Fort Worth Star-Telegram from Fort Worth, Texas • 77

'v -110 4 47 "---r TSWVIIII row! ploono A l'I'''' a 11 1 I 4" i i 1 4 '''4 i4'4 1 It 'ti ') i 1 In i i IJ Starlblegram Cl FRIDAY MORNING AUGUST 9 1985 win re 0 Din 41'1 0 10 I re It 4 FORTWORTI-I WELCOME THOME By JEFF GUINN Star-Telegram Writer The first results of the Fort Worth Corp's "Fort Worth Welcome Home" public relations campaign are beginning to appear in major US newspapers in the form of stories about the city Stories about Fort Worth and its effort to shed its "Dallas suburb" image have appeared in recent weeks in The New York Times and the Chicago Tribune the public relations firm hired by the Fort Worth Corp told Chamber of Commerce directors Thursday Burson-Marsteller was hired last September by the Fort Worth Corp an invitation-only group of local business leaders and unveiled its "Fort Worth Welcome Home" marketing program in February One of the things the firm is doing is trying to convince editors and writers at major publications that there are interesting stories that could be written about Fort Worth Burson-Marsteller's budget for its first 15 months of work on the "Fort Worth Welcome Home" project is $18 million Joseph Grant founder and chairman of the Fort Worth Corp and chairman of Texas American BankFort Worth said BursonMarsteller's services cost the Fort Worth Corp $240000 in 1984 and $801000 so far in 1985 "The majority of the funds so far this year have been spent by the company in establishing Fort Worth news bureaus (at Burson-Marsteller offices around the country)" Grant said "There have also been the costs of developing a brochure and a video Beginning in September our advertising purchase numbers will get pretty large We'll spend $400000 a month on advertising starting in September" Ads touting Fort Worth as a good place is which to "grow" businesses and families will be placed in various area editions of The Wall Street Journal Forbes magazine and several other publications specializing in business relocation information Fort Worth Corp members have pledged $3 million to a three-year marketing effort on behalf of Fort Worth as a fine place in which to live and do business Business relocation prospects attracted by Fort Worth Corp-funded public relations ef forts will become the responsibility of Wayne Sterling the chamber of commerce director of economic development "Through our efforts we want to get Fort Worth on the short list for companies considering relocation" said company vice president Ron Kelly "That's as far as we can take it Then the people from the city must sell themselves" One of two New York Times stories which later was printed in newspapers around the nation spent several paragraphs quoting Please see FIV campaign on Page 8 "We're right on schedule" said Ken Trantkowski senior vice president of the Chicago-based BursonMarsteller public relations firm "We set a schedule in February to work at getting the right coverage and we're on time" l' A 4 ''7 ft '-k 4bt 1:7 ii 1 i 4LtV3 4 il 7 0 I slitifrOo 0r or ea chWfle Fort firm buys At Sakowitz store Tulsa Oklahoma i''''' 1 City A 'I :1 1 14 4- IV 41 Meacham Fort 1 f'lli'''''' 'I' Worth I Abilene 4 :0 ntrillopli 0 San Antonio i 0 Austin Austin clnotnetrin-ental 0 Houston Hobby I Houston Hobby 0 Houston Intercontinental San Antonio 0-5774-17-72'71 I 1 0 r1'4 '-z- 4 tii t'im4t-4 i 0 Oklahoma City August 19 0 Tulsa August 19 September 4 Star-TelegramDON COOK 0 San Antonio 0 Austin 0 Houston Hobby 0 Houston Intercontinental 0 Oklahoma City August 0 Tulsa August 19 0 Abilene September 4 19 Fort Worth Austin a Inter continental Hobby Houston San Antonio Star-TelegramDON COOK Fort Worth Air adding to flights Company to provide 3 more destinations By DAN REED Star-Telegram Writer Fort Worth Airlines will begin flights from Meacham Field to Oklahoma City and Tulsa on Aug 19 and to Abilene on Sept 4 the airline announced Thursday The expansion will create a small hub operation at Meacham Field where arriving passengers can make connections on departing flights to other cities said Sheldon Srulevitch Fort Worth Air's executive vice president lie said he expects this connecting service through Fort Worth to become popular with passengers flying between the three new destinations and Houston where Fort Worth Air already serves both Intercontinental Airport and Hobby Airport Fort Worth Air also flies to Austin and San Antonio The introductory fare between Fort Worth and Oklahoma City or Tulsa will be $25 one way until Sept 15 After thatthe fare will be $32 one way The fare between Fort Worth and Abilene will be $37 one way There will be two daily round trips between Fort Worth and both Oklaholba City and Abilene and one daily round trip between Fort Worth and Tulsa Flights between Abilene and San Antonio or Austin will cost $49 one By JIM FUQUAY Star-Telegram Writer Dunlap Co a Fort Worth-based retailer that owns the Stripling Cox store chain has agreed to buy the Amarillo store of Sakowitz the high-fashion Texas retail chain that declared Chapter 11 bankruptcy last week Lloyd Tidmore vice president and general manager of the Stripling Cox stores confirmed Dunlap's purchase of the Amarillo Sakowitz on Thursday Roy Fly manager of the Amarillo store said the store will close Monday for inventory then reopen Tuesday under the Dunlap's name He said the store has remained open following the Aug 1 filing of Sakowitz' bankruptcy petition Fly said Dunlap plans to revamp the merchandise mix of the Amarillo store "Sakowitz went from middle to extremely high prices" he said "We're still going to operate this as a fine specialty store but we'll go a little more with the meat and poiatoes for this market" he said He said Dunlap will concentrate on goods whose prices range from moderate to expensive "We're extremely low on inventory right now What we have will stay But there's already mer Fort Worth Air's service should be more convenient for Tarrant County travelers "In the Abilene market we expect to pick up a lot of traffic from the roads" Srulevitch said "Abilene is not a terribly large city but it's far enough out there that if a guy wants to go out and come back in one day he has to fly You can't drive it and get any appreciable amount of business done" Abilene is about 150 miles west of Fort Worth Fort Worth Air will not have to The royalty was the late Princess Grace of Monaco The celebrities included John Wayne If President Reagan appears at the picnic as planned it apparently won't be his first taste of El Chico food Wendy Petty an El Chico representative said the company has a picture of the president at an El Chico restaurant location in Shreveport La It was shot during the 19405 when Reagan was working as a movie actor While Cuellar long has supported Reagan the quality of the food not campaign contributions led to the catering job said Petty It's not the company's first Washington soiree Last year 700 politicos enjoyed El Chico's fare El Chico to cater White House picnic fall in profit is first since 1952 add new aircraft to accommodate the new flights Srulevitch said But future expansion to medium and large cities within about 300 miles the range of the airline's 60-passenger turboprop aircraft likely will require additional planes Fort Worth Airlines is a privately owned company that began service in mid-December Although company officials don't expect to make a profit during their first year they have said the airline is filling slightly more than half its seats which they said is better than projected at a Washington country-western bar called Bronco Billy's Guests at the annual White House picnic will be offered chicken fajitas and carne asada a marinated steak broiled on mesquite grills set up on the White House lawn Petty insists the ingredients will be exactly the same as you'd eat at the El Chico in Fort Worth or any of the chain's 97 locations But in this case everything down to the tortilla chips and hot sauce will have to be cleared by the Secret Service For security reasons the White House will order the ingredients directly from El Chico's suppliers But that has led to concerns about quality quarters is on Fort Worth's west side Officials of Marketing Mangement and Brown Williamson de-dined to comment specifically on the reasons for the new arrangement Chairman Herbert Pease of Marketing Management said that the switch to Brown and Williamson was "a business decision that we don't care to discuss in detail" But spokesman Jim Lott of Brown Williamson said "We are excited by the prospects for generic brands" Lott said Brown Williamson will manufacture the cigarettes at its plant in Macon Ga Marketing Management will distribute the product Marketing Management also markets private label and generic goods such as crackers salad dressing dishwashing liquid and paper towels Since their introduction in 1982 generic cigarettes have taken an increasingly larger portion of the US cigarette market In 1983 the first year tliat sales of generic cigarettes could be measured they drew 33 chandise rolling our way" Fly said Dunlap owns 32 stores in Texas Missouri New Mexico and Oklahoma Most of its West Texas stores operate under the Dunlap name The company moved its headquarters from Lubbock to Fort Worth in 1977 Fly said the purchase followed several weeks of negotiations Robert Sakowitz said last week his stores had to reorganize after suffering heavy financial losses following an ambitious expansion plan that went sour Sakowitz said his stores were concentrated in cities that depended on the oil industry which suffered a sudden decline in 1982 Sakowitz had said he would examine the chain's 23 stores and boutiques and likely close or sell in- dividual locations Sakowita earlier this week closed its boutique store in Dallas' Highland Park community Although Sakowitz blamed the oil bust for his troubles Dunlap also operates in oil-dependent markets Fly said and yet seems to have escaped the damage that did in Sakowitz "They've got stores in Odessa Midland Tulsa Dunlap is familiar with this type of market" Fly said Dunlap also has stores in Pampa Wichita Falls and Lubbock company's 5 percent increase in worldwide net sales to $135 billion from $129 billion a year earlier In the final quarter of fiscal 1985 Procter Gamble's earnings plunged 37 percent to $115 million vs $183 million for the same period in 1984 Earnings per share for the quarter were 69 cents down from $110 a year earlier The company's worldwide sales in the quarter ended June 30 were $334 billion a 3 percent increase from $325 billion for the same period in 1984 Despite the earnings decline paid stock dividends of $260 per share for the year up from $240 the previous year Itortr4417eliks outlet (Percent of volume) Convenience: Other: 7 Drug: 10 Vending: 10 SOURCE: Brown Williamson Tobacco Co Star-Thiegram statistical guidepost Most generics are sold under either the GPC Approved brand or simply packages By STEPHEN RASSENFOSS star-Telegram Writer Jaded Washington socialites who would hesitate to sully their refined palates at an El Chico restaurant may soon get a tasteof the chain's Tex-Mex food compliments of President Reagan The Dallas-based restaurant chain announced Thursday it will cater the annual Congressional picnic scheduled for Sept 18 on the south lawn of the White House White House press officials were mum on the subject explaining they don't discuss events more than a month before they occur But can President Reagan weather a meal of hot sauce and way Flights between Abilene and either Houston airport will cost $69 one way Flights between Oklahoma City or Tulsa and all points south of Fort Worth will cost $49 one way All those flights stop in Fort Worth Although several major airlines serve Oklahoma City a nd Tulsa from DallasFort Worth Airport Srulevitch said Fort Worth Air's fares will be about half those of the big airlines And he said that Southwest Airlines offers a similar low fare to the Oklahoma cities out of Love Field near downtown Dallas but El pico de gallo? "We haven't been talking about his diet" said one White House spokeswoman who asked not to be identified While this picnic may be one wayward step for White House cuisine the meal for 1100 is being treated as a giant leap for El Chico Corp "Throughout our 45 years we've served our Tex-Mex food to royalty and celebrities but this is by far our finest hour" stated El Chico President Gilbert Cuellar Sr in a press release announcing the job MUSIC TELEVISION buyouts often call for certain managers of the target company to join in the acquisition and that is the case in the MTV Networks proposal MTV Networks mainly provides three programs for cable TV: MTV (Music Television) a music video channel Nickelodeon a children's channel and VH-1 another music video channel that was launched in January Both MTV and Nickelodeon were reaching more than 24 million cable-TV subscribers at the end of 1984 industry analysts estimate In the first six months of 1985 MTV Networks reported profit of $715 million on revenue of $646 million Forstmann Little's offer comes one year after MTV Networks' principal owner Warner Amex Cable Communications sold 34 percent of MTV Netyorks' stock or 513 million shares td the public Generic cigarettes mean big business AATV gets million offer Associated Press CINCINNATI Procter Gamble Co on Thursday reported its first annual decline year-to-year in profit since 1952 citing heavy investment in new products But at least one analyst said is being hurt by competitors in the company's traditionally strong product markets Procter Gamble said its fiscal 1985 net earnings plunged 29 percent to $635 million from $890 million the previous year Per-share profit for the year ended June 30 was $380 compared with $535 the previous year The fiscal 1985 earnings decline not unexpected came during the Ti -two to 53 Cigarette sales by retail Supermarket: 35 Gas Station: 8 Discount: 6 percent of US sales That figure rose to 57 percent last year and is estimated at 65 percent this year according Ito the Maxwell Report the cigarette industry's principal Supermarket: 35 40 Gas Station: 8 Grocery: 9 Corr 1500 Dr Grocery: 9 15 By DAN FILLER Star-Telegram Writer Generic cigarettes might come in black-and-white packages but they mean plenty of green for the tobacco company that lands the production contract for cigarettes distributed nationwide by a Fort Worth company Marketing Management Inc which distributes numerous generic products said Thursday it has awarded Brown Williamson Tobacco Co of Louisville Ky the contract to manufacture its generic cigarettes Previously Liggett Myers produced the cigarettes The contract switch is expected to have a significant impact on the nation's cigarette industry The contract is estimated to be worth about $270 million or 1 pecent of the $27 billion US cigarette market It coy- ers the production of about 20 percent of the generic cigarette market which presently is claims more than 6 percent of all cigarette sales Marketing Management sells the cigaretto under its ApprovedViabel The company's head Associated Press NEW YORK MTV Networks Inc which operates the Music Tele- vision channel on cable TV said Thursday it received a $469 million takeover offer from Forstmann Lit tie Co and certain MTV Networks executives wry Networks said its directors would study the offer which calls for the Forstmann Little group to pay $31 a share for all of MTV Networks' stock A year ago a third of that stock was sold to the public for $15 a share Forstmann Little is a privately held investment firm in New York that specializes in taking companies private through leveraged buyouts In a leveraged buyout a company is acquired largely with borrowed funds that are repaid either from the target company's operating rev enue or from the sale of its assets Burt Solomon an MTV Networks spokesman declined to say whether the MTV Networks proposal was a Idiyeraged buyoutyHowever such 4.