The Miami Herald du lieu suivant : Miami, Florida • 50

COND MORNING LINE AST week, Ivax Corp. followed the practice shareholders at some a little companies gift at the of end giving of the annual meeting. Taking a cue from Blockbuster Entertainment Corp. of Fort Lauderdale, which gave shareholders a videotape copy of Walt Disney's The Little Mermaid, Ivax, a pharmaceuticals company, gave out a bag of goodies. It included two samples of vitamins from its generic drug division, packets of granulated medications, called Snaplets, for children, a pen flashlight, note pads, a pen and a gold-colored money clip.

Such things can easily be passed among friends. But to whom does one give, without offending, a sample of conditioning shampoo "for psoriasis, seborrheic dermatitis and dandruff?" That was in the handout, too. A's just too good The Oakland Athletics are just too good. They're so good, they're losing revenues for themselves and CBS, which is broadcasting the World Series this year. How come? Look at it this way.

The asking price for a 30-second spot during the World Series is $240,00, and the average World Series game has about seven minutes of ad time each hour, according to Wayne Walley, a reporter for Advertising Age Magazine in New York. If the Athletics sweep this year's series, they will have eliminated six games worth of advertising three in the playoffs and three in the series. Assuming most games last three hours, that's 126 minutes worth of advertising, or about $6 million in lost revenues. And that doesn't take into account lost ticket sales, concession revenues, and stuff like that. I No takers Remember a year ago, when British Telecom Pic put its 51 percent in Mitel Corp.

up for sale? It might come as no surprise that Mitel's prospective buyers did nothing more than prospect. The Canadian telephone equipment maker, which has a 200-employee operation in Boca Raton, is off to a $3.1 million loss so far in its latest fiscal year. British Telecom, which bought the Mitel shares in 1985 for $217 million, is anxious to hear from bidders. "Let's put it this way: There's not a long queue forming outside the executive office," an unidentified British Telecom exec told Electronic News. Mother of necessity Bob Plath of Lighthouse Point is a Northwest Airlines' captain.

He has been flying commercial jets worldwide for 24 years. Between flights, he has had plenty of time to think, and one thing he thought about was his unwieldy luggage. So, Plath decided to design his own roll-on and roll-off system. Three years and 15 prototypes later, he was satisfied. Thus, was born the Travelpro Rollaboard, a carry-all with six pockets, wheels and a retractable handle.

In nylon, it sells for in leather, $199.95. Last December, Plath took delivery of the first 50, which he sold, mostly to other NEW BAGS: Capt. Bob Plath. pilots. Sales are now up to 1,000 a month, and Plath, who is still flying to the Far East, is projecting sales of over $2 million in 1991.

"Our job requires us to spend almost half of our lives in airports and aircraft," Plath said, "and that time should be as hassle-free as possible." Now, if only Plath could do something about us poor passengers hanging around those airport luggage carousels. Nicknames The fellows at Burger King are great at giving memorable names to their INSIDE BUSINESS products. Whopper is a household word. And don't forget the Pick'Em Ups, finger foods for snacking and grazing. So it's not surprising that the Burger King folks have their own snappy name for the seasonal layoffs that have a tendency to take place in April: "Spring IN INVESTMENT ENT OPPORTUNITY TY PRIME COCONUT GROVE LOCATION CONDOMINIUM Combination Office Retail Residential 0661 Ownership 30,000 Sq.

Ft. 45 3162 Commodore Plaza 8380.100 In The Heart of Coconut Grove Requires: $1.1 $1.4 Million Million Cash Purchase Mortgage Will Consider Joint Venture '07VH3H Contact MIAMI 3H1 John Sutton at 448-1295 But since the new round of layoffs is expected this month, they're calling it "Housecleaning" instead. You figure it out A frustrated SafeCard Services shareholder called Morning Line last week, saying he can't understand why the stock is so undervalued. A week ago, the stock dropped $2 in one day, making it the biggest percentage loser on the New York Stock Exchange. Several months ago, the stock was over $10.

It closed Friday at $6. SafeCard last year turned in its second-highest earnings and had record profits in the third quarter. But it's selling for about half the market ratio the stock price divided by earnings per share at a time when its return on capital is twice that of the market. The caller, a long-time SafeCard watcher, conceded that SafeCard Chairman Peter Halmos has at times created an information vacuum by not returning phone calls from people interested in the company. Still, the caller said, the stock market should look beyond Halmos and at the company itself.

"He's being treated like he's Saddam Hussein," he said. Signs of the times. Brunswick which among other things makes boats, has closed its Rockledge, marine research facility and laid off 35 workers. The remaining 15 were transferred to other facilities. Brunswick, in the last two years, has laid off more than 4,000 of its 20,000 workers in the Marine Group.

"We think it has bottomed out," said Brunswick Marine Group spokesman Mark Thomas. Compiled by BURT CHARDAK.