming Monday at 9 am with a schedule emphasizing prim I sports business news movies talk variety and public affairs color-equipped UHF outlet headquartered in Dallas is owned and operated by the Doubleday Broadcasting Company Inc and transmits through a 1600-foot antenna-tower at Cedar Complete program schedules for Channel 39 are included in this week's issue of IT Star with the Sunday Star Telegram Sheldon Turner general manager of KDTV describes the station's programming approach as an 'Information Plus" policy Turner points out that there are really only three possible types of programming for a television station The first and most familiar in our present-day scheme of things is the entertainment concept best typified by the three network stations in the Dallas market plus the leading independent station Although these stations occasimally feature programs that educate or inform their primary reason for existence is entertainment This is an entirely valid concept and a highly successful one It is not however the only concept upon which success can be predicated Turner notes The second type of television station is the educational station represented in this area by Channel 13 This type of station offers specific instruction in specific fields for those interested in improving their educational level Channel 39 plans to offer an entirely new approach dubbed "Information plus being either entertainment or education the case may he The programming is frankly aimed at segments of the market not being served by present station programming chiefly the successful business executive the young career girl and the week-night-dedicated sports fan These segments of the The area's newest television a 1 KDTV-Channel 39 will start programming Mon- day at 9 am with a schedule emphasizing prime4Ime sports business news movies talk variety and public al fairs color equipped IIIIF outlet he in Dal- las the Doubleday Broadcasting is owned and operated by Company Inc and transmits through a antena 1600-foot n- tower at Cedar liill The guy who is heard whistling various tunes as he walks through the facilities of Channel 39 surveying the situation is the one who runs the place Sheldon Turner vice president and general manager of KDTV Turner was born in the Middle West but was reared in the East After completing his military obligation he enrolled in the University of Arizona and completed his college education at Upsala College in New Jersey lie and his wife Betty Lou live at 11452 Parkchester in Dallas They have two teenage daughters Lauren and Donna who currently are attending Iiillcrest High School Turner's career in broad casting began in 1951 in El Paso where he worked for KSET radio In 1953 he went to work for KROD-TV in the border city starting as a salesman and subsequently becoming sales manager station manager and general manager KROD was purchased by Doubleday Broadcasting in 1967 and in June Doubleday sent Turner to Dallas to manage their new station having lived half of his life in the West and half In the East he feels that this area offers an ideal blend of the best of both regions Turner hopes that Dallas will become the headquarters of Doubleday Broadcasting Company Paxton who will host "3000 Harry Hines" a studio interview show the purpose of which is the coverage of what's happening in Dallas and Fort Worth and in a sens "who's happening" Paxton vill interview anyone of interest who happens to be in this part of the Southwest whether it is a visiting national celebrity or a local dignitary currently in the news On a national level Channel 39 offers "The Woody Woodbury Show" an interview and variety show originating in Hollywood which will feature people and events both informative and entertaining Channel 39's news department headed by Alex Burton can only be described as ''free wheeling" Expressing monumental boredom with the rigid format customary on most TV stations ten minutes of news ten minutes of weather ten minutes of sports Burton plans instead to cover whatever is of major interest in Dallas no matter what the category If the weather is hot and sunny and bids fair to remain so for days this is scarcely sufficiently exciting to warrant more than a passing remark population happen to be among the most influential and affluent in our society Turner hopes that quality will be the chief characteristic of the audience attracted by Channel 39 A case in point is the extensive stock market program offered by the station This is a imique approach in which the television screen will carry the New York and American stock market tickers throughout the hours that the stock exchanges are open Thus the busy executive can keep on his desk at his office a small television set which will keep him constantly abreast of fast-breaking stock market developments This programming will be highlighted by five minutes of news each hour direct from the wires of the Wall Street Journal plus market rmalyses from time to time The "plus" in this programming is of course neophyte housewives who wish to become more knowledgable about investing: for students: or even for young business men just beginning to invest who find the recurring analyses an invaluable source of practical instruction At the other extreme Channel 39 Nvili present "Outra geous Opinions" by Helen Gurley Brown where the plus is entertainment pure and simple Mrs Brown's primary audience is the young career-girl reader of "Cosmopolitan" magazine which she edits but as her opinions (and those of her guests) range from the gasp-provoking to the highly amusing it is expected that the show will attract an extremely heterogeneous audience to say the least The third "undernourished" segment of the television audience according to Turner is the dedicated sports man (or woman) who will choose a sports event every time over the usual run of television entertainment For this man Channel 39 will offer a sports event every night at in depth such sports as hockey golf soccer tennis hunting even polo or skeet Shooting if the occasion warrants This programming will be under the direction of Frank Filesi who is well known and highly respected in the field of sports in the Southwest Personality programming is not forgotten on Channel 39 both on a local and national basis Locally the personality banner is carried by Tom f- 44 4- 4 i AT 9:00 AM ON FEBURARY 5 1968 A NEW BREED OF 0 TV VIEWER COMES 10 111 WORTH "S' s' NOW multiply your TV viewing pleasure RECEIVE ALL THE AVAILABLE CHANNELS I SEE ALL THE WONDERFUL PROGRAMS I I 0 4 ic' '4 Ai 1 0 4 multiply your TV viewing pleasure' 1 I) i 0 I 1 0 1 RECEIVE ALL THE AVAILABLE CHANNELS I I SEE ALL THE WONDERFUL PROGRAMS I 1 LI I eli (g) 1 0 In til 4 I 11(01111t 41 1 I 1 1 1- i ikli You can tell him by the set of his jaw He's strong-willed Youthful Dynamic He has a rare taste for the unusual particularly in his TV programming He wants up-tothe-minute stock market reports for example supplied by the Wall Street Journal He wants local college basketball games Bullfights from Mexico Hockey from Canada He wants first-run movies Foreign films News in depth There's a female Thirty-Niner too And for her opendiscussion shows like "Outrageous Opinions with Helen Gurley Brown" (She's the author of the controversial "Sex and the Single Or the Woody Woodbury Show from Hollywood You might even be a Thirty-Niner yourself How do you find out? You take a firm grip on that TV dial and twist until it reads Channel 39 Starting tomorrow You can tell him by the set of his jaw He's strongwilled Youthful Dynamic He has a rare taste for the unusual particularly in his TV programming He wants up-totheminute stock market reports for example supplied by the Wall Street Journal He wants local college basketball games Bullfights from Mexico Hockey from Canada He wants first-run movies Foreign films Nevvs in depth There's: female Thirty-Niner too And for her opendiscussion shows like "Outrageous Opinions with Helen Gurley Brown" the author of the controversial "Sex and the Single Or the Woody Woodbury Show from Hollywood You might even be a Thirty-Niner yourself How do you find out? You take a firm grip on that TV dial and twist until it reads Channel 39 Starting tomorrow NEW TV ANTENNA DISCOVERY! pi TV ANTENNA DISCOVERY ir (She's KDTV Serving Ft Worth-Dallas 771 0 1-7i Vzqlsq KDTV Serving Ft Worth-Dallas pulls in clear sharp pictures on CNA0E1113S )ulls in clear sharp pictures on CIA liEtiolEgos y- -7r -Ici ittettet DWPB Engineefett on fold tested on tocatioa Iwo by Ole Notionctily famous Fiticd mobile research laboratory In close cooperation with local TV Servicemen and TV Station Engineers delivers unprecedented signal gain end picture clarity rf your IV antenna is I more than 5 years old' obsolete and should be I replaced You are receiving an I inferior picture Remember your iv picture is no better than I your antenna I City TOIViSion Service Inc Rackrs Radio I TV Ride Ilea TV Appliance Jim Gunter TV Appliance Color TV Mart Sams Appliance Tom Handler Furniture Television Service Co Knox Poll Appliance Trail traits TV Radio Service A Better TV Service A But TV Service 'A -V- Cop Ellin Television I Apo Mantis Du lock TV Sales 4 Service Dow TV Seivice Inc McDonald Roche Television West Side Applionce Television IE Appliance Co Standard TV Service Kirby Television Service Southwestern TV Service Hurs Rodeo I Television Sales Anplinnce Service Center Bill Estop TV Service 1 4-5-8-11 21-27-33-39 the NEW (14 01 TS ANTENNA Ce Ust win noin A for --eered GREATER FORT WORT DALLAS AREA COMING IMO THE FINNEY COMPANY BEDFORD OHIO THE NM FOILMOST MANUFACTIME1 Of TN AWITNNAS THESE FIRMS WILL BE READY TO GIVE YOU DIE FINCO STORY FIRST McRae Tolovision Servico D-o Wool Electronics Cox TV Srvic Wedgwood IV Appliance Eighth Avenuo Rados Telovision Co Ruth Radio Television Serv lc Gateway TV Socvice I Solos Wert Park TV Srvico Arlington In Hoot Vil Ishii TV Apex Radio I Service WORTH ELECTRONICS INC EXCLUSIVE DISTRIBUTOR 3509 ROSEDALE PE 8-2103 i I 4-5-8-11 44 21-27-33-39 'i: (-7----: 4 i i Aiit' Ist It it iN ''''j 4 1 07 NItIlltt A -4k19F4) I l' 0 Sit 7:7117 I- I AL'IVI'''''C i'' 4 4 4 the NEvur wi i rfilhlptit ti 'I s'S' -4 ittettet IS At Al i)1- INL 1 II 1 1 0 2 i 1 i 1 1 heo by 44 ft 4 Alle Englneefett on fold tested on tocattoe ''''''Nkls' Ts A ik 1 vo i 074- tile Nationally famous 1 "1 NNA I i i "7' 1 a (5) 4 Sineered or 0 i for omphiol Wii FilINCOs mobile i Ho ea ri o- l' research laboratory i is REAT 1't h' 4 1 44e4' 1 f1 id sor i if in close cooperation with local IV A 7 41" IRO 11 soot" It 4 (47 Servicemen and TV Station Engineers i 's 4 WOR Ti rs''l tit 4 1 1 it DA 2::4 11 41' i delivers unprecedented signal gain rs t- 'V 4 7 aNel) f'' 114s lik" ler )1 4 A 4 1111 1 and pictart clarity 1 i 44 litsssk ii 2 4 i rf your TN antenna is er 1 i t4s' A EA At WV 401 1 a 40 4 )4tisfj12 mare than 5 years aid' II 1 11441-11' 4 1 I tt obsolete and should be 1 4 at fii4 (' 1 tfAS4tki 1li I poor 4'' 1 1 I 0 i replaced You are receiving an I f' A SI I orIti l' 1 1 I fr I '14 yi e''''4 i picture Remember yowl ''''''4 :1 I 0 i 4 i 0 -t picture is no better 1 ll 'i 7 I antenna I 1 of COMMIT IMP 24 macros I I 31 tte: 4 1' vi i 1 44 rzio I 08 fr a 1 AP 0 1 i it THE FTNNEy COMPANY BEDFORD OHIO 41 4e k-4 ti '-4-4 0' V' 4 THE Wows FOIEMOS MANutscrutnt OF TN ANTENNAS Is 4 1 11 -1 At" THESE FIRMS ILE BE READY TO kt 4' 1 t) it ktyt' i-1- (' tt7 NIVE YOU DIE FIN STORY FIRST CO HAN c----- i cFus0 14 litt '4 Pair '44440LYN' I eitZr et Ika'A Ali b4Rvi )441'11 's" 1' 74' City Television SerVICO hoc Cop Ellin Television I Aoplianr Dullite Television Service Mock TV Sales I Service D-n Warty Electronics ri re 1 Peo 444Irs''''''! el Ruckrs Rodio 1 TV 411 I Coe TV Servic No' 44 1 Ridellea TV I Aonliont Jim Gunter TV IL Appliance Color TV Mart Sams Appliance Tom Handler Furniture Television Service Co non a Poll AoBlion" Trail tali TV I Radio Service A Better Servce A Best TV Sery i ice Dow TV Sovice int McDonold Roche Television Welt Side Applionce Television I Appliance Co iinnelard TV Service itby Television Service Southwestern TV Service Nur Radio I Television Soles Anpce Service Cen Bill Estop TV Sery ter ice Wod9wood TV Appliance Eighth Avenue Radio I Television Co Radio Television Service Gateway TV Service I Solos Welt Park TV Service Arlington Boltotor Wilshire TV Apex Radio I TV Service 3509 ROSEDALE PE 8-2103 41 joy IIL 10erm'4(11) i 4 --441 I I 4-''' --t'e lIik 1 Ltd WORTH ELECTRONICS INC EXCLUSIVE DISTRIBUTOR I A 1.