The Ottawa Herald from Ottawa, Kansas • Page 11

"Cowboy Jeans" International By JEAN SPAIN WILSON AP Fashion Writer NEW YORK (AP) After a long period of disdain, American blue jeans, potato chips, popcorn and corn flakes have come into good graces in the Soviet Union. "Blue jeans' are not worn by Hollywood parasites as previously believed but-by Western cowboys in honest and hard work," the newsypaper. Isvestia informed its readers. The matter had been researched by Nikita Khruschev during his trip to the United States in 1959. He discovered the delights of the chips, corn and breakfast food at the same time.

Yet within four years since, the blue jean has undergone some style mutations which, considering his reaction to Can Can the Soviet Premier might not wholly approve. Even so, jeans 'are definitely A-OK with American women who claim to do as much hard work in them as cowboys. During World War Rosie the Riviter borrowed the trousers, for the assembly b'ne and when the men came home she continued to don hers for the spring housecleaning, the painting arid gardening. Meanwhile men were not only working, but playing hard in their denim dungarees. Their practi cal blue jeans went fishing, hunt ing, hiking, boating, riding, even elding.

Naturally, it was no time a all before females were jamming their gams into hardy jeans to join the sports. Indeed, blue jeans eventuallj became part of an anti-snob bism trend, called "the poo look," the girl who i knew could well afford chic, un cheap couture sportswear loy ally clung to her faded (on pur pose) jeans and the jeans stylish ly clung to her. Recently the Ivy league lads be gan to snip the legs off at the knee, leaving the edges frayed i hillbilly fashion. Needless say, the lasses did them on better by cutting them shorter Some neat misses stitched a hem line Others rolled the pants edges into cuff. A few diehard refused to shorten at all, bu tightened theirs instead.

Eyeing this activity was the jortswear industry which can take a style hint, especially 'hen being hit by it. Almost mmediately it was turning out enim jeans with the previously lome produced style changes milt-in. Now there are denim blue jeans jf every style and discription for every use. Poor rich girls till slide down ski slopes in them, md honest to goodness cowboys still wear them, but boating en- husiasts are now biggest cans customers. Let it be said here and now that a Virginia City, tailor inspired Levi Strauss to manufacture his now famous reveted levis in I860, more than 100 years ago.

We point this out because, even though Khrushchev may be temporarily alarmed at their new brevity, the Russians might grow to like blue jeans so much they may one day get around to claiming they invented them. THE OTTAWA HERALD Monday, July 1, 1963 TAKES FOREST WITH HIM John Reynolds, of Topeka, likes the cool of the forest, so be takes part of it along on his earth-moving machine while working on an industrial site near Topeka. He thinks the small tree is much cooler than a store, bought umbrella. (AP Photo) BIGGEST Refrigerator Sale IN OTTAWA (All Refrigerators Listed are Slightly Used With New Guarantee) 2-1961 Hotpoint Refrigerator- Freezers 1961 Westinghouse Refrigerator 1962 General Electric Refrigerator-Freezer All These Will Be Sold Less Than PRICE WITH NEW GUARANTEE ALSO 3 Brand New General Electric Refrigerators Than Less 1 2 PRICE (These are slightly damaged new refrigerators) Nothing Dawn and No Payments Until The First Frost "The Small Store With The Big Deal" WHITE'S Furniture Appliance Your Franchisee! G.E. Dealer 330 S.

Main CH 2-4637 OUR STORE NYLONS 60 Gauge 15 Denier 2 to II Beigetone and Tantone 3 $1. Ladies PANTIES Sizes 8-9-10 Attractive Pastels 39c Value 27 WITH Ladies' Cotton HANKIES Values to I9c Size Wide Assortment 9 VALUES I Sheer Rayon Georgette HEAD SCARFS Just Arrived! JEWELRY Necklaces Earrings Bracelets at Scott's Values to $1.00 37' Size 14 Colors From which to Choose. Regularly 59c each at Scott's only. each 37 Seamless NYLONS Size to 11 Beigetone Tantone 400 Needle 37 Pr. Regular $2.49 BOBBY Home Permanents with Bobby Pins 30 rollers and styling book This Week Only Prang Water Colors 4 colors plus brush Reg.

89c Value HAIR Accessories Barettes Bandeaus Many Other Items Scott's Price 9c Ea. Folger's COFFEE 57c Limit 2-Lbs. Lb. Reg. $1.00 Imperial YO-YO Our Best Seller This Week Only 77c 2-Lb.

Pkg. Fresh COOKIES Fig Bars Lb. Sandwich iL Pkgs. Hazel Bishop Hair Spray Only 28c Cannon Wash Cloths Heavy Quality 6 Colors 8c Ea. Carload Towel Sale by Cannon Window Pane Check 20" 40" 3 For Solid Color 58c Wide Stripes Heavy Stripes OOC 22" 44" Just Arrived! LUGGAGE Overnight Case Pullman Case Vanity Case Your Choice $4.47 Ea.

All Three Pieces For Only $12.99 Salt Water TAFFY 9 Flavors Reg, 39c Ltt. Fresh Extra good and good for you. 4 Scott's Price 27c Lb. 20" 2-Speed Window FANS This week only at this price $13.88 Kleenex TISSUE 400 Count Box At Scott's only White Pink 5 for 99c Coloring Books Just Arrived Reg.29c Value 17 This Week Only Lawn Chairs $3.44 Chaise Lounge $6.88 Reading Books SAVE Wide Assortment Regular 15cc each DRAWING Will Be Sat. at 4:30 P.M.

1st Prize $15.97 G.E. Radio 2nd Prize $7.77 Chaise Lounge 3rd Prize $3.77 Lawn Chair Clip and bring to Scott's for drawing, Name Address.