The Miami Herald from Miami, Florida on July 22, 1995 · 19
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The Miami Herald from Miami, Florida · 19

Publication:
Location:
Miami, Florida
Issue Date:
Saturday, July 22, 1995
Page:
19
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SATURDAY JULY 22 1995 THE HERALD 19A Barney attraction debuts at Universal Studios Florida M BARNEY FROM 1A likes of Universal Sea World and other attractions to lure visitors out of the Magic Kingdom Universal is banking on a simple marketing principle: When Barney debuts in Universal’s nationwide TV advertising mix it may become tough for families with young children to vacation in Orlando without taking the ht-tlest ones to see Barney — or at least without hearing about it Once in the Barney den at Universal guests are entertained by a pre-show starring a new Barney colleague Mr Peekaboo the bumbling scientist Then they step through a curtain of rain to meet the saurian star in a the-ater-in-the-round made to look like a park A circle of trees twinkle with tiny lights The sky and season change magically from night to day and from summer to fall to winter to spring Added effects: rain and wind falling leaves and falling snow Rising dramatically in the middle of the room comes Barney himself After the show children enter an innovative interactive play area with trees with wooden xylophone notes hanging from their limbs tree stumps that are really bongo drums a crawl-through sand castle stepping stones that emit cartoon sounds and a play train with an intercom from locomotive to caboose Alternative to violent TV In an age of concern over Power Rangers and increasingly dark cartoon fare Barney is all goodness and light In a typical 30-minute TV segment a Yale University study found Barney delivered an average of 100 identifiable educational messages well above other children’s show's like Mr Rogers and Sesame Street Barney teaches numbers words colors and concepts like love respect patriotism “He is such a good alternative to the violence in cartoons and other television” said Dee Dee Turner an Orlando mom who The 6-foot-4-inch icon of toddler TV is the feature character in a new attraction believed to be the first to target the 12-month to 5-year-old audience allows her daughter Alhe 2 to watch television only an hour a day “Barney is loving accepting of all people tolerant of all families he teaches good family values” He is the undisputed king of kids’ programming in the competitive 2- to 5-year old market said Dana Goldberg PBS spokesperson A marketing phenomenon Introduced just three years ago Barney’s 1 34 market share tops Power Rangers with 116 Sesame Street with 95 Anamamacs with 82 and Mr Rogers with 79 Barney’s audience share of 13 4 means that 2 2 million of the 1 6 million 2- to 5-year-olds watching TV when the rating was done were tuned into Barney Barney’s videos have sold 30 million copies A dozen of the top 100 best selling videos in 1994 were Barney movies and seven of the top dozen bestselling children’s videos in 1993 were Barney’s according to VideoScan magazine But nobody had yet used Barney to lure kids to a theme park Tom Williams watched his own children then 2 and 5 become Barney fans after the dinosaur’s debut in 1993 “I also saw other people’s kids reacting and I thought to myselt ’W'e’ve got to do something with Barney”’ said Williams chief operating officer of Universal Studios Florida Universal did market studies and watched Barney parades at Universal “W'e found he is exactly right for that segment of our guests W’e have never had anything specifically for children that young ” Like Casper the Friendly Ghost was to kids who grew up in the 1950s Barney represents the opposite of a more violent fearful bogey man "Dinosaurs are big frightening creatures that Barney brings down to size and translates into something that is not scary' not something to be afraid of but something friendly” Rothe said To mothers like Theresa Thyne whose daughters Maggie 4 and Isabel 22 months who played for an hour in Barney’s Park last week the S30 to $50 they’ll pay may be well worth the cost Herald Researcher Michael Clark contributed to this report 1 uu u uyuuu u &J i-'ntyjiniry flew Pries and Performance! ITmdows 95 Certified! t i f 4 v - r ' is ! v 8 7: -srx- vzKd ere j t A & J'— o j Pentium Intel Inside and Pentium Processor logos are trademarte of Intel Corporation Packard Bell m Rrrsjpj 15k Pentium Packard Bell Multimedia Computer With Intel® 75 MHz Pentium® Processor Quad-speed CD-ROM drive 1-year limited warranty 8 MB RAM expandable to Monitor sold separately 72 MB 365-015 16-bit stereo sound card with SRS (3-D Surround Sound) and speakers Packard Bell Super VGA 1 4 4 bps faxmodem with Color Monitor voice messaging 637-959 23900 mzmm 50 MB Hard Driv I rf ! ” V r- sc Software Included With Both Packard Bell Computers! 1 HEWLETT PACKARD Authorized Dealer Hewlett-Packard DeskJet £500 Color Ink Jet Printer Thermal ink jet 4 ppm 270 cpsatlOcpi 600 x 600 dpi monochrome300 x 300 dpi color OS2 and Windows compatible Built-in color with colorsmart technology 8 built-in fonts for DOS fa 1 4 for Windows J if ft U 3-year warranty V Ai i fj jjfz 100-958 Packard Bell Multimedia Computer With Intel® 100 MHz Pentium® Processor Quad-speed CD-ROM drive 8 MB RAM expandable to 72 MB 16-bit stereo sound card with SRS (3-D Surround Sound) and speakers 144 bps faxmodem with voice messaging 1-year limited warranty Monitor sold separately 365-031 Packard Bell Super VGA Color Monitor 637-959 23900 VBF -- io Lexmark Medley 4x PrinterFaxScannerCopierTelephone Color ink jet capability 6 pages per minute (fastest available) Sends and receives faxes even while printing True 300 x 300 dpi with 256 grayscale scanning and copying d Optional color cartridge prints over 16 million colors Prints on envelopes labels transparencies and greeting card stock Compatible with all Windows and most DOS software Comes with self-loading Windows software for PC scanning and faxing Easy-to-use with a toll-free support line 1-year Lexmark Express Warranty with next business day replacement Made in the USA 672-618 List 933 CO YMillIl ‘Am r ' C' Lexmark ABV ANTMO THE AT Of fttWTWO Lexmark 4076 Black Cartridge 674-226 List 3195 2799 Color Cartridge ’ 674-234 List 3795 3399 T’ wtlen P U5e °r 0(ien an 0filce ot Personal Credit Account The Technology Card to purchase any Computer Business Machine or Fumiture- SSL APR if n? TpWmf Snal wllbe crefllIed to your account if these promotional puronases arc paid in full wrthm this penod APR 18 0 in CO IA ME NC & Wl and 21 3 in all other states Mm FINANCE CHARGE of $ 50 may be assessed Credit subject to approval by Monogram Credit Bank of Georgia for Store Hours A”d Locations 1 -833-557-CEPQT (1 800 557-3376) Try our new automated interactive telephone and fax information service ncfnriEnv 1 -SC3-EB5-8S03 UcLIVcKY F2E1-M-68S-551Q AH phone orders received by 5pm (Mon Fn ) and all fax ordera received by 3pm (Mon -Fn ) are delivered the next businss day All orders received on Saturday and Sundav are delivered the following Tuesday Some restrictions may apply outside local trading areas osirm Jiy rt’QlJC 3' 1 13 f "V 3 Office Depot Credit Card and Technology Card WE’LL BEAT THEIR PRICE! If you see an identical Hem advertised at a lower pnee show us the current advertisement and you’ll get the lower price plus SO of the difference as a credit toward your purchase when you buy it from us (maximum $50 credit) Item must be in stock Ad errors closeouts and clearances do not qualify - - - - - MMM - - — - - - AA AUIU A A A A a A AAJ AAA

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