The Miami Herald from Miami, Florida • 50

tff-tlf tftf INSIDE BUSINESS But since the new round of layoffs is expected this month they're calling it MORNING ttousecieaning insieaa You figure it out A frustrated SafeCard Services shareholder called Morning Line last week saying he can't understand why the stock is so undervalued A week ago the stock dropped $2 in one day making it the biggest percentage loser on the New York Stock Exchange Several months ago the stock was over $10 It closed Friday at $6 SafeCard last year turned in its second-highest earnings and had record profits in the third quarter But it's selling for about half the market priceearnings ratio the stock price divided by earnings per share at a time when its return on capital is twice that of the market The caller a long-time SafeCard watcher conceded that SafeCard Chairman Peter Halmos has at times created an information vacuum by not returning Dhone calls from neoDle they will have eliminated six games worth of advertising three in the playoffs and three in the series Assuming most games last three hours that's 126 minutes worth of advertising or about $6 million in lost revenues And that doesn't take into account lost ticket sales concession revenues and stuff like that No takers Remember a year ago when British Telecom Pic put its 51 percent in Mitel Corp up for sale? It might come as no surprise that Mitel's prospective buyers did nothing more than prospect The Canadian telephone equipment maker which has a 200-employee operation in Boca Raton is off to a $31 million loss so far in its latest fiscal year British Telecom which bought the Mitel shares in 1985 for $217 million is anxious to hear from bidders "Let's put it this way: There's not a long queue forming outside the executive office" an unidentified British Telecom exec told Electronic News Mother of necessity Bob Plath of Lighthouse Point is a Northwest Airlines' captain He has been flying commercial jets worldwide for 24 years Between flights he has had plenty of time to think and one thing he thought about was his unwieldy luggage So Plath decided to design his own roll-on and roll-off system Three years and 15 prototypes later he was satisfied Thus was born the Travelpro Rollaboard a carry-all with six pockets wheels and a retractable handle In nylon it sells for $15995 in leather $19995 Last December Plath took delivery of the first 50 which he sold mostly to other mrarocTPn in rnp rntr ti ti hi i hi- i a o'Mi'i ma cr rn lt Tri 'j i i AST week Ivax Corp followed the I practice at some companies of giving LJ shareholders a little gift at the end of the annual meeting Taking a cue from Blockbuster Entertainment Corp of Fort Lauderdale which gave shareholders a videotape copy of Walt Disney's The Little Mermaid Ivax a pharmaceuticals company gave out a bag of goodies It included two samples of vitamins from its generic drug division packets of granulated medications called Snaplets for children a pen flashlight note pads a pen and a gold-colored money clip Such things can easily be passed among friends But to whom does one give without offending a sample of conditioning shampoo "for psoriasis seborrheic dermatitis and dandruff?" That was in the handout too A just too good The Oakland Athletics are just too good They're so good they're losing revenues for themselves and CBS which is broadcasting the World Series this year How come? Look at it this way The asking price for a 30-second spot during the World Series is $24000 and the average World Series game has about seven minutes of ad time each hour according to Wayne Walley a reporter for Advertising Age Magazine in New York If the Athletics sweep this year's series Halmos and at the comoanv itself "He's being treated like he's Saddam Hussein" he said Signs of the times Brunswick Corp which among other things makes boats has closed its Rockledge Fla marine research facility NEW BAGS: Capt Bob Plath pilots Sales are now up to 1 000 a month and Plath who is still flying to the Far East is projecting sales of over $2 million in 1991 "Our job requires us to spend almost half of our lives in airports and aircraft" Plath said "and that time should be as hassle-free as possible" Now if only Plath could do something about us poor passengers hanging around those airport luggage carousels Nicknames The fellows at Burger King are great at giving memorable names to their products Whopper is a household word And don't forget the Pick 'Em Ups finger foods for snacking and grazing So it's not surprising that the Burger King folks have their own snappy name for the seasonal layoffs that have a tendency to take place in April: "Spring Cleaning" and laid on 3b workers I he remaining 1 were transferred to other facilities Brunswick in the last two years has laid ff it AAA ss i in the Marine Group "We think it boat xH rs rix i if II 1 1 it i it-f i ittii in rsriii wti am-: i ti di idt nu on INVESTMENT OPPORTUNITY PRIME COCONUT GROVE LOCATION CONDOMINIUM Combination Office Retail Residential Ownership 30000 Sq Ft 31 62 Commocfors Plszs In The Heart of Coconut Grove Requires: $1 4 Million Cash $11 Million Purchase Mortgage Will Consider Joint Venture Contact 448-1295 John Sutton at.