Fort Worth Star-Telegram from Fort Worth, Texas • 41

ED MERCHANT SAYS 7 I 11 I(A IS II I I )HI it I iI 1411 It At44-77tti 44 4s A '4 Vni 11 lit '611RitV! 0 41Mtpi fir C90 01114 IINC-1 ti a 1AturAt oz1-11- rt iN1 AC 110 MiCOi oziD itAR) 4 Itsimv4 tu4104 tta ni I-map -V'(1101z tAZIP 6C 1984 FORT WORTH STAR-TELEGRAM I MONDAY MORNING OCTOBER 1 1984 Channel 27 is hoping to head iern off at the pass Television Wilson House Leveling Co Specializing in Slab foundation repair cracked brick repaired slab or pier beam brick or frame houses In business in Tarrant Co since 1962 We appreciate your business Tom Wilson owner 284-2956 DALE CvlAgrEFeirrOURSES Soo how this famous course con benefit youl CALL FOR MORE INFORMATION More poise and self-confidence Greater skill in selling your ideas Overcome fear of an audience Leadership relations Coping with tension and worry Altitude (and more) 831-0018 pesented by Ken Day Assoc fp it a ii ti ii ii 1 4 1 I 6C 1984 FORT WORTH STAR-TELEGRAM III MONDAY MORNING OCTOBER 1 1984 I -'--------1-1--) iERO1MiT "14 IMSIMMMNOW AM Television 1t SAYS 1 I ss 4 1'011411M- MEE" ALVal tag IsT 'Int ZVI 0 "Ile N21 4 i Channel 27 is hoping to pNi 4 ---7 4 -0 MIN I "1tr 41iiit VS14- Ili I lit 4 4imtp ti 0 0144 UM oti i fottilTaC I 4 I head em off at the ass House Leveling Co ii 6iTrAth Wilson 1 -rautgm 0 (13-3-01 i Specializing in I Slab foundation repair raised- 40 11 leveled-piered cracked brick ir l''' Conce 62We appc repaired slab or pier beam brick or frame houses In business in Tarrant ----) a 11-1 I IIIIRTFA si 19 reiate your 1 00 business Tom Wilson owner li 44'471A 00 284-2956 l''' I gilt I worp gig ig-ta '1' 'k-il '-st '''7''4: 4 tl World Famous 4 I ts-SiMVPI'eJit31-31014' '414VI 01nt iI DALE CARNEGIE COURSES 11 1 1-i-altvp rti in 1 See how CA lbw femme course can benefit youl LL FOR MORE INFORMATION 4N a Ma tz a A TO if More poise and self-confidence ft '1 Greater skill in selling your ideas 1 Overcome fear of an audience 1 Coping with tension and worry Leadership relations 1 1 s- 4 me Attitude (and more) rN pl 8310018 i Plosonted by Kon Day 4 Assoc i 1 li 1 1 15 million TV homes and an extraordinary advertising climate $300 million in spot sales" McKay noted "I'd settle for 3 percent of that" "The independent TV universe has changed so incredibly in so short a time" he said "Until recently this was an under-served market with just the three network affiliates and Channel 11 Now with so many new independents it may seem crowded but it's going to keep growing and evolving In 10 or 15 years Dallas-Fort Worth will be another Los Angeles" Until he became president and chief executive officer of KDFITV McKay had spent his television career with big network stations He was general manager of the CBS-owned and -operated station in St Louis before coming to Dallas in 1980 to manage Channel 4 "It helps that we're working plowed ground here" he said "Because of the other independents there's a lot moreconsciousness about independent television than there used to be a lot more viewer and advertiser acceptance "So although it's tough to have so much established competition in another way it makes things easier" 15 million TV homes and an ex- traordinary advertising climate $300 million in spot sales McKay settle for 3 per- cent of that" "The independent TV uni- verse has changed so incredibly in so short a time" he said "Until recently this was an under- served market with just the three network affiliates and Channel 11 Now with so many new independents it may seem crowded but it's going to keep growing and evolving In 10 or 15 years Dallas Fort Worth will be another Los Angeles" resident and Until he became of KDFI- chief executive officer TV McKay had spent his televi- sion career with big network sta- bons He was general manager of the CBS-owned and -operated station in St Louis before com- ing to Dallas in 1980 to manage Channel 4 0 It helps that we're working plowed ground here" he said of the other independ- ents theres a lot moreconsciou 's- ness about independent televi sion than there used to be a lot By JERRY COFFEY StarTelegram TV-Radio Editor A first glance at the new program schedule for KDFI-TV Channel 27 gives the impression that station honcho John McKay's plan for attacking his numerous Metroplex competitors is to head 'em off at the pass In the first three days of its operation as a full-time independent programmer Monday through Wednesday Channel 27 will air 28 Western movies McKay hasn't been a Texan very long but he knows the territory "In this market you can't go wrong showing Westerns" he said "It seemed a good way to get viewers and attract attention for our opening" From Thursday on he noted the Channel 27 schedule will be as broadly based as those of the other Fort WorthDallas independent television stations The fact that there already are four other full-line independents in the market not to mention the powerful network affiliates and heavy cable penetration doesn't seem to bother McKay the former general manager of KDFW-TV Channel 4 who with other investors began the process of acquiring Channel 27 about a year ago At that time and up to a few weeks ago Channel 27 was half a JERRY COFFEY StarTelegram TV-Radio Editor A first glance at the new pro- gram schedule for KDFI-TV Channel 27 gives the impression that station honcho John McKay's plan for attacking his numerous Metroplex competi- tors is to head 'em off at the ass In the first three days of its opera- tion as a full-time independent programmer Monday through 28 Western movies Wednesday Channel 27 will air McKay hasn't been a Texan very long but he knows the terri- tory In this market ou can go wrong showing Westerns" he said "It seemed a good way to get viewers and attract attention for our opening" From Thursday on he noted the Channel 27 schedule will be as broadly based as those of the other Fort WorthDallas inch pendent television stations The fact that there already are fourother full-line independents in the market not to mention the powerful network affiliates vy and hea cable penetration doesn't seem to bother McKay JOHN MCKAY at Channel 27 TV station with little apparent prospect of being anything more in the foreseeable future But then VEU the subscription-TV outfit which has occupied Channe127's evening and weekend air announced it was terminating service and suddenly McKay's opportunities and challenge were measurably increased "If we offer programs as good as or better than those of the other we're going to do that we'll get our share of viewers and advertising" McKay said "We're in a rapidly growing market of 3 million people with JOHN MCKAY at Channel 27 TV station with little apparent prospect of being anything more in the foreseeable future But then VEU the subscription-TV outfit which has occupied Chan- ne127'seveningand weekend air announced it was terminating service and suddenly McKay's opportunities and challenge were measurably increased "If we offer programs as good i I 1 I 1 medicine enter intdi i it fi it ri r(01 VilbAbAklionumEL-7111 1 TV trivia Rock takes a bow during prime time Physical Fitness Orientation Open to persons of all fitness levels this three-part program is the perfect way to start your own fitness plan INTRODUCTION You'll learn about nutrition stress management and physical conditioning EVALUATION You'll undergo individualized testing to determine your present physical fitness level PRESCRIPTION You'll receive a written detailed fitness program specifically designed 46 for you by degreed health professionals i Four-Week Program Begins October 2nd 7- Pre-Ski Conditioning Class Begins Soon Call for Details To enroll call 8770230 1350 South Main Suite 2000 SAINT JO Fort Worth Texas 76104 HOSPI1 SAINT HOSPITAL trt program is ting p(Bto 7 A AINT HOSPITAL JOSEPH JOSEPH The often-televised Kirk Douglas movie Lonely Are the Brave? is a festival for trivia buffs mainly because the cast includes a number of actors who went on to bigger if not necessarily better things: 1 Identify (a) the sheriff who chased the fugitive Douglas up the mountain (b) the wife of Douglas' jailed friend (c) the brutal jail guard who beat Douglas up 2 (a) With whom did Kirk's character have a barroom brawl? (b) What distinctive physical characteristic did the actor have that later earned him a small but important recurring TV series role? (c) What was the series? 3 (a) Who was the actor later a famous series star who played the truck driver whose vehicle struck Kirk and his beloved horse as they tried to escape across Route 66? (b) What was the horse's name? (c) What was the truck carrying? urban cop dramas to trashy nighttime soaps to precocious kid sitcoms is sporting the look and more important the sound flickssuch as "Flash-dance" and "Risky Business" New series including ABC's "Paper Dolls" and CBS's "Cover Up' as well as returning programs such as NBC's "Knight Rider" are incorporating hits by Devo and Pat Benatar In the vanguard of this trend is NBC's "Miami Vice" the cop show created by filmmaker Michael Mann and former "Hill Street Blues" writer Anthony Yerkovich Mann whose 1981 feature "Thief" starring James Caan had a blaring electronic soundtrack by Tangerine Dream has structured his series so that a succession of rock and pop songs are integrated into the plot lines they're more than just background music The telemovie premiere of "Miami Vice" which aired Sept 16 and was rated the secondmost-watched program in that week's Nielsen ratings opened with the Rolling Stones' "Miss You" By STEVEN REA Knight-Ridder News Ser ire Cops blowing away bad guys to the tune of a Phil Collins hit Morgan Fairchild slinking through a cocktail party to the beat of "Sweet Dreams Are Made of This" Jon-Erik Hexum and Jennifer O'Neill spying up a storm while Bonnie Tyler yelps "I'm Holding Out for a Hero" Krrr the Car busting up a burglary ring as John Cougar Mellencamp yowls "Crumblin' Down" Yes folks the new TV season is upon us and with it comes This Year's Trend: real rock songs on prime-time television In the great programming tradition of seeing what's big in the movies and co-opting it for the small screen network masterminds have taken one look at the box-office figures "Breakin" and "Purple Rain" and decided it's time to get on the case And so just as previous television seasons have spawned Indiana Jones clones and "Animal House" and "Star Wars" rip-offs this year everything from ANSWERS: 1(a) Walter Matthau (b) Gena Rowlands: (c) George Kennedy 2 (a) William Raiser) (b) He had Only one arm: (c) The Fuolve 3 Carroll O'Connor: (b) Whiskey: (c) toilet fixtures 00000000000 I Powercise You'll have less to show for it t--'44g 0 1 I 1 i 1-7-- '44 -11 't' --'A'- 4'' i s' L' 'e': se-' 1 ''s 'N 4-: i s) es' k'g rkk'- )1 i "-e 4 have less to sailhowus for it You'll A111: ORTHOPEDIC Smooth top medium firm Twin dips et Reg $239 1111 lig ea pc Full Queen King Rog $269 Rog $339 Rog $439 $49 $59 $59 3 DAYS ONLY ea pc ea pc I ea pc ea pc ea SAVE NOW DURING OUR SAVE NOW DURING OUR 0 410o 010 0 0 ntV4-t i 94 11'')- 'I '4' 1 I 71 LN og itT I 1 1 146 '11- is rri' i ti541N '1 "IiN11 '---7--- s' lb i It 4 iIiti 4-t 4' I Virt It Lb -1 14: :111141 0 fen '141 4 fiAll 5: ir 0 le 4 ammo mg KA 3l'v t' '4 i 3i I 7N eis N'f I N2 't rillittl v4 'III i I 1-''''ball ti 54 -74-4i 4 1 rrrr'r---- I ii ill ivt: 0 4 iprzi 0 4-4 PS: :1 I '2 (:: Mill 4' Kn MI ow Oi' 'fr c3 BODY REST (Firm) Twin elk Reg $279 15411 Yea Pc Full Queen King Reg $348 Reg $419 Reg $599 $59 $69 $69 Relnit Twin al 431 $59 ea pc ea pc ea pc pc 000 litli 000 GIIINI 000 000 st 1 1 I L1'11 rt tA(0 King -11: REST KING (Luxury Twin Reg $298 59 ea pc Full Queen King log $439 log $539 log $599 $79 $89 $89 REST KING (Luxury King Koil Twin Reg $298 5 Sukro ofttt kite 9ea Pc Paws SW Full Queen King log $439 log $539 log $599 $79 $89 $89 au) King IIdirolOVS kit Twin Rog $1 Full ewe S43' $79 a I I Compare with ell nuaa st113E SSE7LOD4LNY ea pc ea pc a Pc KING ICOIL SPINAL GUARD America's a 1 rated bock support mattress from ea' Pc 12 -1 II-- o) I so cm no so pc pc nuc AD KING SPINIA Lit' I al IVCompare with GUARD a' 4 SALE SOLD IN Americs a 1 rot mattress from ed bock support eae SET ONLY IMmONS pc If you'd like to slip into a smaller size it's time to Powercise 3 More than just aerobics Powercise Lompme i is a total body workout designed to improve fitness energy and flexibility Plus $10 while it fights flab Five specially designed invigorating workouts let you choose one or alternate them ciseer Complete ty Plus $10 signed invigor- or alternate them If you'd like to smaller Plus Powercise lets you work out at your own pace It's the prop -am 3600 that's right for you Right now Right 6 Month Program for the future registration fee It's time you started to Powercisc Call today for a free visit You'll get a beautiful body at a beautiful price Elaine Pbwers The workout that works Plus werose lets you work out 1 $89 Etg see wail leak soli mattresses only at 65 of etIC the set price 8 we emu sell matiressos only of 65 of 805 Hwy 80 West at Las Vegas Trail 5604417 ot Los Vegas Trail 5604417 East Pionoor Parkway at South Collins Arlington 86111811 izirn7- Arlington 8614180 MATirTLIESS OUTLETS ivim-infautz OUTLETS t994 Dant Powts lore Sak wo 1 Arlington 8172777204 Fort Worth 817731-7531 North Richland Hills 817485-6460 Mockingbird Garland and Abram 271-2636 821-3660 Red Bird 780-0788 Preston and Pipeline Carrollton 980-8021 245-9216 Irving 790-7515 Mesquite 324-3404 Richardson 235-9591 tal eiwy 0 WEST PIONEER 44 1 TERMS-CASH CHECK MC VISA I 74LEVEN 90 DAY LAYAWAY FINANCING 'PARKWAY 7 44 ogr TRAIL WEST MON 10-7 OPEN TUES ui Agtoo4s 4-- ssoppING MIR WED 10-6 THURSDAY CINEMA 4 0 FRI 10-6 TIL 8 PM FORT WORTH ARLINGTON TUES THURS UNTIL I TUES AND THURS 12-1 0 41 ware cm due owe oft live am 0 eine als0 gm eye woo I 1 Look for Elaine Power's FEELING GREAT Magazine on Newstands Good at all participating Elaine Powers OPEN 7 DAYS A WEEK 14 I.