Fort Worth Star-Telegram from Fort Worth, Texas on January 2, 1927 · 2
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Fort Worth Star-Telegram from Fort Worth, Texas · 2

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Fort Worth, Texas
Issue Date:
Sunday, January 2, 1927
Page:
2
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TWO - fACILETEN OF FORT WORTH 1REPORTER GAVE TO BROADWAY N4MEOF "GREAT WHITEWAY" - : BY W-:G BIRNE : New York's one and only Broads ay the street that has been praised or damned (as the occasion warrants) in endless reams of prose and poetry teceiced its best known appellation :'Great White-Way" from the ready pen of a former Fort Worth newspaper man—Sheppard-S Friedman ' Although 'Friedman coined the Phrase more than 25 years ago and Friedman himself for nearly six years bas bee n buried in Fort Worth Hebrew Rest here with others of the Friedman family-who have passed on ew York only recently awakened to Ihe fact that someone was responsible or the name - 1 Most Broadwayitcs apparently had taken a Topsy-like- attitude toward the matter—it had simply "growed" 's Or possibly they ziever gave it a thought But at any rate although 1Shep" has long since been gathered to his fathers he TIOIC is duly accredited by New Yorkers for having tacked on to the street a name more enphonious than even Broadway or "The Big Street" a name for Broadway a I so accredited to Friedman ' Discovery came about in a casual sort of way It was brought up in like manner to the discussion of 7-Casey at the Bat" about the time De Wolf hopper began reciting the immortal baseball poem There were many claimants to authorship just as there was too in the case of Arthur Chapman's "Out Where the West Begins" The latter was written as a filler" for a nesvspaper column It taught Will Allen White's editorial ouestion "What's the Matter with Kansas?" and which Allen answered in almost the same breath "Kansas raises too much hell and not enough torn" People suddenly want to know about things And so it has come about that Broad way has "discovered' Shep Friedman and designated for him a place in its hall of fame—a place Well down front It became known when the New Tork Morning Telegraph quoting Arthur L Lee managing director of the IdeAlpin Hotel said "Along the e4reat White Way so named by O J Gude" etc This was picked up by the sprightly New York Press and the Morning Telesbraph "stood correct- ed" when infornied that ''The Great White Way" was tacked on to Broadway "by a Morning Telegraph man tore than 2 5 years ago- Centinuing the New York Press said: "Sher) Friedman cleverest brightest and most sophisticated of the newspaper men of his day so named 1:he long street and the name clung because it belonyed Scores of other tags equally effective were coined by him and are in use today Shep got a lot of credit in his day as Jake llincer could testify but there's still a lot coming to him" As soon as this statement appeared in print: other newspapers made mention in paragraphs or even columns Charles Parmer one of the best Inown columnists in New York received a letter which he reproduced with the following fore and after-word : "Now comes this interesting letter t'om that beau idea of press repreeentativesi Arthur -J Levy of the House of Belasco who writes: t "Dear Charley Farmer: ' "Irs mighty good to know that some one is left in the newspaper game that remembers Shep Friedman Good old Sher what a jolly time he must be havinz now looking down upon some of the gang he knew and laugh-it that dry kindly laugh of his Do you remember that laugh? I can hear it now No one could laugh like Shep with you or at you Many the times he has razzed a story sbf Thine But the knowlellgcs of "The ig Street" he crammed into me is responsible for any little succei--s I have achieved in the theater ' "I heard a well-known film pubIleity agent one whom we both know tell how be first termed Broadway 'The Great White Way' But the few oldtimers left and thank heavens a few are still left will always remember it was Shep Who first gave the greatest thoroughfare in the world the name that it -is known by in every nook and corner of the universe 4 "It was he too that called it 'The Big Street? If you would start out to find a list of the bright say ings coined by Sheol you would only have to seek the book of most any musical comedy of the day—the successful ones I nnan—and you would find a heap of librettists who have also remembered 1Shep—on1y they don't want any one to think so "-So if in your peregrination up and down the street that Shen loved Medicine Rated As Performing Near Miracles $-80000 for Ins Disros ery Thousands of former sufferers from stomach trouble—many of -whom had given up hope of ever being well— umnalifiedly indo-rse "Gordon's" the discovery of a we'd-known Dallas pharmacist as a melidne for the successful treatment of - stomach and bowel troubles some go so far as to rate it as performing "near miracles" "Gordon's" relieves constipation gas on the stomach dyspepsia heartburn bloating after meals excess acid had breath— sick headache nervousness and stimulates the stomach and bowels to their normal functions "Gondon's" is sold by good druggists—$150 for 64 dose&—less than Z" cents a dose Your druggist will refumil your money if one bottle fails to benefit Ask for "Gordon's-- Advertisement : (: If tilo pn 6114911 VLttess1”it ttttt so much you find a saying here and there that you know Shep coined let us have it You will find a few of us have not forgotten Shep and we still treasure his quaint old ways But where ever Shep is he is happy Ile would not know how to be otherwise "Thanks for the good thought He sure was a regular guy "Earnestly "ARTHUR S LEVY" "Those of you who knew Shp Friedman well and remember the glittering original phrases which he tossed off while wandering up and down the street won't you write them out and send them in?" If any man had reason for calling Broadway by another name Friedman had Ile tramped it during his seige of New York back in the "Gay sinetieri"—walked it for four months while seeking a job It was a "Big Street" literally Shep was born in Austin in 1S7G He ran away from home and later came to Fort Worth on a freight train his first job was sellingpapers Ile became "king of tht newsboys" by virtue of hustle brains and brawn The Gazette was edited by E G Senter who picked Shep for office boy and in less than a year he was hustling news copy as a reporter At lt Shep was night city editor He later represented the St Louis Globe-Democrat and the Republic Dallas was tried for three years and finally Shen hit New York one warm Summer night "with nothing except a broad smile and a happy-go-lucky gait" as a newspaper man s publication of his time deseribes the event But only his folks—mother four sisters and four brothers—know how hard Shen was put for "scoffins" And no one knew better than Shep what it was to haunt Park Row by night in search of a job sleep on benches and in the morning walk clear to Harlem where an uncle lived and there get a cup of coffee That lasted four months and finally a job shoutd up on the Evening Telegram Shen in less than three years had gone completely down the line of newspapers and was popularly known as a "hustler" on every one of them including the Chinese-American When no new field in the way of newspapers offered Shep sailed for Europe in 4S9S and kept the sporting fraternity of London in a roar by his daredevil performances and unconquerable aptitude for practical joking "Kid" McCoy former pugilist desired on one occasion to present Shep All Shoes Included Regular Stock deIMMEIME Twice each down regardless means just that 5 See Our Windows with a walking stick - Before Friedman discovered one to his liking he had walked McCoy over London three times in four days and reduced the boxer's purse by several hundred dollars lie and the cane were almost inseparable until Friedman died Shep had much experience in the theatrical world where he was widely known as Arthur Levy intimates in his letter to l'armer Leon a brother is at present one of the best known among publicity men for big show enterprises Touching personally on Friedman the writer appealed to him in 1920 when Texas sent a solid trainload of Rotarians to Atlantic City for the International Rotary convention Friedman at the time was night city editor of the New York World Ile immediately got in touch with friends in Atlantic City and through that connection those handling' the publicity for Texas Rotarians found it easy to reach the proper persons The result Health and Accident Insurance For Business and Professional Men )1 Reliable Home Company wits a record of near a coda-ter ot a centnry of spsendid insurance service Over $165000000 paid in benefits to policyholders and (ft: their dependents International Travelers' Association Dallas Texas -soeE11Tospomoipp41"tel004111P - VIKINGS KNEW When the Vikings of old sailed stormy Northern seas much of their strength and endurance came from a natural diet in which cod-liver oil was an important part In this age and generation Scott's Emulsion rich in cod-liver oil vitamins is known to the ends of the earth Millions every year utilize its nourishing virtues to renew strength and build Up the body 1)1' You too like the Vikings of old may realize strength—vital and vigor cuss Take Scott's Emulsion! At your druggist — Price 60f and $120 Scott & Bowne Bloomfield N 25-10 RI trld t4 MOVA EG eped 51 ios - EXTRA SPECIAL 125 pairs Ladies' Fine Shoes odds and ends but if your size is among them you are indeed fortunate Take your choice Monday at the ridiculous "Knock-Out" price a EXTRA SPECIAL 78 pairs Men's Shoes They are odds and ends but perhaps your size is among some of them While they last your choice at the sensational "Knock-Out" price Former Values from $850 to $15 705 Houston -FORT WORTH STAR-TELEGRAM AND SUNDAY 'RECORD - c SEMI-ANNUAL was that Texas got the most publicity of any Rotary delegation at the convention If it wasn't the best Sher) Friedman is not to be blamed Shep died in March 1921 Friedman's mother Mrs Adallne two brothers Abe and Marcus and four sisters live at 70S East Weatherford Ike twin of Abe lives in Dallas and Leon calls "The Great White Way" city his home PROPER DRESS NEEDED ON RIO STREET CARS RIO DE JANEIRO Jan I—Correct attire is required of street car passengers here and the rule is rigidly enforced Men must wear avollar and tie and on the first class cars a coat A conductor recently stabbed a man who insisted on riding in violation of the collar-and-tie ordvq- atolkli" year we must Clear Out the Shelves! Cut the Prices! Cut them of cost Every Shoe Must Go—A Walk-Over "Knock-Out" Sale Come Tomorrow every day next week DON'T MISS THIS OPPORTUNITY THREE OTHER GREAT LOTS 85 SPECIAL "KNOCK-OUT" PRICES ON ALL HOSIERY! You can always depend on a Walk-Over "Knock-Out" Sale We sell just as we advertise Walk-Over's 54 years' reputation would not permit us to do otherwise Come fully expecting to find every value just as represented and many others in this great Semi-Annual "Knock-Out" Sale too numerous to list See Our Windows i $ "For New York B 05ton Our Business Is Building Businesses Through Owning And Operating Public Utilities And Industrial Properties Selling Securities Of These Companies For Their Reasonable Corporate Needs Conducting Our Own Investment Department To Provide A Service for Disposing Of Securities At A Great Saving Which We Pass On To The Investor We Do Not Promote We Build Over Nine Years—All Your Money—All The Time—On Time" Foshay Building Minneapolis San Francisco Portland Ore Denver C I - sr suNDAY JANVARY 21p2- Chicago St Paul Si jo fil of Fi mi2 'Ty 111 TN at ml rot ?L - ' - s - t F(1 I ! 141 - ' - --- — --0-- — — — -- — ----- Im-- 1191111$ I SO t x - on"04116111104“1flotioom aStrtelrritt Ioptpppo1- oft Ptisof Pr ”1-pp1- Lessit" t 0ttol! "A wolj- II - t z liMainriall 1 All Shoes Include Regulal Over Stock 1 Twice eaci down regardlef means just tha 125 pairs 1 if your size nate- Take "Knock-Out 78 pairs Men' perhaps your they last yot Out" price $5 85 -- MM- Is - SEMI-ANNUAL Building Businesses ‘ I ' i 1 i 1 ti $-- iiCItmOURI35 f 4 : Through Owning And - ! CALE Operating Public Utilities And l - - 1 k 1 AA t I Industrial Properties 1 1 Fi Out the Shelves! Cut the Prices! Cut them i ! I mi Must Go—A Walk-Over "Knock-Out" Salo '' I Selling Securities Of These Companies very day next week HIS OPPORTUNITY 11 1 Ili T For Their 1 i 1 - - - - t - - ' ' ' --N : ''''' ‘ - ORT WORTH with a walking stick Bffolriekirgriedhe- man discovered one to his owfasantyhatnToteaxrays dgeoltegtahteirmnoastt ptthibeliccoitlay- c - htiamdeswailnkefdou3rIettioayysovaenrdLtriedutitolene Jhtrheee liernietidomna n lifs int owt-atson'ut ethbelambesedt Sshheelp -'71-k (All 0 k 1110ALwavaminsteatiot N — ii To BROADWAy f --- boxer's purse by several hundred dol- dietl in Marih 1921 !ars lie and the cane were almost twf-3-rigontvir: niollteltndMcitarAds11i:d- inseparable until Friedman died 't-- No' - - - 1 1 Shep had much experience in the four sisters live at 'ittS be Et-iTyt esWienatphe ari: theatrical world where he was widely ford Ike twin of Th ) a A 11 WHITEW Ay known as Arthur Levy intimates in las and Leon calls e Great 'White 4 his letter to Parmer Leon a brother Way" city his home is at present one of the best known - so much you find a Ea'yiri g here and among publicity men for big show en- PROPER DRESS NEEDED -- - there that you know Shep coined let ter nrise"-s us have it You will find a few of Touching personally On Friedrur ON RIO STREET CARS I t-- 1 4 uq have not forgotten Shep and we the qvriter appeal ' ed to him in 19-'0! I f ' 't r 4''' r' 't ' — ' - still treasure his quaint old ways when Texas sent a solid trainload of $ ° D J— - But where ever Shep is he is happy Rotarians to Atlantic City for the RIO E ANEIRO Jan tor- -4-?-'-': :A !illt -' 0 ' Ile would not know how to be other- International Rotary convention rect attire is required of street car "- ! ' se 0 F rtv:'''gs - wi AV- ad 4 sure wa a regular ::'''' ' : ' y ' ' ''''iie - """-e-A ': '-:' ' ' ' ' A ' -:'V-'' ' ' A' "s'ziii01' Friedman at the time was night city passengers here and the rule is rigidly - 'Thanks for the good thought He editor of the New York World Ile enforced Men must wear a collar and 4t) s guy immediately got in touch with friends tie and on the first class cars a in Atlantic City and through th coat at con- :c 7 "Earnestly Al ' ''OFIt''-'- ' '''- - ' -' :4ii0--4 3 ''' 3'-p-0-0 ''''3143' ------ : :-v"tz3:-t:: - 1---- "ARTHUR J LEVY" nection those handling' the publicity A conductor recently stabbed a man ! or exas Rotarians found it easy to who insisted on riding in violation of 1 '" '--- 47': i - - -:':' tetri erttr::t-:: Nls 4 -4e ' l t3s : -t' '':- "r 'V- 4-' "Those of you who knew hp f T Rt i::' ' -' ' - 3:'14 se33-:5:- : zr-- 3 z: :i - -zio - :: z ::i0 reach the proper Persons The result the collar-and-tie ordr 1 Friedman well and remember the ---- - - -433 ot--- -4- ' ' -'' ' -::"':40-4''-4- - k' '' i44' '4X51:4' - : s': 'f-i-P' ' - : ' ' - glittering original phrases which he e----- iii- -c0i r--1:- - -:- :- - --si -4:411- -:03-4-4-::k : i40-c:- e 0 - 3: Kkr!:- - -1 :0:' N ix 1 : : : !:h 4-:- z 'A--- - - 1s 041v tossed off while wandering up and down the street won't you write them Health and Accident Insurance I out arid send them in?" I :-i'i'4:'''''‘?'---kY- s 4tZt I t 2 i 4' 7i ''' If any man had reason for calling 8 For Business and Professional Men 17 '::'::::t :- - AG "At : : ' 24 Broadway by another name Friedman l had He tramped it during his F eige ' Old Reliable Home Company with a record of nearly 1''' : ' : :-: ' : " 4 1 of New York back in the "Gay sine- a culArter ot a centnry of spocnolid insurance service k t4- 7 7 tt ''' tieri"—walked it for four months while over 2165000000 paid In benefits to policyholders - - I t irt' seeking a job It was a "Big Street" I literally International Travelers' Association Dallas Texas I 1 ' : s t if 4' -0-4 t -- - 4- h e p was born in Austin in 1S7G 14 IT 5::-:1:!- :- lie ran away from home and later - - ik'N:' '' 3 : : - F W tiff r)11k11 i'l -iv' - - - — - ' t i4fek i came to ort orth on a freight train his first job was sellingpapers Ile -r 11T0111MAIMP41111WPWIPPIIP 14 --- :-- ef -4 owaftes :------ mo '----:t:-: 4''' '-: I -:: ' : :f " 41:e A - 15x : - 4 -: - - s -'' 4 became "king of tht newsboys" by vir- '" tue of hustle brains and brawn The - A' '':- :37- -' - Gazette was edited by E G Senter V - : : ': L --i- -' : : : a : -zi i::: who picked Shep for office boy and VIKINGS KNEW ::-:- in less than a year he was hustling 'i'e-- -- -: news copy as a reporter At ltl She p 44 : ' -i: -- ' -: 0 i''i -3--tis'- '- was night city editor Globe-Demo He later i crat rep- When the Vikings of old sailed I resented the St Louis for three yearsand finally Shen hit : :iii- i-' 3 't and the Republic Dallas was tried stormy Northern seas much of their ---: -:--- : i:::-4 (4414 :'- :' :::- -'- : New -York one exc warm Summer night strength and endurance came from a "ept a broad smile 'i''' -335N z- -i and a happy-go-lucky gait" as a news- natural diet in which cod-liver oil was deseribes the event 1 1 paper man s public i an ation of his time 3 --'et important part p I :---ii--:::-- -:- s- But only his folks—mother four i sisters and four brothers—know how In this age and generation Scott's hard Shen was put for "scoffins" And ' Ji- i::':: :''::::' no one knew better than Shep what it was to haunt Park Row by night Emulsion rich in cod-liver oil vitamins in search of a job sleep on benches and in the morning walk clear to liar- is known to the ends of the earth :' ---::-:: -:i - leet m Where an uncle lived and there Millions every year utilize its nourishing :i' I 1- -s -' -Y''ito:1 -7) -: 7: 43- : '::!:''! 1 : '' :' ' g a cup of coffee That lasted four - months and finally a job shoutd up on virtues to renew strength and bu 1 Ld a :::-:':''4::'''- -1 1 ! the Evening Telegram Shen in less : -1-:-3: than three years had gone completely up the body 7 with nothing I : : - - ' ': : : 70 At k ' ' ' s III j t ) down the line of newspapers and was :s--'7:'3' :-1-' ' -3 : popularly' known as a "hustler" on '' N''4" 1:1e1 every A one ri of themW including the Chi- You too like the Vikings of old hep sailed for t0-4 - - nese-mecan hen no new field '''!'-'''2''''-':::: --:-:: --'-' z in the way of newspapers offered may realize strength—vital and vigor- A 0 g t S Europe in jS9S and '-'11'-::-- 1-e kept the sporting fraternity of Lon- 4ift ous Take Scott's Emulsion! don in a roar by his daredevil per- 41 " formances and unconquerable aptitude 0 :::'': -:'':- -::l'':'''-"" -:""-'-'- - ' --i ' ':i s- -- : ' -:' t43 - for practical joking At your druggist — Price 60f and $120 14 :::: "Kid" McCoy former pugilist de-r3ti343':-:rk 3--7mr-:: 4 -: - - - - 4 L sired on one occasion to present Shep ' Scott& Bowne loomfield N 210 S 1 6- ' ?i: iie-'e21 1 $ ::t: ::: - x 4 : - :cr - - i -:: :: :- :- -::: :i ii i: g:i e k: : : : t:q is i - : r : t ?:: — -'?'---z I- :—: '- f ::: k:: fs:i 1 — : I V t - -'11 :: -- : ' : : ” fi-4 4 : :::--- :''1:4 i : - - ---:':--::'' ':':':'::::i!: -:'"''-' ::-1:":''''':''-: ' ::: : rtk - le'i0:':':'::iii':'::1!:s: -:::::-1:::: '''-!:'1::i:t-4-:: ::::::: 7 :-- v 4: :i ::i:: ::::::::! :-:::-- : :'i-:-: 2 -- : 6"' '': :::::': i?:'i::--: !:- ::4:':i:- 4--4 : -- 7 1 4:dr r :0111' c':liltit-S 11°411"7 i))1 We Buy k:-:: -:::i::: :::'::::-:-: -::- :: En':::':i ::':''::: '':''::::-':-':' :-: :::' - -':':14::- ' ':':-: :''0 :i:- -:- '': E:fly r :i! :: c 4 ''V ai V ' No "Jobs' - -- VA '-:'3::'' '' 4 2 ''!::' '' : : :' :::: to- v - - tctus-:k'''''-:i:: : :::::'''':::':!'' ''''' : ''' ja—'1 ' 1j c- :44411: ri'"''V'Tv4VZ(-zi"' flodi — 41 tO 11 49 t a''''''' - ' 0 r ' ' NPP 0 1 tIO' fItt-- jib' i IL II — --btwa or db - V stith go Offer I 1st -irigtogiA0 t tei'r-c -?1 ' Walk- - Mor if tio0- A11161 Customers a1: tLs::at rn r fl " '' 4 LSIVIWAIMMIOWNIPMENir ' Over la d -- Stock AI lor c fil to I 1 i gT srn (r) RI c0 ' Our Business 01mao klo br Id EXTRA SPECIAL liA- ts: 5 1 Reasonable Corporate Needs 4161 125 pairs Ladies' Fine Shoes odds and ends but 1 1 if your size is among them you are indeed fortu- IF nate Take your choice Monday at the ridiculous Conducting Our Own kwA "Knock-Out" price I - 4 ll's e : I ff Investment Department To Provide li - EXTRA SPECIAL $ 1111414k 11 SO Disposing A Service for Disng it - 78 pairs Men's Shoes They are odds and ends but ott I s 1 at ap x perhaps your size is among some of them While M CS ' S they last your choice at the sensational "Knock- Of S ecurities At A Great aving Out" price - THREE OTHER GREAT LOTS Which We Pass On To The Investor $85 $ 85 - We Do Not Promote 1414 - --- - ' It:' er 4040"f 7 et- :: --'1 s illtik ' ' ' 011 -rk--:' 3 7 4----- -----: t-!--t!---- --:-- ------ il We Bu 5 d 1 ii lelf b 11111 -o:-- - c ' $ 85 :- 1 -NAIR-4-2--t"- - --- - - - $785 i "For Over Nine Years—All Your Money-7M un The Time—On Tune" - - i - $9 85 1 Former Values 1 $ till 85 1 from i kir in i 4 $850 to $15 t r t VI: Lif5 0 antrCIP 3 fO o A 0 SPECIAL "KNOCK-OUT" PRICES ON ALL HOSIERY! alommISOMMPOOMMonmomm conommEmEnnampleMMINEO - You can always depend on a Walk-Over "Knock-Out" Sale We sell just as Foshay Building : we advertise Walk-Over's 54 years' reputation would not permit us to do other- I 1 New York Minneapolis - t wise Come fully expecting to find every value just as represented and many a 1 -2 :-1 i ' others in this great Semi-Annual "Knock-Out" Sale too numerous to list Boston San Francisco St Paul Chicago I' Portland Ore F : N See in 9 I Denver - - --- o it? — 16:2 a -- See prk - 1 t --:- ' - - --—:-' :::' -7:: :-:77 ' - if— ' 4 : :::-::-::::‘:::::::::: — ::- :::-::x::-::::Xt::-:-:- -: ::::::::::':::::-':::::-:-:: : -- ::"' :7:if::i:ii:7::i::i::::::-::-::-:-:::::::':: '' ' :::se-:-::-:-::-:: :-::::::::-S::::::'---:' : - --:::::::-:1::::::-:-'::::':::- :::::::::7:::-:::::: :::'::-::':::: :::7:::::-:7::7::::::-:::::::::::::- A - :::::::ii::i7:::?:::?::::::::::: ' :: :' ::iiir :ii::-:'-' ' 4i: ' 1 :-: :: ::' ':7-:-::- ::'A: )4::i s":::::f4:' f i fl:'::::g::::::::::ti-:::-:::k:-:-:::""-:- 41!- ) t:17 flit :::i:::::::::::::-- - -----3 ) T c--: —: --::::::::-:::::::::--::::::::-::--:1:::---- '2 - -:-- :'-- :::::::::::::::::::::::::::::::-:: --:::-::: - r:- :-:- 1: -?::::::::::--:-L::::-Av:--444F"4:56AZ I -''' :': r:::iii::-:-:i't' :i31x?--:I 1 !iZ:-:'-::?5-N4$—---:iii11'yezfittl'-11 -1:044b'::-R--::- :iit''--:--'s - --- -- ''' -:-:-- 2ziii -- :-41:c-- — - :' -- -Var&-c-- Oyler SI 1411 ye 7 4 1 - - - -f 4- - - - - --- - ' t:: t -''-: 1:: ' 2) 11 '''-4-- 4 4- - - AttsLL r

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