Fort Worth Star-Telegram from Fort Worth, Texas • 22

4t 1 1 a 6 let 4 It 91 Ra 'ye Ilo Vo 10 1 1 111 0 11 sg 1 6B 01983 FORT WORTH STAR-TELEGRAM a TUESDAY MORNING AUGUST 30 1983 5a MZ -4 EZ2 EMI -From the cover tillittlitil le TV tegies are challenging mming str progr promised benefits are the current day-annd-night programming plus the promise of additional channels perhaps as soon as spring Movie Vision counts 15000 subscribers Morrison said "We can only expand" Morrison said "in all directions" "We welcome the challenge" Herman said Thursdays all night Fridays and Saturday and beginning at noon on Sundays Movie Vision conversely is in the midst of a customer promotion which smacks heartily of the "gimme" gimmicks of early-in-thegame subscription installation of microwave-receiving hardware is the bait and the scrambler boxes at $9995 and fixed monthly subscription rates at $1295 for decoder owners and $1795 for those who rent decoding equipment Moreover VEU has demonstrated belief in its longevity by signing a lease through 1994 with KTWS-TV in which it will have use of Channel 27 from 7 am Mondays Encouraged by an FCC ruling that allowed subscribers to own STV decoders the reorganized VEU cut subscriber fees by 25 percent VEU trimmed its rank-and-file from 167 to 63 its executive staff from eight to three It scrapped the giveaways nixing free installation established a consistent installation fee of $5995 began selling signal-un 11101 TEMPS SE CU itt Tfl FF14 2 TYPES OF SERVICE il and sometimes you don't awarded by the Federal Communications Commission a multichannel license meaning that in most TV markets four channels will be available to operators like us of MDS systems And it is foreseeable that if two four-channel licenses were granted (by FCC) to two different companies then we could arrange to do our programming through both those companies turning those theoretical eight channels into what would amount to a wireless cable system" Theatrical feature films sporting events and concerts spiced by discretionary adults-only programming of varying degrees of explicitness are principal fare for both VEU and Movie Vision While VEU proposes no change in this formula Movie Vision is exploring a variety of additions "We might add a cultural channel might add a channel of nothing but strictly adult fare the new country-and-Western music channel or the new channel called Play Cable which feeds video games into a customer's home" Morrison said "All this more than this will be in our expansion picture because we lack the airtime and lone-channel limitations of an STV operation like VELI" VEU's Herman says his industry no longer is marred by the marketing-at-any-cost practices that marred the PREVIEWON-TV! VEU battle of 1380-82 "In the battle to survive" he said "all operators simply counted their number of subscribers and no one seemed concerned with the quality of the subscriber" Because sometimes you need advice Our Retail Services Division offers the best of what you seek a full service broker for: Investment Advice We provide extensive research and close market scrutiny keeping careful consideration of your individual financial goals and resources We advise which stocks to buy when to buy or sell when to stay liquid which options annuities tax shelters etc to invest in In short you'll get full broker services at a lower Texas Securities price NO TAX NOW! EARN TAX-DEFERRED ANINLITY GUARANTEED SAFETY NO SALES CHARGE 0 'ant an NO TAX NOW! EARN TAX-DEFERRED ANNUM' GUARANTEED sFEry NO SALES CILtRGE tit El -4 RC 4 HE t4( 804808 In Texas CALL FREE 1 (COO) 292-5098 and ask Oar Express Pl31170 WPWW Our Discount Services Division is for those who know what they want We simply see it gets done 4uickly and accurately And that enables us to offer stocks bonds a complete portfolio of investment choices at substantial savings Savings of up to 80 as a matter of fact If you're sure of your own market chokes see our Discount Services Division and keep more of what you earn Continued from Page 1 At present a one-channel round-the-clock programming service the Dallas-based Movie Vision "is very solidly in competition with VEU at least in the immediate DallasFort Worth area" said Movie Vision general manager Dick Morrison "They iVEU1 will serve more people in a wider area up to 25 30 counties but they have no future" Morrison bases his bleak appraisal of the competition upon VEU's intrinsic one-channel limited-airtime nature By comparison he said "We have our own channel we are now in a position to expand to four channels minimum in 1984 and we're a 24-hours-a-day service" Conversely VEU whose self-analysis article mentions cable generically but names no competing firm paints itself a promising future "Recent news reports indicate that less than 50 percent of all area residents who have access to cable have elected to subscribe" said VEU president Richard "Dick" Herman "Seventy-five percent of the residents living five to 35 miles outside the Metroplex may never have access to cable "Metroplex residents who order VEU today are usually hooked up tomorrow Our service problems are minimal and unlike cable all of our programming is totally commercial-free and uninterrupted "Area viewers can make a clear-cut choice" Herman added "We expect to add 25000 subscribers each year to our base" VEU pegs at 4000044000 we are competing with cable head-to-head" The MDS industry MovieVision represents is "not in the subscription television business" Morrison said "we do not lease airtime from a 'television as VEU does for $200000 a month from KTWSTV Channel 27 we have our own channel and our service goes directly to those who buy it via a rooftop microwave antenna "The MDS industry has just been Theatrical feature films sporting events and concerts spiced by discretionary adults-only programming are principal fare for both VEU and Movie Vision CIL leTii9 de Eat ot Eed 7002I6 leloct4 tfte State i 177g7-777t t14: 1111 VI AS 5 Discount 81S Throtkmorton Suite 200 Worth TX 76102 (817) 336-4601 Retail Continental Plaza Suite C-90 777 Main Street Ft Worth TX 76102 Member STK NASD $25 Minimum Gil 7) 332-4747 With ofAcas In Ft Worth El Paso Wichita Fals Amarillo Graham and Wing interest ef tes are tiffs iiown One of the first to tire of the numbers game was Gene Autry the movie-matinee cowboy who had had the foresight 40 years ago to invest in television By March 1983 Autry's California-based Golden West TV the original owner of VEU acknowledged losses upwards of $500000 a year on VEU and sold out to a DallasFort Worth investor group Independent American TV Amor AwooIviammil 1r4ENNEERLIFIEI: ammummoscit Amaimammummoo t11111111111M111111111 111110111011111aSSEI 'Rhona' tit 4 de t' 11 Ni'V't Nobody knows how far they'll go in either direction But we have a variety of plans right now that can guarantee you the most for your money regardless of what the market does Plus you'll have insured safety for your funds Szi 171w HIGH-YIELD MONEY MARKET CHECKING ACCOUNT Earn high interest on checking account dollars You'll have immediate access to your money with no limit on the number of checks you can write INTERMEDIATE AND LONG-TERM cutrincArts OF DEPOSIT Get started with a minimum investment of $500 and earn high competitive interest The longer the term the higher the interest $100000 CERTIFICATES OF DEPOSIT Terms range from 30 days to two years Interest rates are fully negotiable CALL OUR HOTLINE 2614481 FOR CURRENT RATE INFORMATION 1 4 tY Star-TelegramPAUL MOSELEY JACK HOWARD Fort Worth tailor-retailer AvIIRJ 41- tr am Howard shrinks then thrives ESLIC I '44 11 S' The Savings Association of the West 0 r4vj EP f-4 REct I OFFICE 1-4LL712r PRODUCT CENTER ONE WEEK ONLY! I MONDAY-FRIDAY OPEN LATE WED 0-31 and THURS 9-1 Continued from Page 1 handle WOMen'S apparel including some exclusive lines "We're running 25 maybe 30 percent in sales ahead of this time last year" said Howard "and that was a high point for us Depending on how the customers react to this expansion (into worn-ens fashion) this probably will be a record-volume year" Howard son of a Russian tZilOT who immigrated to Ellis Island during the First World War was horn in New York City and grew up in the custom-clothing business He discovered Texas as an Army recruit in the Second World War returned his nativo territory to marry and start a family then settled in Fort Worth in 1953 Originally associated with the local jewelry firm of Wolf St Klar Howard opened a tailor shop the seed of the present company in 1958 and branched into retailing during the mid-'60s By straddling a line between consumer budget cautiousness and business-executive wardrobe tastes he helped fill a gulf "The wealthy customer who wants quality without a huge expenditure the businessman of taste but not extravagant means these are the areas we've built on" Howard said Ile did much to popularin the Sansabelt trouser products here well before the manufacturer introduced stores bearing the name and he has done likewise for a variety of business-cut and natural shoulder lines His goal now with the addition of a women's unit is to encourage a local familiarity with what he calls "classic yet not ordinary" lines like David Barr and Hollywood Howard said he has attained high visibility though perhaps hampered by store moves during the 1970s almost entirely via "word-of-mouth reputation Again one store is enough when you've got customer referrals circulating as far east as the Dallas area We'll advertise a sale but the Metroplex generally seems to know about us from people who've been here" Howard's community profile likely is higher than that of his company Salient points of his resume include standing engagements as a volunteer counselor with the Cancer Hotline a fund-raiser for youth projects like the Sportsmen's Club Operation Orphans a member of the Benbrook Board of Adjustment and a director of the Jewish Federation of Fort Worth Tarrant County involvement with Elks Masonic Order Scottish Rite Optimists Kiwanis and Rotary and a past presidency of the Mont Del Homeowners Association Howard's wife Irma a clothing designer has been a member of the business since it opened and their son and daughter Gary Howard and Lynn Howard have joined the company in more recent years They form the core of the store's staff which also includes Jose Parada as master tailor 441 IBM 1 SHARP USED COPIERS a I rri 14 iatiokr ItZt! --) 4 UTILITY 111111N TABLE I $34" HEFTY FILE Desert Sage and Putty Draer $4900 File) Ed IBM 15's USED SELECTRIC $29903 IBM Model From $19500 IBM Models From $14900 Good Selection of Used Electric Typewriters from $12500 Element Typewriters From $19900 i 15 Copiers to Choose From RENT FOR A MONTH RENT TO PURCHASE OR CASH CARRY PRICES EXAMPLE: SHARP 726 $1095" CASH $99500 RENT $500Omo CALL LIS Metro 429-7512 FtWorth 624-8441 A FOLDING TABLE $4500 3040 Dwatakt Low Prics1 lik I BOND PAPER KEROSENE DIESEL FUEL GASOLINE SHELL OIL LUBRICANTS ALL MAJOR BRANDS OIL HYDRAULIC OIL ADDING MACHINE PAPER ROLLS 20 Lb 500 Sheets Ileare 10 Reams Pet Case Svs 11 Letter Size g' 0 Reg $50 00Case :01 (1 to 5 Cases) 114fi SALE $3200 cum 10 cases $21L00 caul 40 Case $2595 Case We stock I ra tr Colored Bond Paper (by the case) 2'V SOS Beg 56 I rg-)s! SALE 394 t4 4 SALE S4LOODL 17 i 1 Case (100 RIG) LIT OS Reg $5600 1'1 1 Sale '29" ci Sale 126" co I 3 Cases (100 RIO (Avoiloblo by Case Ebl iler or Transport) 1 Fit asta USED DEMO DESKS CHAIRS REDUCED 50 OFF Ccrimcrcc Ft Worth r7r) '7)1 1 tr)15tributing kJoilipany WE ARE STAYING OPEN 'TU 7:00 SO THAT YOU CAN BROWSE SIT DOWN AND WORK WITH OUR MEMORY AND WORD PROCESSING MACHINES OFFICE PRODUCT CENTER 1 yiLi ARLINGTON 425 COOPER 274-8276 (76 I 1 1 1 1.