Fort Worth Star-Telegram from Fort Worth, Texas • 46

'r ip piiy inrifir 6D FORT WORTH STAR-TELEGRAM FRIDAY MORNING SEPTEMBER 3 1982 KXTX IND AmusementsTV a KDFW CBS KX AS NBC 8 WFAA ABC 11 KTVT IND 13 KEBA BBS 21 KTXA NO 27 KTWS IND 33 KNBN IND 39 Shakeout begins where will if end? Mellow Sound (Sp) Sponiah Religious (YR) Young Adult Teen Rock Soul (N) -Now Nowt-Tolk (J) Jon Dikco MIC) Modern Country loiy listening (MOR)-Middle of Rood Rock (C) Country (N-T (Cl) Cloiucol (O) (CR) AduttConfompororyRock (El) (MS) (Rel): (S) ARIA WFAA-AM(NBCN-T) 570 kc KSKY-AM (Rel) 660 kc KKDA-AM (S) 730 kc KP8C-AM(ABC)(Rel) 1040 kc KRLO AM (CBS U) 1080 kg KVIl-AM (CR) 1 150 kc KLIF-AM (C) 1190 cc KZEE-AM(EL)(C) KAAM-AM(ELHCR) KDNT-AM(C) KBOX-AM (MC) KXVI-AM (C) Rel KAFM-FM (MOR) KWJS-FM (Rel) KZEW-FM (AOR) (AU) Album Oriuntud Rock (6 Booutrful Mumc (01) Big Bond BOBT WORTH WBAP-AM (ABCC) 850 kc KJIM-AM (C) 870 kc KSAX-AM (J) 970 kc KFJZ-AM (EL) 1270 kc KXOi-AM(MC) 1340kc KTIA(Sp) 1540 kc RADIO STATIONS 1220 kc 1310kc 1440 kc 1480 kc C) 1600 kc 925 me 94 9 me 979 me RICKMANNFURNITUR Texas myths scientific realities And then there were three With the announced takeover of Preview by VEU the long-anticipated shakeout of the Fort Worth-Dallas subscription TV market has begun Where it will end nobody knows but fairly safe to assume there will be further consolidation down the line The surviving STV entities are relieved at the prospect of having one less competitor but there still are so many seekers after the home entertainment dollar that the merger of the two services hardly can be regarded as a sure breakthrough to profitability even for Golden VEU which will emerge from the takeover as by far the largest local STV system with a subscriber base of about 67000 and in a substantially strengthened and advantageous marketing position Meanwhile the other surviving on-the-air pay service ON TV has served notice that it about to concede the market to VEU or anyone else Though it started late and lagged far behind VEU and Preview for a long time ON TV has come on strong in recent months ON TV is the only local STV service to show a net gain in subscribers during 1982 and now claims an all-time high of 29000 hookups VEU which once boasted more than 50000 subscribers was down to 42000 before the Preview takeover and Preview which also claimed perhaps a bit extravagantly more than 50000 customers at one point had seen its subscriber list decline drastically to about 25000 at the time of the merger ON TV has invited VEU and Preview subscribers to switch over with no deposit and only a installation fee MovieVision the MDS service that preceded the on-air STV services in the Metroplex also remains an aggressive competitor in the market claiming more than 150Q0 subscribers in the process of extending its range from a radius of eight miles from the central signal point to 20 miles WHY WAS Preview the first STV service to fall? One hears varying speculation on that question Observers cite deficiencies in equipment marketing and programming and if gripes to this department are an indication poor service was a factor too There always have been substantially more complaints about Preview than about VEU or ON TV But perhaps the most telling comment came from the broadcasting observer who asserted: dirty movies as good as the dirty It was not a frivolous statement Late-night adult programming is acknowledged by those in the business as one of the prime selling points for subscription television maybe the prime selling point They are discovering that the market for that kind of entertainment is far larger than anyone except a few rich pornography entrepreneurs had imagined Indeed there are those who think fare is what will enable STV to survive cable saturation and the other new-tech wonders of home entertainment Subscription outfits will retain an advantage over cable systems in programming sexy movies it is reasoned because they watched over by municipal officials subject to moralistic pressures The broadcast STV services do have some restraints though because the stations that serve as their conduits are licensed by the FCC and thus the pay systems are indirectly subject to certain public-in- terest considerations at the whim of station operators as VEU learned last year when Channel 33 blew the whistle on a couple of its late-night goodies The advantage in the movie game really lies with MDS systems such as MovieVision which answer to no one but their customers and can show more or less whatever they want to ability to present harder adult material than its rivals no doubt accounts in large part for its survival against competitors offering more varied entertainment fare But MovieVision has limitations that its STV rivals do not have notably including an inability to offer pay-per-view attractions such as the one-time-only airing of the movie Star Wars scheduled by VEU and ON TV for Sept 25 FROM THE beginning there has been little to choose between VEU and ON TV in terms of programming Each has had its strengths and weaknesses If there has been a significant advantage it probably was exclusive airing of Texas Rangers and Dallas Mavericks games On the other hand ON TV appears to have done a slightly more imaginative and consistent job of programming overall However with the Preview takeover and the planned move of the consolidated VEU to Channel 27 VEU will get a selling edge that ON TV will have difficulty countering Already boasting a head-start in weekend scheduling VEU will fill 18 hours a day on Saturday and Sunday when the move to 27 is accomplished ON TV apparently will be limited to half that The difference illustrates how important its station partner can be to an STV service When it goes with 27 VEU will have a highly flexible and compatible arrangement with a station whose independent programming effort is so puny that the channel seems hardly to exist beyond its role as an STV conduit ON TV on the other hand is teamed with Channel 21 an aggressive operation determined to make its presence felt on the Metroplex TV scene Not only would the station be reluctant to give ON TV any more time it would like very much to take a way the prime time the STV service already has ON TV will argue that not the amount of program time but the quality that counts and the service will try to enhance and diversify its sched ule with more concerts exclusive specials sports events and soon an adult soap opera A New Day In Eden At VEU they see the expanded program time as opening opportunities for additional sports goodies from Broadway locally originated entertainment and more and better adult programming In the long haul though it may not be programming or air time or any such matters that determines which STV entity or entities survive in Fort Worth-Dallas It could be that the self-perceived identities and thrusts of the parent corporations finally will tell the tale VEU is on top now to be sure but is Golden West basically a software outfit really committed to STV? no doubt that ON parent Oak Industries is Nationally it has been and remains No 1 in the field I be surprised if someday it became the one in Fort Worth-Dallas too The family of TONY COPE would like to express their appreciation to all friends and relatives for their loving sympathy and thoughtfulness during our time of sorrow KTCU-FM(CIBBJ) 88 7 me KERA-FM (CM) 90 1 me KESS-FM (Sp) 93 9 me KSCS-FM(MC) 96 3 me KEGl-FMIABCXCR) 97 I me KPLX-EM (ABC) (C) 995 me KTXO-FM(AOR) 1021 me KNOK-FM(J) 1075 me LADIES SAMPLE SALE Fall Collection Sizes 8-10-14V2 6233 Wheaton Dr (OK Hulen in Wedgwood) Sat and Sun 9-6 1 Medical and Surgical Clinic Assoc Announces the association of Timothy Atha MD Internal Medicine Effective September 1 1982 1200 Summit 338-4747 i mj Helen Hanes PhD licensed psychologist announces the opening of her office at 4701 Alta Meso Blvd Suite 1-E Ft Worth Texas 292-9339 Problems of Women Stepfomily Relationship Behovior Management ond Assessment Antiques-Crafts-Collectibles THE MARKET CENTER Indoor Shopping Bazaar Classic Flea Market Mall SAT-SUN 9-6 PM 4950 Unbroek Hwy 244-2330 1 8PM-EXCHANGE The Third Coast Texas A world all its own qDKA This KERA production VrVl captures the distinctive HARD flavor of life in the Lone Star State UlUlVXJ New development: in medical technology hove created new nftora and ethical dilemmas Port one of this six-port seriei asks the daring question: or Girl: Should the Choice Be This ad made possible by this station and the Corporation for Public Broadcasting John Garlock Missionary-Author-Instructor At Christ tor the Nations 8:30 am Sat Sept 4 Breakfast 1 1 nw- and 6 js Sun Sept 5 Ministering Aledo Christian Center Aledo Texas 441-9062 CORRECTION MAX SHAPIRO JEWELERS IS NOT OPEN ON SATURDAYS KIVU-FM (CR) KMEZ-FM (B) KMGC(MS) WRR-FM(CI) KVIl-FM(CR) KKDA-FM (D S) KOAX-FM(B) KIXK(C) 947 me 1003 me 102 9 me 1011 me 103:7 me 104 5 me 1053 me 1061 me Ji Vy St If 7a A $P1P I I WANT TO LEAVE HOME always been in trouble: at school" at home at play But" should running away truancy and misbe- havior be considered crimes? Join lawyer Arthur Miller and his young audience as they exr' amine teenage rights A COLD AND DIAMOND MERCHANT SUITE 724 RIOGLEA BANK BLDG 732-8801 OPEN DAILY 9:30 to 6 EXCEPT SATURDAY We Accept American Express VISA or Master Charge ti I 1 fzt? msn TV today Musical perfection johmer 7 pmTIIE DUKES OF IIAZZARD (4) Boss Hogg accepts a $10000 bribe to assure Miss Hatchipee of winning a beauty and talent contest (R) 7 pm NFL FOOTBALL (5) Miami Dolphins vs New York Giants 8 pm DALLAS (4) worst fears are realized when Farraday is murdered and JR takes over as blackmailer (R) 8 pm THE FACE OF THE (8) Andy Gibb Irene Cara and Christie Brinkley join Lee Majors as 22 beautiful models from around the world vie for the title of the 8 pm MOVIE: Ladies of Crime (11) David Janssen John Larch A US Treasury agent sets out to halt the illegal operations of a gangster who has taken over an entire city 8 pm EXCHANGE (13) The style of life in Texas and theeffectsof rapid growth on Houston the largest city are explored (cc) 9 pm FALCON CREST (4) Cole blames himself for a tragic accident and Angela tries to undermine power as a county supervisor (R) 10:30 pm THE TONIGHT SHOW (5) Charles Nelson Reilly Midnight SCTV NETWORK (5) A young hockey player is regarded by teammates aS their new in a movie parody Jnusical guests are the Plasmaties(R) i In the concert hall or in your living room Refined Discriminating Distinctive Unsurpassed tone and keyboard response A superior piano and yours is available today at Bruce Music Grands -Consoles Professional Uprights BRUCE MUSIC COMPANYl Today ct 4:30 on Fort Worth 6500 Camp Bowie on Indale 732-7771 Mid-Cities 612 West Pipeline 282-6797 wk AAAAAA.