Fort Worth Star-Telegram from Fort Worth, Texas • 32

Ie 'MO I L-J SP I 'h gir 1r -mg "Mr 1 11 411 4 Ar-S0'4 414 4 -4 Ab 4 NI 4 'to 4 o- lo01 qwmP11r "151110W Of SPiAlr ADVIIITISING uatow 2a FORT Vs0R114 STALITLEGRAIA VtIONISDAY EVENING AUGUST 3 1977 off4gr -4 IMIMMIllq "4t it A i 4- Sears' new store in Ridgmar Man te 7 4:: I ei rr's I 0 i 27 0 --t 1 oo (MU IV-1 kliti roc! SEArhS A Att The Seminary South Sears store 2f- ir- 1 '-411k 01L :72 4 a 1114 4 Now two Soars stores to serve Fart Worth New manager praises city The newly opened full-line Sears Roebuck and Co gore in Ridgmar Mall is part of a constant company- wide effort to keep pace with fast-rowing markets a program that involved more than $229 million and 29 major stores throughott the United States in 1976 and will include 25 additional stores in 1927 "A new 152000 square-foot store like the one in Ridgmar is the result of many years of research and according to Kenneth Carson manager of iuntdgmar store "Our company is impressed with the growth of Fort Worth and feels a Sears store in this Mall will better serve the people tt the city in the future" Carson said The growth in personal income is impressive in Fort Worth from $19 billion in 1970 to nearly a billion in 1977 Along with this Fort Worth carries a per household income of an impressive $22434 total retail sales have climbed from $1 billion in 1972 to $13 billion today according to research figures from Sears One of the most important factors in the decision to Increase facilities has been the market acceptance of Sears in Fort Worth Sears has enjoyed excellent acceptance in all communities that have the retail chain but the company cites Fort Worth as one of the better markets Further Sears' studies show heavy community growth toward the west hi Fort Worth and in the southern portions of the city Sears serves south Fort Worth with a 237000 square-foot full-line retail store in the Seminary South Shopping Center SEARS AuromartvE Leon Borders left manager of auto ries and tires and Rodger Yoes auto center manager put the finishing touches on the Roadllandler display Izripioved steel belted radial now even better toward the we in Fo Worth better and feels a Sears store in 7 4'1' 1 ts -4" -i ow two Soars 446 44- 4 4 stores to SerVe f---sl 70-- 04 c-1 i i ri- I 4 10- li I 1 geg 4 I 1 't Ik1 I 4 4 :01 I Fort Wort I A Ai 4: 4 -4 I4 's- I rr'S I 'k 0 SI I r-: t- 1 41 0 1 7 MAI i A Jo -rii1 5 1 '7 -'13 1 'i'-i '-'1 New manager praises city i 4- sli rw I 4 SEArS lo 4(1 '''N: -ta-relft I' 1 i I 1 i 1(24 1 '''b 'Me newly opened full-line Sears Roebudr and Co 11 so ri ----4 410K 'i 4 ''1 -0'-'71' t' (' store in Ridgmar Mall is part of a constant corripany A i 4Plikg NI A 1 tA wit i Iti- progra wirt th fast-gTowing markets a 'i 4 i -0 A 314 program that effo that involvto keep pace wied more than million nd 29 229 a 1 14 91101 i6- pre -k VIP 9 rply) 14404 11912 major stores throughout the United States in 1176 and i A 4 ri Ai 0 li '4 ti I --4 will include 25 additional stores in 1927 0 li Vitt I i 4' I 1 1- "A new 15 2000 square-foot store like the one in A it k-t 2 -4 -1- l'AIctr" 'I 7's Ri dgmar is the result of many years of research and 4 3 i 4 4 1 )it m---A r- F- 2 4-' 7 7 z-- 7---- :::00 1 nneth Carson manager of I i --1' ''1 "Our company is h-npressed with the growth of Fort :3: I i tf 1 4 I 1 Worth this Mall will it-if ---4 '1 i Wornary South Sears store serve the people cithtin the future" Carson said i kio 4 i 5 The Seminary The growth in personal income is Impressive in Fort 9 in 0 to near $28 billion in i N111 a 1 1977 Along with this Fort Worth canies a per house i i 4 4 7 4 4 hold income of an impressive $22434 total retail sales A 4'' edowiww 4 i have climbed from $1 billion in 1972 to $13 billion today t' A uLA 4 i according to research figures from Sears 't i i A -i -1'1 1 One of the most important factors in the decision to i i i a i A increase facilities has been the market acceptance of i iil: 4 Om i k- 8- A A 4 1 4 3 'I -44 1 I 'i 1 llent ac- riS: 14'' 1 4 Sears in Fort Worth Sears has enjoyed exce ceptance in all coirununities that have the retail chain ''i il' 1 i but the company cites Fort Worth as one of the better i '4'''' )markets 2 4 1-! A Further Sears' studies show heavy community I 6 I P' i 5' 0 I 1 4 7 i' --1 1 gm wth st rt th and in the south- (4 1'' 4 e0) 0: I 4 I40 'to A 1 i i I I Z' i portions of the city Sears serves south Fort Worth A 'A) "114 i with a 237000 square-foot full-line retail store in the LL 4 At A A 4 4' Ct 4 -Si '''2 i i '1 'I I- itt Seminary South Shopping Center 1 A :1 A ')'' 7- "7 'IN Ct' 4 I 0 Is4 'IN' i 'T 4 9 -4' 1 1 1 i ri r-- 4 asissisb 1 1 04 -s wt -1464ta --a42 is- 4 7 1 SEARS AUTOMOTIVE -Leon Borders left manager of auto accemo- -71 1--izD ries and tires and Rodger Yoes auto center manager put the finishing kL' touches on the Roadllandler display 11: 1 i- 'd-- I 1 t' 4 Sean' new store in Ridgmar Mall 1 i i r1 1 1 140--N i I 7 'E 111 Improved steel belted i i Is i :1 4 4 4 4: -') 1-'-- r' ll 1 'r 0 radial now even better 't' 1 f- 1 sP 17 7 'S Ii 'IV 7 it 4 $7L RIOIARD SEARS This youthful station agent in North Redwood Minn accepted a shipment of watches refused by a local jeweler Sears sold the watches to other agents thus launching a business RIO1ARD SEARS ALVAH ROEBUCK This watchmaker in Hammond Ind answered a want ad in 1887 He was hired by Richard Sears and the two started what was to become one of this country's most famous partnerships ALVAH ROEBUCK rf A 4 A 7- ----ft-4 as one of the moving predecessor the new tire forces behind the current has more grooves ribs popularity of this type of and sipes (smaller Aire grooves for water drain "The construction of the age and quiet running) to Roadliandler and modill- improve road adhesion in cations embodied in its both wet and dry weather tread design are primari- In wet cornering road ly responsible for testa for example it was provem ents In Its 15 per cent better performance" said The tread design and Rodger Yoes auto center footprint also result in manager at Sears new more even wear which Fort Worth store "With coupled with new maim-more steel in wider belts" fact ur in techniques "toes continued "the Yoes said make the tire RoadHandier is wider and even longer lasting than has a lower profile than its the company's previous ssor to provide a steelbelted radial predecessor to more The Roacillandler pan-tread in contact with the senger car tire with white road" sidewalls and a 40000- "The unique tread de- mile warranty is avail-sign complements the big- able in all popular sizes at trea-d in coniact with the senger car tire with white road" sidewalls and a 40000- "The unique tread de- mile warranty is avail-sign complements the big- able in all popular sizes at rede as one of the moving pcessor the new tire forces behind the current has more grooves ribs popularity of this type of and sipes (smaller Aire grooves for water drain Fort Worth store "with coupleo vain I more steel in wider belts" fact ur in te "toes continued "the Yoes said ma RoadHandler is wider and even longer I has a lower profile than its the company' ssor to provide a steelbelted rat rLegdefootprint' more The ROadHE tread in contact with the senger car tire road" sidewalls and "The unique tread de- mile warrant3 sign complements the big- able in all popt A steel-belted radial ply tire with many design changes and performance Improvements the "Road Handler" has been added to the top of the passenger car tire line offered by Sears Roebuck and Co RoadHandler is an improved version of the radial tire Sears Introduced to the motoring public more than nine years ago and has been road-test proven to be notably superior to Sears' original design and to other steel-belted radial tires on the market lir terms of traction treadwear and maneuver ability The outstanding per- fonnance delivered by Sears' original steelbelted radial established Sears A steel-belted radial ply tire with many design changes and performance imorovem ents the than nine years ago and has been road-test pmven to be notably superior to Sears original design and to other steelbelted radial tires on the market interms of traction tre and maneuver adwear ability "ding per- 7 The outstanding fonnance delivered by Sears original nal steelbelted radial established Sears i 1 1 1 al l''' 'i -T -'Ztt 1 A Ti 1 cf 1 )6 f7 1 0 1- i 0 0 i ----k '''4- '4 4 i 4 0 tqj -TV2 7 i 1-4 1 1 aikisli A ET A ''g'77 el 4 4 i 111 7-'3 7 114 1 7 i'' 2' -A: '''i' tovItAtc 's '4- ger footprint" he added Sears Tire and Auto CenCompared to its popular i ger footprint" he added Sears Tire an Compared to its popular '1 4 eo 0" mottammortwarwomtrneetwirionsenwoum 4t4s 1 1 44 04067 '444 10101iWI I YtTJ cf-) LT) HUMBLE BEGINNINGS This unpretentious railroad station in North Redwood Minn was the first home of a mail-order business which later spread throughout the United States Here in 1 Richard Sears launched the business 'which was to make his name famous first home of a mail-order business which later spread throughout the United States Here in Richard Sears latmched the business 'whill was to make his name famous HUMBLE BEGINNINGS This unpretentious railroad station in North Redwood Minn was the ELtAtAr' KEN CARSON left store manager with Ben Frazer assistant manager It 00 AMEN KEN CARSON le 4 11 left store manager with Ben Frazer assistant manager I Id 0 St "NOT 4 7'47: 7 '1 4 114 244ki rtilt'fitAcillit t4i ----No i '-i''' 'ar 'f fr: ''t i c't 1 e'''''''''''' 1 1" 0 t'l I i Psk 9: 7 NI I 1L 1 1 )1 i i kt i 4 7 de 1 '-7 el 1 11'' 1 1 4 l' 71 1 A 1b7 i 1 1 ----1- 1 4(- 11 i' ''g I i- 11 4'1-i 1'r -1-- re''' i i 4 0 fa' i I ''1' 'ft 'A :::::11: 114-4- L''S''': t) dote 1: -r''''''''( ilt 1' 49 1 poolikr'4 6446661- tAtIpki 1 4- It141 :2 i -0 40t (--'' -4- --)- I I i A I io )- 4d IP 1 'M: I It 4 :1 4 -4' 4 -N'' 1 z' M'' 4': 1 '1: 's" til i :7 i '''99- '''''4-1 i'''2 '-'(''''''''''' 4 1 I 1 4- 1 1741 11'''' l' A a44fr'' 4 if 4 0 rr4 i' '7 AMINC ko4Alonwrxeltokdiitda' SERVICE THE KEY According to Sandy Wright customer service and credit manager of the new Sears store service is the key to customer satisfaction and retail success SERVICE THE KEY According to Sandy Wright customer service and credit rnanaeer of MEN'S FALL FASHIONS Rick Rotenberry merchandise manager review the new line of men's store manager and Mary Masters softline sportswear for Fall StD 1 TV I I I A IL CITTAMO 0116 re-tt--- 2 DEPARTMENT MANAGERS The new Ridgmar Sears store personnel Will include Jerry Compton left manager of the children's store Doris Cwilda area sales manager of the jewelry cosmetics and hosiery department and Sue Carney manager of fabrics handbags and lingerie departments A -1 b- Service hey to 'I 0 'Classic' is the new look of men's fall fashions Sears success gel Toughed please mothers mi Seam Roebuck and Co believes that expert appliance service is the key to custotner satisfaction and to retailing success That's why the majority of its technicians are graduates of one ot the company's five technical training centers "As appliances become more sophisticated" says Sandy Wright customer service manager at the new Ridgmar Mall Sears store "the need for a new breed of service personnel becomes greater With professionally trained technicians on the job the cost and length of service calls is minimized This means a direct savings to the customer" Thousands of Sears technicians report to training centers for instruction each year Each center offers more than 40 comprehensive courses ranging from basic op eration to refrigeration systems Technicians attend classes at a training center in Dallas that gives specialized training to thousands of Sears technicians each year After graduation these technicians become members of Sears nationwide service organization that enables Sears to uphold its pledge "We Service What We Sell" Vested suits and fine line striped shirts look right Solid shirts are in muted colors often in oxford or oxford-like cloth The new oxford material is blended and doesn't shrink or wrinkle as much "If you have a brown suit that isn't vested you could buy a tan suede vest to update it Careful and quiet contrast will work In many offices men are wearing subtle and classic sportcoats and looking right" Roten- suggests berry buy only one sweater make it a Shetland crewneck It you buy more take a look at the updated wraps and collar sweaters for layering during cold weather" Rotenberry said Jeans go on and on but look best when clean and pressed A lot of them will be in corduroy this fall probably a modified flare Also look for a straighter leg for boots or biking "Classic 1977 is an attitude about clothes It's a more relaxed and confident approach" adds Rotenberry "The peacock certainly isn't gone but he's a lot more subtle about clothes today" In MI Sears Roebuck and Co introduced a new line of jeans designed to fill the need for more durable clothing Following two years of research and testing the company developed "Toughskins" which have new tri-blend fiber content and construction fea4- titre specifically designed for playing children "Mothers tell us that jeans have never been as tough as children" explained Jerry Compton manager of the Children's Store "and this is why IToughskins' were devel never broken in a Sears wear test In addition to extensive laboratory testing field tests were conducted at an orphanage In Chicago where nearly 100 children wore "Toughskins" over a two-year period "In our lab tests we found that loughskins' had the highest breaking strength and the highest seam strength of any jean tested" Compton said In the field at the orphanage "Toughskins" faded very little even after 101 washings and had less than one per cent shrinkage oped Our test results both in the laboratory and in the field show that sToughskins' last approximately twice as long as any other Jean tested" Toughskins have a fiber content of 60 per cent 59- Dacron ZZ per cent 429 nylon and 18 per cent cott According to Compton these are the strongest types of Dacron and Nylon made New construction features include double-stitched flattened seams using polycom thread a double knee (guaranteed in writing to outlast the jean) and a zipper that hae "Classic" is the key word in men's fashions for fall '77 Last season it was said that menswear was on a return trip to the classics Well the trip's over Menswear has landed squarely on its feet offering some favorite old looks some updated looks and a lot of new ideas about how to pull it all together "The term 'classic' means long-lasting fashion" says Rick Rotenberry Sears' Men's Store Manager "It means that investment priced clothes should wear like investments too Classic isn't any one look It can be 'Classic' English tweed or 'Classic' Iv League" he stressed "but it's been termed and redefined to today's way of dressing" It's not the '50's it's not the '40's It's pure 1977 Classic that utilzes some of the best in recent fashion history It includes vests double-breasteds herringbones easier jackets and straighter legs Lapels are still wide and ties are in proportion definitely not skinny Crewneck sweaters become dominant again downs with longer points stay inside vests sweaters and jackets That's fall '77 put-together style.