The Miami Herald from Miami, Florida • 84

4F THE MIAMI HERALD THURSDAY FEBRUARY 8 1990 Just Arrived Sportswear 4 news plan hard to spot 232 Miracle Mile Coral Gables Thursday's "Wine" column will end your confusion about the fruit of the vine in Food and Dining MIAMI HOSPITAL THE MARY ANN KNIGHT INTERNATIONAL INSTITUTE OF PEDIATRICS Channel COTO FROM IF cela says by attention to the fact that Hispanic media is important in this town" For Lobo a veteran NBC executive who is of Cuban descent reaching out to Hispanic viewers just a fact of life of doing business in South Florida" he says The Azcuy demotion does not signal any philosophical change As for the so-called backlash Lobo counters that people suggested that when I got here but I felt it targeting Hispanics was Channel 4 anchor Susan Lichtman the most firmly entrenched personality on the anchor desk along with sports director Tony Segreto buy the Hispanic-back-fire theory either a Hispanic slant is simply giving service to a majority of our she says wrong with Channel 4 certainly the only station reaching out to Spanish-lan-guage viewers Channel 6 buys Spanish-language ads in El Nuevo Herald too but cam not going to pander to one community or favor one over the other I have a special interest in making sure every voice in the community is heard DICK LOBO WTVJ-Channel 4 general manager he adds not going to pander to one community or favor one over the other I have a special interest in making sure every voice in the community is impression is that no Lobo admits the content of the newscast is still very Just five months ago Channel 4 went through another major rejig-gering adding the 4:30 news magazine and putting a syndicated tabloid show Hard Copy in the middle of its local afternoon news block at 5:30 pm That strategy failed 4:30 was canceled Hard Copy was moved to its place and another half-hour of local news was restored at 5:30 pm Channel afternoon news remains in third place behind perennial ratings champ Channel 10 and aggressive independent Channel 7 In Nielsen Channel 4 News at 5 pm comes in behind CBS affiliate WCIX-Channel 6 Channel 4 News is No 1 at 11 pm but conventional TV wisdom dictates that the viewers are already there brought in by top-rated prime-time programming on NBC and three Lotto drawings every week Ratings frustration hurts even more when your news staff wins continued recognition earning more local Emmy awards than the other English-language stations combined and it seem to pay off in the numbers Adds one Channel 4 employee: batch of people that working with is one of the most talented that worked with in my career And not a one of them knows where If a child touches a hot iron should he be taken to a doctor or is first aid at home enough? The severity of a burn depends on what part of the body is burned and how much Usually when a small area is burned for example a finger cold water or ice applied to the area is sufficient for immediate first aid If any larger area is burned it would be wise to contact a physician to see if further attention is needed As with the maj'ority of burns small or large avoid using grease or ointments immediately after it happens Remember lo always consult your pediatrician Florida vintners seek a market Hughes just need to convert he said industry starts out small" Our 77th Year STONE CRAB RESTAURANT TRAVELHOLIDAY MAGAZINE AWARD HALL OF FAME AWARD IVY AWARD LUNCH: Tuesday Saturday 11:30 am to 2 pm DINNER: Sunday Thursday 5 pm to 10 pm Friday Saturday 5 pm to 1 1 pm TELEPHONE: 673-0365 227 Biscayne STREET Miami Beach paign has been more aggressive was very well orchestrated" says a Spanish-language TV executive who requested anonymity minute Dick Lobo got to town he started tooting that he was Cuban He wanted to let everybody know There was nothing that he did wrong just that philosophically it was not going to work There is a certain amount of the hard-core Spanish-speaking audience that will never turn to English-language But Spanish-language TV experts say that there is a segment of the Hispanic population the yuppie-aged assimilated crowd who are as comfortable with English as they are with Spanish that Spanish-language television will never reach For now those viewers mostly remain with Channel English-language competition Channel rebuttal: Increasing Hispanic viewership is a long-term goal Channel 4 will continue its efforts to reach Hispanic viewers and will have a well-placed stage at Calle Ocho next month says Lobo But alcohol in it The sweet scupper-aong the citrus wines made mainly for tourists and the overwhelming inability to cultivate more cultivated grapes all combined to give Florida wine a bad name New strains of grapes But beginning in the early 1980s wineries Lafayette among them opened and began planting grapes developed by food scientists at the University of Florida These had a more highbrow appeal than the muscadine Consider the name for example bestowed on one such hybrid: the Blanc Du Bois Tennessee Williams would have been proud Since the early 1980s the wineries which produce a total of about 300000 bottles a year have been relying on giving free tastes to tourists to spread the word about Florida wine Indeed said Jack Varick of the Department of Agriculture tourists have traditionally been the major purchasers of Florida wines in South Florida "People pick up a bottle and say look I bought wine in Varick said "In many cases not even sure they drink in he said the average person is basically a beer drinker and as such interested in something that's reasonably priced and taste too damn But now the Viticulture board is hitting the state fairs to spread the word about Florida wineries The goal: to encourage Floridians to drink Florida wine as Californians do California wine have all the elements for the market said grape grower DURA HOLD PAD Available the best for Oriental area fugs Cut to Id poker room roulette blackjack slot machines and more! If you're looking to have a great evening out sail on Discovery I where you can bet on a great time Discovery offers an optional elegant seven-course dinner in our Captain's Dining Room the Cafe Calais for as little as $7 depending on cruise WINE FROM IF New Mexico on his shelves is actually no demand for Cassidy said It all goes back to the grapes from which Florida wine is made And the grapes in turn can thank the climate for their distinctiveness which has been more of a burden than a blessing for wine industry Since the 1560s vintners French and otherwise have been trying to cultivate wine grapes in this state The French in fact started it in Jacksonville where some Huguenots launched the first bonded winery in the New World Later in the 1830s more French emissaries busied themselves in vineyards outside of what is now the state capital on land given by President James Monroe whose name now adorns the road outside the statehouse to the Marquis de Lafayette whose name festoons the Lafayette winery Luck was lacking Wine grapes imported from France and other northern climes withered on the vine eaten from the inside out by bacteria And the grape that proved to have the best resistance to Florida heat and humidity was different from the tra- ditional wine grapes grown in California and France Only the lowly muscadine the scuppernong lives in the American southeast and its sweet flavor has cast its mark forever on wineries The muscadine resembles a bing cherry more than a concord grape It is sweet For years the muscadine wine sold in Florida and other Southern states was like syrup with Action Line answers readers' questions cuts red tape solves problems and gets things done If got a problem and need some help write Action Line In Dade: The Miami Herald One Herald Plaza Miami Florida 33132 In Broward: The Miami Herald PO Box 14638 Ft Lauderdale Florida 33302 Or call 376-3000 (Dade) 463-0404 (Broward) any day of the week Look for answers in The Miami most popular newspaper feature Action Line Daily in the comics page and in Living Today on Sunday iilMil ORIENTAL RUG Cleaning Fringing Serging Reweaving Bring in your rug to be cleaned 4 receive 20 OFF Pays to Properly Care for your 8723 SW 132 ST 232-3368 Pickup Delivery Broward 467-6023 OMAOTEED WE HAVE TOUR SIZE If your size is not in stock we will have it in 7 days or we deduct $2500 off the retail price Cobbie has all the comfort you want and now we guarantee to have the size you need! Come in and try on the Movement or Lively If your size is not in stock we will have it for you in seven days or we deduct $25 from the retail price Lively in black alpaca or white leather $59 Movement in black navy bone alpaca grey wine or white leather $59 Enjoy a sumptuous buffet onboard Discovery I featuring an excellent choice of entrees Plus you'll have plenty to do You can dance in our disco enjoy great cabaret shows stroll on deck and join in any of our ship's host of activities And for those who would like to try their luck Discovery features a trilevel casino with our all-new Call your travel agent or Discovery Cruises ot 1-809-226-7800 FOB CHOUS? CUB DB9R CRUISE IS YOUR BEST BET 4 42 5 5 'h 6 6 'h 7 WW (Guarantee on the Lively 1'h 8 8V2 9 9 V2 10 11 12 and Movement only) Cobbie Shop A collection of contemporary footwear in the sizes you need Movement Plantation Broward Mall 472-8100 1 North Miami Mall Aventura Mall 935-6082 Coral Gables Miracle Mile 446-9266 Hialeah Westland Mall 557-1963 Miami Soils daily From Fort Lauderdale Ship's Registry Panama 'Port charges and US user fee additional Cutler Ridge Mall Dadeland Mall Miami International Mall Omni International 235-1830 665-2808 592-0153 358-5028.