The Miami Herald from Miami, Florida • 150

6K The Miami Herald Sunday September 4 1988 Look for more personalities less Cubanidad on 51 at one point to look past Ralph Renick and 10 will eventually look past Ann Bishop" In fact Martinez says used to competition from English-language stations all making a bid for the 25-to-45-year-old bilin- gual viewers who are the prime target of advertisers Channel 23 is for the Hispanic market in this community and that includes the English-language Martinez says 4 is going after the Hispanic market a big way I see that as legitimate competition" Dick Lobo WTVJ-Channel general manager admits as much: think the Spanish stations are vying for my audience as much as vying for theirs I have a lot of people to attract actually courting Aggressive moves from Hispanic stations will do more than revolutionize the newscasts They will give viewers a choice between two strong news programs making an all-out effort to win them over not a runaway Lobo says not a David and a Goliath Because of moves 51 is going to give 23 a run for its jects correspondent Miami News columnist Bonnie Anderson will provide political commentary Duran also hired new producers for the 6 and 10 pm newscasts Former Notici-ero 5 1 co-anchors Ambrosio Hernandez and Maria Montoya will stay on as political and general assignment reporters Even before these changes go into effect Duran has seen the Arbi-tron ratings of the 6 pm show (usually below 20) climb to 40 only a few tenths of a point away from No-ticias 23 now without Callava WLTV still dominates at 10 pm but in the past two months its overall ratings have inched downward while have consistently risen 51 was perceived as a non-aggressive station I wanted some excitement in the market a second medium that the viewers would Duran says in general is a bit Channel 23 Executive News Director Guillermo Martinez says he too concerned about losing Callava or about the new Channel 51 newscast are moving he says "You stand still Channel 4 had gether they will be the first female anchor duo in Hispanic television changes been limited to personnel: A new slogan The station that once told viewers to to now boasts that it is the Less Cubanidad Duran had the colors of the Cuban flag removed from the logo He calls it saying it ignored non-Cuban viewers Along the same lines he asked weatherman Angel Martin to stop referring to Cuba as beautiful land where we were A new set Wine-colored imitation marble columns and a sleek desk are a step up from the old gloomy look New studios and more equipment The show will be taped at the Hialeah studios where the Telemun-do canceled national newscast was produced Three more camera crews will go on the road and the station has acquired its first live-feed truck More talent William Urbizu a former Channel 10 reporter who has been out of the business for almost a decade will be a special pro TV from IK Duran's new newscast will have a new name Noticentro 51 and a $3 million budget It will have recognizable names such as Miami Film Festival director Natalio Chediak as film critic But most important it will have Leticia Callava the popular anchorwoman who for 10 years led Channel 23 news in its rise from obscurity Channel 23 is responding with its own changes Ileana Varela a Cu-ban-Amencan reporter at the top rated WPLG-Channel 10 will debut as Channel 23 anchor in early November And the station also premiered a new opening and graphic look Monday But executives say they have nothing to fear are not the old said Blaya the leaders We are the champions we own the crown the experts in the Hispanic The story of is the stuff of soap operas For years he and Blaya set the agenda for South Florida Hispanic television and slowly built a team of seasoned professionals for their news shows Channel 51 General Manager Alfredo Duran Jr: after creating a friend stayed on as anchor of Noti-cias 23 but a few weeks after departure Channel 23 demoted her to reporter She sued citing breach of contract After three months they settled out of court and the station released Callava from her contract She immediately took the Channel 51 chair She will co-anchor with Mayo-Azze and to MCHELLE PFQFFER MATTHEW MOOfME DEAM STOCKWELL Rap blossoms into 'THE ON 3 LAUGHING GAS- DIZZY FUN everyscene every knick-knack every tune Isa treasure RIOTOUSLY FUNNY Mob's ensemble acting is pure TOUR DE FARCE Carr Netty phaaoeunaa inqumes a whole show: The trio Run-DMC was among the first rap acts to win a major national reputation Its straight-forward style is the standard against which most other rappers are judged DJ Jazzy Jeff and the Fresh Prince are closest thing to a true crossover act Their solidly middle-class (and universally hilarious) routines about back-to-school shopping and taking limousines to Burger King make them as accessible to white suburbanites as to the black inner-city teens who invented the style And Jazzy Jeffs creativity with the percussive possibilities of record-scratching are sure to impress even those who have a hard time thinking of this stuff as Joamaiansfeid AOCNCWS witty touching sumptuously sexy and flat-out RueN is riotously funny "HILARIOUS "A KILLER DcftMtCuftfknshwn CSS-TV A J0NMH4N OEMWE HOUSE Married tothcfctob A JONATHAN DEMME PICTURE MCHEUE PFEIFFER MATTHEW MODWE DEAN STOOCWQ1 'MARRIED TO THE M06 MERCEDES RUEHL ALEC BALDWIN Muse by OVD Production Designer tittST) 2EA Drector of Photography lAK FUJtMOIO Edrted by CRAiG McKAY AC Eaecutwe Producers JOEL S4MON and 0UTCOMAN JR Written by BAfiRY STRUGATZ MARK BURNS Produced by KENTETH UTT and EDWARD SAXON Drected by JONATHAN DEMME MicheSe Pfeiffer fls wonderful Mercedes -Peter frawnKOflE MAGAZINE COMING TO America 'a3 A PUUMOCNT PICTURE rorooGHT cm ruwwrr hoiks marwuim all wsmta NOW PLAYING RAP from IK Rap fan or not everyone who cares about music owes rap a debt for helping to rejuvenate a scene that had lost its juice much as bebop shook up jazz in the the Beatles redefined rock in the and the punks rocked boat in the late 70s Even after that last assault by the Clash Sex Pistols and others pop music in the early was stagnating Among other problems: Rock and roll had grown too old Many of the biggest stars then (as today) had first made their mark in the While the over-40 Rolling Stones Steve Winwoods Robert Plants Eric Claptons and Rod Stewarts may still have decades of fine music ahead predictability has plagued pop music for years To pump youthful energy and fresh ideas into pop music we needed rap where stars routinely hit big in their teens The most important manager Russell Simmons of Rush Productions is 31 Rock had grown too expensive obsession with high-tech synthesizers threatened to push serious music-making beyond the means of young hungry artists While roots-rockers like REM and Los Lobos reminded us that fresh sounds can still be squeezed from basic guitars and drums the rappers took low-tech to its extreme Ordinary records on turntables became percussion instruments Snippets of various sounds were layered together over electronic drum-machine beats to form intricate aural collages The advent of sound-sampling keyboards for less than $100 by Casio and others opened new worlds And rock had grown too corporate While major record labels are now scrambling to get their piece of the rap profit pie it took years for them to see the potential In his excellent music history The Death of Rhythm Blues Billboard columnist Nelson George wrote the big boys were asleep at the wheel rap would spend most of its young life promoted and recorded by independent labels run by hustling roots stretch back to the eloquent of Jamaica and ISTimBOirDAY EDDYfSlWORKINGtOVERTIMl Channel 23 General Manager Joaquin Blaya: are not the old When Duran left for Channel 51 in April he took along a number of Channel 23 staffers including Bea-triz Montalvo daughter) Francisco Gonzalez-Abreu son-in-law) reporter Alma Mayo-Azze and Mane Pouget (the wife of current Channel 23 anchorman Guillermo Bemtes) Callava who is also girl- I I UTc 1 A i jtlf 7 Jazzy Jeff: Creative record-scratching the storytelling traditions of Africa The idea of improvising rhythmic rhymes over a heavy drum beat really took off in the discos of New black neighborhoods Deejays would spice up their shows by rocking records back and forth under the needle cutting rapidly between two or more songs playing at once With its heavy emphasis on style and attitude rather than formal musicianship rap was a game any clever kid could play Rap flowered into a whole hip-hop culture with its own slang and fashion rules that introduced break-dancmg and graffiti art to mainstream America Along the way it picked up a few white performers most notably the Beastie Boys and millions of young white fans The stratification of rap will be clear to anyone who attends Sun- Keaton NATIONAL CINEMAS MOVIES OF KENDALL 1204 KENDALL DR 279 8177 AMC THEATRES OMNI 6 OMNI INTERNATIONAL Next to Fun ft Games 358-2304 NATIONAL CINEMAS AMERICA TRIPLE 8526 SW 8th St 262-2260 WOMETCO BAY HARBOUR 4 1170 96tn Street 8662441 WOMETCO FLORIDA 4 Hollywood Mali 987-9350 WOMETCO PALM SPRINGS TWIN 419 49 St Pam Springs Mi 8217398 APOLLO 8 4054 12th Avenue 558-9100 TRg cwc movie cioc Fnq CHOW Th-rS culture Public Enemy serves up iron-fisted raps with a strident black-nationalistic message vowing to the hard jams treat it like a seminar reach the bourgeois and rock the The assault on musical sensibilities is as aggressive as its words with electronic squeals and sirens mixed with excerpts from Malcolm speeches all layered over throbbing funk rhythms The band members dressed in combat gear and carrying fake machine guns take the stage with their Security of the First World Militia Such extremes are not likely to make mainstream audiences of any color very comfortable But then neither did Elvis in the nor did Sid Vicious in the 70s Cuwmu 4 Pompano Coral Squara TfHindartird Orlva in MovlaCity Boca Mill HtAUAM MIAMI MACH aeMCJUicn ua I NT RA 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A ROBERT SHAKE Preduciioa A KENNY HARtIN film ROBERT EH6LUND NIGHTMARE ON ELM STREET 4: THE DREAM MASTER Story by WILLIAM IOTCWINKIE end BRIAN HEIGELAND Sonnploy by BRIAN HELGEUHD and SCOTT PIERCE Prodood by ROBERT SHATE od RACHEL TALALAY Dnwled by REHNT HARIIN LINE CINEMA tviTmn ntMM mp linTT nnijai iNoi- Ml Uk I tUAin SYO UtTf SC tYTT KTAJNMLVTCOKfORA'nON HLMTY THOMAS JKMLS WUXR STEPWLN SHELLS EJIROL SUE PAIL VTVTl RA kOCWAFl Mr MAHON MYCHAU DAWSA JOHN DONOTIITMAN BORA OOLAJK SS GEORGE FLAK SUS Stt CAm "nt GRALME CAMPBELL waukMkuMitwiuwnn STARTS FRIDAY AMC THEATRES BAKERY CENTRE 7 I 1 wo no (1 VC I 662-4641 NATIONAL ONfNA GARDEN CINEMA 1 Ave A COAL WAV 554-0001 Ho tie moot ittxdt mi iii- SOUTH OlNfflAL CNMA AMC THEATRES AMBASSADOR CUTLER fOT AVE A PLAOLER RIDGE 221-3636 i'i PLA TRRK 233-5311 KENDALL TOWN COUNTRY 10 nt atnouor 271-6198 CORAL GABLES OeMCAAA CNEbU RIVIERA CWEMA US 1 a 57 AVt 6668513 DOWNTOWN AMC THEATRES OMN1 10 O1 INT TEXT TO PUNS GAMES 3582304 MIAMI BEACH WOMETCO BYRON CARLYLE 7 JOD- 71 ST 8669623 LAKES AT AMC THEATRES BAKERY CENTRE 1 at Red Road (57th Ave 6624841 AMC THEATRES KENDALL TOWN COUNTRY 10 Fia Turnpike KenoaliDr 271-0198 NATIONAL CINEMAS CARDEN CINEMA 12145 SW 26th Si -554-OO01 UNiTEO ARTISTS MOVIES AT PEMBROKE 1 13oO Pines Boulevard 4353700 WOMETCOS MILLER SQUARES Miller Road A 137th Avenue 387-3493 WOMETCO 167th St 295 NE 167th St North Miami Beach 651-2481 HOLLYWQOO WOMETCO FLORIDA 4 MALL 9879350 PEMBROKE PINES UA MOVIES AT PEMBROKE PINES 1 Ml OP UNIVERSITY on pines ai vo 4353700 NORTH OAOC WOMETCO WOMETCO MIAMI 183RD ST 10 triple MAIN 18J5T SLUOLAM SMORP1NG CTR 558-3810 945-3518 MOVIES AT PEMBROKE PINES HI Of UNIVCRSITT ON Pints Ol VO 435-3700 INWrOWARO TNUNDENSIROOI FT IAUOEROAL OVS ATIUDERHIU WOVIES4T MARGATE MOVIES AT PLANTATION MOVIES AT OOMOAHO IN PALM BEACH MOVIES AT TOWN CENTER BOCA RATON IN BROWARD GALLERIA MOVIE CITY TO THUNOERBIROOI FT LAUD CORAL SPRINGS MALLE MOVIES AT MARGATE POX POMPANO MOVIES AT POMPANO POX SUNRISE IN PALM BEACH MOVIES AT TOWN CENTER BOCA RATON MOVIESATBOYNION MOVIES AT RIVER BRIDGE CTR LAKE WORTH CINEMA 70 MALL CINEMA WPB CWFrK TIMF CLOCK FOR tHOW TtMFS.